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The on-line auction has become an important issue in Taiwan, due to the intense competition between e-Bay and Yahoo! auction. However the relative researches in Taiwan hasn¡¦t analyzed the bidding strategies of on-line auction bidders in detail. Therefore after reviewing relative literature, the motivation of using on-line auction, the characteristics of personality, the experience of internet and the involvement of product were saw as independent variables to discuss their relationships with bidding strategies, including the time of entering, the increment of bid, the numbers of bid and the degree of insistence in this research. Discovering the main factors affecting the time of entering are the experience of using on-line auction and the rating of bidder; the degree of exocentric in personality can affect the increment of bid; the motivation of using on-line auction and the involvement of product can affect the numbers of bid and the degree of insistence. Hence we can understand these four strategies were affected by different factors, and the forming of entire bidding strategies is very complicated. Going a step further, these four strategies were used to proceed cluster analysis, dividing the bidders into three groups¡G1. amateur bidders; 2. snipers; 3. impulsive bidders.

This thesis aims to increase understanding of what motivates consumer-to-consumer (C2C) sharing of co-creative advertising campaigns on social media platforms. Consumer use of the Internet has increased immensely, and affects organisations due to the growth of consumer-to-consumer interactions, such as word-of-mouth. Word-of-mouth is a powerful form of advertising because of consumer trust in their social media networks, therefore, it is crucial for organisations to increase C2C sharing as a form of advertising, and in particular, co-creative advertising campaigns. To achieve this aim, this study used a grounded theory approach, to gather a comprehensive amount of data to discover theoretical propositions about the phenomenon. A total of ten unstructured depth interviews were conducted before theoretical saturation was reached. The results of the study found that consumer motivations to share co-creations online were pride, and to connect with others, conceptualised by social media self-presentation, and a consciousness of others. Whilst consumer motivations to participate in co-creative advertising campaigns were escapism and self-interest. The primary implication of these findings is understanding how organisations can influence consumer motivations to share co-creations online, hence, organisations advertising, by increasing personal connections that consumers can use to connect with others in consumer-to-consumer platforms online.

Šiame magistriniame darbe autorius gvildena iki šiol teisinėje literatūroje mažai nagrinėtą elektroninių aukcionų temą. Ši tema nagrinėjama trimis aspektais. Pirmiausia, išnagrinėjami tradiciniai aukcionai, kaip e. aukciono pagrindas. Ištiriama aukcionų teorija, aukcionų rūšys, atsižvelgiama į tai kaip jie reglamentuojami Lietuvoje, išskiriami esminiai požymiai ir pagal juos atskleidžiama aukciono sąvoka. Sekančiame etape išnagrinėjamas e. aukciono, tradicinio aukciono ir e. komercijos santykis. Ištiriama, kuo pasižymi ir kokių ypatumu turi e. aukcionai, kokią įtaką jie daro teisiniams santykiams ir kaip juos keičia. Daug dėmesio skiriama ne tik teisės aktų analizei, bet ir teismų praktikai. Atsižvelgiama kokios bylos buvo nagrinėjamos pasaulyje, kokie sprendimai buvo priimti ir kas išdėstyta bylos argumentuojamoje dalyje. Pagal tai pateikiamos autoriaus rekomendacijos, kaip galėtų būti reguliuojama aukcionų veikla Lietuvoje. Galiausiai, nagrinėjamos teisės pažeidimų e. aukcionuose problemos. Darbe pateikiama teisės pažeidimų teorinė medžiaga, problemos aktualumas, bei pasaulyje vyraujantys įvairių įstaigų, įmonių ir organizacijų sprendimai šiai problemai spręsti. Atsižvelgiama į tai ar šie sprendimai galėtų būti pritaikyti Lietuvoje, kokios kliūtys iškyla jų įgyvendinimui ir kaip jas reikėtų panaikinti, koks turėtų būti valstybinis reguliavimas neteisėtoms veikoms užkirsti. Taigi, šis darbas yra vienas pirmųjų žingsnių į Lietuvoje dar naują ekonominio gyvenimo sritį... [toliau žr. visą tekstą] / This Master’s thesis is a research on the online auctions law. The paper consists of three parts. In the first part the author introduces traditional auctions as the basis of online auctions. There is the analysis of the auctions theory, regulation, essential features and clear definitions. In the second part comparative analysis is made on the traditional auctions and online auctions. A closer look reveals that there exist considerable differences that may cause legal controversy. Much of attention is paid to the court ruling in different law systems and countries such as Australia, Germany, UK, USA and etc. The last chapter of the work is designed for fraudulent activities in online auctions, and research of legal regulation solutions to dissolve it.

Nowadays, we can get the wireless devices easily, such as cell phone, PDA, etc. It can make the life convenient. The P2P network which has been constructed by the wireless devices does not need the central server. They can communicate by themselves. Not only have protected in the privacy, but also add the convenience. The reason is that the devices are portable, we can get the newest information. Some P2P software focuses on the sharing. They can share files with other peer. The file can separate into several modes. The software will share these nodes. Every peer shares his own node, and it will speed up the rate of sharing. There are some selfish peers in this environment, and they will not want to share their own node. Moreover, some of them share the incorrect file. The software will solve this kind of problem by some mechanism. And it set some incentive mechanism to make the sharing to go on. Because the wireless devices are portable, we can use these devices for exchanging immediate information. Sharing the files is similar to the exchanging. Both of the users trust each other. They can exchange automatically. So, our research has designed a reputation based mechanism for exchanging. The users can evaluate each other to exchanging the information automatically. By this mechanism, the user in our system will exchange continuously. We can reach our purpose which makes the user in our environment can exchange automatically.

E-business is growing rapidly all over the world and especially in China, which now has the largest C2C market in the world. Most studies of users’ experience of E-business either focus on the platform usage, platform adoption or include platform usage and vendors’ behavior as variables in general e-retailing models. However, we do not know much about what effect the interplay between E-business platforms and vendors operating on the platform has on consumers E-business behavior. In this paper, buyers' behavior in terms of choosing platforms and choosing stores is examined separately, while measurements for influencing factors such as size of vendor base and trust of platform owner is included to capture second order effects. Data was gathered through a questionnaire, published on a professional Chinese survey website for collecting data. Afterwards, SPSS was used for analyzing data. Similarities and differences between the outcomes for the two research questions were analyzed. The main patterns in the two models are similar, suggesting that the interaction between platform owners and vendors has impact on buyers as well. Price, which was one of the most important features of E-business, proved to be of minor importance for choosing both E-business platform and vendors. However, there are some differences between adoption of platforms and vendors, range of market is important for platform adoption, while it is not a indicator for consumers to choose a certain vendor. These findings suggest that there are second order effects involved in E-business platforms. Further, they indicate that once an E-business platform has acquired a large enough user base, the owner might consider increasing revenues from vendor fees, as long as they translate to small product price increases rather than a decreased vendor user base.

The objective of my diploma thesis was to find out the right mixture and usage of realized and planned marketing methods and their expected impact on company business. The diploma thesis resulted in a compact summary of the company marketing effort as well as offered suggestions how to improve imperfections in given areas. For the particular analysis of the market competition I have created an overview of procedures and a selection of techniques usable for information aggregation necessary for current situation analyses of the project marketing. Diploma theses results in a compact summary of corporate situation from the marketing point of view in the chosen Salon Umeni project.

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Made available in DSpace on 2016-03-15T19:38:08Z (GMT). No. of bitstreams: 1 Leandro Pupo Natale.pdf: 2776145 bytes, checksum: 113bb06865c071e6572064e376dc086c (MD5) Previous issue date: 2008-02-12 / In recent years the technological advances have allowed the improvement, streamlining processes, activities simplification and the establishment of new forms of communication between people. They also reached the government sphere and its activities, bringing benefits with respect to access information and enabling greater interaction between citizens through services C2C (Citizen to Citizen). Based on these aspects, this research is guided in the use of the social networks analysis to achieve the mapping of relationships and interactions between citizens under the government focus, in order to extract and represent that knowledge in metadata to build an ontology. Through the use the UML notation and the Java platform, it was modeled and developed a prototype of a computer system that manages and manipulates a social network, using metadata to store the social ties in the ontological database. This allows the social network to be expanded dynamically through a semantic analysis of the data held in each new citizen inserted in the network. In a complementary manner, by means of algorithms adapted the graphs theory, the prototype provides every citizen the path to pass through to find other people with common interests and needs in, revealing the result of the search graphically. The prototype also displays graphically the different social ties among citizens, so that government agencies can quantitatively analyze the information present in the social network. / Nos últimos anos os avanços tecnológicos têm permitido a melhoria, agilização de processos, simplificação de atividades e o estabelecimento de novas formas de comunicação entre as pessoas. Estas alcançaram também a esfera governamental e suas atividades, trazendo benefícios com relação ao acesso à informação e possibilitando uma maior interação entre os cidadãos por meio de serviços C2C (Citizen to Citizen). Com base nesses aspectos, esta pesquisa pautou-se na utilização da análise de redes sociais para o mapeamento das relações e interações entre os cidadãos sob o foco governamental, de forma a extrair e representar esse conhecimento em metadados para construir uma ontologia. Por meio do uso da notação UML e da plataforma Java, foi modelado e desenvolvido um protótipo de um sistema computacional que gerencia e manipula uma rede social, utilizando metadados para armazenar os laços sociais num banco de dados ontológico. Isso permite que a rede social seja ampliada dinamicamente por meio de uma análise semântica dos dados, realizada a cada novo cidadão inserido na rede. De forma complementar, por meio de algoritmos adaptados da teoria dos grafos, o protótipo fornece a cada cidadão o caminho a ser percorrido para encontrar outros cidadãos com interesses e necessidades em comum, exibindo o resultado da busca graficamente. O protótipo ainda exibe graficamente os diferentes laços sociais entre os cidadãos, para que os órgãos governamentais possam analisar quantitativamente as informações presente na rede social.

Purchasing second-hand products on the internet has become more common among private persons. The increase of internet usage among the population in combination with an increased demand for second-hand products results in the online-based C2C market (consumer-to-consumer market) becoming an even more interesting field to study within. Prior research has mostly touched clothes within the study field, but furniture as product category is still an unexplored field within the C2C market online. When purchasing second-hand furniture, there are different factors which have an influence on consumers’ buying behavior, and the attitudes towards these factors often differ between individuals.  The purpose of the study is to explain different factors’ impact on Swedish consumers’ buying behavior when purchasing second-hand furniture on the online-based C2C market. In order to answer this purpose, Swedish consumers’ attitudes are measured empirically with the aim of distinguishing whether there are differences in attitudes towards the study’s independent variables based on the consumers’ year of birth. Additionally, the study aims to reveal the factors that have the biggest impact on consumers’ purchasing of second-hand furniture. This study is based on a quantitative research approach, where a survey was conducted which included a total of 121 Swedish respondents.  The results from the study indicate that the variables social motives as well as the availability of antique products exhibit the biggest differences in attitudes between older consumers and younger consumers. Furthermore, the results indicate that the variables ecological sustainability as well as price have the biggest impact on consumers’ purchase decision from the perspective of buying second-hand furniture online. Thus, the study contributes with new knowledge concerning the factors that private persons prioritize eminently when purchasing second-hand furniture, as well as how these factors differ between consumers based on their year of birth.   Keywords: buying behavior, purchase decision, second-hand furniture, C2C market, attitudes, buying process. / Handel av begagnade produkter på internet har blivit allt vanligare bland privatpersoner. Ökningen av internetanvändning bland befolkningen i kombination med en ökad efterfrågan på begagnade produkter resulterar i att den internetbaserade C2C-marknaden (konsument-till-konsument-marknaden) blir ett desto mer intressant fält att studera. Tidigare forskning har mestadels berört kläder inom forskningsfältet, men möbler som produktkategori är fortfarande ett outforskat område inom C2C-marknaden på internet. Vid köp av begagnade möbler finns det olika faktorer som har en inverkan på konsumenters köpbeteende, och attityderna till dessa faktorer skiljer sig ofta åt mellan olika individer. Syftet med studien är att förklara olika faktorers inverkan på svenska konsumenters köpbeteende vid näthandel av begagnade möbler på C2C-marknaden. För att besvara detta syfte mäts svenska konsumenters attityder empiriskt med målsättningen att urskilja om det finns skillnader i attityder till studiens oberoende variabler baserat på privatpersonernas födelseår. Dessutom är målet att avslöja de faktorer som har störst inverkan på konsumenters köp av begagnade möbler på internet. Studien är baserad på en kvantitativ forskningsansats, där en enkätundersökning genomfördes som omfattade totalt 121 svenska respondenter. Resultaten från studien indikerar att variablerna sociala motiv samt tillgängligheten av antika produkter uppvisade de största skillnaderna i attityder mellan äldre och yngre konsumenter. Vidare indikerar resultaten på att variablerna ekologisk hållbarhet samt pris har störst inverkan på konsumenters köpbeslut utifrån perspektivet kring att handla begagnade möbler online. Studien bidrar således med ny kunskap kring de faktorer som privatpersoner prioriterar i högst grad vid köp av begagnade möbler, samt hur dessa faktorer skiljer sig åt mellan konsumenterna baserat på deras födelseår.   Nyckelord: köpbeteende, köpbeslut, begagnade möbler, C2C-marknaden, attityder, köpprocessen.