The aim of the thesis is to draw up a business plan for a small cafe. Thesis begins with thorough analysis of general and field business environment and uncovering strengths and weaknesses of a new beginning company. Then a target customer group is identified. Based on those analyses, a comprehensive business plan for establishing a cafe is created along with marketing plan, financial plan and risk analysis.

The main purpose was to find an ideal solution for the area in the village Křenovice u Slavkova and to design housing for seniors. The surrounding of the parcel offers us a fairly good functional amenitie and good accessibility. Within walking distance are restaurants, a patisserie, a post office, a municipal office and a general practitioner, as well as sports facilities. The proximity of these features is a great asset especially for people with reduced mobility. Another attractive aspect is the easy accessibility of the surrounding countryside. Urban design is mainly based on the idea of natural human movement and perception of space. A person likes certain order, but on the other hand, the human eye can easily be deceived, so we can disturb the terrain of the receding facade, but the human eye will still perceive space as a street. On the other hand, i tis also importan to break the strčit geometry and give the place a pinch of nature. In the case of a design, it is an artificially created pond in the center of the territory. There are main pedestrian ways to get to both the railway station, the municipal office, the village center, kindergarten, etc. The territory is generally divided into two parts – housing for seniors, which is situated in a quieter part of the territory behind the municipal and to the social part, which is situated in the noisy areas. The architectural solution is trying to remind the folk architecture, which thanks to the large construction of the typified houses disappeared, mainly due to suburbanization. It was necessary to focus on the elements and features of folk architecture that are typical of the Křenovice area and then re-shape them according to their feelings into modern architecture. Three types of buildings are proposed for housing: House No. 1, House No. 2, House No.3, and café-cinema.

Diploma thesis deals with the new use of the former Franciscan monastery and the modification of the so-called Roman Square in Brno. This district was once Jewish quarter and still has a unique genius loci. The main new function of the monastery is a new branch of the diocesan museum. The Roman Square is a set of diverse places no longer found in the center of Brno. Interventions in its structure are kept to a minimum, in particular the addition of buildings at the gaps. A valuable passage element in the northeastern sector remains accessible through the arcade on the ground floor of the block of flats no. 2. In addition, a new passage will be created in the northwest sector with a covered market. Thanks to these interventions, the whole space of the square will be revived and made more attractive with regard to monument restoration.

The diploma project makes a design for a development on the triangular area in Staré Brno between the Pekařská and Anenská street. To the sloping area are 3 new houses with a public court-yard designed. In the center of the courtyard, there are three trees and place for a sitting and relaxing. Aproach to this central space is from the Pekařská street through a passage or from the Anenská street with the stairs. Houses along the Pekařská and also Anenská street are apartment buildings with the ground floor for comerce (offices, fitness). In the end of the area, there is garni hotel with café designed. Café offers an opportunity to sit on the terrace in front of the house or at the court-yard.

El café de especialidad se ha convertido en una alternativa que podría resultar beneficiosa en términos económicos, sociales y medioambientales para todos los actores involucrados en la cadena de valor. Ya que, de manera intrínseca, es necesaria la implementación de prácticas agrónomas sostenibles, investigación e implementación de tecnología en los procesos para obtener granos de café con sabores y aromas complejos que cumplan con los estándares de calidad y, por tanto, se puedan cotizar a un precio mayor, en comparación al café convencional. La presente investigación estudia el nicho de mercado referenciado, con el objetivo de caracterizar a los factores que impulsan el crecimiento en las MYPE de café de especialidad en el Perú, para lo cual se utiliza el modelo de Storey y el de Federico, Kantis y Rabetino, los cuales se modificaron a partir de las entrevistas realizadas por los expertos en el sector. Para el presente estudio, se contó con la colaboración de cinco MYPE de café de especialidad ubicadas en distintas ciudades del país. Cabe resaltar que el alcance de esta investigación es descriptivo, por lo que no se busca generalizar los hallazgos obtenidos al universo de empresas, sino únicamente mostrar información que pueda ser de utilidad para otras empresas que se desempeñan en el mismo nicho de mercado. En ese sentido, una vez identificados los factores de crecimiento, se presentan recomendaciones enfocadas en una microempresa del sector, de manera que la información no se limite al aspecto teórico, sino que alcanza un fin práctico en beneficio de una empresa específica. Palabras claves: Cafè de especialidad, crecimiento empresarial, MYPE.

Este trabajo propone una solución de negocio que nace de la problemática de los caficultores de la región nororiental del país, los productores de microlotes de café especial, quienes carecen de servicios acordes con su necesidad, como son: el procesamiento, envasado y logística de exportación. La solución se llama, Coffee Origins. El proyecto contempla la construcción de una planta creada específicamente para dar servicios de procesamiento, envase y logística de exportación a estos caficultores. En esta etapa el proyecto no contempla la venta del café. Esta planta estará ubicada en Jaén, Cajamarca. Su respaldo será el conocimiento del mercado, los servicios a ofertar y la participación de un socio estratégico, la Cooperativa Norandino, misma que tiene muchos años en el mercado del café y cuenta con un prestigio bien ganado y solvencia financiera. Además, el proyecto no solo está orientado a generar beneficios económicos, sino también a provocar un impacto positivo en la sociedad y el medio ambiente. Estará complementado con una planta de abonos orgánicos que emplea la cascarilla del café, este abono se distribuirá entre los caficultores, fomentando la reducción de contaminación por el uso de fertilizantes inorgánicos. Se concluye que, Coffee Origins es una propuesta que generará valor económico en un horizonte de 5 años. El VAN resultó: S/. 2’555,233 y la TIR: 35.33%, con un periodo de recuperación de tres años y 8 meses. En cuanto al aspecto social, la solución planteada impacta directamente en tres objetivos de desarrollo sostenible: ODS 8, 9 y 13. Además, cuenta con un VAN social de S/ 162 millones en 5 años. Finalmente, se recomienda la implementación del proyecto para atender el mercado nororiental del país y luego continuar con la escalabilidad en otros mercados nacionales. / This research work proposes a business solution that arises from the problems of coffee growers in the northeastern region of the country, the producers of microlots of specialty coffee, who lack services according to their needs, such as processing, packaging and export logistics. The solution is called Coffee Origins. The project contemplates the construction of an indutrial plant specifically to provide processing, packaging and export logistics services to these coffee growers. At this stage the project does not contemplate the sale of coffee. This plant will be located in Jaén, Cajamarca, supported by knowledge of the market, of the services to be provided and the participation of a strategic partner, Norandino cooperative, which has been in the coffee market for many years, has gained prestige and financial solvency. In addition, the project is not only aimed at generating economic benefits but also at generating a positive impact on society and the environment, complementing it with an organic fertilizer plant that uses coffee husks and which will be distributed to coffee growers, reducing pollution from the use of inorganic fertilizers. It is concluded that Coffee Origins is a proposal that generates economic value, for a horizon of 5 years, the NPV was S/. 2,555,233 and the IRR 35.33%, with a recovery period of three years and 8 months. Regarding the social aspect, the proposed solution has a direct impact on three sustainable development objectives, SDG 8, 9 and 13 and has a social NPV of S/ 162 million in 5 years. Finally, the implementation of the project is recommended, to attend the northeastern market of the country and then continue with the scalability, in other national markets.

School cafeterias face significant challenges in maintaining operational efficiency while minimizing food waste within the educational sector. Currently, the methods available for counting dishes are predominantly manual or semi-manual. Accurately counting served plates is crucial for evaluating meal portions and planning food preparation, yet these methods frequently result in inaccuracies and inefficiencies. To address these challenges, this project introduces an innovative automated system for counting washed dishes used in the school’s dining hall. The system employs embedded systems equipped with a proper machine learning model to detect dishes placed in trays and count them at the washing station in the kitchens of schools. By automating the dish counting process, the system improves operational efficiency, reduces food waste, and provides precise data for meal planning, inventory management, and budget planning. Initial results show promising accuracy and efficiency, with the best model achieving an average precision of 0.71, a precision of 95.2%, and a recall of 70.5% using Google Cloud’s AutoML platform. However, further optimization is needed for real-world deployment. This project is constrained by limited time for labeling images and a budget of 300$. This project represents a collaboration between Linnaeus University, Kalmar Municipality, and SensIot Company, reflecting a shared commitment to sustainability through reduced food waste in educational institutions.

Made available in DSpace on 2016-04-25T16:44:56Z (GMT). No. of bitstreams: 1 julio.pdf: 5397569 bytes, checksum: 65cbc1465f01e36aa3c1da2497235a32 (MD5) Previous issue date: 2007-05-29 / The purpose of this work is to analyze the activities Brazil uses to build the brand Cafés do Brasil to conquer a privileged position, changing the image of a great exporter of quantity instead of quality. Colombia will be a standard of comparison, because its brand Café de Colombia is well recognized as a case of success, especially in the largest coffee consumer market, USA. To better understand this subject, a conceptual review was made regarding the Coffee History in the World and in Brazil, besides the data about the coffee market. A conceptual review about branding management was conduct, analyzing the theoretical models, including analysis about the concept Country Brand, a relevant aspect in this work. The relevant elements extracted from the theoretical review were confronted with the reality found in the organizations responsible by Cafés do Brasil branding management. The major conclusions of this study show that Brazil is focused in functional aspects of the product, due to the wide number of activities related to quality warranty and promotion of the Brazilian grounds and there are opportunities in the branding practice. There are several indicators that Brazil could utilize aspects of its national identity to search a point of differentiation in its product and the organizations in charge of the brand have realized the necessity of going deeper in this strategy, Obviously this work has its limitations, but one of its contributions is to warn the Brazilian organizations which manage the Cafés do Brasil brand identity that through using branding their competitiveness would be better against their competitors / O objetivo deste trabalho é analisar as atividades que o Brasil realiza para construir a marca Cafés do Brasil , no intuito de conquistar uma posição de destaque no mercado internacional, mudando a imagem que possui de grande exportador de quantidade e não de qualidade. Para tanto, a Colômbia servirá como parâmetro de comparação, já que sua marca Café de Colombia é reconhecida como um caso de sucesso, especialmente no maior mercado consumidor de café, o americano. Para maior entendimento do assunto, foi feita uma revisão bibliográfica sobre os temas relacionados à história do café no Brasil e no mundo, além de pesquisas sobre os dados do mercado desse grão. Além disso, também foi feita uma revisão sobre a gestão de marcas, em que se analisaram os modelos teóricos, incluindo um levantamento do conceito de marca-país, aspecto relevante para este trabalho. Os elementos da revisão teórica foram confrontados com a realidade encontrada nas organizações responsáveis pela gestão da marca Cafés do Brasil . As principais conclusões do estudo mostram que o Brasil ainda encontra-se voltado aos aspectos funcionais do produto, diante da gama de atividades realizadas para garantir e divulgar a qualidade dos grãos brasileiros e que ainda existem oportunidades na prática de gestão de marcas. Existem indicativos que revelam que o Brasil poderia utilizar aspectos de sua identidade nacional para buscar a diferenciação do seu produto, e que as organizações responsáveis pela marca já percebem a necessidade de se aprofundar esta estratégia. Este trabalho, naturalmente, apresenta algumas limitações. No entanto, uma de suas contribuições é alertar as organizações brasileiras que administram a identidade da marca Cafés do Brasil , que a utilização do branding poderá melhorar sua competitividade em relação a seus concorrentes

Made available in DSpace on 2016-04-27T19:32:34Z (GMT). No. of bitstreams: 1 Maria Andrea Angelotti Carmo.pdf: 3708280 bytes, checksum: cae8b99d10cebc11970d07985ee5bacf (MD5) Previous issue date: 2009-08-24 / Conselho Nacional de Desenvolvimento Científico e Tecnológico / This work problematizes the experiences of a large number of workers, and the multiple relations they establish when inserted in coffee farm work in the region of Triângulo Mineiro and Alto Paranaíba. Furthermore, the work seeks reflective thinking about the new work relations which have been emerging from the Brazilian rural area in the last three decades, and which are due to general social transformations which impact the ways of working and living of a huge number of men and women from the rural areas of this country. This study focused on the history of groups of men and women who dwell in the region of Monte Santo Bahia and who have been traveling to work on the coffee farms in the region of Cerrado Mineiro for at least fifteen years between the months of May and September. The research has led us to reveal how they are recruited, how they organize themselves in groups, how they live in precarious housing, as well as which networks they establish in order to compose their groups. The study has allowed a better understanding of the region which grows coffee, the strategies elaborated by the producers/employers in order to recruit the workers, among others. Methodologically, several other questions regarding the values and the ways of living of the individuals have aroused not only in their work relations in the farms, but also in their region of origin. This was possible due to the analysis of workers narratives, and their statements. Hence, it was necessary to understand the area where the subjects originally came from. When interviewing the relatives, friends and the coffee farm workers themselves, as well analyzing their narratives, demanded new effort in order to understand the logic which guides the lives of these subjects, their options, their dialogues, their motivation, and their insertion in this reality. In time, I came to observe a culture set with aspects of their histories which do not start with their moving, but permeate their strategies and understandings of the world, in which the movement of going from one place to another is only another of their moments and struggles. This line of research has allowed us to problematize some notions of migration, or the movement of groups of individuals from one place to another. When I visited the region of Monte Santo, in Bahia, I understood part of this history and the dispute among men, women, small farmers, dwellers from small properties in the country and small towns in the countryside, who evaluate and analyze possibilities in the search for a better life which does not mean leaving their hometowns / Este trabalho problematiza as experiências de um amplo grupo de trabalhadores e as múltiplas relações que estabelecem, a partir da inserção no universo do trabalho nas lavouras de café das regiões do Triângulo Mineiro e do Alto Paranaíba. Articula-se a reflexão acerca das novas formas de relações de trabalho emergentes no campo brasileiro nas três últimas décadas, e que são tributárias das transformações sociais em geral, que impactam os modos de trabalhar e de viver de enormes contingentes de homens e mulheres na vida rural deste país. O estudo teve como foco a história de grupos de homens e mulheres residentes na região de Monte Santo-BA que se deslocam, há pelo menos quinze anos, para os trabalhos na safra de café na região do cerrado mineiro entre os meses de maio e setembro. A pesquisa levou a desvendar as formas como são recrutados, como se organizam em grupos, como vivem nos precários alojamentos, quais redes estabelecem no sentido de comporem os grupos observados. Compreendeu-se elementos da região produtora de café, as estratégias elaboradas pelos produtores/empregadores para recrutarem esta mão-de-obra, dentre outros. Metodologicamente, a partir da análise das narrativas e depoimentos dos trabalhadores, para além da relação trabalhista nas lavouras, inúmeras outras questões referentes aos valores e aos modos de viver dos indivíduos em sua região de origem surgiram. Fez-se então necessário empreender o movimento de conhecer o local de onde partiam os sujeitos entrevistados. Entrevistar parentes, amigos, e os próprios trabalhadores já conhecidos nas lavouras de café e analisar suas narrativas exigiu novo esforço de compreensão da lógica que regia a vida daqueles sujeitos, de suas opções, de seus diálogos, de suas motivações e de sua inserção nestas realidades. Aos poucos deparei-me com um conjunto cultural, com aspectos de suas histórias que não se iniciam com o deslocamento, mas que permeiam as suas estratégias e compreensões de mundo, no qual o movimento de deslocar-se de um lugar para outro é apenas mais um de seus momentos e de suas lutas. Esta trajetória da pesquisa permitiu problematizar algumas noções de migração ou movimentos de deslocamento populacional. Conhecendo a região de Monte Santo, na Bahia, compreendi parte desta história e das disputas nas quais se inserem como homens e mulheres, pequenos agricultores, moradores dos sítios e povoados, que avaliam, analisam possibilidades em busca de melhores condições de vida sem ter que partir em definitivo de seu local de origem

[pt] O presente trabalho teve como objetivo o estudo da indústria brasileira do café, relacionado ao seu posicionamento estratégico competitivo nos períodos antes e após a desregulamentação do mercado, e a identificação dos desempenhos obtidos na busca de uma vantagem competitiva no atual cenário. Utilizando os dados de questionário respondido por um especialista do mercado e consultas a dados secundários, foi obtido suporte para análise do comportamento estratégico e do desempenho das empresas, tendo como base a tipologia de Porter, com uma amostra de 22 empresas associadas a ABIC, Associação Brasileira da Industria do Café . Os resultados obtidos mostram que as empresas ainda estão adaptando-se ao novo cenário e buscando um posicionamento estratégico, e sugerem que as empresas com melhor desempenho são aquelas que buscam uma vantagem competitiva, através da diferenciação e redução dos custos. Estes resultados mostram ainda que as empresas que buscam a estratégia de enfoque, conforme a tipologia de Porter, ainda não foram identificadas neste novo cenário de desregulamentação do mercado. / [en] The aim of this work was the study of the Brazilian coffee industry, concerning its competitive and strategic positioning before and after the market deregulation, and the performances analysis achieved in the search of a competitive advantage at the present scenery. Using the data of the form answered by a specialist in this market and also consultations of secondary data, we obtained a result for the analysis of the strategic behavior and performance of the companies, using as a basis Porter`s typology, for the creation of strategic groups, using as a sample 22 companies members of ABIC, Associação Brasileira da Indústria do Café. The results achieved show that the companies are still adapting themselves to the new scenery and looking for a strategic positioning and suggest that the companies with better performance are those which look for competitive advantage, through the differentiation and costs reduction. These results show yet that the companies which look for a focused strategy, according to Porter`s typology, were not yet identified in this new scenery of market deregulation.