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KOMMUNIKATIONEN PÅ BOSTADSMARKNADEN : - Kundens möjlighet att göra ett miljövänligt bostadsköpEdwall, Linnéa, Hägg, Linn January 2009 (has links)
<p>Det är idag uppenbart att miljön måste skyddas för att kunna säkerställa en god livskvalitet även för kommande generationer. I samband med dessa frågor spelar byggsektorn en oerhört central roll, vilken kan hänföras till den betydande miljöpåverkan industrin har på samhällsutvecklingen idag. Byggsektorn, också kallad "40-procents-sektorn" i miljösammanhang, svarar för 40 procent av den totala energi- och materialresursanvändningen i Europa och den nordiska marknaden. Det är därmed tydligt att byggindustrin har en signifikant påverkan på individers livskvalitet och miljö, varför det är av största vikt att sektorn tar ett aktivt ansvar för en hållbar samhällsutveckling. Kunder har konstaterats utgöra en av den viktigaste intressentgruppen, som med dess miljömedvetenhet och kännedom utgör de främsta påverkande faktorerna till den gröna revolutionen. Tänk då om byggbranschen skulle kunna påverka kunder, som väljer att investera i nyproducerade bostäder, till miljövänligare alternativ. Detta menar vi har potential att bidra till en markant effekt på hållbarhetsutvecklingen. Vi ställer oss dock frågande till om kunder i samband med nyproducerade bostäder erhåller möjligheten att göra medvetna konsumtionsval. Med denna bakgrund syftar vi i denna studie att undersöka om och hur byggnadsindustrin arbetar med miljö i sin bostadsmarknadsföring ut mot kund. Studien baseras på en undersökning bland fyra av Sveriges största byggföretag; Skanska, NCC, Peab samt det nyetablerade norska företaget Veidekke.</p><p>Samtliga byggföretag har tagit steg i rätt riktning och poängterar vikten av att integrera hållbarhetsarbetet och den gröna aspekten i samtliga verksamhetsgrenar genom ambitiösa miljöpolicys och målsättningar. Dock är det endast fåtalet bostadsprojekt som framhålls miljövänligare. Vi kan konstatera att kunder inte erhåller tillräckliga möjligheter för att göra aktiva konsumtionsval ur miljösynpunkt på bostadsmarknaden. I samband med bostadsmarknadsföringen har brister identifierats vid tillämpandet av Internet och mäklare/säljare som kommunikationskanaler. Samtliga företag fallerar på ett eller annat sätt att upplysa bostadskonsumenten om byggbolagets gröna initiativ, samt vilka miljövänligare byggnations- och inredningsval kunderna erbjuds. Endast fåtalet byggbolag tillvaratar möjligheten att genom marknadsföring vid interaktion med kunder påverka dess konsumtionsval. De synliggör heller inte möjligheten att göra ett aktivt bostadsval till fördel för samhällsutvecklingen, stort ansvar läggs istället på kunden att söka denna information. Vi kan dra slutsatsen att byggbranschen tillsammans med dess kunder kan bidra till förändring. Byggbranschen bör dock, med hänsyn till konsumenters befarade okunskap kring miljöaspekter i relation till bostadsbyggnationer, ta första steget mot en hållbarare bostadskonsumtion.</p><p>I förgrunden till studiens genomförande ligger Kotlers (2005) modell, "The Marketing Triangle Model". För att skapa djup i studien omfattar den därmed en skildring av vad som kommuniceras ut mot kund gällande miljöaspekten och bostadsbyggnationer genom olika nivåer; koncern, svensk marknad, bostadsmarknad samt via interaktion med mäklare/säljare. De tre första leden omfattas av en studie baserad på information vilken förmedlas via respektive företags webbsidor på Internet, medan mäklar/säljarstudien stöds på intervjuer. Studien täcker således några av de vanligaste informationskällorna kunder nyttjar vid beslut, varför en verklighetstrogen skildring av respektive byggföretags kommunikation genereras. I fallstudierna av respektive företag tillämpade vi med denna bakgrund olika infallsvinklar och metoder med bas i den teoretiska referensramen.</p> / <p>It is now clear that the environment must be protected to ensure good quality of life for future generations. In connection with these issues the construction industry plays an extremely essential role, which can be attributed to the significant environmental impact industry has on society today. The construction sector, also called "40-percent-sector" in the environmental context, accounts for 40 percent of the total energy and material resource use in Europe and the Nordic market. Thus, it is obvious that the construction industry has a significant impact on individuals' quality of life and the environment, therefore it is crucial that the sector takes an active responsibility for sustainable development of society. Customers have been identified as being one of the most important stakeholder groups and the main influencing factor to the green revolution. What if the construction industry could influence customers, who choose too invest in newly produced housing, toward environmentally friendly alternatives. We believe that this has potential to distinct contribute to the sustainable development. Tough we are questioning whether customers, in relation to newly produced housing, receive the opportunity to make informed choices. In relation to this background, we aim in this study to examine whether and how the construction industry works with environmental aspects in their residence marketing to the customer. The study is based on the four leading construction companies in the Swedish market, Skanska, NCC, Peab and Veidekke.</p><p>All construction companies have taken steps in the right direction and stress the importance of integrating sustainability efforts and the green aspect throughout the business. However, only few are communicated as more environmentally friendly. We can conclude that customers do not receive sufficient opportunities to make active, environmentally friendly choices on current housing market. In the housing marketing, shortcomings have been identified regarding their use of Internet and broker/salesperson as communication channels. All companies fail in one way or another to inform the customer about the company's green initiatives and about available more sustainable construction- and interior choices. Only few building companies take charge of the potential of influencing customer choices through interactive marketing. They do not either visualize the possibility to make an active sustainable choice of residence, rather heavy responsibility is enforced on the customer to find this information. We want to emphasize that the construction industry together with its customers can contribute to a significant change. However, with respect to anticipated consumer lack of knowledge about environmental issues in relation to housing construction, the construction industry need to take the first step toward a more sustainable housing consumption.</p><p>Kotler's (2005) model, "The Marketing Triangle Model" constitutes the foreground to the study's implementation. In order to create depth in the study it therefore embrace a depiction of what is communicated to the customer regarding environmental aspects and residence construction through various levels; Corporate Group, Swedish market, housing market and through interaction with the broker/salesperson. The initial three levels of the study are based on information which is made available through each company's websites on the Internet, while the broker/salesperson study is supported in interviews. The study therefore covers some of the most common information sources customers' use in the decision-making-process, hence generating a realistic depiction of the construction companies' communication. In the case studies of the respective companies, within this context, we used different approaches and methodologies based in the theoretical frame of reference.</p>
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KOMMUNIKATIONEN PÅ BOSTADSMARKNADEN : - Kundens möjlighet att göra ett miljövänligt bostadsköpEdwall, Linnéa, Hägg, Linn January 2009 (has links)
Det är idag uppenbart att miljön måste skyddas för att kunna säkerställa en god livskvalitet även för kommande generationer. I samband med dessa frågor spelar byggsektorn en oerhört central roll, vilken kan hänföras till den betydande miljöpåverkan industrin har på samhällsutvecklingen idag. Byggsektorn, också kallad "40-procents-sektorn" i miljösammanhang, svarar för 40 procent av den totala energi- och materialresursanvändningen i Europa och den nordiska marknaden. Det är därmed tydligt att byggindustrin har en signifikant påverkan på individers livskvalitet och miljö, varför det är av största vikt att sektorn tar ett aktivt ansvar för en hållbar samhällsutveckling. Kunder har konstaterats utgöra en av den viktigaste intressentgruppen, som med dess miljömedvetenhet och kännedom utgör de främsta påverkande faktorerna till den gröna revolutionen. Tänk då om byggbranschen skulle kunna påverka kunder, som väljer att investera i nyproducerade bostäder, till miljövänligare alternativ. Detta menar vi har potential att bidra till en markant effekt på hållbarhetsutvecklingen. Vi ställer oss dock frågande till om kunder i samband med nyproducerade bostäder erhåller möjligheten att göra medvetna konsumtionsval. Med denna bakgrund syftar vi i denna studie att undersöka om och hur byggnadsindustrin arbetar med miljö i sin bostadsmarknadsföring ut mot kund. Studien baseras på en undersökning bland fyra av Sveriges största byggföretag; Skanska, NCC, Peab samt det nyetablerade norska företaget Veidekke. Samtliga byggföretag har tagit steg i rätt riktning och poängterar vikten av att integrera hållbarhetsarbetet och den gröna aspekten i samtliga verksamhetsgrenar genom ambitiösa miljöpolicys och målsättningar. Dock är det endast fåtalet bostadsprojekt som framhålls miljövänligare. Vi kan konstatera att kunder inte erhåller tillräckliga möjligheter för att göra aktiva konsumtionsval ur miljösynpunkt på bostadsmarknaden. I samband med bostadsmarknadsföringen har brister identifierats vid tillämpandet av Internet och mäklare/säljare som kommunikationskanaler. Samtliga företag fallerar på ett eller annat sätt att upplysa bostadskonsumenten om byggbolagets gröna initiativ, samt vilka miljövänligare byggnations- och inredningsval kunderna erbjuds. Endast fåtalet byggbolag tillvaratar möjligheten att genom marknadsföring vid interaktion med kunder påverka dess konsumtionsval. De synliggör heller inte möjligheten att göra ett aktivt bostadsval till fördel för samhällsutvecklingen, stort ansvar läggs istället på kunden att söka denna information. Vi kan dra slutsatsen att byggbranschen tillsammans med dess kunder kan bidra till förändring. Byggbranschen bör dock, med hänsyn till konsumenters befarade okunskap kring miljöaspekter i relation till bostadsbyggnationer, ta första steget mot en hållbarare bostadskonsumtion. I förgrunden till studiens genomförande ligger Kotlers (2005) modell, "The Marketing Triangle Model". För att skapa djup i studien omfattar den därmed en skildring av vad som kommuniceras ut mot kund gällande miljöaspekten och bostadsbyggnationer genom olika nivåer; koncern, svensk marknad, bostadsmarknad samt via interaktion med mäklare/säljare. De tre första leden omfattas av en studie baserad på information vilken förmedlas via respektive företags webbsidor på Internet, medan mäklar/säljarstudien stöds på intervjuer. Studien täcker således några av de vanligaste informationskällorna kunder nyttjar vid beslut, varför en verklighetstrogen skildring av respektive byggföretags kommunikation genereras. I fallstudierna av respektive företag tillämpade vi med denna bakgrund olika infallsvinklar och metoder med bas i den teoretiska referensramen. / It is now clear that the environment must be protected to ensure good quality of life for future generations. In connection with these issues the construction industry plays an extremely essential role, which can be attributed to the significant environmental impact industry has on society today. The construction sector, also called "40-percent-sector" in the environmental context, accounts for 40 percent of the total energy and material resource use in Europe and the Nordic market. Thus, it is obvious that the construction industry has a significant impact on individuals' quality of life and the environment, therefore it is crucial that the sector takes an active responsibility for sustainable development of society. Customers have been identified as being one of the most important stakeholder groups and the main influencing factor to the green revolution. What if the construction industry could influence customers, who choose too invest in newly produced housing, toward environmentally friendly alternatives. We believe that this has potential to distinct contribute to the sustainable development. Tough we are questioning whether customers, in relation to newly produced housing, receive the opportunity to make informed choices. In relation to this background, we aim in this study to examine whether and how the construction industry works with environmental aspects in their residence marketing to the customer. The study is based on the four leading construction companies in the Swedish market, Skanska, NCC, Peab and Veidekke. All construction companies have taken steps in the right direction and stress the importance of integrating sustainability efforts and the green aspect throughout the business. However, only few are communicated as more environmentally friendly. We can conclude that customers do not receive sufficient opportunities to make active, environmentally friendly choices on current housing market. In the housing marketing, shortcomings have been identified regarding their use of Internet and broker/salesperson as communication channels. All companies fail in one way or another to inform the customer about the company's green initiatives and about available more sustainable construction- and interior choices. Only few building companies take charge of the potential of influencing customer choices through interactive marketing. They do not either visualize the possibility to make an active sustainable choice of residence, rather heavy responsibility is enforced on the customer to find this information. We want to emphasize that the construction industry together with its customers can contribute to a significant change. However, with respect to anticipated consumer lack of knowledge about environmental issues in relation to housing construction, the construction industry need to take the first step toward a more sustainable housing consumption. Kotler's (2005) model, "The Marketing Triangle Model" constitutes the foreground to the study's implementation. In order to create depth in the study it therefore embrace a depiction of what is communicated to the customer regarding environmental aspects and residence construction through various levels; Corporate Group, Swedish market, housing market and through interaction with the broker/salesperson. The initial three levels of the study are based on information which is made available through each company's websites on the Internet, while the broker/salesperson study is supported in interviews. The study therefore covers some of the most common information sources customers' use in the decision-making-process, hence generating a realistic depiction of the construction companies' communication. In the case studies of the respective companies, within this context, we used different approaches and methodologies based in the theoretical frame of reference.
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Paul Auster's representation of invisible characters in selected novelsGous, Joané Facqueline January 2012 (has links)
In this dissertation I argue that invisible characters, as they appear in Paul Auster’s novels, serve a very specific function within the interpretative framework of a text and that they should be considered to play a functional role, in order to arrive at a more holistic interpretation of the text and a more accurate analysis of said texts. I argue that Auster knowingly includes these characters in his novels as part of his narrative technique, in order for them to serve specific functions and to contribute to the structure of postmodern fiction. I make use of a contextualized close reading of five of Auster’s novels and attempt a hermeneutic interpretation of these novels to arrive at a hermeneutic circle when combining these novels into an integrated whole, individual, work of fiction. Certain parallels can be drawn between Auster’s various novels and these parallels contribute to the various motifs and themes found throughout his work. The importance of space in Auster’s novels is also highlighted with emphasis on liminality which serves as an instigator for transgression to occur between different fictive worlds. / Thesis (MA (English))--North-West University, Potchefstroom Campus, 2013.
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Paul Auster's representation of invisible characters in selected novelsGous, Joané Facqueline January 2012 (has links)
In this dissertation I argue that invisible characters, as they appear in Paul Auster’s novels, serve a very specific function within the interpretative framework of a text and that they should be considered to play a functional role, in order to arrive at a more holistic interpretation of the text and a more accurate analysis of said texts. I argue that Auster knowingly includes these characters in his novels as part of his narrative technique, in order for them to serve specific functions and to contribute to the structure of postmodern fiction. I make use of a contextualized close reading of five of Auster’s novels and attempt a hermeneutic interpretation of these novels to arrive at a hermeneutic circle when combining these novels into an integrated whole, individual, work of fiction. Certain parallels can be drawn between Auster’s various novels and these parallels contribute to the various motifs and themes found throughout his work. The importance of space in Auster’s novels is also highlighted with emphasis on liminality which serves as an instigator for transgression to occur between different fictive worlds. / Thesis (MA (English))--North-West University, Potchefstroom Campus, 2013.
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Food supply procurement : the influence of politics on food supply chains and the governance of local public food services / Approvisionnement alimentaire : l'influence de la politique sur le chaînes d'approvisionnement alimentaire et la gouvernance des services publics locaux de restaurationRobin, Yoan 22 December 2017 (has links)
Cette thèse propose une étude empirique des liens entre la sphère politique et la gestion des services publics locaux en France. Lorsqu'elles administrent les services publics, les administrations locales peuvent décider soit de fournir un service en régie, soit d'externaliser sa gestion, et donc de conclure des contrats avec des entités privées. Tout d'abord, ce choix de gouvernance est analysé dans le cas des cantines scolaires françaises et les moteurs politiques de ce choix sont mis en évidence. La contestation politique à l'élection municipale est considérée comme l'un des moteurs du choix organisationnel. Deuxièmement, nous avons analysé les contrats public-privé en cas d'externalisation. Nous avons constaté que ces contrats étaient plus rigides que les contrats privés purs. En outre, cette rigidité excessive peut s'expliquer par le niveau de contestation politique dans la municipalité. Enfin, les déterminants de l'approvisionnement alimentaire local sont étudiés. Nous constatons que la disponibilité des réseaux d'alimentation alternatifs est parfois motivée par des considérations politiques. Cette thèse contribue à ajouter des connaissances à la compréhension de la gestion des services publics locaux, ainsi qu'à la compréhension de la disponibilité des magasins de détail alimentaires. / This dissertation offers an empirical investigation of the links between the political sphere and the management of local public services in France. When they administer public services, local governments can decide either to provide a service in-house, or to externalize its management, and therefore conclude contracts with private entities. First, this choice of governance is analyzed in the case of French school canteens and the political drivers of this choice are highlighted. The political contestation in the municipal election is found to be one of the drivers of the organizational choice. Second, we analyzed public-private contracts in case of externalization. We found those contracts to be more rigid than pure private contracts. Besides, this excessive rigidity can be explained by the level of political contestation in the municipality. Finally, the determinants of the local food supply is studied. We find that the availability of alternative food networks is sometimes driven by political considerations. This dissertation contributes to add knowledge to the understanding of the management of local public services, as well as to the understanding of food retail stores availability.
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A sociological investigation of gender and non-gender specific career choices by young adults in Saint John, CanadaHanlon, Brooke Catherine June 05 1900 (has links)
This study examined the gender socialisation process among ten recent high school
graduates and the reasoning behind their chosen career paths. Three institutions: the
family, school, and media, were examined to explore how these institutions could possibly
have affected the participants’ career choices. This was accomplished through qualitative
research by conducting in-depth interviews among five nursing students (three females
and two males) and five engineering students (three females and two males) who were 18
or 19 years of age. The interviews revealed that the participants were aware of current
gender stereotypes and had experienced gender socialisation through bedroom décor
and/or parental roles. The interviews further revealed ‘influencers’ (such as one’s peer
group or a close relative) as a significant factor leading males into nursing and females
into engineering. Participants within each program revealed differences in personal
definitions of success and thoughts on work-family balance. / Sociology / M.A. (Sociology)
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Rodinné strategie sedláků ve vsi Vítkov 1700-1850 / The family strategies of farmers in the village Vítkov 1700-1850ČERNÝ, Václav January 2015 (has links)
The thesis being hereby presented is concerned with the problematics of family strategies´ aplications in peasants´ families in the village of Vítkov, dated 1700-1850. The work itself is based upon analysis of evidence- and insurance resources, that means mostly registry and cadastral books, urbars and census of subjects. Methodologically, this work proceeds from historical demography and its connection with micro-history and genealogy. Transfers of peasants´s grounds and application of their rights of hertitage become the main subject of research. Secondly, this thesis focuses on peasants life partners choices, families´ maritial strategies and migration. In addition, there are ways of employment drafted for those rural families´ members who had no claim to taking over a paternal ground, thusly achieving to give evidence of how different the family strategies in two contiguous parts of South Bohemia would once have been. The substantial asset of this thesis supposed is to confirm the benefits of joining both historical demography and genealogy whist studying Czech rural areas including possible use of specialised genealogical software.
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Composition flexible par planification automatique / Flexible composition by automated planningMartin, Cyrille 04 October 2012 (has links)
Nous nous positionnons dans un contexte d'informatique ambiante dans lequel il arrive que les besoins de l'utilisateur n'aient pas été prévus, notamment en situation exceptionnelle. Dans ce cas, il peut ne pas exister de système préconçu qui réponde exactement à ces besoins. Pour les satisfaire, il faut alors pouvoir composer les systèmes disponibles dans l'environnement, et le système composé doit permettre à l'utilisateur de faire des choix à l'exécution. Ainsi, l'utilisateur a la possibilité d'adapter l'exécution de la composition à son contexte. Cela signifie que la composition intègre des structures de contrôle de l'exécution, destinées à l'utilisateur : la composition est dite flexible. Dans cette thèse, nous proposons de répondre au problème de la composition flexible en contexte d'intelligence ambiante avec un planificateur produisant des plans flexibles. Dans un premier temps, nous proposons une modélisation de la planification flexible. Pour cela, nous définissons les opérateurs de séquence et d'alternative, utilisés pour caractériser les plans flexibles. Nous définissons deux autres opérateurs au moyen de la séquence et de l'alternative : l'entrelacement et l'itération. Nous nous référons à ce cadre théorique pour délimiter la flexibilité traitée par notre planificateur Lambda-Graphplan. L'originalité de Lambda-Graphplan est de produire des itérations en s'appuyant sur une approche par graphe de planification. Nous montrons notamment que Lambda-Graphplan est très performant avec les domaines se prêtant à la construction de structures itératives. / In a context of Ambient Intelligence, some of the user's needs might not be anticipated, e.g. when the user is in an unforeseen situation. In this case, there could exist no system that exactly meets their needs. By composing the available systems, the user could obtain a new system that satisfies their needs. In order to adapt the composition to the context, the composition must allow the user to make choices at runtime. So the composition includes control structures for the user: the composition is flexible. In this thesis, I deal with the problem of the flexible composition by automated planning. I propose a model of flexible planning. The sequence and the choice operators are defined and used to characterize flexible plans. Then, two other operators are derived from the sequence and the choice operators: the interleaving and the iteration operators. I refer to this framework to define the flexibility produced by my planner, Lambda-Graphplan, which is based on the planning graph. The originality of Lambda-Graphplan is to produce iterations. I show that Lambda-Graphplan is very efficient on domains that allow the construction of iterative structures.
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An evaluation of the brand campus concept implemented at Mercedes-Benz South Africa: a case studySamkange, Tichaona January 2009 (has links)
Primarily, this research study was concerned with the evaluation of the brand campus concept implemented at then DaimlerChrysler South Africa in 2002, as a case study. Pretoria-based Mercedes-Benz South Africa (Pty) Ltd. (MBSA) is a subsidiary of global vehicle manufacturer Germany’s Daimler-Benz AG (DBAG). They are responsible for assembling, distributing and retailing, certain Mercedes-Benz and Mitsubishi vehicle brands, and spare parts. The landmark 1998 DaimlerChrysler global ‘merger of equals’ was preceded by the 1995 joint venture between Mercedes-Benz and Mitsubishi Motor Corporation. Consequently, three brands (Mercedes-Benz, Chrysler and Mitsubishi) were retailed and marketed under DaimlerChrysler South Africa (Pty) Ltd. (DCSA), positioned next to each other in the same showroom. This report identifies key challenges stemming from this approach, namely: brand strength dilution, more than 80 multi-franchised dealers and multi-branded showrooms, service capacity problems, old working environment and infrastructure, and perceived intra-brand competition. The research evidence suggests that these problems prompted then DCSA to launch the 2000 Dealer Network Strategy (DNS). In the grand scheme of things, the DNS intervention entailed partitioning the dealer network into five brand centres in five metro regions, and eighteen market centres in the rural areas. The brand campus concept was borne out of DNS and proved to be a masterstroke since, the primary focus was on streamlining the retail facilities for DCSA vehicle sales, service and spare parts for both the passenger and commercial vehicles. This study highlights key pillars of the brand campus concept, namely: profitability, brand focus, customer orientation and diversity. The challenge was to address seven major drivers of the brand campus concept, namely: after-sales vehicle support, vehicle service capacity, lead-times, spare parts availability, sales information propagation, behavior of sales personnel and the overall vehicle dealership appearance. Semi-structured interviews constituted part of the evaluation based on the perspectives of five customers, three dealer principals and two MBSA marketing executives. The research evidence, which also came from MBSA documentation and direct observation, shows that this innovative concept has been remarkably successful.
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The values formation of children growing up in an informal settlementDuffy, Bernadette 05 May 2011 (has links)
This study explored the phenomena of pre-adolescents growing up in an informal settlement and explored how needs and wants influenced their value and moral formation. The research was located within the specific context of a qualitative interpretivist study. A phenomenological research design was used to highlight how these young people construct their personal identities rooted in their unique value and moral structures. The criteria used to choose the participants included pre-adolescents between the ages of 10 and 14 who lived alone without parental care or who were left alone for long periods during the day. The selected participants were young people who were daily exposed to adverse conditions and who had to make real life choices. Data on how these pre-adolescents viewed their situation were collected using stick figures, collages, drawings and observations, followed by in-depth individual and focus group interviews and discussions on moral dilemmas. The aim of interviewing the young people personally was to explore their own views of the realities of their lived experiences and how they perceived the world around them. From the empirical evidence and the theories studied a number of significant themes emerged that indicated a strong need for emotional and social support, besides their obvious material needs. The major themes were (1) family and community, (2) emotional needs, (3) financial and material needs, (4) protection and security, (5) moral choices and needs, (6) education and (7) religion. The findings of the study revealed that individuals progress through various stages of moral growth and development as they grow from childhood to adulthood, and that children are not born with an innate moral or value system. These have to be taught through the process of socialisation whereby they learn social values, morals, attitudes and expectations as these are communicated from one person to another. The findings also showed that these young people are able to act in a caring, concerned, altruistic and resilient manner, just as much as they are able to act in a destructive manner. These young people are as able to do good just as they are able to do bad things. They have a strong sense of moral rightness and wrongness and the values that underpin morality. It showed that even when their basic human needs are unmet they can still make choices that reflect good moral values. They have the capacity to transcend themselves and to make radical change in their personal lives and in turn contribute to the well being of a better society. Since this was an exploratory study of specific marginalised young people in a particular environment which focused more on pre-adolescents’ espoused theory and how they would act if faced by moral dilemmas, it suggests the need for further exploration and research on the theory in action by studying the reasons why preadolescents engage in at-risk behaviour. SEPEDI : Thuto ye e hlohlomiša ponagalo e kgolô ya baswa bofalalelong bjo e sego bja tlwaelo, gomme ya hlohletša ka moo dinyakwa le dihlokwa di tutueditšego popego ya metheo le setho. Nyakišišo ye e ile ya ela khwalithi ya seo se nyakišiswago tlhoko. Go somišitšwe moakanyetšo wa phatišišoponagalo go tšweletša ka fao baswa ba bopago boitšhupo bjo bo letšego popegong ya mehola le boitshwaro bja bona. Kêlo ye e šomišitšwego e aparetše baswa gare ga mengwaga ye 10 go iša go 14; bao ba phelago ba le tee, go se na tlhokomelo ya batswadi goba bao ba tlogelwago ba le tee nako ye telele mosegare. Batšeakarolo be e le baswa bao ba bego ba lebanwe ke maemo a šoro gomme ba swanetse go ikethela tsela. Data ya ka moo baswa bao ba lebelelago maemo a bona, e ile ya kgoboketšwa go šomišwa diphata, dibopego tšeo di gomareditšwego, dithalwa le temogo ye e latelwago ke poledišano le mongwe le mongwe, goba sehlopha ka ga mathata a boitshwaro. Maikemišetšo a poledisano le baswa ke go nyakišiša dikgopolo tša bona ka ga bonnete bja maitemogelo, le ka moo ba bonago lefase. Go tšwa bohlatseng bja boitekelo bjo, le go teori tše di nyakišitšwego, go bonagetše nyakego ya thekgo ya khuduego le leago, gape le tša dinyakwa tša bophelo. Dintlhakgolo di bile (1) lapa le tikologoleago (2) dinyakwa tša moya (3) dinyakwa tša tšhelele le didirišwa (4) tšhireletšo le potego (go lotega) (5) boitshwaro le dihlokwa (6) thuto (7) bodumedi. Dikhwetšo tša thuto ye di utollotše gore mongwe le mongwe o tšwelela dikgatong tše mmalwa tša kgolô ya boitshwaro le tšweletšopele ge ba ntše ba gola go tšwa bjaneng go ya bogolong; le gore bana ga ba belegwe ba na le mokgwa wa maitshwaro wa tlhago. Tšeo di rutwa ka tsela ya phedišano; ka fao ba ithute kagišano, maitshwaro bjale ka ge di hlagiswa ke batho ba bangwe. Khumano e laeditse gape gore baswa ba kgona go hlokomela, ba amege, ba be le phanô, gape ba itshware ka tsela ye e sa swanelago. Baswa ba kgono dira botse, ba fetoge ba dire bobe. Ba na le moya wa setho le moya wa tshenyo; gape le theô ye e laetšago maitshwaro a botse. E bontšhitse le gore, le ge dinyakwa tša bona di sa kgotšofatswe, ba kgono kgetha ba laetše maitshwaro a mabotse. Ba na le maatla a go feta mathateng, ba fetole maphelo a bona gomme ba be le kabelo go kaonafatša tikologoleago. Ka ge se e bego e le fela thutotlhotlhomišo ya baswa bao ba lego mellwaneng ya bophelo tikologong e itšego, gomme ya ikamanya fela go teori ya baswa le ka moo batla itshwarago, ge ba lebanwe le mathata a setho, e laetša nyako ya tlhotlhomišo e tseneletšego, e tšwelago pele ka nyakišišo ya teori ye ka go ithuta mabaka ao a dirago maitshwaro a. / Dissertation (MEd)--University of Pretoria, 2010. / Education Management and Policy Studies / unrestricted
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