Made available in DSpace on 2016-08-03T12:31:17Z (GMT). No. of bitstreams: 1 Rose Mara Vidal de Souza.pdf: 1015159 bytes, checksum: 85d4836c310acf9bc6ee19661dede3e1 (MD5) Previous issue date: 2011-04-04 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / The objective of my report is to propose an analyses on the way the election image of João Goulart is built, from the perspective of the political propaganda in the Brazilian cinema of the pós- ditadura . To make it possible, we can rely on the film Jango, form Silvio Tender, 1984. We believe that this report is able to contribute with the process of identification, understanding and learning about the Brazilian society ideas about João Goulart. To develop this issue we had to analyze theories related to Political Marketing, ideological propaganda and persuasion. The research was based on the qualitative and quantitative methods, techniques of historical research and case studies. We got to the conclusion that the film reconstructed Joao Goulart s image, focusing on his attitudes towards the basic reforms. Jango s mystification was shown in a documentary. / Este estudo tem como objetivo propor uma análise do modo como se constrói a representação da imagem eleitoral de João Goulart, sob a ótica da propaganda política no cinema brasileiro no período pós-ditadura. Para a realização desse objetivo contamos com o longa-metragem de Silvio Tendler de 1984, intitulado Jango. Cremos que este estudo se justifica por contribuir para identificar, compreender e mapear o imaginário da sociedade brasileira sobre João Goulart. Para o desenvolvimento do tema foram analisadas teorias de marketing político, propaganda ideológica e persuasão. A pesquisa foi norteada pelo método qualitativo e aplicadas as técnicas de pesquisa histórica e estudo de caso. Concluímos que o Filme de Silvio Tendler reconstruiu a imagem de João Goulart ressaltando seu papel na luta pelas reformas de base. A mistificação de Jango foi exposta no documentário expositivo.

Le péronisme reste la première force politique de l’Argentine. Ce mouvement politique, qui se caractérise par l’absence d’une idéologie propre et une faible institutionnalisation, ne peut se comprendre, s’analyser qu’au regard des trajectoires des leaders qui l’ont incarné au cours du temps, chacun le transformant et le personnalisant de telle sorte que chaque courant qui a représenté le Parti justicialiste est aujourd’hui caractérisé par le nom de son leader du moment ; ainsi en est-il du péronisme, du ménémisme, du duhaldisme, du kirchnérisme et dorénavant du cristinisme. L’objectif de ce travail est de dresser un portrait des deux post-péronistes qui se sont succédé depuis la transition à la démocratie en 1983, à travers une comparaison de l’usage de la parole politique par ses principales figures représentatives que sont Carlos Menem (1989-1995) et Néstor Kirchner (2003-2007). Les thématiques clés des discours de ces deux hommes politiques, ainsi que leurs formes spécifiques de mise en discours, doivent être étudiées conjointement, afin de pouvoir comprendre le processus de légitimation énonciative qui leur a permis de se positionner en tant que leader, dans une certaine conjoncture, de la scène politique argentine. Ainsi, l’objet de cette recherche correspond à une analyse des discours de Carlos Menem et de Néstor Kirchner en tant que discours antagonistes en lutte pour la définition d’un même objet, d’une même réalité : la nation argentine. Quelles sont les valeurs de l’argentinité que ces deux figures politiques ont cherché à incarner ? Quels sont les modèles et les projets de société qu’ils ont proposés et tenté de construire discursivement afin de consolider leur légitimité et de fonder une identité, proprement ménémiste ou kirchnériste ? Quelles sont les valeurs qu’ils ont prônées et qu’ils ont réussi à instituer comme garantes et représentatives d’un nouvel ordre politique ? En se basant sur des antagonismes fondateurs, ces deux présidents ont donné naissance à de nouveaux imaginaires qui sont aujourd’hui liés et investis du sens qui leur a été attribué lors de leur émergence dans l’espace discursif post-péroniste et dont les multiples significations ne peuvent être abordées en dehors d’une analyse approfondie de la parole politique de ces deux leaders. Le discours de Carlos Menem et le discours de Néstor Kirchner se présentent donc comme des espaces énonciatifs concurrents, en lutte pour le sens de la réalité et de l’histoire argentines. / The Peronism remains the first political force in Argentina. Characterised by a lack of a proper ideology and a weak institutionalisation, this political movement can only be understood and analysed in the light of the political trajectory of its leaders. Each of its leaders transformed and personalised it in such a way that each mainstream within the Justicialist Party is today characterised by the name of the then-leader: Peronism, Menemism, Duhaldism, Kirchnerisms and henceforth Cristinism. The goal of this work is to produce a clear picture of the two post-peronists, who succeeded since the democratic transition in 1983, by comparing the use of political speech of its main leading figures: Carlos Menem (1989-1995) and Néstor Kirchner (2003-2007). The main themes as well as the specific structure of the speeches of both politicians need to be examined jointly in order to understand the enunciative legitimation process that allowed them to position themselves as leaders on the political scene in Argentina. Therefore, the objective of this research corresponds to a discourse analysis of the speeches of Carlos Menem and Néstor Kirchner as antagonistic ones struggling for a definition of the same object, the same reality: the Argentinian nation. What were the values of the Argentinian nation those two politicians were seeking to incarnate? What are the models and projects of society they proposed and tried to construct through their speeches in order to consolidate their legitimacy and create a menemist or kirchnerist identity? What are the values they praised and they succeeded in establishing as pillars and representatives of a new political order? Starting from the founding antagonisms, those two presidents gave rise to new collective imaginations which are nowadays linked and filled with the sense they were given during their emergence in the post-peronist discursive space. Their multiple meanings can only be addressed in a sound analysis of the political speech of these two leaders. The discourse of Carlos Menem and the one of Néstor Kirchner thus come across as competing enunciative spaces struggling for the sense of reality and of the Argentinian history.

Made available in DSpace on 2016-04-04T18:29:56Z (GMT). No. of bitstreams: 1 Cristiane Helena Dias Simoes.pdf: 2974249 bytes, checksum: eacc1f552e5cc551b5e135e7f874c3f3 (MD5) Previous issue date: 2012-02-23 / Considering that clinical practices are based upon scientific acknowledgement, beliefs and values, the purpose of this survey is to investigate mental health workers collective imagination according to psychoanalysis point of view about psychiatric patient. By means of interviews articulated around different intermediary resources transitional use, constituents of a psychiatric institution team were interviewed individual and collectively with the intention of allowing the subjective expression of a transindividual character. The reports of the clinical occurrences were observed considering the psychoanalysis method, allowing comprehensive production of three fields of emotional-affective meaning: Psychotic Sufferers , Insincere Addicted , and Victims of Contemporaneous Society . The two first fields are related to substructures of one single imaginary, fundamentally committed with the job of discriminating, in order to get control, the true diseased part from the individual with character problems, the involuntary symptom of that which would be a personal decision consequence of acting in a condemnable moral manner. The third field points to a different perception, which understands psychic suffering as a concrete social conditions straight result. The general situation rouses reflections about the existing linking between imaginary fields created/ found here and Psychopathology, Psychiatry and Psychoanalysis important issues. / Considerando que as pr?ticas cl?nicas baseiam-se tanto em conhecimentos cient?ficos como em cren?as e valores, o presente trabalho tem como objetivo investigar psicanaliticamente o imagin?rio coletivo de trabalhadores de sa?de mental sobre o paciente psiqui?trico. A partir de entrevistas, articuladas ao redor do uso transicional de diferentes recursos mediadores, integrantes da equipe de uma institui??o psiqui?trica foram abordados individual e coletivamente com o intuito de permitir a express?o subjetiva de uma pessoalidade transindividual. Os registros do acontecer cl?nico foram interpretativamente considerados ? luz do m?todo psicanal?tico, permitindo a produ??o compreensiva de tr?s campos de sentido afetivo-emocional: Sofredores Psic?ticos , Impostores Dependentes e V?timas da Sociedade Contempor?nea . Os dois primeiros campos corresponderiam a subestruturas de um ?nico imagin?rio, fundamentalmente comprometido com a tarefa de discriminar, para efeitos da obten??o de controle, o verdadeiro doente do indiv?duo com problemas de car?ter, o sintoma involunt?rio daquele que seria fruto da decis?o pessoal de agir de modo moralmente conden?vel. O terceiro campo aponta para uma percep??o diversa, que concebe o sofrimento ps?quico como resultante direta de condi??es sociais concretas. O quadro geral suscita reflex?es sobre a vincula??o existente entre os campos do imagin?rio aqui criados/encontrados e importantes quest?es do campo da Psicopatologia, da Psiquiatria e da Psicologia psicanal?tica.

Fougerolles est la capitale française du kirsch. Sa production s’est semi-industrialisée dès le début du XIXe siècle. D’abord activité complémentaire de l’agriculture fougerollaise, la distillation va se développer en faisant émerger, au milieu du XIXe siècle, de véritables entrepreneurs qui vont marquer le marché des alcools de bouche en France jusqu’au milieu du XXe siècle.L’industrie de la distillation à Fougerolles s’est développée dans un marché des alcools de bouche très concurrentiel subissant régulièrement des contraintes économiques législatives et sociales et surtout , marqué par la confrontation entre les spiritueux et les boissons fermentées représentées par la boisson nationale, le vin. Cette confrontation aboutit à l’interdiction de la liqueur d’absinthe en 1915 et des liqueurs anisées au début des années 1940.Dans ce contexte et à travers l’étude historique des trajectoires socio-économiques de deux firmes familiales rurales qui ont su tirer profit du savoir-faire local et de l’évolution des techniques de distillation, nous apportons un éclairage sur leur émergence, leur stratégies de développement, leur résistance, leur résilience et la pérennisation de leurs activités industrielles et commerciales entre 1839, année de l’installation dans la commune du précurseur de l’industrie de la distillation en Haute-Saône, Abel BRESSON, et 1940 avec l’instauration du régime de Vichy qui va durcir la lutte antialcoolique en interdisant, entre autres, les liqueurs anisées et la publicité sur les alcools de bouche.Outre la dimension proprement théorique, notre thèse pourrait aussi s’inscrire dans une stratégie de redynamisation d’un territoire à travers la valorisation de son patrimoine industriel et de ses produits qui ont fait sa renommée au niveau national et international. / Fougerolles is the French capital of kirsch. Its production became semi-industrialized at the beginning of the 19th century. Distillation was first a complementary activity of agriculture in Fougerolles, then, in the middle of the 19th century, this activity grew to become a business which was to influence the market of alcoholic beverages in France until the middle of the 20th century.This distillation industry in Fougerolles grew in a highly competitive market of alcoholic beverages, which regularly suffered from economic, legislative and social constraints and, mostly, was influenced by the confrontation between spirits and fermented beverages represented by wine, the national drink. This confrontation led to the prohibition of the absinthe liqueur in 1915 and aniseed liquors in the early 1940s.In this context, and through the study of the socio-economic trajectories of two rural family firms that could take advantage of the local know-how and the evolution of distillation techniques, we highlight their emergence, their development, their resistance and their resilience and the sustainability of their industrial and commercial activities between 1839, when Abel BRESSON the pioneer of the distillation industry from Haute-Saône settled in Fougerolles, and 1940 with the establishment of the Vichy regime which toughened the anti-alcohol fight by prohibiting, among others, the sale of aniseed liquors and the advertising of alcoholic beverages.In addition to the theoretical dimension, our thesis could also be part of a strategy to revitalize a territory through the promotion of its industrial heritage and products, which have made it nationally and internationally renowned.

[ES] A lo largo de la historia, cada era configura su propio imaginario respecto al héroe, de modo que la mitología resultante se conforma en función a la cosmogonía del momento. Sin embargo, este imaginario también posee una ascendencia cultural y está constantemente influida por las distintas corrientes cosmogónicas del pasado. Eso permite comprender que la aprehensión del arquetipo sucede en un entorno noológico en transformación constante que se extiende hasta tiempos ancestrales. En esta investigación, presentamos un estudio sobre el arquetipo del héroe en cada edad, para poder comprender la función mítica de este referente mítico a lo largo de la historia, y sus repercusiones en la contemporaneidad. Del mismo modo, esto nos permite reflexionar sobre la función sociopolítica del heroísmo, y cómo la mitología está sujeta al control del discurso de las jerarquías sociales. En cualquier caso, estudiamos cómo frente a esto, en el imaginario colectivo popular subsisten temáticas y héroes independientemente de quien ostente la hegemonía cultural. Analizamos también, el imaginario de la sociedad contemporánea, para determinar qué héroe es el más representativo de nuestro tiempo, en función del orden del discurso y los intereses sociales. Del mismo modo, también prestamos atención a los héroes que, sin ser protagónicos, representan mejor los ideales democráticos que fundamentan las sociedades occidentales. Asimismo, identificamos aquellos héroes que han llegado hasta nuestros días debido a su arraigo cultural. Por último, el desarrollo de la investigación en torno a la noología del héroe y la evolución del imaginario colectivo nos permite comprender mejor el carácter esencial del héroe. Al final de la tesis es posible considerar el grado en que los arquetipos son monolíticos y si, en algunos de los casos, la transformación de su aprehensión puede dar lugar a referentes singulares, a pesar de conservar rasgos comunes. / [CA] Al llarg de la història, cada era configura el seu propi imaginari respecte a l'heroi, de manera que la mitologia resultant es conforma en funció a la cosmogonia del moment. No obstant això, aquest imaginari també posseeix una ascendència cultural i està constantment influïda pels diferents corrents cosmogònics del passat. Això permet comprendre que l'aprehensió de l'arquetip succeeix en un entorn noològic en transformació constant que s'estén fins a temps ancestrals. En aquesta recerca, presentem un estudi sobre l'arquetip de l'heroi en cada edat, per a poder comprendre la funció mítica d'aquest referent mític al llarg de la història, i les seves repercussions en la contemporaneïtat. De la mateixa manera, això ens permet reflexionar sobre la funció sociopolítica de l'heroisme, i com la mitologia està subjecta al control del discurs de les jerarquies socials. En qualsevol cas, estudiem com enfront d'això, en l'imaginari col·lectiu popular subsisteixen temàtiques i herois independentment de qui ostenti l'hegemonia cultural. Analitzem també, l'imaginari de la societat contemporània, per a determinar quin heroi és el més representatiu del nostre temps, en funció de l'ordre del discurs i els interessos socials. De la mateixa manera, també parem esment als herois que, sense ser protagonistes, representen millor els ideals democràtics que fonamenten les societats occidentals. Així mateix, identifiquem aquells herois que han arribat fins als nostres dies a causa del seu arrelament cultural. Finalment, el desenvolupament de la recerca entorn de la noologia de l'heroi i l'evolució de l'imaginari col·lectiu ens permet comprendre millor el caràcter essencial de l'heroi. Al final de la tesi és possible considerar el grau en què els arquetips són monolítics i si, en alguns dels casos, la transformació de la seva aprehensió pot donar lloc a referents singulars, malgrat conservar trets comuns. / [EN] Throughout history, each era configures its own imaginary regarding the hero, so that the resulting mythology is shaped according to the cosmogony of the moment. However, this imaginary also has a cultural ancestry and is constantly influenced by the different cosmogonic currents of the past. This allows us to understand that the apprehension of the archetype happens in a noological environment in constant transformation that extends to ancient times. In this research, we present a study on the archetype of the hero in each age, in order to understand the mythical function of this mythical reference throughout history, and its repercussions in contemporaneity. Similarly, this allows us to reflect on the sociopolitical function of heroism, and how mythology is subject to the discourse control of social hierarchies. In any case, we study how, in the face of this, the themes and heroes subsist in the popular collective imagination regardless of who holds the cultural hegemony. We also analyze the imaginary of contemporary society, to determine which hero is the most representative of our time, based on the order of discourse and social interests. In the same way, we also pay attention to the heroes who, without being protagonists, better represent the democratic ideals that underpin Western societies. Likewise, we identify those heroes who have survived to this day due to their cultural roots. Finally, the development of research around the noology of the hero and the evolution of the collective imagination allows us to better understand the essential character of the hero. At the end of the thesis it is possible to consider the degree to which the archetypes are monolithic and whether, in some of the cases, the transformation of their apprehension can give rise to singular referents, despite preserving common features. / Sanmartín Cava, JF. (2022). El héroe en el imaginario colectivo. Aproximación arquetípica desde los primeros relatos hasta las industrias de la comunicación y culturales [Tesis doctoral]. Universitat Politècnica de València. https://doi.org/10.4995/Thesis/10251/182257 / TESIS