Uma nova ordem mundial está exigindo posturas efetivamente diferenciadas das organizações, de todos os setores e esferas, acompanhadas pela crescente vigilância da sociedade através de mecanismos de avaliação de suas atividades. No intuito de definir parâmetros éticos, foram e estão sendo desenvolvidos modelos de prestação de contas das atividades corporativas. Por meio deles, pretende-se que a sociedade e o mercado assumam o papel de auditores do processo e da transparência nos resultados sociais alcançados. Alguns desses mecanismos são os cada vez mais propagados Indicadores de Responsabilidade Social Corporativa e, mais recentemente, os Indicadores de Sustentabilidade, que parecem buscar responder mais adequadamente aos anseios de uma consciência social, muito assustada com o presente e o futuro do planeta. O objetivo geral desta pesquisa foi analisar se as Políticas de Comunicação Organizacional podem se utilizar dos principais modelos e guias de avaliação das ações corporativas como critérios efetivos de certificação nos âmbitos da RSC e da Sustentabilidade, sem configurar em estratégias reducionistas de promoção da imagem institucional e mercadológica. O método de pesquisa utilizado neste trabalho foi o estudo de caso, as unidades de análise foram os modelos de avaliação de RSC e de Sustentabilidade de maior relevância no cenário brasileiro, sendo eles: GRI Global Reporting Initiative, Guia Ethos e o ISE Índice de Sustentabilidade Empresarial da BM&FBOVESPA. A técnica de coleta de dados deste estudo foi a pesquisa bibliográfica. Através do Modelo de Comparabilidade desenvolvido para analisar os indicadores selecionados, o resultado foi que nenhum deles passou no teste, todos necessitam de ajustes para que se obtenha sua adequada funcionalidade. Assim, na determinação de Políticas de Comunicação Organizacional deve-se tomar o cuidado de se envolver toda a organização no sentido de cumprir as prerrogativas dos modelos de avaliação de RSC e da Sustentabilidade, pois, além do alto custo que isso pode gerar, e dos esforços físicos, estruturais e pessoais, não significa a efetiva convergência para empresa socialmente responsável ou [equivocadamente] sustentável. Logo, corre-se o risco do reducionismo e do empobrecimento da Gestão da Comunicação Corporativa que dirija suas ações em função dos resultados dos indicadores ou índices de RSC ou de Sustentabilidade. Em função dos tipos e da diversidade de variáveis e temas que a Sustentabilidade envolve, parece perigoso utilizar os relatórios para definição do quantum, sintetizado em um número adjetivo para um grupo seleto de organizações. As margens para a subjetividade e julgamentos de valores ficam perniciosamente abertas para vereditos de especialistas desavisados. / A new world order is demanding effectively differentiated postures, organizations from all sectors and spheres, accompanied by the growing surveillance society through mechanisms for evaluating their activities. In order to define ethical parameters have been and are being developed models of accountability of corporate activities. Through them, it is intended that the society and the market assume the role of Auditors of the process and transparency in social results achieved. Some of these mechanisms are increasingly propagated Indicators of Corporate Social responsibility and, more recently, indicators of sustainability, which seem to seek to respond more adequately to the expectations of a social conscience, very frightened with the present and the future of the planet. The overall objective of this research was to examine if Organizational Communication policies can use the main models and guides for the assessment of business actions as effective certification criteria in the areas of CSR and sustainability, without configuring equalitarian strategies to promote institutional image and marketing. The search method used in this work was the case study, the units of analysis were the models for evaluation of CSR and sustainability of greater relevance in the Brazilian scenario, whether they are: GRI-Global Reporting Initiative, Ethos and Guide the ISE corporate sustainability index BM & FBOVESPA. The technique of collecting data from this study was bibliographic search. Through the Comparability Model developed to analyze the indicators selected, the result was that none of them passed the test; all of them required adjustments to achieve its proper functionality. Thus, in determining Organizational Communication policy must take care to engage the whole organization towards fulfilling the prerogatives of models of evaluation of RSC and sustainability, because, besides the high cost that this can generate, and physical, structural efforts and personal, doesn\'t mean the effective convergence for undertaking socially responsible or sustainable [erroneously]. Soon, there is a risk of reductionism and impoverishment of the management of corporate communications that drive their actions in accordance with the results of indicators or indexes of RSC or sustainability. Depending on the diversity of types and variables and themes that sustainability involves, it seems dangerous to use reports for definition of quantum, synthesized in adjective for a select group of organizations. The margins to the subjectivity and judgments of values are perniciously open for unsuspecting verdicts of specialists.

Within the field of development, participation has become the normative approach in the past two decades. For development projects to be sustainable, the communication must be participatory in nature. For development projects to be sustainable and to actually contribute to the development of communities, communication has to be based on the participatory approach of development communication. Dialogue, empowerment that leads to independence and cultural identity are some of the most important principles of the participatory approach. The importance of communication aimed at development first became apparent during the modernisation paradigm. Modernisation is considered an evolutionary shift from a traditional view to a modern society. Development is seen as synonymous with westernization, industrialization and economic growth. Universities are under pressure from both the government and the industry to help with economic development and deliver graduates that can make a positive difference in their field of expertise (Grimaldi & Grandi, 2005). A university business incubator (UBI) is a business incubator located within a university. University business incubators facilitate and develop conditions and support systems that ensure young entrepreneurs with new ventures will function successfully. Business incubators support these entrepreneurs by giving them access to affordable facilities and resources such as secretarial support and office furniture. The focus is on providing entrepreneurs with specialised support, training and assistance, including research and development, risk capital and networking opportunities (Lalkaka, 1990:25). A UBI uses the university‟s resources, personnel‟s time and knowledge toward economic development efforts, reaping the benefits from the commercialisation of the university‟s own research (Grimaldi & Grandi, 2005; Mian, 1997). The Netherlands Initiative for Capacity development in Higher Education (NICHE) launched a programme in South Africa in February 2009. BEEHIVE (Bridging Business and Education by Establishing a Hub of Innovative Ventures and Expertise) is the university incubator of the North-West University‟s (NWU) Vaal Triangle Campus, which started with the operational phase of the programme in May 2012. The name was changed in 2011 to Bhive for marketing purposes. Against this background, the following research question was investigated: to what extent is the communication between stakeholders of the Bhive UI participatory? The researcher used a qualitative research method in order to collect the data. A literature study was conducted to explore the premises of the nature of the participatory approach in development communication for social change. Interviews with different stakeholders were conducted to determine their perceptions regarding the Bhive UI. Lastly, the researcher observed the Bhive UI over a period of two years. The research findings reveal that within the larger paradigm of heteroglossia there is room for improvement. This study pointed out the various areas for improvement and offered theoretically grounded recommendations. / MA (Communication Studies), North-West University, Potchefstroom Campus, 2014

Made available in DSpace on 2014-06-11T19:24:03Z (GMT). No. of bitstreams: 0 Previous issue date: 2007-09-28Bitstream added on 2014-06-13T18:51:29Z : No. of bitstreams: 1 ruiz_er_me_bauru.pdf: 1253533 bytes, checksum: ec8453a71add632b9eefd8d8002be43f (MD5) / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES) / O objetivo desta pesquisa é analisar a gestão da comunicação, das empresas do Arranjo Produtivo Local (APL) de Brinquedos de Laranjal Paulista e Região, entendida como forma efetiva de aumento da competitividade mercadológica e eficiência empresarial do setor em que atuam. A identificação de eventuais pontos de estrangulamento possibilita o aprimoramento dos processos de comunicação utilizados, bem como a disseminação dos mesmos, junto ao APL. Os dados obtidos através da aplicação de um questionário tornou possível analisar a gestão da comunicação do APL de Brinquedos de Laranjal Paulista e Região, e a sua importância para a melhoria da competitividade mercadológica e eficiência das empresas, minimizando o distanciamento entre os empresários bem como das informações imprescindíveis à atuação do APL. Foram pesquisadas 13 empresas fabricantes de brinquedos porque elas se constituem nas mais atuantes para o APL em questão. Dentre as conclusões obtidas, pode-se evidenciar a inexistência de um setor de comunicação formalmente constituído, a grande preocupação com a comunicação informal distorcida, a percepção da necessidade de melhoria do processo comunicativo, e por fim, a constatação que a comunicação externa adequada às empresas minimiza o distanciamento entre os empresários, aumentando a competitividade e a eficiência empresarial. / The objective of this research is to analyze the management of the communication, of the companies of local producer system (cluster) of Toys of Laranjal Paulista and Region, understood as form accomplishes of increase of the marketing competitiveness and enterprise efficiency of the sector where they act. The identification of eventual points of strangulation makes possible the improvement of the used processes of communication, as well as the dissemination of the same ones, next tot he cluster. The data gotten through the application of a questionnaire became possible to analyze the management of the communication of the cluster of Toys of Laranjal Paulista and Region, and its importance for the improvement of the marketing competitiveness and efficiency of the companies, minimizing the distances enters the entrepreneurs as well as of the essential information to the performance of the cluster. Thirteen companies had been searched manufacturers of toys because they consist in most operating for the cluster in question. Amongst the gotten conclusions, she can yourself be cited the inexistence of a sector of communication formal consisting, the great concern with the distorted informal communication, the perception of the necessity of improvement of the communication process and finally the verification that the external communication adjusted the companies minimizes the distance between the entrepreneurs, increasing the competitiveness and the enterprise efficiency.

Uma nova ordem mundial está exigindo posturas efetivamente diferenciadas das organizações, de todos os setores e esferas, acompanhadas pela crescente vigilância da sociedade através de mecanismos de avaliação de suas atividades. No intuito de definir parâmetros éticos, foram e estão sendo desenvolvidos modelos de prestação de contas das atividades corporativas. Por meio deles, pretende-se que a sociedade e o mercado assumam o papel de auditores do processo e da transparência nos resultados sociais alcançados. Alguns desses mecanismos são os cada vez mais propagados Indicadores de Responsabilidade Social Corporativa e, mais recentemente, os Indicadores de Sustentabilidade, que parecem buscar responder mais adequadamente aos anseios de uma consciência social, muito assustada com o presente e o futuro do planeta. O objetivo geral desta pesquisa foi analisar se as Políticas de Comunicação Organizacional podem se utilizar dos principais modelos e guias de avaliação das ações corporativas como critérios efetivos de certificação nos âmbitos da RSC e da Sustentabilidade, sem configurar em estratégias reducionistas de promoção da imagem institucional e mercadológica. O método de pesquisa utilizado neste trabalho foi o estudo de caso, as unidades de análise foram os modelos de avaliação de RSC e de Sustentabilidade de maior relevância no cenário brasileiro, sendo eles: GRI Global Reporting Initiative, Guia Ethos e o ISE Índice de Sustentabilidade Empresarial da BM&FBOVESPA. A técnica de coleta de dados deste estudo foi a pesquisa bibliográfica. Através do Modelo de Comparabilidade desenvolvido para analisar os indicadores selecionados, o resultado foi que nenhum deles passou no teste, todos necessitam de ajustes para que se obtenha sua adequada funcionalidade. Assim, na determinação de Políticas de Comunicação Organizacional deve-se tomar o cuidado de se envolver toda a organização no sentido de cumprir as prerrogativas dos modelos de avaliação de RSC e da Sustentabilidade, pois, além do alto custo que isso pode gerar, e dos esforços físicos, estruturais e pessoais, não significa a efetiva convergência para empresa socialmente responsável ou [equivocadamente] sustentável. Logo, corre-se o risco do reducionismo e do empobrecimento da Gestão da Comunicação Corporativa que dirija suas ações em função dos resultados dos indicadores ou índices de RSC ou de Sustentabilidade. Em função dos tipos e da diversidade de variáveis e temas que a Sustentabilidade envolve, parece perigoso utilizar os relatórios para definição do quantum, sintetizado em um número adjetivo para um grupo seleto de organizações. As margens para a subjetividade e julgamentos de valores ficam perniciosamente abertas para vereditos de especialistas desavisados. / A new world order is demanding effectively differentiated postures, organizations from all sectors and spheres, accompanied by the growing surveillance society through mechanisms for evaluating their activities. In order to define ethical parameters have been and are being developed models of accountability of corporate activities. Through them, it is intended that the society and the market assume the role of Auditors of the process and transparency in social results achieved. Some of these mechanisms are increasingly propagated Indicators of Corporate Social responsibility and, more recently, indicators of sustainability, which seem to seek to respond more adequately to the expectations of a social conscience, very frightened with the present and the future of the planet. The overall objective of this research was to examine if Organizational Communication policies can use the main models and guides for the assessment of business actions as effective certification criteria in the areas of CSR and sustainability, without configuring equalitarian strategies to promote institutional image and marketing. The search method used in this work was the case study, the units of analysis were the models for evaluation of CSR and sustainability of greater relevance in the Brazilian scenario, whether they are: GRI-Global Reporting Initiative, Ethos and Guide the ISE corporate sustainability index BM & FBOVESPA. The technique of collecting data from this study was bibliographic search. Through the Comparability Model developed to analyze the indicators selected, the result was that none of them passed the test; all of them required adjustments to achieve its proper functionality. Thus, in determining Organizational Communication policy must take care to engage the whole organization towards fulfilling the prerogatives of models of evaluation of RSC and sustainability, because, besides the high cost that this can generate, and physical, structural efforts and personal, doesn\'t mean the effective convergence for undertaking socially responsible or sustainable [erroneously]. Soon, there is a risk of reductionism and impoverishment of the management of corporate communications that drive their actions in accordance with the results of indicators or indexes of RSC or sustainability. Depending on the diversity of types and variables and themes that sustainability involves, it seems dangerous to use reports for definition of quantum, synthesized in adjective for a select group of organizations. The margins to the subjectivity and judgments of values are perniciously open for unsuspecting verdicts of specialists.

O objeto desta tese é o mapeamento das variáveis no processo da comunicação para a sustentabilidade em organizações do terceiro setor. O ponto de partida são os estudos que defendem o potencial da comunicação para conscientizar, engajar e empoderar os públicos sobre a necessidade de criação de uma sociedade mais justa e equilibrada. A justificativa está na proposta de reforçar as pesquisas sobre comunicação em uma perspectiva transformadora, resgatando a função social da área. Outra justificativa é a necessidade de pesquisas que estabeleçam convergências entre comunicação e sustentabilidade para ampliar a qualidade de vida das pessoas e preservar a natureza. O objetivo geral é pesquisar e analisar como a comunicação organizacional é desenvolvida no terceiro setor e quais seriam os impactos das ações dessas organizações direcionadas à sustentabilidade para o benefício da sociedade. Os procedimentos metodológicos reúnem processos cientificamente desenvolvidos que fundamentam o percurso do processo de pesquisa com base em recursos quantitativos e qualitativos de aplicação de questionários e entrevistas em profundidade. A tese de doutorado está fundamentada nos seguintes eixos temáticos: comunicação organizacional, sustentabilidade e terceiro setor. O trabalho foi iniciado com a pesquisa quantitativa, sendo um questionário utilizado como instrumento de coleta. O universo foi composto com a montagem de um banco de dados com base nas organizações que atuam com sustentabilidade listadas no portal da Abong e no site ONGs Brasil. De forma complementar, a pesquisa qualitativa foi feita com entrevistas em profundidade com especialistas e gestores de organizações de referência envolvidas diretamente com a temática. Acredita-se em uma formatação planejada para que o discurso seja assertivo, sendo possível ampliar resultados mapeando públicos e analisando os efeitos da comunicação, o que envolve um trabalho responsável de comunicação com a elaboração de materiais de conteúdos bem fundamentados e produtos acessíveis aos públicos, desenhados em uma linguagem própria para gerar significado às pessoas envolvidas. Com um modelo sistematizado de comunicação para a sustentabilidade, será possível ampliar o conhecimento dos cidadãos sobre como manter condições sustentáveis para o futuro. / The subject of this thesis is the mapping of variables in the communication process for sustainability in third sector organizations. The starting point are the studies that defend the potential of communication to raise awareness, engage and empower the public about the need to create a fairer and more balanced society. The justification lies on the proposal to strengthen research on communication in a transformative perspective, rescuing the social function of the area. Another justification is the need for research that establishes convergences between communication and sustainability to increase people\'s quality of life and preserve nature. The general objective is to research and analyze how organizational communication is developed in the third sector and what would be the impacts of their actions aiming sustainability for the benefit of society. The methodological procedures bring together scientifically developed processes that base the course of the research process based on quantitative and qualitative resources of application of questionnaires and in-depth interviews. This thesis is based on the following thematic axes: organizational communication, sustainability and third sector. The research started with the quantitative aproach by applying a questionnaire used as a collection instrument. The universe was composed by the assembly of a database based on the organizations that act with sustainability listed in the Abong´s portal and the ONGs Brazil website. In a complementary way, the qualitative research was carried out with in-depth interviews with specialists and reference managers from relevant organizations directly involved with the theme. It is believed in a format designed to assert the discourse, and it is possible to expand results by mapping audiences and analyzing the effects of communication, which involves responsible communication work with the elaboration of well-informed content materials and products accessible to the public, designed in a language of their own to generate meaning for the people involved. With a systematized model of communication for sustainability, it will be possible to increase citizens\' knowledge about how to maintain sustainable conditions for the future.

Esta dissertação se dedica ao estudo dos processos comunicacionais mediados pelo tutor a distância junto a cursos oferecidos na modalidade de EAD, por meio de ambientes virtuais de aprendizagem, que fazem uso de várias ferramentas digitais de comunicação, tendo como principal objetivo verificar se esse agente educacional pode ser chamado de educomunicador. Partimos da revisão de duas teorias emergentes da EAD surgidas em países como Canadá, Estados Unidos e Reino Unido que fundamentam e consolidam as práticas voltadas ao estabelecimento da comunicação dialógica dentro desses espaços virtuais, práticas essas edificadas na adoção de processos ligados à gestão da comunicação e que são desenvolvidas por esse tutor a distância, para que pudéssemos mapear indicadores que fossem comuns também às práticas educomunicativas. Valemo-nos também da análise de estudos sobre programas de EAD já implementados na França e na Austrália, que têm esse tutor a distância como um dos pilares dessa modalidade de ensino. A possibilidade de aproximação da EAD com a Educomunicação nas práticas desse agente educacional foi verificada a partir da realização de um estudo de caso como pesquisa de campo junto ao programa FGV Online. Uma das conclusões foi que esse tutor a distância ou professor tutor, como denominado pela referida instituição, pode ser chamado de educomunicador, posto que houve a identificação de atividades voltadas à comunicação dialógica e ao estímulo do protagonismo dos alunos conjuntamente com esses educadores virtuais, enfatizando que se observou a ocorrência desse contexto por conta da opção de abordagem metodológica focada em tais práticas pelo programa de EAD da instituição e quando há uma formação prévia desse agente educacional sobre as práticas educomunicativas voltadas à gestão da comunicação e à formação de ecossistemas comunicativos. / This dissertation is dedicated to the study of communication processes mediated by the e-moderator at distance education courses, through virtual learning environments that use various digital communication tools, to verify if this agent might be called educommunicator (educomunicador). We developed a review of some key recent theories of Distance Education emerged in countries like Canada, USA and UK, along these last 20-30 years, which underpin and consolidate practices of dialogical communication in these virtual spaces, built in processes linked to communication management, which are developed by the e-mentoring, so we could map indicators which were also common to the new educommunication practices. We have also analysed studies on distance education programs already implemented in France and Australia, that have this e-mentoring as one of the pillars of this context. In order to verify the possibility of rapprochement between Distance Education and Educommunication based on the practices of that education agent, we adopted the method of case study in conducting our field research near FGV Online Program. One of the conclusions reached was that the e-moderator may be called educomunicador according to dialogic communication and leadership traits of the students along with this virtual environments, since the program of distance education institution adopts the use of such practices and this agent attends a previous course on specific communicative practices focused on communication management and training of communication ecosystems.

High project failure rates result in billions of wasted dollars each year. Project failure does not discriminate by type of project or the industry from which they originate. The purpose of this qualitative single case study was to explore strategies that leaders at a health care organization located in Pennsylvania use to manage projects successfully. This population was selected due to the health care organization's reputation for successful project completion. The conceptual framework for this study was Fiedler's contingency theory. Data were collected by conducting semistructured interviews with 9 project leaders and reviewing project documents provided by study participants. Interviews were transcribed, thick descriptions were obtained, and participants were engaged in member checking. The thematic data analysis process consisted of compiling and coding data, identifying patterns, and organizing themes into relevant categories, iteratively. Findings were organized into 4 thematic categories, which were, essential strategies, relationship management, best practices, and self-attunement. Findings from this study may contribute to positive social change if health care leaders can use the information to enhance their project leadership capabilities. When project managers are successful, the benefits cascade to health care organizations. Leaders of those health care organizations can ensure that important health and wellness services are provided and available to those who need them, fund performance improvement initiatives, resource quality programs, and offer innovative services to improve health outcomes for individuals and communities.

Architects design physical structures to allow visitors to perform certain actions. The same idea can be applied to the digital landscape [18]. Physical architectural design of spaces for employees within the metals industry influence and improve productivity [14], whereas a suboptimal intranet design can cause decreased productivity in a digital landscape [20]. During an IT conference in June 2018, it was established that 75% of enterprise cloud-based system users consider the complexity of implementation or operations top obstacles to usage. Productivity, efficiency, and consideration for people are strategic values at Boliden Group AB [22], yet the internal Document Management System (DMS) indicated the opposite to be true. The DMS was thus analyzed using Information Architecture (IA) principles; context, content, and users [3], through a case study including (3) stakeholder and (1) expert interviews, an internal questionnaire with 631 respondents, external State-of-the-Art (SoA) analysis including sketch and (4) interviews and a final survey with 35 respondents. Results indicated inconclusive policies concerning education in Information Systems (IS); problematic DMS user interface (UI) and branding; IS restriction to Microsoft (MS) Office365 and a desire to use Sharepoint increasingly. The overall impression indicated desire to follow the strategy at Boliden Group AB, through well defined methods and goals, and focus on simplifying processes. The State-of-the-Art analysis identified success factors organization, emails, publishing, tools, and findability. Recommendations propose to leverage impressions particularly regarding strategy, UI and training. Improvements to the IA should be done following complementary user-focused research in two steps; Search-log analysis followed by Contextual inquiry. Applied improvements from the State-of-the-Art analysis were visualized in a sketch that can, collectively with future user insights, be used to inspire a developed Digital Workplace with Sharepoint UI and more intuitive document management for the common user, in order to provide simplifying recommendations for improved IAand productivity. / Arkitekter designar fysiska strukturer för besökare ska kunna utföra vissa handlingar. Samma idé kan tillämpas på det digitala landskapet [18]. Utformning av fysiska utrymmen för anställda inom metallindustrin har visats förbättra produktivitet [14]; en suboptimal design av intranät kan däremot leda till minskad produktivitet i ett digitalt landskap [20]. Under en IT-konferens i juni 2018 fastställdes att 75% av företags molnbaserade systemanvändare anser att komplexitet i genomförande eller daglig verksamhet de största hindren till användning. Produktivitet, effektivitet och hänsyn till människor är strategiska värderingar hos Boliden Group AB [22], men det interna dokumenthanteringssystemet (DMS) talade för det motsatta. DMS analyserades därför med applicerade InformationsArkitekturs(IA) -principer; sammanhang, innehåll och användare [3]. Resultaten indikerade otydliga policies avseende utbildning i informationssystem (IS); problematiskt DMS, speciellt avseende användargränssnitt (UI) och branding; Begränsning till MS (Microsoft) Office365, med vilja att använda Sharepoint; State-of-the-art (SoA) -analys framgångsfaktorer organisering, e-post, publicering, verktyg och tillgänglighet; konsekvent helhetsintryck av en önskan att följa strategin på Boliden Group AB genom väldefinierade metoder och mål, och fokus på förenklande processer. Rekommendationer till följd av detta föreslår att särskilt utnyttja intryck gällande strategi, UI och utbildning. Förbättringar av IA bör göras efter kompletterande användarfokuserad forskning i två steg; Search-log analysis (sökloggsanalys) följt av Contextual inquiry (kontextuell undersökning). Tillämpade förbättringar från SoA-analysen visualiserades i en attrapp som tillsammans med framtida användarinsikter kan användas för att inspirera en utvecklad Digital Workplace med Sharepoint UI och mer intuitiv dokumenthantering för användare, för att förenklarekommendationer för förbättrad IA och produktivitet.

Based on an interdisciplinary literature review, the authors propose the Communication Business Model (CBM) as a new management approach for corporate communications. To this end, pertinent definitions, frameworks and typologies of business models are analyzed and combined with insights from corporate communications literature. The CBM outlines the generic architecture of business models for communication departments. Such models describe the basic principle of how such a unit operates, what services and products it provides, how it creates value for an organization and what revenues and resources are allocated. Relevance: The question of whether and how communication departments contribute to organizational value creation has rarely been addressed in research. Such evidence is crucial, however, as communications competes internally with other functions (e.g. marketing and human resources) for budgets and staff. This article fills the gap by applying the business model concept, an established approach from management theory and practice, to communication units. Practical implications: The CBM can be used as a management tool to analyze, explain and innovate communication management in organizations. It is a fertile approach for communication practitioners to make the work of their department visible and to position themselves internally and externally.

L’Insuffisance Rénale Chronique (IRC) résulte de la destruction progressive et irréversible des reins. Elle est associée à une rétention de toxines urémiques à l’origine des nombreuses complications de la maladie rénale chronique (cardiovasculaires, osseuses ou métaboliques). Nos travaux se sont focalisés sur l’impact de la dysfonction rénale et de l’urémie sur la fonction barrière de l’intestin et la motilité intestinale. Deux modèles d’IRC ont été implémentés : un modèle animal, chez la souris, par néphrectomie chimique (régime alimentaire enrichi en adénine) et un modèle cellulaire d’urémie en incubant des cellules coliques Caco-2 avec 10% de plasma de patients hémodialysés (HD). Le transit, la motilité, la perméabilité intestinale et la régulation des protéines des jonctions serrées ont été explorés. Les animaux urémiques présentent un transit gastro-intestinal ralenti et une perméabilité intestinale augmentée associés à une dérégulation de l’expression et de l’abondance des protéines des jonctions serrées dans le côlon (surexpression de la Claudine 1). La perméabilité de la monocouche cellulaire de Caco-2 incubées avec du plasma HD est significativement augmentée et est associée à une augmentation de l’expression et de l’abondance de la Claudine-1. En IRC, la motilité digestive et la fonction barrière de l’intestin sont significativement altérées. Ces dysfonctions pourraient contribuer à la production intestinale et l’absorption des toxines urémiques accélérant ainsi la progression du syndrome urémique et installant un véritable « cercle vicieux ». / Chronic Kidney Disease (CKD) result from a progressive kidney dysfunction. CKD is associated with an increase in the concentration of uremic toxins inducing CKD-associated metabolic alterations. Our work focused on the impact of renal dysfunction on gut permeability and gut motility. In vivo, CKD was induced in mice by chemical nephrectomy (adenine-enriched diet); In vitro, Caco-2 cells were incubated for 24h with 10% (v/v) of uremic plasma to mimic the uremic environment. Gastrointestinal transit time, gut motility, intestinal permeability and expression of tight junction proteins were explored. In vivo, kidney failure was associated with an impaired gastrointestinal transit and an increased intestinal permeability associated with a dysregulation of tight junction proteins (mainly claudine-1 overexpression). The Caco-2 monolayer permeability was significantly increased in cell monolayers incubated with uremic plasma. Claudine-1 expression and abundance was increased. In CKD, gut motility and gut permeability (e.g. « leaky » gut) are significantly impaired. Generally speaking, these gut dysfunctions could promote the production and the absorption of uremic toxins contributing to the uremic syndrom.