El presente trabajo de investigación busca analizar la gestión de la comunicación corporativa en tiempos de pandemia por la COVID-19. Para ello, se recopiló información del Centro Cultural Continental a través de un seguimiento minucioso en su única red social, fanpage, entrevistas a expertos en gestión cultural del ámbito local, nacional e internacional y a los seguidores del CCC. Como resultado del análisis presentamos una propuesta de plan estratégico de comunicación para ser aplicado en el CCC. Poniendo énfasis, como maestrantes a DIRCOM, el tratamiento adecuado de la comunicación y alineada a los objetivos estratégicos de la empresa. La propuesta busca corregir las falencias identificadas en el manejo de la comunicación del CCC. El documento será presentado para su análisis y uso con el anhelo de que sea implementado y aporte a la mejora de la gestión de la comunicación que redunde en la notoriedad del CCC, impactando positivamente en la imagen.   Concluimos que el plan estratégico de comunicación permite preparar escenarios que faciliten el desenvolvimiento de esta área cultural de manera óptima ante situaciones de crisis de gran magnitud. / This research work seeks to analyze the management of corporate communication in times of a COVID-19 pandemic. To do this, information was collected from the Continental Cultural Center through a meticulous follow-up on its only social network, fanpage, interviews with experts in cultural management at the local, national and international levels and with the followers of the CCC. As a result of the analysis, we present a proposal for a strategic communication plan to be applied in the CCC. Emphasizing, as future DIRCOM, the proper treatment of communication and aligned with the strategic objectives of the company. The proposal seeks to correct the flaws identified in the CCC's communication management. The document will be presented for analysis and use with the hope that it will be implemented and contribute to the improvement of communication management that results in the notoriety of the CCC, positively impacting the image. We conclude that the strategic communication plan allows to prepare scenarios that facilitate the development of this cultural area in an optimal way in the face of large-scale crisis situations. / Trabajo de investigación

The objective of this research paper was to examine how effective communication can be perceived in construction projects by presenting an overview of the current proven methods and recorded experiences. The study was conducted by a combination of a literature review and qualitative data retrieval process that included questionnaires and semi-structured interviews. This examination process focused not only into the organizational structure but also into the project perspective. The findings present a general good performance in terms of organization and project communication as well as suggestions for communication improvement and can be used by researchers as future research in the area of successful construction project communication. / Syftet med rapporten är att undersöka synen på en effektiv komminikation på ett byggprojekt genom att presentera analys av befintliga metoder och dess utveckling med tiden. Studien har huvudsakligen utförts genom granskning av literaturstudier, kvalitativ enkätundersökning och intervjuer med berörda personer. Den utförda studien har inte enbart fokuserat på kommunikation inom organisation, utan har även studerat kommunikation inom projekt. Resultatet visar att det inte föreligger några större brister i kommunikation inom de studerade projekten. Den generella synen är att kommunikation fungerar bra. De synpunkter som har presenterats i rapporten ligger till grund för ett antal åtgärder som föreslås för att kunna uppnå ytterligare förbättrad kommunikation.

The use of computer-generated images as influencers of consumer opinions and behavior is an emerging advertising strategy. This research investigates the advantages and disadvantages of using computer-generated images (CGI) as influencers of human behavior from the perspective of promoting a brand. The power of electronic word of mouth (social media) and how it is incorporated in computer-generated images used as influencers is discussed as a major factor in consumer decision making. The social media account content of computer-generated images was analyzed by conducting a frame analysis to discern how computer-generated images are portrayed on social media. A frame analysis of 577 social media posts was used to develop a framework for future social media strategies for computer-generated images. CGIs be portrayed as transparent, engaging, and as a socialite. Best practices for using computer-generated images were identified by conducting an interview with a representative of a brand that has collaborated with an influential computer-generated image. Innovation, listening to the consumer voice, and creative control should be prioritized in this growing field of CGIs and CGI partnerships.

This study expands Twitter interactivity research in the area of public relations. A content analysis of tweets from public information Twitter accounts in Florida counties examines the degree to which county public information officers interact with the publics on Twitter. Engagement on Twitter is examined using a coding scheme adapted from previous research (McMillan, 2002; Otterbacher, Shapiro, & Hemphill, 2012; Parmelee & Deeley, 2017), which is a more sophisticated measure of interactivity than merely counting the presence of replies and retweets. Findings indicate that when public information officers engage in mutual discourse, or the exchange of information in two-way communication, it is primarily with citizens. However, the findings indicate that mutual discourse is the type of communication least likely to be employed on Twitter.

The purpose of this study is to investigate the Swedish Public Relations and Communication profession from the Stockholm Accords point of view. The Stockholm Accords are an attempt to reflect Public Relations and Communication Management practice as it stands today and to provide a global common ground for the practitioners. The method used for this study is a quantitative research method conducted by a web survey answered by more than 400 Swedish communication managers. The questions posed were examining these managers view of their profession compared to the Stockholm Accords. The research shows that the Swedish way of implementing communication in the organization broadly corresponds to the Stockholm Accords when it comes to internal and external communication. However, there are some areas where Swedish communication practice diverges from Stockholm Accords. The issues which link governance, management and sustainability to communication have a much wider distribution of responses. A noticeable trend is that people who work in private organizations consistently responds with higher rankings than those who work in public organizations.

Every organization has a corporate image (beyond its control) which is mainly formed by its corporate identity (which it can control). This means that organizations have to manage their images. A positive image is particularly important for non-profit organizations, since these organizations depend on the goodwill of their publics for their existence. NG Welsyn is a well known welfare organization, famous for its bond with the Dutch Reformed church. Its two main sources of income, namely the state and members of the church have different opinions about the spending of funds. The state expects NG Welsyn to play a role in transformation, while members of the church want their needs to be catered for first. This, along with the decrease in funds from church members forced NG Welsyn to research its image among Dutch Reformed church members. In order to determine the image of NG Welsyn, an external public relations audit was formed through the use of questionnaires, focus groups and semi-structured interviews. Theoretical knowledge with regard to corporate image and identity as well as attitude formation was used as theoretical framework within the context of strategic communication management by non-profit organizations. The attitudes of church members on the elements of corporate identity were researched to determine the organization's image. The results show that the church members don't have a positive or negative image of NG Welsyn, since they don't have enough information about the organization. There is currently no relationship between the two parties. The main conclusion is that NG Welsyn can improve its image by the strategic management of communication with important publics. / Thesis (M.A. (Communication Studies))--North-West University, Potchefstroom Campus, 2005.

Every organization has a corporate image (beyond its control) which is mainly formed by its corporate identity (which it can control). This means that organizations have to manage their images. A positive image is particularly important for non-profit organizations, since these organizations depend on the goodwill of their publics for their existence. NG Welsyn is a well known welfare organization, famous for its bond with the Dutch Reformed church. Its two main sources of income, namely the state and members of the church have different opinions about the spending of funds. The state expects NG Welsyn to play a role in transformation, while members of the church want their needs to be catered for first. This, along with the decrease in funds from church members forced NG Welsyn to research its image among Dutch Reformed church members. In order to determine the image of NG Welsyn, an external public relations audit was formed through the use of questionnaires, focus groups and semi-structured interviews. Theoretical knowledge with regard to corporate image and identity as well as attitude formation was used as theoretical framework within the context of strategic communication management by non-profit organizations. The attitudes of church members on the elements of corporate identity were researched to determine the organization's image. The results show that the church members don't have a positive or negative image of NG Welsyn, since they don't have enough information about the organization. There is currently no relationship between the two parties. The main conclusion is that NG Welsyn can improve its image by the strategic management of communication with important publics. / Thesis (M.A. (Communication Studies))--North-West University, Potchefstroom Campus, 2005.

El presente trabajo de investigación está enfocado en determinar cómo la gestión de la comunicación tiene relación con el logro de los objetivos insitucionales de las organizaciones no gubertamentales (ONGs) de asistencia social y ayuda humanitaria. También, sobre las mismas organizaciones, se analizó cómo gestionan la comunicación y, al mismo tiempo, identificar sus objetivos institucionales en el año 2019. Además, se trabajó, de manera exhaustiva, con diversos documentos de investigación académica y científica vinculados a la labor de las ONGs, al manejo de la comunicación estratégica, el trabajo que realizan las ONGs a favor de la sociedad y la gestión institucional de las mismas. Adicionalmente, para este estudio, la metodología está orientada a la investigación cualitativa. Se trabajará entrevistas a profundidad a personal vinculado a las comunicaciones y ejecución de proyectos de ONGs que se desempeñan en Perú. Todo ello, con la finalidad de constatar lo expuesto líneas atrás para obtener información calidad que permita alcanzar el enfoque. / This research work is focused on determining how communication management is related to the achievement of the institutional objectives of non-governmental organizations (NGOs) of social assistance and humanitarian help. Also, on the same organizations, it seeks to analyze how they manage communication and, at the same time, identify their institutional objectives in the year 2019. In addition to this, they worked exhaustively with various academic and scientific research documents linked to the work of NGOs, to the management of strategic communication, the work carried out by NGOs in favor of society and the institutional management of the same. Additionally, for this study, the methodology is oriented to qualitative research. In-depth interviews will be carried out with personnel related to communications and the execution of projects of 4 NGOs that work at Peru. All this, with the aim of verifying the aforementioned lines to obtain quality information that allows reaching the focus. / Trabajo de investigación

Die externe Unternehmenskommunikation über das Medium Corporate Blog stellt einen relevanten, aber zu Teilen noch recht unerforschten Bereich der Social Media Kommunikation dar. Um eine gelingende Unternehmenskommunikation über Corporate Blogs zu fördern und eine Reflexionsbasis für die Kommunikationsverantwortlichen bereitzustellen, wird in der Arbeit die Forschungsfrage gestellt: „Wie gestaltet sich der Managementprozess externer Unternehmenskommunikation über Corporate Blogs, aus der Sicht der beteiligten Unternehmensakteure?“. Das Forschungsziel liegt in einer qualitativen, facettenreichen Rekonstruktion des Managementprozesses, aus Sicht der beteiligten Unternehmensakteure. Die Beschreibung der sozialen Praxis soll es ermöglichen, den Prozess in seiner Funktionsweise und seinen interdependenten Beziehungen zwischen Struktur und Handlung zu verstehen. Im Rahmen von 22 Fallstudien konnte der Prozess rekonstruiert und durch die Ausführungen der Unternehmensakteure erklärt werden. Die Ergebnisse zeigen, dass die Prozessphasen variabel und situationsspezifisch ablaufen und gestaltet werden müssen. Insbesondere die Gestaltung der Faktoren Aufmerksamkeit, Veröffentlichungsintervall und die Kommunikationskultur des Unternehmens sind elementar, um den Prozess zum Gelingen zu führen.

El presente trabajo de investigación analiza y evalúa cómo la gestión de la comunicación en las iglesias evangélicas Camino de Vida y Emmanuel han influido en el crecimiento o decrecimiento de su masa de adeptos en el período 2011-2018. Desde un enfoque de la Comunicación Corporativa se encontró que las iglesias evangélicas Camino de Vida y Emmanuel gestionan elementos de su identidad que les permiten diferenciarse de otras iglesias. Dicha diferenciación es el factor de atracción para las personas, lo cual contribuye al crecimiento de dichas iglesias. Es decir, las percepciones que generan al público y tienen un impacto directo con su crecimiento. Por ello, como hipótesis se plantea que la presencia de una gestión profesional de la comunicación y conocimiento de los activos intangibles puede tener como resultado un crecimiento en la masa de adeptos en las iglesias Camino de Vida y Emmanuel. El crecimiento de la congregación se puede traducir en una expansión de la iglesia, tanto en localidades como en diversificación de grupos; en la necesidad de producir eventos especializados; y en la consolidación de su reputación frente a otras iglesias a nivel nacional e internacional; sin dejar de mencionar el consecuente posible incremento de ingresos por la vía de los diezmos y las ofrendas de los congregantes. En ese sentido, la ausencia de una gestión comunicacional en las iglesias evangélicas estudiadas representa un problema que podría impactar negativamente en su crecimiento organizacional en el tiempo. La metodología que esta investigación realiza es mixta. La investigación tuvo un enfoque exploratorio que procesó información cualitativa y cuantitativa. En el caso de las dos organizaciones investigadas, es posible afirmar que la gestión comunicacional ha redundado positivamente en su crecimiento. Esto se comprueba desde lo cuantitativo con un crecimiento en la masa de adeptos y la necesidad de apertura de otras localidadesde de cada iglesia; así también como en lo cualitativo, como es la salud organizacional, tanto interna como externamente, en el período estudiado. / This research work analyzes and evaluates how communication management in the Camino de Vida and Emmanuel evangelical churches have influenced the growth or decrease of their mass of followers in the period 2011-2018. From a Corporate Communication approach, it was found that Camino de Vida and Emmanuel evangelical churches manage elements of their identity that allow them to differentiate themselves from other churches. This differentiation is the pull factor for people, which contributes to the growth of these churches. That is, the perceptions that they generate to the public and have a direct impact on their growth. Therefore, it is hypothesized that the presence of a professional management of communication and knowledge of intangible assets may result in a growth in the mass of followers in the Camino de Vida and Emmanuel churches. The growth of the congregation can translate into an expansion of the church, both in localities and in diversification of groups; in the need to produce specialized events; and in the consolidation of its reputation in front of other churches at national and international level; not to mention the consequent possible increase in income by way of tithes and congregants' offerings. In this sense, the absence of communicational management in the evangelical churches studied represents a problem that could negatively impact their organizational growth over time. The methodology that this research carries out is mixed. The research had an exploratory approach that processed qualitative and quantitative information. In the case of the two organizations investigated, it is possible to affirm that communicational management has positively resulted in their growth. This is verified from a quantitative point of view with a growth in the mass of followers and the need to open other localities of each church; as well as qualitatively, such as organizational health, both internally and externally, in the period studied. / Tesis