Made available in DSpace on 2016-07-27T13:52:20Z (GMT). No. of bitstreams: 1 INEZ RODRIGUES ROSA.pdf: 1182387 bytes, checksum: 66338936b615d22e1b7039e3bfd78cd7 (MD5) Previous issue date: 2011-06-28 / Connected to the Theory of Education and Pedagogical Studies research line, the objective of this study was to analyze the communicative practices of young people, in orkut, as an identification of discursive and argumentative strategies that permits the improvement of reading and writing as sociocultural competences. The first chapter presents the information and communication technologies (ICT) and the relation of young people with these new technologies, as well as socio-technical approach of technology and education. The theoretical reference of this chapter is based on studies of Abreu (2006), Belloni (2005, 2008), Buckingham (2003; 2006), Carvalho (2006), Foracchi (1972), Jenkis (2008), Libâneo (2006), Melucci (1997), Peixoto (2003, 2008), Peralva (1997), Prensky (2001), Recuero (2005), Santaella (2003, 2004), Tapscott (1999, 2009), Toschi (2010), Veen and Vrakking (2009). The second chapter focuses on reading and writing, and its use in the social communication. This chapter presents also a reflection about the communicative competence and the construction of texts and discourses, including their communication strategies. The theoretical reference for this discussion is based on Bakhtin (1992, 2002), Brandão (2001), Bronckart (1999), Cagliari (2004), Chartier (1999, 2002), Chauí (2000), Fischer (2006), Freitas (2000, 2002), Koch (1996, 2002, 2008), Koch and Elias (2006), Kleiman (1989, 2001, 2002), Leffa and Lopes (1994), Ramal (2000), Santaella (1997, 1983, 2003, 2004), Soares (2000, 2003), Traváglia (2002), Vygotsky (1998, 2007, 2008), among others. The research can be characterized as qualitative and imbued with virtual ethnographic inspiration. The initial sample was contructed with young high school students from a public state school in the outskirts of Anapolis. Thereafter, the sample was increased with the members of this students‟ network. On this way, the empirical field was composed by the network formed by students and "friends" added to its network. The adopted proceeders were to observe the processes established in this communication web. The study revealed that young people know how to adapt their communication according to the moment and to the requirements of the processes of communicative interaction, even demonstrating the same absence of originality, once that prevails the copying of songs and messages from sites specialized in providing such content. They use specific strategies to the social communication through orkut with the development of a "new code"of reading and writing, spread among them. The one who communicates tries to get adapted to the speaker, to the context, to the objectives and to the communication needs in an articulated manner, contributing to the improvement in the use of such language. This research revealed: in their communicative practices in orkut, young people articulate oral and written languages; these kinds of communication complement each other, considering the expression of the desired meaning or the one known by the socialcultural group. In this way, they can produce new significations for their comprehension of world and of the relations among them or with the others in the world. / O objetivo deste estudo, vinculado à linha de pesquisa Teorias da Educação e Processos Pedagógicos, foi analisar as práticas comunicativas dos jovens no orkut com vistas a identificação das estratégias discursivo-argumentativas que permitem o aprimoramento da leitura e da escrita como competências socioculturais. No primeiro capítulo apresentam-se as tecnologias de informação e comunicação (TIC) e a relação dos jovens com essas tecnologias, além da abordagem sociotécnica da relação entre tecnologia e a educação. O referencial teórico desse capítulo baseia-se nos estudos de Abreu (2006), Belloni (2005, 2008), Buckingham (2003; 2006), Carvalho (2006), Foracchi (1972), Jenkis (2008), Libâneo (2006), Melucci (1997), Peixoto (2003, 2008), Peralva (1997), Prensky (2001), Recuero (2005), Santaella (2003, 2004), Tapscott (1999, 2009), Toschi (2010), Veen e Vrakking (2009). O segundo capítulo aborda a leitura e a escrita, e seu uso na comunicação social. O capítulo apresenta, ainda, uma reflexão sobre as competências comunicativas e a construção de textos e discursos e suas estratégias de comunicação. O referencial teórico desse capítulo fundamenta-se em Bakhtin (1992, 2002), Brandão (2001), Bronckart (1999), Cagliari (2004), Chartier (1999, 2002), Chauí (2000), Fischer (2006), Freitas (2000, 2002), Koch (1996, 2002, 2008), Koch e Elias (2006), Kleiman (1989, 2001, 2002), Leffa e Lopes (1994), Ramal (2000), Santaella (1997, 1983, 2003, 2004), Soares (2000, 2003), Traváglia (2002) e Vygotsky (1998, 2007, 2008), entre outros. A pesquisa pode ser caracterizada como do tipo qualitativa e de inspiração etnográfica virtual. A amostra inicial foi constituída de jovens estudantes do Ensino Médio de uma escola estadual da periferia de Anápolis. A partir daí a amostra foi ampliada com a inclusão dos integrantes da rede dos estudantes inicialmente contatados. Desta forma, o campo empírico constituiu-se na rede formada pelos estudantes e pelos amigos adicionados a sua rede. O procedimento adotado foi a observação dos processos de comunicação estabelecidos nessa rede. O estudo evidenciou que os jovens sabem adequar sua comunicação ao momento e às exigências dos processos de interação comunicativa, mesmo demonstrando falta de originalidade, uma vez que impera a cópia de músicas e de mensagens de sites especializados em fornecer esse tipo de conteúdo. Os jovens utilizam estratégias específicas para a comunicação social por meio do orkut com o desenvolvimento de um novo código de leitura e escrita, disseminado entre eles. Aquele que comunica busca adequar-se ao interlocutor, ao contexto, aos objetivos e à necessidade comunicativa, de forma articulada, contribuindo para o aprimoramento no uso dessa linguagem. A presente pesquisa revelou, então, que em suas práticas comunicacionais no orkut, os jovens articulam as linguagens oral e escrita de forma que elas se complementem, tendo em vista a expressão do sentido pretendido ou do sentido conhecido pelo grupo sociocultural a que pertencem. Dessa forma, conseguem também produzir novos sentidos para sua compreensão do mundo e de suas relações de interação com o outro ou com os outros no mundo.

Un des aspects les plus intéressants des identités numériques du type "Me-Sphere" est sa variabilité : les usagers d’Internet utilisent les technologies de l’écriture et de l’image, les espaces privés/publiques des RS et les dispositifs de connectivité à Internet afin de transformer leurs identités numériques. Nous explorons ce développement hypermédiatisé de la Digital Identity. Notre hypothèse de recherche est : l’hypermédiatisation reconfigure les manières de produire et de percevoir des informations et des connaissances. Cela signifie que la production de contenus d'information a des implications logiques, esthétiques et éthiques liées à la pratique social de l'identité numérique. Mots-clés : Identité numérique (Digital ID), Réseaux socionumériques (RS), Interaction, Hypermédiatisation, Me-Sphere / One of the most interesting aspects of "Me-Sphere" digital identities is their variability: (a) Internet users employ the technologies of writing and images, (b) private/public areas of social network, and (c) connectivity devices of Internet, to transform their digital identities. We explore this hyper-mediatized development of Personal Identity. Our research hypothesis is: the hyper-mediatization reconfigures the production and information of knowledge. This means that the production of information contents has logical, aesthetic and ethical implications on the social practice of digital identity. Keywords Digital identity (digital ID), Social Networks (RS), Interaction, Hyper-mediatization, Me-Sphere

The aim of this thesis is to examine the affects of mobile communication practices on urban public places, particularly on meeting places in urban space. The contribution of mobile communication technologies into daily practices and rapid penetration of them into everyday-life is quite obvious in the last decade. The inevitable presence of mobile phones in everyday-life practices encourages urban researchers to consider their impacts on urban social context and consequently on urban public places. The objective of the research is to understand the incompatibility between the existing urban image and the mental image of mobile society. Mobile phones enable people to organize meetings independent from the scheduled program. This device not only increases the mobility of the user within the city but also enhances the individual&rsquo / s ability to develop coherent cognitive maps / because it gives the freedom of choice to pick-up the location for &ldquo / meeting places&rdquo / . For instance, beside landmarks, paths have been given new identities by mobile society. An increase in the number of indoor or outdoor meeting places (some being entirely random in selection), contributes to the cognitive maps and thus to the identity of the city. This stands as a contradicting argument to the classical understanding of the city and its parts, which is by and large accepted to be based on visual experiences. The predetermined and limited components (nodes, landmarks) which help individuals meet (and socialize) are now modest items of a larger inventory of settings. This thesis is aiming to analyze the behavioral and perceptual changes that derive from mobile communication practices. Through this research, the architectural and spatial qualities of the old and new inventories of meeting places are also a part of the study to reveal the differences, if any.

Considérée comme une question prioritaire en 2007, lors des campagnes présidentielles en France, l’immigration devient un thème tenu par l’Etat et les médias comme de plus en plus grave ou non négligeable. L’intérêt étatique et médiatique porté à cette question relève de conditions sociales liées aux structures des champs politique et journalistique et aux relations que ces acteurs entretiennent avec les univers sociaux concernés par la question. Le travail de recherche que nous proposons s’appuie sur les visions des acteurs politiques et des professionnels des médias dans la constitution de la « question immigrée » en tant que « problème». La recherche propose ainsi de saisir les pratiques et les stratégies qui encadrent les champs et leur diversité (les sous-champs). Cette étude porte une attention particulière aux configurations qui relient les acteurs participant à la mise en évidence de la question. Il s’agit d’envisager l’émergence d’un « problème immigré » liée à des mutations ayant trait à la communication publique, au développement de la communication territoriale et aux pratiques journalistiques. Etudier la mise en forme de ce « problème » à travers des pratiques info-communicationnelles revient à utiliser celles-ci comme des prismes pour comprendre le fonctionnement de la sphère publique puisque cette dernière dépend, entre autres facteurs, des interactions et des échanges médiatisés. / Considered a priority in 2007 during the presidential campaign in France, the question of immigration has become viewed by the State and the media as increasingly serious or significant. State and media interest shown in this matter has identified social conditions associated with the structures of political and journalistic domains and with the relationship that those involved in these domains have with the social environments concerned in this issue. The research that we have undertaken is supported by the views of political figures and media professionals in the formation of the “immigrant question” as a “problem”. The research thus offers a grasp of the practices, strategies and standards which regulate these domains and their diverse sub-groups. This study focuses in particular on the configurations linking those actors involved in reporting on the topic. It considers the emergence of an “immigrant problem” linked with changes relating to public communication, the development of the local communication and journalistic practices. This study has used news reporting practices and the way in which they have shaped this “problem” as a means to comprehend the functioning of the public sphere, since this depends, along with other factors, on how interactions and exchanges are reported in the media.

Submitted by Cláudia Bueno (claudiamoura18@gmail.com) on 2015-10-16T18:21:54Z No. of bitstreams: 2 Dissertação - Gustavo Alexandre de Oliveira Silva - 2014.pdf: 2355967 bytes, checksum: 3f66cdf505547d6ecde1f724311201fd (MD5) license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5) / Approved for entry into archive by Luciana Ferreira (lucgeral@gmail.com) on 2015-10-19T13:47:55Z (GMT) No. of bitstreams: 2 Dissertação - Gustavo Alexandre de Oliveira Silva - 2014.pdf: 2355967 bytes, checksum: 3f66cdf505547d6ecde1f724311201fd (MD5) license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5) / Made available in DSpace on 2015-10-19T13:47:55Z (GMT). No. of bitstreams: 2 Dissertação - Gustavo Alexandre de Oliveira Silva - 2014.pdf: 2355967 bytes, checksum: 3f66cdf505547d6ecde1f724311201fd (MD5) license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5) Previous issue date: 2014-12-15 / Efficient and effective communication among members of an educational institution is a prerequisite for the success of such organizations. Literature has shown that internal communication is one of the main aspects of management activities and that communication practices are essential to organizational management. The aim of this research was to map the internal communication practices of management activities in two federal institutions of technological education and examine whether such practices vary from one institution to another. The institutions that took part in this research were the Goiano Federal Institute and the Triângulo Mineiro Federal Institute, and the research method used was the comparative case study. Thus, we evaluated if the communication practices that are considered important and essential by the managers are effectively used in the institutions. For this purpose, a documental analysis and a field research involving 116 managers from both institutions were carried out. The participants were asked to answer a questionnaire about 16 communication practices that are commonly found in educational institutions. The results showed that the managers’ perception of an internal/external communication strategic plan is relatively low since around 30% of them had such perception. The most used communication channels were email (80-95%), followed by telephone (65-77%) and internal notices (62-73%) in both institutions. In contrast, channels such as audio and videoconference, blogs, discussion forums, house organs and twitter showed no significant values in any institutions. Most of the analyzed communication practices showed an index of utilization lesser than 50% in both institutions, thus characterizing a deficiency or even an inexistence of an internal communication strategic plan. However, the index of importance assigned to the same communication practices by the managers was higher than 50% in 15 out of 16 practices in both institutions, with 13 of them over 70%. In conclusion, several communication policies adopted by the institutions have no formal records in the analyzed documents and despite the degree of utilization in most of the analyzed practices showed a low index, the great majority of them was recognized as an important management activity. / A comunicação eficiente e eficaz entre os membros de uma instituição de ensino é um pré-requisito para o sucesso de tal organização. A literatura mostra que a comunicação interna é um dos principais aspectos das atividades gestoras e que as práticas de comunicação são fundamentais para a gestão organizacional. O objetivo desta pesquisa foi o de mapear as práticas de comunicação interna das atividades gestoras em duas instituições federais de educação tecnológica e analisar se essas práticas variam de uma instituição para outra. As instituições participantes desta pesquisa foram o Instituto Federal Goiano e o Instituto Federal do Triângulo Mineiro, e o método de pesquisa adotado, o estudo de caso comparado. Dessa forma, foi possível avaliar se as práticas de comunicação consideradas importantes e essenciais pelos gestores são efetivamente utilizadas nas instituições. Assim, foram realizadas uma análise documental e uma pesquisa de campo com 116 gestores das instituições participantes que responderam a um questionário sobre 16 práticas de comunicação encontradas em instituições de ensino. Os resultados mostraram que a percepção da existência de um plano estratégico de comunicação interna ou externa é relativamente baixa visto que aproximadamente 30% dos gestores de ambas as instituições tiveram tal percepção. Os canais de comunicação mais utilizados em ambas as instituições foram e-mail institucional (80-95%), seguido pelo telefone (65-77%) e comunicados internos (62-73%). Em contraste, veículos como áudio e videoconferência, blogs, fóruns de discussões, jornal informativo institucional e twitter não apresentaram utilização significativa em nenhuma instituição. A maioria das práticas de comunicação analisadas apresentou índice de utilização inferior a 50% em ambas as instituições, caracterizando deficiência ou até mesmo inexistência de um planejamento estratégico de comunicação interna. Contudo, o índice de importância atribuída a elas pelos gestores foi superior a 50% em 15 das 16 práticas em ambas as instituições, com 13 delas acima de 70%. Em conclusão, várias políticas de comunicação adotadas pelas instituições não apresentaram registros formais nos documentos analisados e apesar do grau de utilização da maioria das práticas analisadas ser considerado baixo, a grande maioria delas foi reconhecida como importante atividade gestora.

Que signifie être scientifique ? Comment et quand le devient-on ? Dans quelle mesure peut-on parler d’un rapport identitaire et culturel aux sciences ? Comment l’épreuve de la pratique intervient-elle dans la construction ou dans la crise de ce rapport aux sciences ?Le rapport identitaire et culturel aux sciences tel que nous le définissons par ce travail s’exprime au moins à trois niveaux articulés. D’un premier point de vue, la construction d’un rapport identitaire et culturel aux sciences par l’expérience vécue se laisse appréhender par le recensement des pratiques de communication quotidiennement éprouvées, qui forgent un espace mental de la recherche, où s’associent représentation de la science et représentation de soi. A un deuxième niveau, l’espace de l’entretien rend possible la construction d’un discours à distance de cette expérience, où l’enquêté se positionne vis à vis de ce qu’il rapporte. Il mobilise notamment des normes et valeurs dans le discours qu’il tisse sur son parcours, sa pratique de recherche et sur lui-même. Celles-ci, en tant que ressources discursives, participent à l’expression et à l’actualisation, au moment-même de la situation d’entretien, d’un rapport identitaire et culturel aux sciences. Enfin, nous distinguons un troisième niveau de construction de ce rapport identitaire et culturel aux sciences, dans la situation de communication que constitue l’entretien. L’enquêté élabore un discours situé et contextualisé où parcours, pratique et (re)présentation de soi se mêlent et s’éprouvent dans un ajustement permanent entre l’enquêté et l’enquêteur. La réflexivité, tout à la fois objet d’étude, concept, ensemble de pratiques et d’actions, mais aussi en tant que critère de scientificité, est au centre de ce travail et au cœur de la démarche de chercheur que je cherche à mettre en œuvre. / What does it mean to be a scientific? How and when do we become a scientist? To what extent may we talk about identical and cultural relations to sciences? How does research practice experience play a role in the construction or in the crisis of this relation to sciences? The identity and cultural relations to sciences, as it is defined in this thesis, is expressed in discourses at least at three different levels.First, the construction of an identity and cultural relation to sciences from personal experience can be comprehended throught the inventory of daily communication practices. These practices form a mental space of research, in which science representations and self representations are structured.Secondly, research interviews allowed the construction of a discourse from a distance and resulting from the personal experience. In this discourse, the interviewed researcher take a stand on his own practice and experience. He/she employs more particularly norms and values in his discourse about his/her research practice and about him/her-self. These norms and values, as discursive resources, are contribuing to the expression and the realisation of the identical and cultural relation to sciences, at the moment of the interview.Finally, a third level is distinguished to define the identical and cultural relation to sciences, in the communication situation maked up by the interview. The interviewee is constructing a situated and contextualized discourse in which career, practice and self representation are connected and adjusted, in relation with the interviewer.Reflexivity is at the same time my research topic, a concept, practices and actions and also criterion of scientific accuracy. Reflexivity is fundamental in this work and pivotal in my researcher approach.

Abstract in English with Afrikaans and SeSotho translations / Employee engagement is a phenomenon that has gained increasingly more attention in organisational communication studies and also in the postmodern organisational context. In the postmodern organisational environment, employee engagement focuses more on building relationships with employees than on individual performance. However, the value of internal communication practices to enhance employee engagement within a postmodern organisation has still not fully been explored. The study thus investigated, in accordance with what the literature suggests, a single case to test which internal communication practices are perceived as strengthening employee engagement within a postmodern organisation. Consequently, the study adopted a mixed method research approach utilising three research methods, namely a survey, a focus group and semi-structured interviews, to establish which internal communication practices the management of the organisation must adopt to strengthen employee engagement. The worldview adopted for this study was both the positivist and interpretivist research paradigms. Findings indicate that because the organisation’s employees’ views are heard, responded to and even form part of the solution, employees become more engaged. In addition, having too many internal communication tools and implementing them without a strategy in place can lead to employees becoming less engaged. Overall, the findings indicate that having a supportive management style, meeting employees’ needs and providing enough opportunities for employees to participate in problem-solving are deemed important for employee engagement. Interestingly, the findings show no correlation between the importance of establishing a good organisational culture and enhancing employee engagement in the organisation. Although the findings cannot be generalised to the larger population, the insight gained could serve as a heuristic for similar organisations to strengthen their employee engagement. / Werknemerbetrokkenheid is ’n verskynsel wat al hoe meer aandag kry in organisatoriese kommunikasiestudies en ook in die postmoderne organisatoriese konteks. In laasgenoemde konteks word daar meer met werknemerbetrokkenheid gefokus op die bou van verhoudings met werknemers as op individuele prestasie. Die waarde van interne kommunikasiepraktyke om werknemerbetrokkenheid binne ’n postmoderne organisasie te bevorder, is nog steeds nie ten volle ondersoek nie. Daar is dus in die studie, in ooreenstemming met wat die literatuur suggereer, ’n enkele gevallestudie ondersoek om te bepaal watter interne kommunikasiepraktyke beskou word as praktyke wat werknemerbetrokkenheid binne ’n postmoderne organisasie bevorder. Gevolglik is daar in die studie ’n gemengdemetode-navorsingsbenadering aangeneem wat drie navorsingsmetodes insluit, naamlik ’n opname, fokusgroep en semi-gestruktureerde onderhoude, met die doel om vas te stel watter interne kommunikasiepraktyke die bestuur van die organisasie moet aanneem om werknemerbetrokkenheid te bevorder. Die wêreldbeskouing wat vir hierdie studie aangeneem is, is sowel die positivistiese as vertolkende navorsingsparadigmas. Bevindinge dui daarop dat omrede die werknemers van die organisasie se sienings aangehoor word, daarop gereageer word en dit selfs deel van die oplossing uitmaak, werknemers meer betrokke raak. Daarbenewens kan te veel interne kommunikasie-middels en die implementering daarvan sonder ’n strategie daartoe lei dat werknemers minder betrokke raak. Oor die algemeen dui die bevindinge daarop dat ’n ondersteunende bestuurstyl, voldoening aan werknemers se behoeftes en die verskaffing van genoegsame geleenthede vir werknemers om aan probleemoplossing deel te neem, as belangrik geag word vir werknemerbetrokkenheid. Interessant genoeg wys die bevindinge geen korrelasie tussen die belangrikheid daarvan om ’n goeie organisatoriese kultuur te vestig en om werknemerbetrokkenheid in die organisasie te bevorder nie. Hoewel die bevindinge nie veralgemeen kan word om die groter bevolking in te sluit nie, kan die insig wat verkry word as ’n leerproses gebruik word vir soorgelyke organisasies om hulle werknemerbetrokkenheid te bevorder. / Bonkakarolo ba basebetsi ke ntho e hapileng tlhokomelo e eketsehileng dithutong tsa puisano tsa mekgatlo hape le maemong a morao-rao a mekgatlo. Tikolohong ya morao-rao ya mekgatlo, onkakarolo ba basebetsi bo shebana haholo le ho haha dikamano le basebetsi ho fapana le tshebetso ya motho ka mong. Leha ho le jwalo, boleng ba ditlwaelo tsa puisano tsa kahare ba ho ntlafatsa bonkakarolo ba basebetsi kahara mekgatlo ya morao-rao ha bo so ka bo hlahlojwa ka botlalo. Kahoo, phuputso e fupuditse ho latela seo dingodilweng di se supang, tlhahlobisiso e le nngwe ya ho lekola hore na ke mekgwa efe ya puisano ya kahare e nkuwang e matlafatsa bonkakarolo ba asebetsi kahara mokgatlo wa kamora nako ya morao-rao. Ka lebaka leo, phuputso e ile ya sebedisa mokgwa o tswakilweng wa dipatlisiso o sebedisang mekgwa e meraro ya dipatlisiso, e leng phuputso, sehlopha seo ho shebanweng le sona le dipuisano tse batlang di hlophisitswe hantle, ho sheba hore na ke mekgwa efe ya puisano ya kahare eo tsamaiso e lokelang ho e amohela ho matlafatsa bonkakarolo ba asebetsi. Maikutlo a lefatshe a amohetsweng phuputsong ena e ne e le a dipatlisiso a bontshang hore tlhokomelo le lebaka ke mekgwa ya kutlwisiso ya boitshwaro ba batho le a dipatlisiso tsa botoloki. Diphumano di bontsha hore hobane maikutlo a basebetsi ba mokgatlo a utluwa, a arabelwa ebile a etsa karolo ya tharollo, basebetsi ba kakgela ka setotswana le hofeta. Ntle le moo, ho ba le disebediswa tse ngata haholo tsa puisano tsa kahare le ho di kenya tshebetsong ntle le leano ho ka etsa hore basebetsi ba se ke ba sebetsa hantle. Ka kakaretso, diphumano di bontsha hore ho ba le mokgwa wa botsamaisi o tshehetsang, ho fihlela ditlhoko tsa basebetsi le ho fana ka menyetla e lekaneng ho basebetsi ya ho nka karolo tharollong ya mathata ho nkuwa ho le bohlokwa bakeng sa ho nka karolo ha basebetsi. Ho kgahlisang ke hore diphumano ha di bontshe kamano dipakeng tsa bohlokwa ba ho theha setso se hantle sa mokgatlo le ho matlafatsa bonkakarolo ba basebetsi mokgatlong. Leha diphumano e ke ke ya ba tse akaretsang ho batho ba bangata, temohisiso e fumanweng e ka sebetsa e le leano la mekgatlo e tshwanang ho matlafatsa bonkakarolo ba basebetsi ba yona. Mantswe a sehlooho: bonkakarolo ba basebetsi, puisano ya kahare, mekgwa ya puisano ya kahare, puisano ya mokgatlo, tshebediso e nang le sepheo ya puisano / Communication Science / M.A. (Communication Science)