Made available in DSpace on 2016-08-03T12:30:06Z (GMT). No. of bitstreams: 1 Bruna Panzarini.pdf: 1862995 bytes, checksum: 5f89732529dd6310ab82c32a36cb0b38 (MD5) Previous issue date: 2015-03-30 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / This study seeks to understand how a marketing communications process practiced and considered as standard can instill into its customers minds symbolic elements about a life style and to be part of a brands community. So the communications work is lined to feed the imaginary of its customers by a philosofy of life and a peculiar way of living. The brands argumentation is guided in a manner that their custumers belongs to a tribe and this speech is similar every part of the globe. The case chosen to be studied was Harley-Davidson once its a brand that includes all these elements. The methodological procedures to for this thesis were literature research and documental that contributed to form the theoretical and informative knowleadge. Furthermore a fiedl research diveded in: participant observation with the customers in Sorocaba; HOGs participants, wich is the exclusives Harley Davidson motorcycle club, semi-structure interviews with Sorocabas HOG members, Sorocabas dealership and the companys employees. Through this work it was noticed that the marketing communication and its actions come to the aspirations, sensations and desires of the customers and how they identify themselves with the brand and the way of life provided by it. The Harley-Davidson customers are great enthusiasts about the brand and its life filosophy. / Este estudo busca entender como um processo de comunicação mercadológica pode vincular na mente de seus consumidores elementos simbólicos sobre estilo de vida e pertencimento a uma comunidade da marca alimentando o imaginário de seus consumidores por meio de uma filosofia de vida e forma de viver muito particular. A argumentação da marca é regida em relação ao pertencimento de seus consumidores a uma tribo, e o seu discurso aparenta ser semelhante em todos os cantos do mundo. O caso escolhido para estudo foi a Harley Davidson, pois é uma marca que integra todos esses elementos. Os procedimentos metodológicos escolhidos para esta dissertação foram pesquisa bibliográfica e documental, que contribuíram para a formação do conhecimento teórico e informacional. Além disso, uma pesquisa de campo subdividida em: observação participante com os consumidores da cidade de Sorocaba; participantes do HOG, que é o moto clube exclusivo da marca, coleta de entrevistas semiestruturadas com os membros do HOG de Sorocaba, concessionário Sorocaba e funcionários da empresa no Brasil. Por meio desse trabalho percebeu-se que a comunicação mercadológica e suas ações vêm ao encontro das aspirações, sensações e desejos dos consumidores e como eles se identificam com a marca e com o estilo de vida proporcionado por ela. Os consumidores Harley Davidson são grandes entusiastas da marca e da sua filosofia de vida.

Denna uppsats analyserar den medvetandefilosofiska debatten mellan Donald Davidson och Jaegwon Kim rörande Davidsons tes om det mentalas superveniens på det fysiska. Tesen utgör ett element i Davidsons generella teori om relationen mellan det mentala och det fysiska; anomal monism. Författaren frågar sig om Kim har rätt i att tesen om mental superveniens inte är tillräcklig för att garantera det mentala kausal kraft. I uppsatsen analyseras de båda filosofernas ståndpunkter i debatten med speciell tonvikt på deras respektive definitioner av superveniensbegreppet. Med utgångspunkt i detta argumenterar författarinnan att Kim i viss utsträckning kan sägas ha missförstått Davidsons superveniens-begrepp. Kim har definierat "svag" respektive "stark" och velat tolka Davidsons superveniens som tillhörande den sistnämnda sorten. Uppsatsförfattaren intar en ståndpunkt motsatt Kims och menar att Davidsons superveniensbegrepp snarare bör förstås som en variant av svag superveniens, men konstaterar samtidigt att det inte är helt säkert att dennes superveniens alls kan inordnas i någon av dessa kategorier; dessa refererar till "möjliga världar", vilka Davidson vägrar acceptera. / This paper analyses the debate between Donald Davidson and Jaegwon Kim concerning Davidsons idea of the supervenience of the mental upon the physical. This thought is part of Davidson's general theory of the relation between mind and body; anomalous monism. The author asks wherther Kim is right that mental supervenience is insufficient to gurantee the mental causal power. The paper analyses the standpoints of both philosophers, especially regarding their definitions of "supervenience" and argues that Kim, to some extent, can be said to have misunderstood Davidson's notion of supervenience. Kim has offered definitons of "weak" and "strong" supervenience and interpreted Davidsons supervenience as being of the kind last mentioned. The author takes a standpoint opposite of Kim's and argues that Davidson's notion of supervenience is better understood as weak supervenience, but at the same time notes that it is by no means obvious that Davidsons supervenience can be said to belong to either of these categories since these refer to "possible worlds", which Davidson refuses to accept.

This thesis develops a disjunctivist approach to action as an alternative to the standard causal theory, or 'causalism'. The standard theory promotes a concept of action as constituted by a bodily event joined to certain mental conditions by a bond of causation. A disjunctivist approach, in contrast, claims that action must be distinguished by more than merely its etiology: action and mere movement are fundamentally different kinds. Recent objections to the causal theory of action are first surveyed, and the common causalist assumption claiming Aristotle as the progenitor of the causal theory is examined and dismissed. More refined interpretations of Aristotle's thought on action yield two different concepts: action as change, and action as a unified psychophysical process. The latter in particular is argued to hold promise as a basis for developing the disjunctivist approach to action. The remainder of the thesis therefore considers a contemporary account of psychophysicality, known as 'embodiment theory' (Hanna and Maiese 2009), with the conclusion that the intelligibility of the account depends on appeal to a recent variant of top-down causation (Steward 2012). The thesis also concludes that consideration of the concept of an animal agent makes it entirely unsurprising that the mental and physical are always found together in voluntary movement, and that the embodiment theory's central notion of ‘property fusion' potentially complements a naturalistic variant of top-down causation in explanations of agency.

Made available in DSpace on 2015-04-14T13:55:29Z (GMT). No. of bitstreams: 1 397517.pdf: 366103 bytes, checksum: bee6237c5a651542294a2ab9ddfc889b (MD5) Previous issue date: 2008-01-07 / Esta pesquisa visa discutir aspectos importantes da filosofia de Donald Davidson, um dos mais influentes fil?sofos da tradi??o anal?tica da segunda metade do s?culo XX. Para tanto, foram escolhidos dois conceitos-chave de sua obra: Interpreta??o Radical e Princ?pio de Caridade. Por meio desses conceitos, Davidson defende a possibilidade de falar em objetividade, uma vez que, se a comunica??o entre pessoas ocorre, ent?o ? porque uma parte consider?vel do que partilhamos ? comum. A primeira pessoa perde seu privil?gio ontol?gico e epistemol?gico e passa a ser vista como um p?lo em rela??o com o mundo e com as outras pessoas, pois o homem est? inserido em um mundo social e natural, interagindo com ele. Sua obra oferece uma imagem coerente da mente, linguagem e racionalidade humana, aliando uma argumenta??o rigorosa com um di?logo vivo

The solution of large and sparse eigenvalue problems arising from the discretization of the diffusion equation is considered. The multigroup diffusion equation is discretized by means of the Nodal expansion Method (NEM) [9, 10]. A new formulation of the higher order NEM variants revealing the true nature of the problem, that is, a generalized eigenvalue problem, is proposed. These generalized eigenvalue problems are solved using the Jacobi-Davidson (JD) method [26]. The most expensive part of the method consists of solving a linear system referred to as correction equation. It is solved using Krylov subspace methods in combination with aggregation-based Algebraic Multigrid (AMG) techniques. In that context, a particular aggregation technique used in combination with classical smoothers, referred to as oblique geometric coarsening, has been derived. Its particularity is that it aggregates unknowns that are not coupled, which has never been done to our knowledge. A modular code, combining JD with an AMG preconditioner, has been developed. The code comes with many options, that have been tested. In particular, the instability of the Rayleigh-Ritz [33] acceleration procedure in the non-symmetric case has been underlined. Our code has also been compared to an industrial code extracted from ARTEMIS.

Donald Davidson cherche à montrer comment le langage est produit et compris. Parti de la conviction que l'on ne peut parler de langage que dans le contexte social d'une « triangulation » qui marque l'interaction mutuelle entre les interlocuteurs et leur interaction avec un environnement qu'ils partagent, il appréhende la signification au sein de la communication. Pour l'expliquer et élaborer une théorie qui en rend compte, il replace le langage dans le contexte global de ce qu'on a pris l'habitude de qualifier de « programme sémantique de Davidson », qui soulève plusieurs questions eu égard essentiellement à la vérité, à l'interprétation et à la nature de la relation qui relie le langage à la pensée et à la réalité. Ce mémoire présente alors le fruit d'un travail tout au long duquel on a retracé élément par élément les composantes de l'environnement philosophique dans lequel Davidson insère son programme sémantique. C'est ainsi qu'on a pu le reconstituer et en donner un aperçu assez complet, à partir duquel l'originalité et l'unité du projet de ce philosophe peuvent être mises en évidence. Ce faisant, on a pu montrer que Davidson offre à la philosophie du langage une nouvelle perspective dans laquelle il conçoit le langage dans l'unité organique qui le rattache, par une relation de survenance mutuelle, autant à la pensée qu'à la réalité, formant ainsi la triade Langage-Pensée-Réalité. Désormais, il est possible de voir comment le fonctionnement du langage, de la signification, de la vérité et de l'interprétation culmine dans et est porté par la structure, le contenu et la dynamique que représente cette Triade. ______________________________________________________________________________ MOTS-CLÉS DE L’AUTEUR : langage, signification, vérité, interprétation, interprétation radicale, réalité, pensée, sémantique, triade, ontologie, métaphysique, épistémologie.

Large scale linear time invariant (LTI) systems arise in many physical and technical fields. An approximation, e.g. with model order reduction techniques, of this large systems is crucial for a cost efficient simulation. In this thesis we focus on a model order reduction method based on modal approximation, where the LTI system is projected onto the left and right eigenspaces corresponding to the dominant poles of the system. These dominant poles are related to the most dominant parts of the residue expansion of the transfer function and usually form a small subset of the eigenvalues of the system matrices. The computation of this dominant poles can be a formidable task, since they can lie anywhere inside the spectrum and the corresponding left eigenvectors have to be approximated as well. We investigate the subspace accelerated dominant pole algorithm and the two-sided and alternating Jacobi-Davidson method for this modal truncation approach. These methods can be seen as subspace accelerated versions of certain Rayleigh quotient iterations. Several strategies that admit an efficient computation of several dominant poles of single-input single-output LTI systems are examined. Since dominant poles can lie in the interior of the spectrum, we discuss also harmonic subspace extraction approaches which might improve the convergence of the methods. Extentions of the modal approximation approach and the applied eigenvalue solvers to multi-input multi-output are also examined. The discussed eigenvalue algorithms and the model order reduction approach will be tested for several practically relevant LTI systems.

Thesis (M.S.)--Virginia Polytechnic Institute and State University, 2003. / Originally issued in electronic format. Includes bibliographical references. Also available via the World Wide Web.

Thesis (M.S.)--Virginia Polytechnic Institute and State University, 2003. / "July 1, 2003." Title taken from PDF title screen (viewed September 10, 2007). Includes bibliographical references.

In this dissertation I direct critique at a conception of self-deception prevalent in analytical philosophy, where self-deception is seen as a rational form of irrationality in which the self-deceiver strategically deceives himself on the basis of having judged that this is the best thing to do or, in order to achieve something advantageous. In Chapter One, I criticize the conception of self-deception as analogous to deceiving someone else, the so-called “standard approach to self-deception”. The account under investigation is Donald Davidson’s. I criticize Davidson’s outline of self-deception as involving contradictory beliefs, and his portrayal of self-deception as a rational and strategic action. I trace the assumptions involved in Davidson’s account back to his account of radical interpretation and argue that the problems and paradoxes that Davidson discusses are not inherent in self-deception as such but are problems arising in and out of his account. In Chapter Two, I present Sebastian Gardner’s account of self-deception. Gardner is concerned with distinguishing self-deception as a form of “ordinary” irrationality that shares the structure of normal, rational thinking and action in being manipulation of beliefs from forms of irrationality treated by psychoanalysis. I object to the way in which Gardner makes this distinction and further argue that Gardner is mistaken in finding support in Freud for his claim that self-deception involves preference. In Chapter Three, I present a different understanding of self-deception. I discuss self-deception in the context of Sigmund Freud’s writings on illusion, delusion, different kinds of knowledge, etc., and propose a view of self-deception where it is not seen as a lie to oneself but rather as motivated lack of self-knowledge and as a flight from anxiety. In Chapter Four, I discuss some problems inherent in the three accounts under investigation, for example, problems arising because first-person awareness is conflated with knowledge of objects.