Denna uppsats undersöker vilken världsbild SVT Rapport förmedlar. Frågeställningarna som uppsatsen tar upp är följande; Vilka världsdelar syns? Vad handlar nyheterna om? Vem uttalar sig? Hur framställs människor och deras samhällsklimat?    För att försöka besvara dessa frågor används en kombination av kvantitativ och kvalitativ metod. Studien tar avstamp i en kvantitativ innehållsanalys med ett kodschema som innehåller 225 inslag från SVT Rapport under perioden april 2010 till och med mars 2011. Variablerna är världsdel, land, huvudämne och källor.    Den kvalitativa innehållsanalysen utförs med hjälp av en semiotisk analys. Paradigm, syntagm, denotation, konnotation och metonymi är centrala begrepp i denna del av uppsatsen.    Undersökningen stödjer sig på teorier om nyheter och nyhetsvärdering. Jaap van Ginneken, Anna Roosvall, Johan Galtung och Marie Holmboe-Ruge är några av medievetarna som har bistått med teorier här.    Studien visar att Rapports nyhetsrapportering, under det undersökta året, inte är proportionerlig med jordens befolkningsspridning. Västeuropa, Mellanöstern/Nordafrika och Nordamerika är de världsdelar som syns mest, medan folkrika Asien inte syns lika mycket.    Regionerna förekommer i olika sammanhang. Bevakningen av Mellanöstern handlar vid denna period till exempel främst om krig och väpnad konflikt och från väst kommer nyheter om politik och ekonomi.    Den stora skillnaden ligger dock i hur världsdelarna porträtteras. Den semiotiska analysen visar att det är lättare för tittaren att sympatisera med personer som tillåts synas, uttrycka sig och visa känslor.    Slutsatsen blir att utrikesrapporteringen är snedvriden och att detta beror på en rutinmässig nyhetsvärdering.

This study is an account of the development of a personal, intuitive epistemology for psychotherapy, and an exploration of some possible implications thereof for a general professional epistemology. Initial analysis of the author's problematic clinical cases revealed that assumptions regarding the nature and process of therapy predisposed the author to a reliance on rational, theoretically founded therapeutic praxis. When rationality was perceived not to be achieving the desired ends in therapy, the author experienced escalating, critical self-consciousness, and worked ever harder at improved rational problem-solving. This constituted a self-reinforcing problem cycle during 'stuck' consultations. The premise that effective action is rational was seen to constitute a weltanschauung of the therapist, and understood to be inconsistent with the postmodern frame of ecosystemic theory. A hermeneutic .action research process was initiated, its concern to accommodate spontaneity as an antidote to rigidifying rationality in the author's clinical and academic praxis. The exploration of spontaneity and intuition was massively influenced by the author's unexpected immersion in shamanic tradition, itself predicated on mythological and intuitive construction of "a" world, rather than denotive description of 'the' world, as is the case in logocentric practice. i'he social disjunction and existential challenge occasioned by immersion in such tradition occasioned angst in the author, and it took years to find an uneasy rapprochement between the different contexts of the author's life. Nonetheless, a change in the author's epistemology and clinical praxis were effected, and the initial problematic clinical situation - partly a consequence of a relational stance entailed in notions of objectivity, a hidden concomitant of logocentrism - has not recurred. A case which evokes the revised epistemology and cognitive-affectiverelational stance of the author is presented. The possibility of an intuitive psychotherapy and its coherence with ecological thought and the tenets of postmodernism and narrative therapy are explored. / Psychology / D. Litt. et Phil. (Psychology)

I föreliggande uppsats har jag studerat bilderna i ett bildläromedel för vuxna illitterata. Läromedlet, som är en bildordbok, används inom sfi-undervisningen i spår 1, kurs A, och heter Tala svenska direkt (Hanssen 2004). Syftet med studien har varit att undersöka i vilken utsträckning bilderna i boken motsvarar kriterierna för en bra bild med högt läsvärde utifrån ett perceptuellt, ett kognitivt, ett sociokulturellt och ett pedagogiskt perspektiv. Min metod har varit kvalitativ analys och bildanalys. Jag har utgått från semiotisk bildteori och inspirerats av såväl ikonografi och semiotisk bildanalys som av tidigare forskning på området. Mitt datamaterial har bestått av 60 sidor ur boken, vilket utgör 53 % av bokens totala sidantal. Datamaterialet är ett representativt urval, då det omfattar teman och arbetsområden som är vanligt förekommande inom sfi, kurs A. Resultatet av undersökningen visar att vissa delar av materialet har bra läsvärde ur perceptuellt och kognitivt perspektiv, medan andra delar har brister i fråga om såväl kontrast, skärpa och storlek på detaljer som om begriplighet och kontext. Ur sociokulturellt perspektiv har materialet stora brister, framförallt på grund av en normerande svenskhet. Ur pedagogiskt perspektiv fungerar vissa delar medan andra behöver kompletteras med annat material.

MA (Xitsonga) / Senthara ya M. E. R. Mathivha ya Tindzimi ta Afrika, Vutshila ni Ndhavuko / See the attached abstract below

This thesis focus on semiological analysis of selected corporate logo. Logo is visual identity of brand. Visual identity is a part of corporate identity. Logo is a conjunction of graphic design and marketing strategies. This thesis is based on semiotics theories, although incorporating marketing basics and marketing semiotics take on this problem. Within the practical part the logo analyzed using denotation and connotation. Researched brand is US coffee chain Starbucks, which is one of the most successful coffee companies worldwide. Their corporate logo went through a long development and its strikingly successful.

This thesis focus on semiological analysis of selected corporate logo. Logos are part of the corporate identity and they are surrounding us all the time. Our society is overloaded with logos and that is main reason why logo has to be well remembered, easily recognized and connected with the brand. Logo is a conjunction of graphic design and marketing strategies. From the semiological point of view, this thesis is based on Roland Barthes's theories, although incorporating marketing basics and marketing semiotics take on this problem. Within the practical part the logo analyzed using denotation, connotation and myth. Researched brand is US coffee chain Starbucks, which is one of the most successful coffee companies worldwide. Their corporate logo went through a long development and its strikingly successful. Keywords logo, semiology, marketing semiotics, graphic design, corporate identity, myth, conotation, denotation

This thesis focus on semiological analysis of selected corporate logo. Logos are part of the corporate identity and they are surrounding us all the time. Logo is visual identity of brand. Our society is overloaded with logos and that is main reason why logo has to be well remembered, easily recognized and connected with the brand. Logo is a conjunction of graphic design and marketing strategies. This thesis is based on semiotics theories, although incorporating marketing basics and marketing semiotics take on this problem. Within the practical part the logo analyzed using denotation and connotation. Researched brand is US coffee chain Starbucks, which is one of the most successful coffee companies worldwide. Their corporate logo went through a long development and its strikingly successful.

Our thesis is dealing with case of reportage photography and medial sharing of our choosen visual image. We have choosen an image of syrian refugee Aylan Kurdi from 2015, whose photo is refering the problem of refugee crisis in Europe. The thesis is focused on semiotic approach of selected photographies, which are showing the same picture from different perspectives. In our case is perspective very important part of thesis, because these photographies are very questionable on ehtical principes. Therefore, we are also focused on the way, how the media deal with this issue. Our thesis points the signs of reportage photography and also monitor their changes, which depends on the medium, title, perex and composition of words completing photography.We are also focused on contextual framework of photography in choosen media. The secondary objective of our thesis is the comparision of results of analysis of selected picture published in individual selected media and comparision of differences in interpretation and photography context. Thesis is primaly based on theoretical concepts of Roland Bathers on specific visual sharing of selected media. Monitored indicators are the concepts of denotation, conotation and myth, while we are focused on connection between text and image and interpretation in selected...

Selected fashion houses that exclusively offer luxurious goods use specific form of promotion of their products. Each house usually holds onto traditions of its country and features essential for its own brand while creating new collections. From the point of view of neo-rhetoric it would be appropriate to analyze visual advertisements of the houses (Chanel, Dolce & Gabbana, Burberry) if they create certain models via them. The main advertising campaigns for the spring/summer 2011 season were chosen for this comparison. Under the terms of observation and semiotic analysis of the fashion advertisement focused on rhetoric figures it can be proved that individual fashion houses aim their attention to how their potential customers' thinking is influenced by their advertising. The model of Roland Barthes is used for the analysis of chosen visual advertisements. Out of all rhetorical tropes the attention is paid to main four - visual metaphor, metonymy, synecdoche and irony. Fashion advertising meets unwritten norm that sets a target to convince the customer of suitability of the products for him.

This thesis deals with the current media communication, visual image of Barack Obama on the front pages of Time magazine, and the application methods of semiological analysis inspired by Roland Barthes. Semiological analysis is performed on selected front pages of Time magazine. There is always determined and described the method that is subsequently applied at the beginning of each analysis. Utilized concepts are reading the image, denotation, connotation and myth. Attention is also drawn to the concept of photography and the relationship between text and image. The work refers to the use of Barthes theoretical concepts in contemporary visual communication. I also focused on innovation methods semiological analysis using knowledge of social semiotics. The basic reference lines and hypotheses include: efforts to use concepts of denotation, connotation and myth in the analysis of visual images of the known politician, monitoring the relationship between text and image on the front pages. The analysis results are reviewed and supplemented by analysis of trends in the composition of politician image. The work examins the applicability of semiological methods in visual environment and also focuses on the results of the analysis. The image of Barack Obama is a sort of visual communication, where the...