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<p>The purpose of this essay is to review Mundekulla, which is a small, relatively newly established Swedish company operating in the field of conferences. Today they are serving ecological and environmental friendly food to their customers and we choose to investigate if this is a successful concept by asking the customer’s opinions. Our task is to analyze and understand how this company can develop a stronger concept regarding their conference area. This essay will also focus on trends and how the ever changing world can affect Mundekulla in the future. We have also looked upon how the company is working with their recent marketing and relationships today, but also how they can develop their marketing by using the opportunity of the Internet through social media.This essay is based on a qualitative method involving 2 depth interviews. The essay also includes some quantitative approaches involving 1 telephone interview and 45 questionnaire studies. This essay is also based on a case study research regarding Mundekulla. The individuals that we have chosen to interview are carefully selected based on their specific knowledge about the subject in question.</p>

The purpose of this essay is to review Mundekulla, which is a small, relatively newly established Swedish company operating in the field of conferences. Today they are serving ecological and environmental friendly food to their customers and we choose to investigate if this is a successful concept by asking the customer’s opinions. Our task is to analyze and understand how this company can develop a stronger concept regarding their conference area. This essay will also focus on trends and how the ever changing world can affect Mundekulla in the future. We have also looked upon how the company is working with their recent marketing and relationships today, but also how they can develop their marketing by using the opportunity of the Internet through social media.This essay is based on a qualitative method involving 2 depth interviews. The essay also includes some quantitative approaches involving 1 telephone interview and 45 questionnaire studies. This essay is also based on a case study research regarding Mundekulla. The individuals that we have chosen to interview are carefully selected based on their specific knowledge about the subject in question.

<p>How is space conceptualized? The question is central to subject theory in human geography. In the present dissertation, this issue is actualized in discussions of the virtual, space, and an ontology of becoming. The point of departure is that in human geography, as well as in the general discourses in society, a science fiction-like conception of the virtual has been dominant. The virtual is understood as another reality and as an absolute space. Predominant perceptions of the space and the virtual are problematized in Space in Becoming, and based on analyses of complex sets of ideas grounded in actor-network theory and Deleuzian geophilosophy, an alternative approach is formulated. The aim is to provide an enhanced conceptual understanding of space and the virtual. In order to fulfill the aim, three tasks are performed. Firstly, the prevalent conception of the virtual is presented. Secondly, a conception of space grounded in an ontology of becoming is constructed and defined, expressed in three postulates. Thirdly, the importance of the ontology of becoming and the postulates for the conception and conceptualization of space are discussed in relation to subject theory in human geography. Since the present work centers on treatment of concepts and ideas, a postulate method was selected. The postulate method also makes argumentation and discussion on theoretical and analytical levels possible. The outcome of the project is formulated in three postulates – actants do space, assemblages fold space, and the virtual is a real dimension of space. Accordingly, the main contribution to the conceptual understanding of space and the virtual is the construction and specification of the three postulates. The notion of the virtual as an ontological dimension emerges, with direct implications for the conception and conceptualization of space. The ontology of becoming offers an alternative point of departure, a different perspective on the virtual, and thereby also on virtual geography. This is further elucidated by returning to the point of departure for the dissertation project. The postulates contribute to subject theory in human geography by providing an alternative point of departure for future theoretical research and the formulation of new theories. Accordingly, the particular conception of space expressed in the three postulates brings a challenge in terms of both method and vocabulary.</p>

How is space conceptualized? The question is central to subject theory in human geography. In the present dissertation, this issue is actualized in discussions of the virtual, space, and an ontology of becoming. The point of departure is that in human geography, as well as in the general discourses in society, a science fiction-like conception of the virtual has been dominant. The virtual is understood as another reality and as an absolute space. Predominant perceptions of the space and the virtual are problematized in Space in Becoming, and based on analyses of complex sets of ideas grounded in actor-network theory and Deleuzian geophilosophy, an alternative approach is formulated. The aim is to provide an enhanced conceptual understanding of space and the virtual. In order to fulfill the aim, three tasks are performed. Firstly, the prevalent conception of the virtual is presented. Secondly, a conception of space grounded in an ontology of becoming is constructed and defined, expressed in three postulates. Thirdly, the importance of the ontology of becoming and the postulates for the conception and conceptualization of space are discussed in relation to subject theory in human geography. Since the present work centers on treatment of concepts and ideas, a postulate method was selected. The postulate method also makes argumentation and discussion on theoretical and analytical levels possible. The outcome of the project is formulated in three postulates – actants do space, assemblages fold space, and the virtual is a real dimension of space. Accordingly, the main contribution to the conceptual understanding of space and the virtual is the construction and specification of the three postulates. The notion of the virtual as an ontological dimension emerges, with direct implications for the conception and conceptualization of space. The ontology of becoming offers an alternative point of departure, a different perspective on the virtual, and thereby also on virtual geography. This is further elucidated by returning to the point of departure for the dissertation project. The postulates contribute to subject theory in human geography by providing an alternative point of departure for future theoretical research and the formulation of new theories. Accordingly, the particular conception of space expressed in the three postulates brings a challenge in terms of both method and vocabulary.

Vi möter medietekniken genom förståelsen av en assemblage; att medie/a – teknik inte existerar utan relationen som binder dem samman. Medieteknik skapas på så sätt genom interaktioner och samverkan mellan de termer som utgör området och syftar alltid på en praktik. En assemblage är en kommunikation, en pågående process – aldrig statisk, alltid produktiv. Utgångspunkten och metoden blir således att ingå partnerskap, utifrån assemblages, med och genom den medietekniska praktiken – i syfte att befinna oss i mitten, i kopplingen, i mötet. Det första partnerskapet vi utgår ifrån är den i vår rubrik: TRANS–MISSION. Trans- står för det överskridande, det öppna, det osäkra medan mission- står för riktningen, avgränsningen, uppdraget. Vi utgår inte från vad ett medium är eller representerar utan vad ett medium gör och producerar. Vår undersökning syftar till att utmana dualistiska synsätt på medieteknik, såsom form och innehåll, designer och produkt, teori och praktik. Vi ifrågasätter antropocentriska förhållningssätt till teknik och material, samt tendensen att se mediet som en statisk överföringsprocess. Undersökningen tar sin utgångspunkt i Gilles Deleuzes och Félix Guattaris filosofi och begreppsapparat främst från det omfattande verket, Tusen Platåer (1980). Ett arbete i syfte att skapa en ontologi som inte utgår från en transcendental världsbild, utan istället en värld i konstant tillblivelse genom kopplingar och flöden. I fokus står relationerna snarare än punkter, identiteter eller hållplatser. / We approach media technology through the understanding of an assemblage; that media– technology cannot exist without one another. Consequently, media-technology are created through the interactions between and co-evolution of the terms that create the field. An assemblage is a communication, an ongoing process – never static always productive. The starting point and method are thus to enter into partnerships, based on assemblages, with and through media technology practice - in order to be in the middle, in the connection, in the nexus. The first partnership we use is in our title: TRANS-MISSION. Trans stands for the excess, the open, the uncertain, while mission is the direction, the demarcation, and the assignment. We do not depend on what a medium is or represents but what a medium does and produces. Our research aims to challenge dualistic approaches to media technology, such as form and content, designer and product, theory and practice. We question anthropocentric approaches to technology and materials, as well as the tendency to view the medium as a static transfer process. The study is based on Gilles Deleuze and Félix Guattari's philosophy and conceptual apparatus, mainly derived from their seminal work, A Thousand Plateaus (1980); a work that strives to create an ontology that does not assume a transcendent worldview, but a world in constant becoming through connections and flows. Relations are in focus, rather than points, identities or stops.