As a topic of my thesis, I chose "Internet Marketing". The aim of this work is to analyze Internet marketing tools used by selected e-shop. On the basis of information obtained I tried to propose appropriate solutions to improve the efficiency of Internet marketing. Analysis is done in the e-shop levne-boty.cz. The e-shop sells shoes for sport and leasure time. The theoretical part deals with marketing and its relationship to the internet, internet marketing and its tools in the form of marketing and communication mix. I also described the legislation relating to e-commerce and e-shops. In the practical part I did an analysis of e-shop levne-boty.cz. I have described here the company and its operations, target group of customers, competition, marketing mix, advertising and public relations, visit rate, etc. I also evaluated the ROI on concrete advertising campaign.

Näringsliv och offentlig sektor står inför ständiga utmaningar att förändra och effektivisera sin verksamhet. Idag ses information som en verklig produktionsfaktor och åtkomst till lämplig informationen ses som en nödvändighet för uppnå effektivitet och produktivitet i de individuella aktiviteterna (Oehlmann, Thoben & Weber, 1997). Med hjälp av elektroniska arbetsinstruktioner på produktionsgolvet har tillverkande industrier hittat en effektiv metod för att minska variationerna, öka kvaliteten, förbättra kommunikationen, minimera kostnaderna och snabbare få ut produkterna på marknaden, den s.k. Time-to-market (Coetzee, 2004). Syftet med denna uppsats är att undersöka om Informationslogistik genom införandet av elektroniska arbetsinstruktioner kan påverka effektiviteten och kvaliteten i ett företag vilket använder sig av elektroniska arbetsinstruktioner. En fallföretagsstudie har genomförts på HMS Industrial Networks AB, en världsledande leverantör av fältbuss-teknologi för automationsutrustning. De har utvecklat ett IT-system för att hantera elektroniska arbetsinstruktioner vilket de använder fullt ut i sin tillverkning. Mer praktiskt har uppsatsens arbete handlat om att undersöka hur de anställda upplever att det påverkat deras effektivitet i det dagliga arbetet, såväl som kvaliteten i arbetet, informationen och på produkterna. Intervjuer med användare från dokumentationsteamet och produktionsmedarbetarna har gjorts och resultatet visar att användandet av PRIS och elektroniska arbetsinstruktioner har gett en rad effekter i verksamheten, både för dem vilka administrerar och hanterar produktionsunderlagen såväl som för de berörda användarna på produktionsgolvet och i övriga delar i organisationen. Resultatet visar att Informationslogistik i allra högsta grad kan påverka effektiviteten och kvaliteten i ett företag. Dokumentationsteamet kan arbeta parallellt i de olika produktionsunderlagen, det är enklare att lägga upp ett underlag och hantera uppdateringar, innehållet är spårbart och de kan återanvända allt innehåll i nya artiklar, samtidigt som informationen snabbt når ut på produktionsgolvet. För medarbetarna i produktionen har det inneburit att de nu kommer åt informationen snabbare, de kan ta egna och snabbare beslut, de känner sig mer självständiga, de har blivit mer effektiva samt att de nu har ett samlat ställe för all produktionsrelaterad information de behöver för att kunna utföra sitt jobb. Likaså har kvaliteten i underlagen ökat och på produkterna ut till kund. De har också fått en en säker distribution och hantering av information samt en större kontroll på tillverk-ningsprocessen. / Industries and governments stand before constant challenges to change and make their business processes more efficient. Information is now considered an actual production factor, and the appropriate availability of information is seen as crucial for the efficiency and effectiveness of individual tasks (Oehlmann, Thoben & Weber, 1997). With help of electronic work instructions process manufacturers has discovered an effective method for reducing variability, increasing consistency, and bringing new products to the market significantly faster (Coetzee, 2004). The main objective of this report is to examine if Information Logistics through the use of electronic work instructions can affect the efficiency and quality in a company that uses electronic work instructions. A case study has been carried out at HMS Industrial Networks AB, a world-leading supplier of field bus technology for automation devices. They have developed a system that handles the electronic work instructions, which they use through out the production plant. The system is called Production Resource Infomanagment System (PRIS). The work in this report has examine how the employees experience that PRIS has affected their efficiency on a daily basis, as well as the quality of their work, in the information and on the products. Interviews with users from both the documentation team and the production team have been carried out and the result shows that the use of PRIS and electronic work instructions have had major impacts in the company, for those who administrates and handle the production sheets as well as for the users on the production floor and in other parts of the company. The result shows that Information Logistics can affect efficiency and quality in a company. The documentation team can work parallel in different production sheets, it’s easier to create production sheets and work with updates in them, all of the content in a production sheet can be reused in other articles and the distribution of information to the users is instant. For the production team, the use of electronic work instructions has decreased their time for information retrieval, they can now make their own decisions and in a faster way than before, they feel more independent, their efficiency has increased and they now only have one place for all the production related information they need in order to perform their jobs. The quality of the information in the production sheets have also increased, as well as the quality of the products sent to customers. They have also got a secure distribution and in-formation management and improved process control.

nÃo hà / O estudo da lealdade de uma marca permite que as empresas que atuam no varejo possam desenvolver estratÃgias assertivas para manter clientes atuais e atrair novos consumidores. Partindo deste pressuposto, a presente pesquisa tem por objetivo principal analisar a diferenÃa da relaÃÃo entre a lealdade de marca e os atributos de compra de confecÃÃo infantil em lojas especializadas e lojas de fÃbrica. Como forma de analisar essa relaÃÃo, foi desenvolvida uma pesquisa quantitativa, composta de 20 variÃveis relacionadas aos atributos da relaÃÃo preÃo qualidade, qualidade do produto e atmosfera de loja. A amostra do estudo foi composta de 201 mulheres, consumidores e compradoras da marca pesquisa. Os dados da pesquisa foram coletados em novembro de 2013 e submetidos a testes estatÃsticos de anÃlise fatorial e regressÃo mÃltipla. A partir dos testes estatÃsticos, foi identificado que, dos 20 itens pesquisados, os atributos com maior relaÃÃo com a lealdade de marca sÃo: imagem da loja, diferenciaÃÃo do produto, produto melhor que a concorrÃncia, acabamento do produto e relaÃÃo preÃo-qualidade / The study of the loyalty of a mark allows companies operating in retail can develop assertive strategies to retain current customers and attract new consumers. Under this assumption, the present study has as its main objective to analyze the difference of the relationship between brand loyalty and purchase attributes of infant clothing at specialty stores and factory outlets. In order to analyze this relationship, a quantitative survey was developed, consisting of 20 variables related to the attributes of value for money, product quality and store atmosphere. The study sample consisted of 201 women, consumers and buyers of brand research. The survey data was collected in November 2013 and submitted to statistical tests of factor analysis and multiple regression. From the statistical tests, it was identified that, of the 20 items surveyed, attributes more related to the brand loyalty are: store image, product differentiation, product better than the competition, product workmanship and value for mon

The aim of this study has been to examine if an implementation of a One Stop Shop in the public sector and its IT-support can serve as a motor for business development. By examine the relation between the One Stop Shop and the public administrations we have tried to answer this question. The municipality that we have examined underwent a big change, seven years ago, when they implemented a One Stop Shop including a IT-support called Flexite. But despite these seven years and the fact that Flexite has changed approach from a Case Management System to a Support System for Business Development the municipality have not adapted to this change.

Rapporten tar upp och behandlar ämnet betalväxlar utifrån en utvecklares perspektiv. Två företag som varit i eller nära inpå processen att utveckla en webbshop har intervjuats och jämförts med utbudet hos ett antal olika betalväxlar. Intervjuerna har visat ett resultat som är mycket troligt att man som ny utvecklare kommer i kontakt med i början. Positionen kan då vara både som utvecklare eller som ägare till webbshoppen. Det gick även att konstatera att det fanns ett antal betalväxlar lämpade för olika kunskapsnivåer. Professionell hjälp i form av råd och implementation måste inte tvunget vara en nödvändighet för att man ska kunna sätta upp en relativt avancerad webbshop. / This report deals with online Payment Service Providers (PSPs) from the developer's point of view. Two companies that were in or in close connection to the process of developing a web shop were interviewed and compared to the suppöy of payment options at a number of different payment PSPs. The interviews has shown a result which is probable that a new developer will get in contact with in the beginning. The position could be either as a web developer or as an owner of a web shop. It was also possible to establish that there were a number of PSPs suitable for different levels of knowledge within the field. Professional help such as advices and implementation is not necessary in order to be able to set up a relatively advanced web shop.

This business plan has been developed to determinate the feasibility of establishing the company Icy mix in El Salvador as an option for ice dessert. This will be different from what is currently on the market, since it is a product in between shaved ice and ice cream, more known as the Taiwanese shaved snow ice; however, it´s considered to be under the shaved ice industry. Currently in El Salvador, this industry is not yet developed, since there are not many formal companies that sell this product and them don´t have much awareness in the market, the main familiar to consumers are the push-cart vendors on the streets, which are not easy to find, because they are constantly moving in the search for clients. This represents an opportunity for the company to enter the market with an organized plan, using as an advantage the weather in the country, which average is between 28 to 22 Celsius degrees in the internal plateau. The business will consist in a food shop located in a middle and upper class mall of the country, where consumers will buy the product to takeaway. After doing the research, we are confident that Icy mix will be a popular choice for consumers who are interested in having a healthy option of ice or frozen dessert, looking to cool off and enjoy a delicious treat.

Ce travail de recherche met en avant l'intérêt qu'offre la simulation en ligne comme outil d'aide à la décision, outil centré sur le pilotage d'atelier vis-à-vis d'événements se produisant en temps réel et pour un horizon à très court terme. Après avoir présenté le contexte général du pilotage des systèmes de production, nous avons étudié les outils existants et utilisés industriellement pour l'exploitation de la production, de même que les outils d'aide au pilotage permettant d'assurer le respect optimal des objectifs fixés. Après un travail préalable sur la simulation hors ligne, nous proposons de coupler un outil de simulation en ligne à un outil d'exécution d'atelier de type MES afin de piloter en temps réel le processus de production. Une démarche de modélisation faisant appel de façon complémentaire à deux approches, analytique et simulatoire, est finalement mise en place. Nous mettons en exergue l'utilisation de la simulation de flux en ligne pour aider au pilotage d'un processus opérationnel. Ainsi nous modélisons le processus de pilotage en temps réel afin de décrire les fonctions requises. Pour cela, nous utilisons différentes stratégies d'utilisation des simulateurs en ligne pour le pilotage, avec un ou deux modèles et avec plusieurs méthodes d'utilisation de ces modèles. La simulation en ligne apporte alors des informations objectives sur les conséquences à court terme d'un événement, ainsi que sur les divers scenarii de correction envisagés. Pour mieux convaincre les industriels de l'intérêt de la simulation en ligne, nous présentons des solutions pratiques aux spécifications et besoins énoncés précédemment en nous appuyant sur une plate-forme expérimentale. / This research work highlights the interest of online simulation as a decision support tool. This tool is focused on workshop control in relation with real time and short-term events. Online simulation enables to analyze and compare scenarios affecting the production, such as failures or unexpected orders. Moreover online simulation allows a very short term projection in the future in order to quantify the consequences of some unexpected event: we call it projection simulation. Finally, online simulation is helpful to choose the solution that will reduce the impact of a critical event, through the simulation of several scenarios. To conclude, online simulation is one the most interesting decision support tool in workshop piloting. However, there are few industrial applications in manufacturing systems. The first part of this research work introduces the overall context of production system management. The different generic functions of controlling the production, the modes of piloting and the evolutions of workshop are detailed. We also explain piloting typologies according to their reactivity. In the second part, we study the existing software tools used in industry for the operation of production, and support tools that ensure optimal compliance in regard to the objectives. After a preliminary work on the offline simulation, we propose to couple an online simulation tool with a type MES delivery tool in order to control the production process in real time. A modeling approach using two complementary approaches, an analytical one and simulation, is then introduced. The objective of the third part is to emphasize the use of online flow simulation to assist in operating a production process. Thus we model the process in real time to describe the required functions. Therefore we try out different strategies of use of online simulators, through one or two models and several methods of using these models. Online simulation then provides realistic information on the short-term consequences of an event, as well as on the different ways of correcting the scenarios. To convince industry of the relevance of online simulation, the fourth part presents practical solutions to the specifications and requirements previously stated. An experimental platform helped us validate the concept of online simulation as piloting support tool, but also underline the difficulties of development.

Magister Commercii - MCom / This study aimed to assess employee’s responses with regard to the implementation of a new workplace improvement programme. The purpose of this research was to focus on the understanding that could be gained about employee’s responses to organisational change using qualitative research

Aim of this diploma thesis is to develop a referential catalogue of public administration services, which should provide its users with summary of services provided by public administration. Theoretical part of thesis at first defines notions and presents problems connected with providing public administration services in context of development in period after Velvet revolution in Czech Republic. After that, work follows with global situation in European Union and concentrates on one country (Austria) and its services. During design of the catalogue was used actual knowledge and research about service providing, which reflects customer oriented approach and access through single point of contact. The necessity of splitting the whole process of service providing into two parts, service access and service execution part, is emphasized. Within design of catalogue are presented two main models -- domain model describing the structure of catalogue itself and service model, describing services. Based on analysis of possible uses and its integration potential with existing systems are defined its main benefits and is devised integrating principles designed in catalogue into "Portal veřejné správy".

This master thesis concentrates especially on practical aspects of entrance of a specific Czech company to the German market through e-commerce. Therefore the thesis affects the whole process from the primary situation analysis prior to entering the market, through entrance strategy making process, partial marketing and financial strategies assembly, logistic and financial partners selection, concluded by launching the e-shop itself and processes of the strategic success factors evaluation. The first objective of this thesis is to create a strategy plan of entrance to the German market through e-shop. The second objective is to map the key aspects of the international expansion of the Czech company via e-shop concerning the environment in Germany.