Esta dissertação de Mestrado estuda o fenômeno das incubadoras literárias, tomando como exemplo a Livros do Mal, a partir dos conceitos de habitus e campo literário, provenientes do paradigma teórico de Pierre Bourdieu. A partir destes conceitos, são analisados a série histórica do campo literário brasileiro e o estado contemporâneo do campo, com maior ênfase para a primeira metade da primeira década do século XXI. O objetivo é a especificação das posições e disposições que dão suporte à agência dentro do campo literário contemporâneo / Based on the concepts of habitus and literary field, originated in Pierre Bourdieu's theoric paradigm, this master's degree thesis studies the phenomenon of literary incubators, and utilizes Livros do Mal as example. The historic series and the contemporary status of the literary field are analyzed through these concepts, with greater detail to the first part of the first decade of XXI century. The objective is the specification of the positions and dispositions that function as support for the agency inside the contemporary literary field.

Orientador: Anna Paula Silva Gouveia / Tese (doutorado) - Universidade Estadual de Campinas, Instituto de Artes / Made available in DSpace on 2018-08-14T17:41:14Z (GMT). No. of bitstreams: 1 Nogueira_JulioCesarGiacomelli_D.pdf: 6716028 bytes, checksum: 95f6712016a187afca3bf990f315211e (MD5) Previous issue date: 2009 / Resumo: Eugênio Hirsch (Viena, 1923 - Rio de Janeiro, 2001) é mais conhecido por seu trabalho na editora Civilização Brasileira na primeira metade da década de 1960. Sua atuação na editora do Rio de Janeiro foi marcada pela versatilidade de recursos visuais e pela ampla liberdade concedida pelo editor Ênio Silveira. No mesmo período produziu capas para a editora Globo, de Porto Alegre, em quantidade muito inferior, mas com a mesma liberdade e qualidade. Após passagem pelos EUA, Hirsch foi contratado pela editora madrilenha Codex como diretor de arte da Coleção Museus do Mundo, e retornou ao Brasil no final dos anos 1960, passando a trabalhar para a Livraria José Olympio Editora. Esta dissertação tem como tema central a relação entre o lettering e as imagens no trabalho de Hirsch. Essa relação é estudada a partir da análise das capas de livros produzidas por Hirsch entre 1959 e 1976. Dentro dessa amostragem abrangente são identificadas as características mais marcantes e recorrentes do desenho de letras nas capas do designer austríaco. Também é apresentada uma pequena amostra da produção de alguns capistas que atuaram no Brasil nas décadas de 1930, 1940 e 1950, fornecendo uma visão mais acurada da importância do trabalho de Eugênio Hirsch. / Abstract: Eugênio Hirsch (Vienna, 1923 - Rio de Janeiro, 2001) is best known by his work for the publishing house Civilização Brasileira in the first half of the 1960s, wich was marked by a large range of visual resources used with great freedom granted to him by editor Ênio Silveira. In the same period he made book covers for Globo, a publishing house based on the city of Porto Alegre. Although less expressive in number, these covers kept the same quality and freedom. After a short period in the USA, Hirsch was hired by Madri based publishing house Codex as art director, being responsible for El Mundo de los Museus collection. When returning to Brazil in the end of the 1960s, he begun to work for Livraria José Olympio Editora, in Rio de Janeiro. This research is centered in the relation between letters and images in Hirsch's book covers. This relation is studied by analizing the book covers made by Hirsch between 1959 and 1976. In this wide sampling, the most relevant and recurring caractheristics related to lettering and type in Hirsch's work are identified. Also presented is a sample of the graphic work done by some cover artists that had worked in Brazil during the 1930s, 1940s and 1950s, allowing a more accurate perception of the importance of Eugênio Hirsch's work. / Doutorado / Artes / Doutor em Artes

Made available in DSpace on 2016-08-18T12:52:13Z (GMT). No. of bitstreams: 1 Dissertacao-EdilsonThialisonSilvaReis.pdf: 5147236 bytes, checksum: 1df6d042596bf276dd31d5fa35b7c204 (MD5) Previous issue date: 2016-06-03 / With the increasing amount of websites for digital literary Reading, has shown a clear need for a study focused in these tools. The research subject is the Portal Biblon , social network addressed to children users, which has to promote reading through literary narratives, adding users around the literary text. The research analyzes E-books´ graphic interfaces available on this website under the editorial design guidelines emphasized on the Child user´s experience. Based on interaction and editorial design, analyzes the main features of an E-book for children users. Applying the research methodology with qualitative approaching, it was noted that the Editorial Design´s elements work as inspirational parameters for reading and when an E-book is not designed taking into account the need of its target audience, it works as an opposite element of its function, that is, instead of encouraging the reading, causes frustration and a lack of interest in it. / Com o aumento da quantidade de portais para leitura literária digital, torna-se evidente a necessidade de estudos voltados para essas ferramentas. O objeto utilizado na pesquisa é o Portal Biblon, rede social com foco voltado para o usuário infantil, que tem como objetivo promover a leitura através de narrativas literárias, agregando utilizadores em torno do texto literário. A pesquisa faz análise da interface dos ebooks disponíveis no portal sob as diretrizes do Design Editorial e com ênfase na experiência do usuário infantil. Com base no Design de Interação e Design Editorial analisa as principais características de um ebook infantil. Usando a metodologia de pesquisa aplicada com abordagem qualitativa, observou-se que os elementos do Design Editorial servem de parâmetros motivadores para a leitura, e quando um ebook não é projetado, levando em consideração as necessidades do seu público, o mesmo funciona como elemento contrário da sua função, ou seja, em vez de incentivar a leitura, causa frustração e desinteresse pela mesma.

Submitted by Marta Toyoda (1144061@mackenzie.br) on 2017-01-04T14:18:34Z No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Adriano Aguina.pdf: 31437914 bytes, checksum: 7b6290ce0c88138be948f522d8c4423e (MD5) / Approved for entry into archive by Paola Damato (repositorio@mackenzie.br) on 2017-01-06T18:50:42Z (GMT) No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Adriano Aguina.pdf: 31437914 bytes, checksum: 7b6290ce0c88138be948f522d8c4423e (MD5) / Made available in DSpace on 2017-01-06T18:50:42Z (GMT). No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Adriano Aguina.pdf: 31437914 bytes, checksum: 7b6290ce0c88138be948f522d8c4423e (MD5) Previous issue date: 2016-08-11 / The aim of this work is to identify the main factors that influence the production of textbooks and how these factors, internal and external to the publishing industry, interfere with the production and selection of image content that will be published in the textbooks used by students and teachers from all over the country. We based our work on the main concepts of Flusser’s philosophy of black box, as well as several specific references in different areas of knowledge – such as Publishing, Education and Law –, what caracterizes this research as an interdisciplinary research. The researcher is a publishing professional and analyzed in a systematic way the publishing process, more specifically, the processes assigned to the art editor and iconographic process, identifying and classifying the internal and external factors to the publishing process that influence or determine the output of the process, the final content of the textbook. The internal factors identified are the pedagogical, organizational, financial and the stylistic/aesthetic ones. The external factors are the logistical, legal and government ones. The survey showed how such factors, hidden inside the black box of the publish process, influence the final content of images inside the textbook and suggests that such issues should be always considered in any analysis of this publishing and educational complex object. / A presente pesquisa tem como problema norteador identificar os principais fatores que influenciam na produção do livro didático e como estes fatores, internos e externos ao aparelho editorial, interferem na produção e seleção de conteúdo de imagens que serão publicadas e trabalhadas pelos alunos e professores de todo país. Como referencial teórico central foram utilizados os principais conceitos da filosofia da caixa-­‐preta de Vilém Flusser, além de diversas bibliografias específicas de áreas variadas do conhecimento – como Editoração, Educação e Direito –, caracterizando-­‐se, dessa maneira, como uma pesquisa interdisciplinar. O pesquisador, também um profissional da área editorial, analisou de forma sistêmica o processo editorial, mais especificamente os processos de edição de arte e de iconografia, identificando e classificando os fatores intra e extra-­‐editoriais que influenciam ou determinam o output do processo, o conteúdo final do livro didático. Dentre os fatores intra-­‐editoriais, temos os pedagógicos, organizacional, financeiros, além dos fatores estilísticos e estéticos. Já entre os fatores extra-­‐editoriais temos os logísticos, legais e governamentais. A pesquisa revelou como esses fatores, escondidos sob a caixa-­‐preta do processo editorial, influenciam diretamente no conteúdo final de imagens apresentado pelo livro didático e que devem ser sempre considerados para qualquer tipo de análise desse objeto editorial e educacional complexo.

Este trabalho estuda o campo da edição de texto na produção editorial de livros no Brasil. O objetivo é apontar algumas distinções necessárias às pesquisas acadêmicas sobre edição de textos, e importantes para a formação de pesquisadores e profissionais. A proposta centra-se nas principais etapas (edição de texto, preparação de originais e revisão de provas) que compõem o processo por que passa um texto a ser transformado em livro. Parte-se de análise dos manuais de editoração e de pesquisas acadêmicas que tangenciam o tema. E articula-se um diálogo entre alguns trabalhos acadêmicos das áreas de psicolinguística e psicologia cognitiva sobre leitura em suas relações possíveis com os estudos em editoração e a experiência empírica dos editores de texto. Contribui-se, assim, para o aprimoramento dos conhecimentos sobre a edição de texto, entre eles: as etapas, os objetivos principais e secundários, as estratégias, as tarefas e um conjunto de elementos necessários para que um profissional atue como editor de texto consciente de sua intervenção. / It is the purpose of this thesis to study the field of text-editing in the Brazilian book publishing industry. Its main aim is to point out a few distinctions deemed necessary not only to the academic research but also to the formation of researchers and professionals in this particular field of study and work. In order to achieve this goal, the main phases the text goes through on its way to becoming a book -- text-editing, copy-editing and proofreading -- are here taken into account and characterized. Examining the available manuals and academic papers on the book editing field is the starting point of this research. It then goes on to promoting a dialogue between the book editing field and other areas of expertise, such as psycholinguistics and cognitive psychology, that also deal with the process of reading. The possible relationships this dialogue reveals and the actual praxis of text editing are then analyzed. Contributing to a better knowledge of what text-editing actually involves is therefore a primary aim of this thesis. It intends to shed some light on the specific phases, primary and secondary goals and strategies text-editing comprises, as well as on a series of elements needed not only for the praxis of text-editing itself but also for a more conscientious practice of this activity.

Submitted by Luisa Guimarães (luisa.unb@gmail.com) on 2013-04-01T19:10:28Z No. of bitstreams: 1 Luisa-Sandes-Guimaraes-Dissertacao-Final(2).pdf: 2287711 bytes, checksum: c1c16bc50c0cb8e9eb4330ceceada598 (MD5) / Approved for entry into archive by Suzinei Teles Garcia Garcia (suzinei.garcia@fgv.br) on 2013-04-01T19:19:28Z (GMT) No. of bitstreams: 1 Luisa-Sandes-Guimaraes-Dissertacao-Final(2).pdf: 2287711 bytes, checksum: c1c16bc50c0cb8e9eb4330ceceada598 (MD5) / Made available in DSpace on 2013-04-01T19:20:46Z (GMT). No. of bitstreams: 1 Luisa-Sandes-Guimaraes-Dissertacao-Final(2).pdf: 2287711 bytes, checksum: c1c16bc50c0cb8e9eb4330ceceada598 (MD5) Previous issue date: 2013-02-27 / The creation and popularization of the Internet have led to serious changes in the communication field. Specifically in scientific communication, the use of electronic media allows you to streamline the editorial process steps, as well as facilitate the creation, dissemination, research and use of scientific information. However, the incorporation of technology is also challenging because it requires several changes in the management model of scientific journals. This is basically composed of scientific aspects (certification of contents aiming at the selection and dissemination of knowledge of high quality), administrative aspects (editorial and graphic production, administrative and financial management, marketing and communications) and financial aspects (revenue model) that need to be well aligned so that the journal can accomplish its main goal. This study aimed to analyze the editorial management of scientific journals in the Business Administration field in the Brazilian context and proposes a typology of their management models. It was adopted a qualitative approach and the data collection methods used were documental research, interviews and bibliometric analysis for, respectively, context identification, description of editorial management models and calculus of the impact of the journals selected for the study (Revista de Administração de Empresas, Revista de Administração Contemporânea, Revista de Administração da USP, Organizações & Sociedade and Brazilian Administration Review). It was identified that the selected journals have a relatively high impact (measured by citations) when compared to foreign journals classified at the Qualis (Brazilian Official Journal Ranking) of the Administration, Accounting and Tourism field. It is noticed that the management model of the journals is strongly linked to the type of supporting institution (Scientific Association, Private or Public Higher Education Institutions), which influences in scientific, administrative and financial matters of the journals. It is hoped that the results of this research can contribute not only to the editors of scientific journals, but also for decision makers that work with the policies of assessment and promotion of scientific journals in Brazil. / A criação e popularização da Internet têm provocado sérias mudanças no campo da comunicação. Especificamente na comunicação científica, o uso do meio eletrônico permite agilizar as etapas do processo editorial, bem como facilitar a criação, disseminação, pesquisa e uso de informação científica. Entretanto, a incorporação de tecnologias é também desafiadora, pois exige diversas mudanças no modelo de gestão de periódicos científicos. Esse é composto basicamente por aspectos científicos (certificação de conteúdo visando a seleção e divulgação de conhecimento de qualidade), administrativos (produção editorial e gráfica, gestão administrativa e financeira, comunicação e marketing) e financeiros (modelo de rendimentos) que precisam estar alinhados para que o periódico possa cumprir seu objetivo. A presente pesquisa teve como principal objetivo analisar a gestão editorial de periódicos científicos da área de Administração no contexto brasileiro e propor uma tipologia de seus modelos de gestão. Adotou-se de uma abordagem qualitativa e foram utilizados métodos de pesquisa documental, entrevista e análise bibliométrica para, respectivamente, identificação do contexto, descrição dos modelos de gestão editorial e cálculo do impacto dos periódicos selecionados para o estudo (Revista de Administração de Empresas, Revista de Administração Contemporânea, Revista de Administração da USP, Organizações & Sociedade e Brazilian Administration Review). Identificou-se que os periódicos selecionados apresentam impacto (medido por meio de citações) relativamente alto quando comparados aos periódicos estrangeiros avaliados pelo Qualis da área de Administração, Contabilidade e Turismo. Percebe-se que o modelo de gestão dos periódicos está fortemente vinculado ao tipo de Instituição Mantenedora desse (Associação Científica, Instituição de Ensino Superior (IES) Pública, IES Privada), a qual influencia nas questões financeiras, administrativas e científicas das revistas. Espera-se que os resultados da pesquisa possam contribuir não só para os editores de revistas científicas, mas também para os responsáveis por decisões que se referem às políticas de avaliação e fomento de periódicos científicos no Brasil.

Ce travail examine les aspects particuliers de la traduction journalistique, plus précisément, la traduction de l’éditorial, en fonction de la nature propre de celui-ci ainsi que de l’écriture journalistique et s’efforce d’en déduire quelques observations éclairant la traduction des textes journalistiques d’opinion du français vers l’arabe. L’analyse des stratégies de traduction appliquées dans un corpus d’éditoriaux du magazine français Le Point fait apparaître l’impact important de la composante culturelle dans la traduction de ce type de textes. On a ainsi observé que les titres des éditoriaux étaient très marqués par le genre discursif et par la tradition journalistique dans lesquels ils s’inscrivent. Ces segments courts exigent une construction de sens complexe et rétroactive de la part du traducteur. L’éditorialiste français a tendance à mettre en œuvre différentes stratégies et techniques de persuasion dans son intitulation dont l’humour. L’étude du corpus montre que le traducteur doit tenir compte tout aussi bien des conventions d’écriture (en fonction du genre) que des stratégies de communications utilisées ( jeux de mots et intertextualité) pour rendre une traduction adaptée au contexte culturel du public cible. Notre recherche souligne également le poids de la culture de départ pour orienter la démarche globale des traducteurs face aux éditoriaux à traduire. / This study deals with particular problems arising when translating a journalistic text,particularly an editorial, depending on its specific features as well as journalistic prose;its purpose is to bring out a few remarks clarifying the French-Arabic translation of opinion journalistic text. The aim of this research is to study the translation strategies applied in a corpus made up of editorials taken from the French magazine Le Point.The study shows the important impact of culture in translating editorials. Thus, we firstnoticed that editorial headlines are influenced by the discourse genre and the journalistic tradition in which they are produced. The interpretation of these short textual segments requires a complex construction of meaning on the part of the translator. There is atendency of the French editorialist to use various strategies and techniques employed for persuasion in his editorials and headlines including humour. The study shows that the translator should be sensitive not only to conventions applying across genres in Arabicjournalistic culture, but also to humour effects and cultural citations in order for theintended effect to be achieved. Our research highlights as well the important role of thesource culture to determine the global translational behaviour.

La thèse vise à réfléchir à la médiatisation d'images urbaines à partir de revues d'architecture et d'urbanisme. Il s'agit d'images dans le sens propre du terme (des dessins et des photographies), ainsi que dans le sens de la représentation, de l'imaginaire. L'objet en question est l'imagerie du Brésil en circulation entre l'Amérique du Sud, l'Amérique du Nord et l'Europe entre 1930 et 1960. Cet objet concerne les divers espaces éditoriaux qui ont pu recevoir, diffuser, commenter ces images, tout comme les acteurs et les mécanismes dans lesquels ils sont inscrits, qu'ils créent et nourrissent. Ce que nous avons appelé la fabrique éditoriale. Nous nous interrogeons sur la relation entre les représentations créées et le processus de sélection et de mise en circulations de ces images, à partir d'un réseau de relations qui croisent la presse spécialisée et celle généraliste, ainsi que le cinéma. Pour répondre à ce propos, nous traçons les diverses trajectoires des photographies et des récits publiés, à partir de différents passeurs et médiateurs qui participent à cette circulation internationale. Puis nous analysons les différentes formes dont les images sont présentées dans les pages des revues, avant de proposer une lecture des représentations médiatisées / The dissertation aims to reflect on the media coverage of urban images from architecture and planning journals. There are images in the proper sense of the term (drawings and photographs) as well as in the sense of representation, of imaginary. The topic under scrutiny is the imagery of Brazil in circulation between South America, North America and Europe between 1930 and 1960. It includes the various editorial spaces that were able to receive, distribute, comment on these images, as well as the actors and the mechanisms in which they are enrolled, they create and feed. What we called the editorial production. We question the relationship between the representations created and the selection and circulation of images. To answer this purpose we map the different trajectories of the pictures and the narrative published from differents passeurs and médiateurs participating in this international circulation, then we analyze the different ways in which images are displayed on the pages of magazines before propose a reading of mediated representations

The purpose of this research is to examine the diversity and representation of models of color in ELLE US’ 2017 fashion editorials. As the purpose is twofold, so is the methodological approach, which looks at the material through both a quantitative content analysis and a qualitative visual analysis. Theoretically, the analyses are grounded in postcolonialism, representation and the concept of new racism. To discuss medias’ influence on audiences, the theory also presents related research on this subject. Illustrating a statistical lack of diversity, as well as tendencies of stereotypical representations, the research indicates a postcolonial discourse in ELLE’s content – results that are problematic both in relation to racial equality and to the socially constructed beauty-ideals that ELLE takes part in creating.

-ink- ink is a small independent publishing house, that is aiming to publish student-written literature with graphic design and illustrations made by young designers and artists. Main goal of the publishing house is to support, execute and spread projects of young, not yet estabilished authors and artists and thus develop the contemporary art scene. The visual identity of the publishing house is left open, it is going to be created in time by the books that are going to be published by ink. The logo is often used as a background to posters, or a stamp over photographs. I'm letting the content to speak for it's brand, not the logo. I created business cards, bookmarks, a stamp, wrapping papers that are used for parcels as well as a background for posters, and stickers. Novel Devil Novel Devil is a first book published by ink. Author of the book is Jan Smutný, recent graduate of Faculty of Fine arts in Brno. Illustration and the overall design of the book are made by me. The design is inspired by gothic books written in textura or bastarda and illustrated with woodcuts. My aim was to create a book clearly referencing this visuality, but not a „retro“ or a historicist book. I tried to create a classical book with a modern twist. That's why I chose new, modern typefaces Enigma and Lapture and the illustrations are just vector lines. Because of the theme I work only with black and and background white colour. The book was published in 200 copies.