The diploma thesis Content changes of Reflex weekly according to the influence of its editors in chief focuses on the changes which this Czech magazine has gone through from its founding in 1990 to 2013 - during these twenty three years the position of editor in chief changed six times, passing from one person to another. The development of this thesis was based on the supposition that each of the personalities has left their mark on the magazine and has influenced its content according to their experience and preferences. In the theoretical part, the thesis deals with history of the magazine, with changes of editors in chief, the publishers, visual aspects, with the composition of editorial team or magazine sections and also with magazine's direct competitors and the number of editions sold. The following chapter focuses on the theoretical context of the research and refers to the analytical part. Terms as neutrality, negativity and agenda settings are being defined here and the impact of commercialization on visual aspect of the print media is being discussed in this chapter as well. The next part is based on the quantitative content analysis and it examines magazine content in specific periods; both the first and last three months of each editor in chief's era. The analysis outcomes present...

Abstract "The devil lies in the details": Ethical considerations behind Swedish newsrooms reporting on gang crime – A qualitative interview study with responsible editors. This study investigates how Swedish newsrooms, through their editors-in-chief, manage ethical considerations in reporting on gang-related crime. With a combination of qualitative interviews, literature review, theoretical framework including the Social Responsibility Theory by the Hutchins Commission and the Theory of Consequence Neutrality by Erik Fichtelius, which help understand the ethical dilemmas and processes editors face. The essay explores how editors-in-chief balance the need to inform the public with the responsibility to avoid unnecessary fear and stigmatization. The study addresses the following questions: How do editors-in-chief ensure ethical reporting on gang-related crime? What ethical considerations are made by Swedish newsrooms when choosing to report on gang-related incidents? How do societal expectations shape local newsroom reporting on gang crime? The findings reveal that editors-in-chief face significant challenges in navigating ethical dilemmas, such as avoiding glorification of criminal lifestyles and managing the potential impact of their reporting on public perception. Ethical considerations in sensitive publications are paramount, with editors carefully weighing the impact of naming and picturing individuals involved in gang crime. Editors emphasize the importance of ethical guidelines and the need for a careful, balanced approach to reporting that respects personal integrity and avoids sensationalism. The study also identifies areas for future research and development, emphasizing the importance of continuous adaptation to the evolving media landscape and societal expectations. Keywords: gang crime, media ethics, news reporting, editors-in-chief, public perception.