In the early years of the twentieth century, the unique new medium of motion pictures was the focus of significant theorization and experimentation at the fringes of the American advertising industry. Alongside the growth of the nickelodeon, and the multiple shifts in the American cinema's business model in the 'transitional era,' various individuals at the margins of the advertising industry attempted, and most often failed, to integrate direct consumer-goods advertising regularly into motion picture theaters. Via techniques as diverse as the glass slide, the commercial trailer, and the advertising wall-clock, cinema patrons of the 1910s witnessed various attempts by merchants and manufacturers to intrude upon their attention in the cinema space. Through research in the trade presses of the cinema, advertising, and various consumer-goods industries, along with archival ephemera from the advertising companies themselves, this dissertation explores these various on and off-screen tactics for direct advertising attempted in silent cinemas, and their eventual minimization in the American cinema experience. Despite the appeal of the new, popular visual medium of cinema to advertisers, concerns over ticket prices, advertising circulation, audience irritation, and the potential for theatrical 'suicide-by-advertising,' resulted, over a mere fifteen years, in the near abandonment of the cinema as an advertising medium. As a transitional medium between the 19th century forms of print and billboarding, and 20th century broadcasting, the silent cinema was an important element in the development of modern advertising theories.

The challenge of creating a dialogue between a viewer and an artwork is the next logical step in the evolution of my artwork. The problem is to find a way of creating art that does not only remain visual. By the same token, also to create something that does not remain purely conceptual and out of touch. In order to make the experience of encountering artwork more meaningful, a merging of physical and mental interaction in the viewer is strived for.This project serves as a tool for reflection on myself and understanding a way of working. It also provides an opportunity to clarify many of the beliefs and positions that I hold to be true in what I do in theory and practice. This project attempts to provide viewers new experiences with art through interaction. / Department of Art

The goal of this project was to create a mobile structure in which a suite of paintings could be transported and viewed. When the structure and paintings are arranged as an "installation," they will create a more active role for a "viewer" who could then be defined as a "participant." The participant would be involved in the assembly of the environment and would find more opportunities for interaction in the assembled environment than he or she would in a traditional gallery or museum setting. A description and explanation of the processes involved in the creation of this project is preceded by a discussion of different historical, cultural, and methodological ways by which artwork is or has been presented. Also referenced are different artists and philosophies that informed this project. / Department of Art

This paper explores the `creative' process of postmemory in relation to family photographs, story telling, the absence of memory, and the subsequent construction of new and elastic family histories in my MFA thesis artwork. I define postmemory and how it relates to the limited number of existing photographs that document my family's experience as displaced persons and immigrants. I also discuss how literalist art has influenced the works in my thesis exhibition and outline the reasons for the absence of actual photographs in my work. Then, drawing from Freud's ideas of the condensation of dreams and the formation of screen memories, I discuss the relationship between historical family photographs, the memories elicited by them, and the act of forgetting to reveal the elasticity of truth in postmemory and how my work represents the beginnings of a personal understanding of a fragmented family history riddled with holes and unknowns. I also describe and discuss the two installation works found in my thesis exhibition, which are titled Descendant and Lineage. Finally, I outline the influence of other artists and describe how these ideas are tied together in my artwork.

Submitted by Fabio Sobreira Campos da Costa (fabio.sobreira@ufpe.br) on 2016-06-29T13:07:10Z No. of bitstreams: 2 license_rdf: 1232 bytes, checksum: 66e71c371cc565284e70f40736c94386 (MD5) Dissertação _ Mariana Ratts Dutra _ __.pdf: 2829842 bytes, checksum: 0337d744b5b79374f8ee662b60968b12 (MD5) / Made available in DSpace on 2016-06-29T13:07:10Z (GMT). No. of bitstreams: 2 license_rdf: 1232 bytes, checksum: 66e71c371cc565284e70f40736c94386 (MD5) Dissertação _ Mariana Ratts Dutra _ __.pdf: 2829842 bytes, checksum: 0337d744b5b79374f8ee662b60968b12 (MD5) Previous issue date: 2014-03-11 / CAPEs / A pesquisa visa compreender a prática de curadoria compartilhada e em que medida esta experiência particular pode referenciar uma reconfiguração das ações educativas no espaço museológico. A curadoria compartilhada é uma prática que articula a esfera educativa da exposição e a atividade do curador. Ela não se restringe a problematizar a obra de arte ou a esfera de atuação do artista, mas sim, toda uma rede de agentes culturais que, mesmo não sendo evidente ao público não especialista, confere sustentação à prática artística, assim como, à própria atuação dos visitantes no espaço expositivo. Para a reflexão desta prática foram escolhidas duas exposições do projeto “Obras em Destaque” realizado no Museu de Arte Contemporânea do Ceará (2005 - 2007). O referencial teórico abarca autores sobre mediação cultural, historicidade e estudos em curadoria, historicidade e dinâmica dos museus. A pesquisa é um estudo de caso, para sua realização foram utilizados fontes visuais, orais e escritas, assim como, foram realizadas entrevistas semi-estruturadas. Foram entrevistados educadores, equipe administrativa e técnica do museu. A pesquisa apresenta o desenvolvimento das atividades de mediação cultural no MAC CE (2005 a 2007), o processo formativo dos educadores, a realização das atividades no Projeto Obras em Destaque. Os resultados apontam como estas ações caracterizam uma reconfiguração no educativo do museu, reconhecendo uma formação de uma geração de educadores bem particular. Em sua maioria, a experiência na gestão elevou o interesse em dar continuidade a algum trabalho especifício no que tange o campo das artes visuais ou da museologia. Por fim, a pesquisa busca contribuir com os estudos no campo educativo museólogico, assim como, para o fortalecimento de políticas na arte-educação. / The research aims to understand the practice of curating shared and to what extent this particular experience can reference a reconfiguration of educational activities in the museum space. The shared curation is a practice that articulates the educational sphere of activity and exposure of the curator. It is not restricted to problematize the artwork or the purview of the artist, but an entire network of cultural operators, although not evident to the non-specialist public, gives support to artistic practice, as well as the performance itself of visitors in the exhibition space. To reflect this practice two exhibitions of "Featured Works" project held at the Contemporary Art Museum of Ceará (2005-2007) were chosen. The theoretical framework includes authors on cultural mediation, historicity and curatorial studies, historicity and dynamic museums. The research is a case study, to its realization visual, oral and written sources were used as well as semi-structured interviews were conducted. Educators, administrative and technical staff of the museum were interviewed. The research presents the development of cultural mediation activities in the MAC CE (2005-2007), the training process of educators conducting activities in the Works Featured Project. The results show how these actions characterize a reconfiguration of the educational museum, recognizing a formation of a generation of educators particularly well. Most of the experience in managing the increased interest in continuing some work especifício regarding the field of visual arts and museology. Finally, the research seeks to contribute to studies in museum education field, as well as to strengthen policies on art education.

Este trabalho propõe uma reflexão sobre a função comunicacional dos museus e sobre o importante papel das exposições no processo de extroversão do conhecimento e democratização do acesso à informação. Tem por objetivo analisar as propostas expográficas das exposições de longa duração dos museus estaduais na cidade de São Paulo - Museu da Imigração do Estado de São Paulo e Museu do Futebol - de modo a verificar suas contribuições para a apresentação da temática museológica. Na atualidade, os museus têm se consolidado como meios de comunicação de massa e vêm reconhecendo nos seus diversos públicos especificidades que se traduzem nos vetores para a elaboração de suas atividades. As exposições museológicas tornam-se, então, ferramentas de comunicação indispensáveis para a relação dos museus com a sociedade, de forma que suas configurações no espaço expositivo impactam diretamente na apresentação da temática museológica e, consequentemente, na sua apreensão pelo público. Neste contexto, a expografia se constitui num elemento de comunicação essencial para a concepção das exposições, possibilitando intervenções técnicas capazes de proporcionar o alcance de seus objetivos. Para ampliar a compreensão dos pressupostos teóricos e conceituais que delinearam os enunciados desta pesquisa, considerou-se uma vasta revisão bibliográfica necessária para a plena compreensão do tema apresentado, bem como a elaboração de uma Ficha de Análise Expográfica que permitiu explicitar princípios importantes da proposta expográfica das exposições de longa duração dos museus supracitados. / The present work proposes a reflection about the communication function of museums, as well as about the important role of exhibitions in the process of extroversion of knowledge and in the democratization of access to information. It aims at analysing the expographic propositions of long-term exhibitions in State museums located in São Paulo City - Immigration Museum in São Paulo State and Soccer Museum - in order to verify their contributions to the museological theme presentation. Nowadays, museums have matured as means of mass communication, and have recognized, in their various audiences, particularities that are then used for formulating their activities. That way, museological exhibitions become essencial communication tools for the museum relationship with society, so that their layout in the exhibition space directly affect the museological theme presentation, and thus, the content absorption by the audience. In this context, the expography is an essential communication element for the exhibition conception, enabling technical interventions to facilitate goal achievement. In order to amplify the comprehension of the theoretical and conceptual assumptions that outlined the present research proposition, a wide bibliographic review was checked in order to fully understand the presented theme, and the elaboration of an Expographic Analysis Form, that allowed the clarification of important principles of the long-term exhibition expographic purposes in the aforementioned museums.

Depuis le début de leur reconnaissance artistique dans les années 1990, les photographes japonais Homma Takashi (né en 1962), Kawauchi Rinko (née en 1972), Sanai Masafumi (né en 1968) et Yamamoto Masao (né en 1957) ont publié de très nombreux ouvrages. En privilégiant le livre à l’exposition pour la présentation de leurs oeuvres, ils en ont fait un espace de confrontation entre des réflexions occidentales et des modèles nationaux traditionnels déjà existants, notamment esthétiques et littéraires. On observe aussi, chez ces photographes puisant leur inspiration dans leur environnement immédiat, des similitudes dans les thèmes photographiés, les démarches de production, tout comme dans les choix de mise en page des clichés.Au sein d’une étude élargie de l’histoire du livre de photographies au Japon, la démarche exemplaire de ces quatre artistes permettra de développer et d’analyser comment les pratiques de publication de la photographie ont pu nourrir, et nourrissent encore, le renouvellement de la photographie japonaise contemporaine. L’emploi du livre, objet aisément transportable, manipulable et reproductible, impose également de s’interroger sur la diffusion et sur la réception du travail de ces artistes, au Japon comme à l’étranger. En effet, le livre est aussi à envisager comme un médium qui matérialise les échanges entre l’Extrême-Orient et l’Occident. / Since the beginning of their artistic recognition in the 1990s, Japanese photographers Homma Takashi (born in 1962), Kawauchi Rinko (1972-), Sanai Masafumi (1968-) and Yamamoto Masao (1957-) have published numerous photobooks. By favouring the book over the exhibition to display their works, they turned it into a space where Western reflections and traditional Japanese models intersect, especially aesthetic and literary ones. The four photographers all take their inspiration from their own environment, but similarities can also be observed in the photographic subjects, production processes and page settings.In an expanded study of the history of photobooks in Japan, the exemplary approaches of these four artists will enable to develop and to analyse how photography publishing practices have fed – and are still feeding – the renewal of Japanese contemporary photography. Using the book (an object that can be easily carried, handled and mechanically reproduced) makes it necessary to wonder about the circulation and the critical reception of the artists’ work, both in Japan and abroad. Indeed, the book has to be considered as an artistic medium that materialises the relationships between the Far East and the West.

This thesis explores the key permanent and temporary First World War exhibitions held at the Imperial War Museum in London over a fifty year period. In so doing, it examines the theoretical, political and intellectual considerations that inform exhibition-making. It thus illuminates the possibilities, challenges and difficulties, of displaying the 'War to End All Wars'. Furthermore, by situating these displays within their respective social, economic and cultural contexts, this produces a critical analysis of past and present practices of display. A study of these public presentations of the First World War enables discussion of the Museum’s primary agendas, and its role as a national public institution. In considering this with the broader effect of generational shifts and the ever-changing impact of the War’s cultural memory on this institution, the thesis investigates how the Imperial War Museum has consistently reinvented itself to produce engaging portrayals of the conflict for changing audiences.

Le droit d’exposition comme la prérogative patrimoniale du droit d’auteur est l’objet de notre étude. L’exposition publique de l’œuvre est assimilée à un mode d’exploitation au sens du droit d’auteur, c’est une comme une utilité reconnue, réservée à l’auteur. Pourtant l’exercice de ce droit se caractérise par une confusion dans les pratiques contractuelles. L’objet d’art et l’œuvre de l’esprit se confondent. La primauté du droit de la propriété matérielle joue un rôle important dans la reconnaissance du droit d’exposition à une œuvre de l’esprit. Pourtant celle-ci s’incarne dans une matière afin d’être perceptible au sens. L’exposition publique de l’œuvre est le mode de communication d’une œuvre de l’esprit au sens du droit de représentation. / The right of public exhibition right like a copyright law for the artistic works is objective of our research. Public exhibition can be assimilated to a traditional mode of exploitation of artworks. This mode of exploitation of artworks can be recognised by the copyrights and reserved by artiste. But the exhibition right has been confused in the contract practice. The artistic work see like an objetct. The copyright can not be recognised for the artworks because of the material object. But the works of artistes like artistic work and they artistic expression are communicated to the public in exhibition. This is an exploitation of artistic work in the public exhibition.

The Cradle of Humankind World Heritage Site covers an area of over 47000 hectares in the north-western corner of Gauteng, straddling the boundary between Gauteng and North West provinces. The area is of outstanding universal value as it contains a complex of palaeontological and palaeo – anthropological sites which have yielded some of the most valuable evidence worldwide of the origins of modern humans. Embedded in the rocks found in the numerous dolomitic caves in the area are the fossilised remains of hominids, their lithicultural remains and fossils of other plants, animals and pollen. These give a complete picture of the hominids and their surroundings dating back over 3.3 million years. The richness and variety of these deposits, their excellent preservation in the caves, and the age of the specimens, make this area of world significance. The aim of this dissertation is the development of an architectural product that aids interpretation of the meanings and values inherent in the COH WHS and its context. The design approach is rational and simplicity is explored in order to develop the building as communication medium and introduction to the context. By its design, the building becomes an unobtrusive line in the landscape, focusing attention on the natural setting and exposing visitors to the unique character of this heritage site. / Dissertation (MArch (Prof))--University of Pretoria, 2005. / Architecture / unrestricted