Climate change is one of the biggest threats facing the world, connected to rising oceanlevels, droughts, and other natural disasters. The aim of this study was to explore if and howclimate worry, climate coping and experiential avoidance are connected to climate friendlybehaviour among Swedish adolescents in their third year of upper-secondary school (N=470).A questionnaire was used to measure the factors of interest, which were analysed withcorrelation and mediation analysis. Four main results were found. The first was that climatefriendly behaviour related to climate worry and climate coping in a similar way to howpro-environmental behaviour has done in previous studies. The second finding was thatproblem focused climate coping mediated the relationship between meaning focused climatecoping and climate friendly behaviour. The third result was that distancing was positivelyrelated to experiential avoidance and climate worry in contrast to de-emphasizing which wasonly related negatively to climate friendly behaviour. Lastly the results showed thatexperiential avoidance was related to distancing but not to any other variables. Our findingscontribute to a greater understanding of the field in that they support and extend previousfindings as well as highlight new angles for future research.

El tema de la presente investigación se centra en las “Impacto de la experiencia de Realidad virtual en la imagen de marca en capacitaciones B2B”. Para su desarrollo, el contenido se ha dividido en tres partes: introducción, tres capítulos (marco teórico, metodología y campo) y finalmente, conclusiones (discusión e implicancias que se han encontrado en la investigación). La Realidad Virtual es un tipo de tecnología que está despertando el interés de muchas empresas por su gran potencial estratégico. La experiencia VR permite penetrar en la mente del consumidor por las posibilidades de generar una experiencia vivencial de forma audiovisual de gran impacto. Gracias a ello, apareció un nuevo uso enfocado al B2B como maquinaria, capacitaciones y showrooms de muestra. El presente estudio se enfoca específicamente en las capacitaciones por ser rentables específicamente para el sector minero por el transporte a las minas que están a fuera de la ciudad. Además, abarca la imagen de marca como tema de marketing por lo mismo que para las empresas dedicadas al B2B les es relevante el estatus. A partir de ello, se desglosa en un análisis de calidad, inmersión, esfuerzo del cliente, satisfacción y notoriedad. El diseño es no experimental de corte transversal y alcance correlacional debido a que se observa y detalla la característica de dos acciones en momentos específicos. Asimismo, se utilizó un enfoque mixto, es decir cualitativo y cuantitativo. Los descubrimientos a nivel cualitativo y cuantitativo indican que la relación es significativa; sin embargo, la teoría muestra que ciertos factores tienen una mayor significancia que en la tropicalización no corresponden de igual forma. / The subject of this research focuses on the “Impact of the Virtual Reality experience on the brand image in B2B training”. For its development, the content has been divided into three parts: introduction, three chapters (theoretical framework, methodology and field) and finally, conclusions (discussion and implications that have been found in the research). Virtual Reality is a type of technology that is awakening the interest of many companies for its great strategic potential. The VR experience allows you to penetrate the mind of the consumer by the possibilities of generating an experience of audiovisual experience of great impact. Thanks to this, a new use focused on B2B appeared as machinery, training and sample showrooms. This study focuses specifically on training because it is profitable specifically for the mining sector due to transportation to mines that are outside the city. In addition, it encompasses the brand image as a marketing theme for the same reason that for companies dedicated to B2B, their status is relevant. From this, it is broken down into an analysis of quality, immersion, customer effort, satisfaction and notoriety. The design is non-experimental with a cross-sectional and correlational scope because the characteristic of two actions is observed and detailed at specific times. A mixed approach was also used, that is, qualitative and quantitative. The qualitative and quantitative findings indicate that the relationship is significant; However, the theory shows that certain factors have a greater significance than in tropicalization they do not correspond in the same way. / Trabajo de investigación

Traditional models for public health professional education tend to be didactic, with brief, discrete practica appended. National reports of both practitioners and academicians have called for more competency-driven, interdisciplinary-focused, community-based, service-oriented, and experientially-guided learning for students across the curriculum. East Tennessee State University began its own curricular revisioning in health professions education nearly 2 decades ago with a grant from the W.K. Kellogg Foundation, emphasizing competencies development through community-based learning in community-academic partnerships. This article describes 3 examples that grew from that initiative. In the first example, students in multiple classes delivered a longitudinal community-based employee wellness intervention for a rural county school district. BS public health students conducted needs assessments and prepared health education materials; MPH students conducted health assessments and worked with school wellness councils to deliver client-centered interventions; DrPH students supervised the project and provided feedback to the schools using participatory methods. In the second example, MPH students in a social-behavioral foundations course used experiential learning to investigate the region's elevated cancer mortality ranking. Following meetings with multiple community groups, students employed theoretical constructs to frame regional beliefs about cancer and presented findings to community leaders. One outcome was a 5-year community-based participatory research study of cancer in rural Appalachia. In the third example, MPH students in a health-consulting course assessed local African Americans' awareness of the university's health and education programs and perceptions of their community health issues. Students learned consultation methods by assisting at multiple regional African American community meetings to discover issues and interest that resulted in the organization of a regional African American health coalition, multiple community health interventions, and the region's first health disparities summit. Lessons learned are presented which identify key elements of success and factors that influence adoption of community-based teaching and learning in public health.

Objective: To provide specific considerations for hosting non-U.S. pharmacy students at U.S.-based colleges/schools of pharmacy (C/SOP) for experiential clerkships and training. Findings: A literature review (2000-2016) in PubMed, Google Scholar and IPA databases was conducted using specific keywords. Recommendations and future directions for development of experiential rotations for non-U.S. students in U.S. experiential rotations are presented for both the home and host country. Summary articles and best practices across the disciplines, as well as expert opinion, were found across U.S. models for hosting non-U.S. students in advanced practice rotations in the medical disciplines. Consistent themes regarding legal agreements, acculturation, standardized calendars and social and safety considerations were considered for inclusion in the final document. Conclusion: Development of a successful experiential rotation/training for non-U.S. students requires consideration for well-developed objectives, qualified preceptors, multitude of legal and cultural considerations and recommendations for longevity and sustainability.

El presente trabajo analiza la influencia de las estrategias del marketing experiencial en la satisfacción de las mujeres millennials que acuden a tiendas retail de belleza en Lima Metropolitana. El objetivo del paper es analizar a través de que variables el marketing experiencial se evidencia en el punto de venta. Asimismo, evaluar cómo se encuentra la categoría dentro del mercado y analizar el target al que va dirigida la investigación. En cuanto a los resultados, se observa que las importaciones de maquillaje en el 2018 tuvieron un alza del 4% con respecto al año anterior. Existen tres formas de crear experiencias: a través del producto, mediante puntos de venta y por medio del uso del producto/servicio. En la actualidad, marcas como NYX, Urban Decay, MAC ya emplean estrategias de marketing experiencial en sus tiendas retail para ser más atractivos para las consumidoras. Con estos resultados, se ofrecen aportes considerables para las empresas que están dentro de este rubro brindando información relevante a considerar. Sin embargo, aún falta incorporar la investigación a profundidad de estas acciones con el target. / This work analyzes the influence of experiential marketing strategies on the satisfaction of millennial women who go to beauty retail stores in Metropolitan Lima. The main objective of the paper is to analyze through which variables experiential marketing is evident at the point of sale. Also, evaluate how the category is developing in the market and analyze the target for which the research is aimed. As for the the results, it is observed that makeup imports in 2018 had an increase of 4%, compared to the previous year. Likewise there are three ways to create experiences: through the product, through points of sale and through the use of the product / service. Nowadays brands like NYX, Urban Decay, and MAC already use experiential marketing strategies in their retail stores in order to be more attractive to consumers. With these results, substantial contributions are offered for the companies that fall within this category, providing relevant information to consider. However, there is still a need to incorporate in-depth research of these actions with the target. / Trabajo de investigación

Moving the body in physical space with both a conscious and a subconscious awareness on the position of the limbs is in itself an engaging experience. This element of engagement has been one of the core reasons for turning to movement based technologies and interactions in the field of education. Using these technologies kids learn complex topics of maths and science at an improved rate of understand. However, one such activity or a subject where there is an absence of these movement based tools is Programming. Kids still use traditional interface tools such as a mouse and a computer to learn and write code.This is a detailed case study of a 10 week design process developing and studying the interactions with a programming environment based on whole body movement for children. Through a Research through design approach, this study borrows key elements from existing visual and tangible programming tools, concepts of Kinesthetic interactions and child centric design. The investigation is further guided by the methodologies primarily influenced by the principles of Kid Centered Design and the design by movement approach. The design process is characterized by progressive cycles of conceptual design, supported by prototyping and testing. The conceptual design is further evaluated through user studied where I identify key experiential qualities that are inherent to the kinesthetic approach to programming. The aim of this these is to provide these experiential qualities as starting points for further development of tools and technologies inspired by body movements

Depression is a severe mental illness estimated to affect around 300 million people worldwide and is currently the leading cause of disability in the world (WHO, 2017). It is classified as a disorder of affect and is diagnosed on the basis of specific criteria stipulated in manuals such as the DSM V and ICD 10. It has been repeatedly argued that psychiatric classification in its present form fails to offer the appropriate framework for understanding and explaining the subjective experience of depression resulting from its focus on operationalized criteria for diagnosis and assessment and the absence of appropriate theoretical and methodological framework for the study of consciousness and how changes in its essential aspects (such as embodiment, temporality, and intersubjectivity) are related to reflective manifestations and signs of mental illness (e.g. Parnas and Zahavi 2002; Fuchs 2010; Parnas et al. 2012). In line with these considerations, I engage in a phenomenologically inspired examination of the experience of depression in particular as it is described in two formats of first-person testimonies, namely published autobiographical accounts and anonymous responses to an online survey conducted in the United Kingdom and Bulgaria. The testimonies of depression consistently describe a radically different way of being, which, I propose can be explained and understood as originating from changes in three major structures of subjective experience – the pre-reflective experience of what it is possible to do, the pre-reflective experience of what one is able to do, and the pre-reflective experience of sharing a world with others, which encompass the essential aspects of subjectivity. I examine how the alterations in the main structures are related both to changes in embodiment, temporality, and intersubjectivity and to the various reflective manifestations in affective experience, thought, and action such as specific emotions, moods, bodily sensations and feeling, cognitive styles, and action patterns. The latter in particular can occur in various combinations and are shaped and coloured by the complex social and cultural context surrounding mental illness in general and depression in particular. With respect to the influence of the cultural and social meaning on the individual manifestations and variations in the experience of depression, I examine the impact of socially shared culturally specific conceptions of depression by contrasting such reported by participants in an anonymous survey from Great Britain and Bulgaria. While in both cultural groups depression is understood as either a pathological psychological reaction or an illness characterized by changes in brain function, in Bulgaria the former understanding is both more prevalent and associated with higher degrees of social stigmatization and subsequently less recognition of subjective suffering and attribution of responsibility. This can result in experiences akin to those commonly established by disturbances in the pre-reflective experience of intersubjective disconnectedness and accentuate already present feelings of shame and guilt. I draw attention to the fact that social stigmatization, in particular its structure and subjective experience, can also be studied within a broadly phenomenological framework on the basis of different first-person account in order to develop practical measures for the prevention of the social stigmatization of mental illness.

Beyond simple shopping needs, nowadays consumers are continuously looking for the consumption of new experiences. This contemporary consumer request also unveils inside shopping centers, which as scholars recognize, are shifting functionality towards becoming centers for customer engagement.Following this trend, marketers are continuously looking into new ways to increase offer attractivity and consequently spur customer engagement. Rituals represent a possible new lens to study consumer behaviour inside the mall landscape and disclose new hidden consumers' processes for value creation.By conducting a pre-study with two mall managers, we sensed their perspective of the mall and individuated the challenges of shopping centers future development and new consumer shopping trends. In a second phase, we focused on analysing the consumer perspective and utilization of the mall by observing their shopping rituals. Semi-structured interviews were conducted with 20 consumers constituting of both Young Professionals and families.In conclusion, different types of rituals were individualized and analysed. By applying rituals to the shopping behaviour of consumers inside shopping malls yielded several insights that resulted to be useful for managers and a valuable contribution to academic research. The results show that mall visitors consume specific rituals inside shopping malls depending on both the target groups (young professionals or families) of consumers as well as the mall experience type (seductive, functional, interactive museum or social). Young Professionals tended to be more spontaneous and socially oriented. However, families tended to shop for functional reasons and often have a planned script of their shopping ritual that they follow throughout their shopping journey at a shopping mall.

Promoting informal workplace learning to improve workplace learning and performance within a competitive business environment presents a challenge for customer service training managers within a large corporation. The purpose of the study was to determine which attributes of informal workplace learning experiences contributed to meaningful professional development and improved performance. Constructivism and experiential learning provided the theoretical foundations for this study. Conceptually, learning is mediated by the meaning learners attribute to it. The primary research question concerned how customer service training associates perceived informal workplace learning experiences as having meaningful impact on their overall professional development and work performance. An embedded single case study design was used for the study. Data were collected through the use of semi structured interviews of 6 customer service training associates who were selected through maximum variation sampling. Thematic analysis was applied to transcribed interview data. The following were foundational to improvements in learning and performance: (a) participating in work-based projects, (b) receiving feedback through coaching and peer collaboration, (c) associating learning with achieving desired project and professional development objectives, and (d) structuring work activities and support so as to facilitate learning. The study demonstrated that informal workplace learning is grounded in the purposeful integration of certain essential elements. Study results advance social change by contributing to improved learning and performance thus benefitting individual trainers and the customer service organization.

This study was an investigation of Kolb's experiential learning model and learning styles (LS) in adult students of different learning environments. Previous research utilizing Kolb's Learning Styles Inventory (LSI) produced results that were often contradictory to expectations based on Kolb's model. Many of these studies were limited in sample sizes or to particular participant education or career fields. The purpose of this study was to identify significant differences in LS of adult students of 3 different learning environments-online, classroom, and combination (blended). A convenience sample of adult learners (N = 180) from a social media site and an online university's participant pool were divided into the 3 learning groups and administered the LSI-3 online. The research questions explored the relationship between LS and demographics (age, sex, ethnicity, course level, and grade point average) and sought to identify differences in LS between learning environments. The results of Spearman's rho suggested that LS may be related to age in online learners and to grade level in classroom students, supporting earlier research suggesting that LS change as one progresses in his or her education program. No relationship between any demographic and LS was identified in the combination group. Results of Kruskal-Wallis analysis showed no significant difference in LS between learning groups, though the majority of the sample population were identified as divergent learners in all groups, also supporting results found in earlier research. This research is significant and may lead to positive social change by aiding in the development of more effective learning environments to provide for better learning experiences by students as well as identifying areas in need of future research.