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The Global ETD Search service is a free service for researchers
to find electronic theses and dissertations. This service is
provided by the
Networked Digital Library of Theses and Dissertations.
Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
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Showing 1 to 7 of 7 (0.056 seconds)Spelling suggestions: "subject:"andcommunities"" "subject:"brandcommunities""
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Two Roads to Middle-earth Converge: Observing Text-based and Film-based Mental Images from TheOneRing.net Online Fan CommunityGrek Martin, Jennifer M. 23 August 2011 (has links)
Mental imagery as a form of human cognition is still not well understood, particularly in the area of spatiality. This thesis attempts to find the relationship between the mental images of places created while reading a story (ekphrastic) and the mental images created while viewing a cinematic adaptation of that story. Using Bakhtin’s idea of chronotope, and Panofsky’s theory of iconography, associations can be made between places in text and film that inform the themes that readers/spectators identify and evaluate. Netlytic, an online text analysis tool, permits the analysis of online message board fan opinions of J.R.R. Tolkien’s and Peter Jackson’s The Lord of the Rings according to themes of visualization and of place. Analysis of findings suggests that mental images created from the text and from the filmic adaptation are both passively and actively integrated in order to increase comprehension of spatial elements in Tolkien’s epic.
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Japanization? - Japanese Popular Culture among Swedish YouthLindell, Johan January 2008 (has links)
<p><!-- /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin:0cm; margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:12.0pt; font-family:"Times New Roman"; mso-fareast-font-family:"Times New Roman";} @page Section1 {size:612.0pt 792.0pt; margin:70.85pt 70.85pt 70.85pt 70.85pt; mso-header-margin:36.0pt; mso-footer-margin:36.0pt; mso-paper-source:0;} div.Section1 {page:Section1;} --></p><p>Japanese presence on the global cultural market has steadily been increasing throughout the last decades. Fan-communities all over the world are celebrating the Japanese culture and cultural identity no longer seems bound to the local. This thesis is an empirical study which aims to examine the transnational flow of Japanese popular culture into Sweden. The author addresses the issue with three research questions; what unique dimensions could be ascribed to Swedish anime-fandom, what is appealing about Japanese popular culture and how is it influencing fan-audiences? To enable deeper understanding of the phenomenon, a qualitative research consisting of semi-structured telephone-interviews and questionnaires, was conducted with Swedish fans of Japanese popular culture. The results presented in this thesis indicate that the anime-community in Sweden possesses several unique dimensions, both in activities surrounding Japanese popular culture and consumption and habits. Japanese popular culture fills a void that seems to exist in domestic culture. It is different, and that is what is appealing to most fans. Anime and manga have inspired fans to learn about the Japanese culture, in some cases, Japanese popular culture has in a way “japanized” fans – making them wish they were born in Japan.</p><p> </p>
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Japanization? : Japanese Popular Culture among Swedish YouthLindell, Johan January 2008 (has links)
Japanese presence on the global cultural market has steadily been increasing throughout the last decades. Fan-communities all over the world are celebrating the Japanese culture and cultural identity no longer seems bound to the local. This thesis is an empirical study which aims to examine the transnational flow of Japanese popular culture into Sweden. The author addresses the issue with three research questions; what unique dimensions could be ascribed to Swedish anime-fandom, what is appealing about Japanese popular culture and how is it influencing fan-audiences? To enable deeper understanding of the phenomenon, a qualitative research consisting of semi-structured telephone-interviews and questionnaires, was conducted with Swedish fans of Japanese popular culture. The results presented in this thesis indicate that the anime-community in Sweden possesses several unique dimensions, both in activities surrounding Japanese popular culture and consumption and habits. Japanese popular culture fills a void that seems to exist in domestic culture. It is different, and that is what is appealing to most fans. Anime and manga have inspired fans to learn about the Japanese culture, in some cases, Japanese popular culture has in a way “japanized” fans – making them wish they were born in Japan.
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Chess and Twitch : Cultural Convergence Through Digital PlatformsJohansson, Erik January 2021 (has links)
This thesis studies online fan communities, using the recent popularity of chess on live streamingplatform Twitch.tv as a case study to examine audience and cultural convergence between high and popular culture in a digital community setting. Bourdieu’s theoretical concepts field and capital are utilised in order to investigate changing structures and norms within this converging chess field. Affordances of the Twitch platform, too, are considered as key role players in the transformation ofchess culture online. Through participant observation in a live stream channel and through content analysis of online forum materials discussing the Twitch-hosted amateur chess "PogChamps"tournament, the study’s findings suggest that the introduction of a new platform like Twitch into a fieldlike the chess field can fundamentally restructure the community. This can occur because of platform affordances that offer new means for community members to accumulate valuable capital by setting new terms for what constitutes valuable capital and what it means to be "in the know" in the field. Additionally, by bringing new audiences to the chess community, Twitch is a key influencer indeveloping what can be seen as a new form of fan community centred around chess that emphasises spectacle and entertainment above game proficiency. These findings, the thesis concludes, can beapplied in similar community contexts in order to further understand the dynamic nature of online communities.
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Doing digital football fandomRouchotas, Angelos January 2020 (has links)
By applying ethnographic method this study sought to explore how football’s mediatization is inviting the digital displacement of fan culture by social media-based communities. It also aimed to understand how contemporary football fans engage online as part of identifying themselves as supporters of a football club. This research was motivated by the global resonance of fandom which is due to the media becoming part of the experience of being a fan, resulting to the formation of transnational communities. The two-way online communication has enabled supporting from afar, forming digital fans. Liverpool FC’s Greek fans official group on Facebook was used as the case study for content analysis, along with in-depth interviews. The results have shown that social media have been the facilitators of football’s mediatization, digitalizing fan habits that used to be parts of the social life. Self-identification as a fan has taken a much more cosmopolitan outlook, which prioritizes participation. The dimensions of participation are though mediatized, resulting to highly engaged communities regardless of locality. To deal with the redefinition of fandom expression, this thesis has contributed with an end-result protype of a service addressing the process of doing digital fandom. As media technology develops, football’s mediatization will only exponentially increase and this study can offer insights to the better understanding of the different dimensions that digital fan culture adds to the sport.
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“I am the problem, it’s me” : A Netnographic Analysis of ‘Swiftie’ Prosumers on YouTube ShortsŐsze, Írisz Beatrix January 2023 (has links)
The popularity of Taylor Swift has been growing rapidly on social media after the release of her ‘Midnights’ album on 21 October 2022. The lead single of the album, ‘Anti- Hero’ and the ‘Anti-Hero Challenge’ initiated by the singer inspired 17 thousand fans (Swifties) to share their own anti-heroic stories inspired by the song. The aim of the study is to examine the contribution of the Swifties online fan community to the ‘Anti-Hero Challenge’ on YouTube Shorts. The research interests revolve around Swifties’ prosumption practices in a dialogical relationship with the original music media material, the fan community, the platform, and the artist. The goal of the analysis is to demonstrate how Swifties use YouTube Shorts for both personal and communal expression by means of prosumption. Prosumption refers to the synchronous production and consumption of media content in the field of Media and Communication Studies (Zajc 2015:29). The thesis illustrates how online performances, interactions, and discussions nurtured by prosumption practices shape and maintain the Swifties fan community on YouTube Shorts. The study applies the Uses and Gratifications Theory and Netnography to scrutinize how Swifties reuse Taylor Swift’s song ‘Anti-Hero’ to make their own media products, and give each other feedback. The findings indicate that online fan prosumption and discussion practices not only foster entertaining, humorous, creative, and challenging self-expression but also provide pathways for communal exchange. Swifties fan community members play a dual role in not only being active audiences and critics of ‘Anti-Hero’ but also of fellow fan prosumers. Swiftie prosumers and commenters of the ‘Anti-Hero Challenge’ videos also draw attention to controversial societal problems and call for change. The findings indicate the beginning of an era where the boundaries between music production and consumption dissolve. The thesis calls for further scientific inquiry into music fan communities’ prosumption practices online and offline.
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Fanning While Female: Gatekeeping, Boundary Policing, and the Harassment of Women in the Star Wars FandomGilkeson, Shanna R. 11 August 2023 (has links)
No description available.
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