This study investigates the individual experience of viewing fan art and creative works within fandom, as well as the community’s potential to be a place for learning or to develop creative skills. I approach the fandom of Final Fantasy XIV, a massive multiplayer online game, on the online platform Tumblr, asking for fans’ experience with creative content and community connections. Through inspiration by Henry Jenkins, Olga Goriunova, Kristina Busse, and others, we learn the intricacies of what criteria defines communities, their adaptation to the expansion of the internet and how art has previously been used through online connections. What it is like to be an artist in a space so full of the influx of viewer opinions, other artists and their works, and the invisible ideals created by the communities. Fandom and online community studies are currently an expanding area of interest within the humanities with much still to learn. This study provides a picture of what fandom looks like from the perspective of the fans who actively participate in the culture. Fans find fan art and creative works within fandom to be more personal, inspiring, and a way to find likeminded individuals to connect with. At the same time fans are very aware of the issues fan art and the fandom has, both in terms of ethical and political questions. I believe this study sets up the potential to consider a multitude of future studies that can provide to a better understanding of the fandom culture and visual arts that occur online.

Indiana University-Purdue University Indianapolis (IUPUI) / Boy-love (or BL) manga (comic book) is a subgenre of Japanese girl’s manga. It features the homoerotic relationships between beautiful young boys and is popular among young straight women. This thesis explores the transnational influence of BL manga on young women and examines how Chinese female readers perceive and interpret this cultural artifact. An online survey has been conducted to answer key questions including: Who consumes BL productions in Chinese-speaking communities, how is BL fandom formed and what are the patterns of such fandom. Outcomes indicate women enjoy the queer fantasy deriving from reading BL manga and such fantasy should not be stigmatized or pathologized.

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This thesis examines the online fan community of the HBO series The Last of Us on the social media platform Reddit. Within this study, the fans’ communication practices on the subreddit r/ThelastofusHBOseries are researched and analyzed from a community-building perspective. The subreddit was observed employing a netnographic approach. The observed communicational behavior was divided into categories. The patterns arising from this process were analyzed using discourse analysis and a theoretical framework rooted in fandom, knowledge communities, and uses and gratifications theory.  The research’s results show that the community on r/ThelastofusHBOseries provides a space for fans to connect, share their passion, and engage in meaningful discussions about the show. It embodies convergence culture, the value of mutual knowledge, and participatory practices. The use of insider language, adherence to spoiler etiquette, and organization of regular events further contribute to community building. The subreddit is a valuable platform for fans to exchange interpretations, enrich their reception experience, and foster community belonging. While extensive research has explored fan communities, there is a lack of studies on their online community-building practices. Notably, the subreddit r/ThelastofusHBOseries remains unexplored due to its novelty, alluding to the study’s relevance. Despite the limitations concerning its time frame, missing complementary methods like interviews, and possible sampling bias, the research is still a valuable snapshot, providing significant insights and findings. Future research could thus observe the community’s development over time to examine evolving communication and community building, paying a particular focus to regular events or insider language. Future research would also benefit from complementary methods.

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