The purpose of this study was to show how hiring standards of evidence for graphic designers in Utah County compared with the national standards of evidence. The four major national standards of evidence for hiring graphic designers, identified by American Institute of Graphic Arts (AIGA) and Goldfarb, in order of importance are portfolio, recommendations, personality, and education. The data from this study revealed that Utah County employer's standards of evidence matched up closely to national standards of evidence, but the order of importance was slightly different because personality was ranked ahead of recommendations and education.

El trabajo de investigación presentado tiene como principal objetivo poder evaluar si el proyecto será viable, teniendo en cuenta los factores del mercado, en este caso la aceptación de los segmentos teniendo en cuenta que el proyecto trata del diseño y creación de un aplicativo móvil. En la cual pondremos en contacto directo a diseñadores gráficos profesionales con una buena trayectoria, junto con emprendedores que necesiten los servicios para la mejora de sus marcas, ya que durante el periodo de confinamiento fue donde nacieron muchos emprendimientos a raíz de la falta de trabajo. El aplicativo será una forma de conectarlos y que los interesados en los servicios de los diseñadores puedan cotizar y acceder a los paquetes ofrecidos por la plataforma, brindando ofertas por fechas especiales y descuentos aquellos que deseen inscribirse en pre venta. Lo que se busca es que se reduzca el nivel de desconfianza por parte de los emprendedores que buscan a un buen diseñador certificado y este pueda realizar un buen trabajo, y que no sean engañados por falsos diseñadores, así mismo brindar una plataforma donde se puedan realizar pagos seguros y se pueda visualizar el portafolio de diseños de los mismos. Para la validación y sustentación del proyecto se han realizado diversos experimentos a lo largo del proceso, esto comienza desde identificar el problema que se quería solucionar, realizando el modelo de negocio, hasta finalmente la evaluación financiera del proyecto. Todo esto con el fin de poder evaluar que tan buenas respuestas tenemos por parte de los segmentos a los que nos dirigimos y qué tan viable sera Diseñapp. / The main objective of the research work presented is to be able to evaluate if the project will be viable, taking into account the market factors, in this case the acceptance of the segments taking into account that the project deals with the design and creation of a mobile application. In which we will put in direct contact with professional graphic designers with a good track record, along with entrepreneurs who need services to improve their brands, since during the confinement period many ventures were born as a result of the lack of work. The application will be a way to connect them and that those interested in the services of the designers can quote and access the packages offered by the platform, offering offers for special dates and discounts for those who wish to register for pre-sale. What is sought is to reduce the level of mistrust on the part of entrepreneurs who are looking for a good certified designer and he can do a good job, and that they are not deceived by false designers, as well as to provide a platform where they can be carried out. secure payments and the portfolio of their designs can be viewed. For the validation and support of the project, various experiments have been carried out throughout the process, this begins from identifying the problem to be solved, carrying out the business model, until finally the financial evaluation of the project. All this in order to evaluate how good responses we have from the segments we are targeting and how viable Diseñapp will be. / Trabajo de investigación

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Syftet med föreliggande studie har varit att kartlägga hur grafiska formgivare runt om i världen uppfattar skandinavisk grafisk design. 53 deltagare från industriländer deltog i studien som använde en kombination av mail-intervjuer och enkäter. Resultaten från denna studie indikerar att, oavsett kontinent, upplevs skandinavisk grafisk design som enkel och funktionell. Layouten uppfattades som rutnätsbaserad med mycket ljusrum och få grafiska element. Monokroma färger som svart, vit och grå utan gradienter och skuggor uppfattades som typiska för skandinavisk grafisk design; följt av jord- och pastellfärger. Sanserifer var mest förknippade med skandinavisk grafisk design. Motiv ansågs i denna studie att användas sparsamt, men när de används avbildar de naturen eller geometriska former. Foton och illustrationer ansågs användas ungefär lika mycket, illustrationer hade en smärre större preferens. Den upplevda påverkan av skandinavisk grafisk design varierade mellan deltagarna. Deltagarna som tyckte att påverkan var stor, ansåg att detta berodde på förespråkandet av enkelhet och funktion, sammanflätning av designområden och/eller frammaning av hållbar grafisk design. Deltagarna som ansåg att påverkan var låg, tyckte att för lite publicitet var en bidragande faktor.De flesta deltagarna i denna undersökning ansåg att skandinavisk grafisk design var enklare i jämförelse med vad de kunde se i sina hemländer. Vidare tyckte afrikanska, asiatiska och sydamerikanska deltagare  att färgerna hade lägre kroma. / The aim of the present study was to determine how graphic designers around the globe perceive Scandinavian graphic design. 53 participants from industrial countries around the world partook in the study, which used a combination method of mail interviews and questionnaires.The results of this study indicated that, regardless of continent, Scandinavian graphic design was perceived as simple and functional. The often grid-based layout favored the use of sans-serifs, white space and few graphic elements according to the participants in this study. Achromatic colors such as black, white, and grey without gradients and shadows were preferred. Followed by earthy and pastel hues. Motifs were used sparingly, but when they were, they depicted elements found in nature or geometric shapes. Photos and illustrations were perceived to be equally in use, with a slight inclination towards illustrations being used more. The perceived impact of Scandinavian graphic design was wide-ranging. The participants who found the impact to be high were due to advocating simplicity and functionality, intertwining design fields, and/or raising awareness of conscious graphic design. The participants, who found the impact to be low, believed that too little exposure was a contributing factor. Most participants in this study considered Scandinavian graphic design simpler in comparison to what they can see in their own countries. Furthermore, African, Asian and South American participants perceived the colors to be lower in chromatic value.