The empirical data that lies behind this survey comes from field work between 1992 and 1995. This field work represents work I made myself as a sales-man for the company, Malmberg Original Water. The task was to implement the Malmberg mineral water brand on the restaurant market of the South-Swedish area. Our aim was to reach the upper-scale, premium market of restaurants. The mission was successfully completed, and at 1996 we had completed the position as the most exclusively positioned mineral water brand in Skåne (Southernmost Sweden). How could we fulfill this mission so fast, and with a very limited marketing budget (=0)?The secret key was that we managed to work and be in line with the values of our targeted customer group. We lived close to the customers and developed what was in line with their needs. This follows the research of Porter (1980) and Philipson (2011), serving the customer groups´ needs. Despite lack of money and budget from PR and promotion we made a large effort of serving and doing service towards our targeted customers.The thesis also focuses the target group´s importance for the construction of the brand identity. Strategic brand management-literature normally considers the target group taken-for-granted. Consumer research-literature, on the other hand, considers it as something vague and undefined. By applying a perspective of cultural values between the company, the brand and the target group it is possible to qualify the target group more than just refer to it as consumers or customers. The thesis also point to the conclusion not to consider brand identity as an independent entity, but dependent on the customers and the consumers. The consumers give birth to the brand. Finally since the target group is a group that is constantly set in motion, the brand also should reflect and represent change.

<p>This dissertation addresses party-culture in political parties represented in the Swedish parliament. Party-culture is investigated by studying collective self-images and norms in Swedish parliamentary party-groups (PPG). The aim of this investigation is to contribute to understanding of the conditions under which parliamentary work is carried out. In order to expand our understanding of these conditions this dissertation looks beyond the formal processes by which party-groups deliver their political message and make decisions, and instead highlights the cultural aspects of these party organizations in the parliament.</p><p>The method of analysis is qualitative and the material for the study consists of 53 interviews with members of parliament from all represented parties. The parties studied are thus the Social Democratic, Moderate, Liberal, Christian Democrats, Left, Centre, and Green. In addition, some participant observation for the 1998-2002 mandate period in used. </p><p>The empirical investigation shows that party-culture is revealed via four basic themes: political ability, feelings of political responsibility, the importance social fellowship, and the party’s strength in relation to individual party members. </p><p>The party’s culture based on the four themes noted above provides a theoretical structure for interpretation that combines an Aristotelian idea about basic knowledge types, <i>sophia</i> and <i>phronesis</i>, with cultural theorists Mary Douglas’ grid-group-analysis. Based on this interpretation method it is shown that party-cultures distinguish themselves from each other in a way that diverges from the left-right spectrum that dominates Swedish politics. At the same time as the parties demonstrate differences in party-culture, there are also some similarities between the parties, and these similarities suggest that the parties have adjusted themselves to a more general culture within the parliament, most visibly the focus on factual knowledge and a certain requirement for modesty from party members.</p>

This dissertation addresses party-culture in political parties represented in the Swedish parliament. Party-culture is investigated by studying collective self-images and norms in Swedish parliamentary party-groups (PPG). The aim of this investigation is to contribute to understanding of the conditions under which parliamentary work is carried out. In order to expand our understanding of these conditions this dissertation looks beyond the formal processes by which party-groups deliver their political message and make decisions, and instead highlights the cultural aspects of these party organizations in the parliament. The method of analysis is qualitative and the material for the study consists of 53 interviews with members of parliament from all represented parties. The parties studied are thus the Social Democratic, Moderate, Liberal, Christian Democrats, Left, Centre, and Green. In addition, some participant observation for the 1998-2002 mandate period in used. The empirical investigation shows that party-culture is revealed via four basic themes: political ability, feelings of political responsibility, the importance social fellowship, and the party’s strength in relation to individual party members. The party’s culture based on the four themes noted above provides a theoretical structure for interpretation that combines an Aristotelian idea about basic knowledge types, sophia and phronesis, with cultural theorists Mary Douglas’ grid-group-analysis. Based on this interpretation method it is shown that party-cultures distinguish themselves from each other in a way that diverges from the left-right spectrum that dominates Swedish politics. At the same time as the parties demonstrate differences in party-culture, there are also some similarities between the parties, and these similarities suggest that the parties have adjusted themselves to a more general culture within the parliament, most visibly the focus on factual knowledge and a certain requirement for modesty from party members.

Child protection is a reactive, non-linear, social process carried out in a context of unpredictability, uncertainty and complexity. One way professionals respond to this context is by negotiating almost every aspect of the work, negotiating both with people and through practice problems. This negotiation process has a cultural basis. I contend that: 1) skillful negotiation is culturally embedded in the activities and practices of child protection teams and individual workers; 2) child protection practice in this team is the skillful negotiation of practice problems while maintaining a balance between helping and enforcement activities that protect children; and 3) workers’ negotiation is not only activity-based but also a cultural way of thinking and being in the midst of this complex environment. I use the idea of a cultural repertoire as a framework for how professionals think and act and use ethnographic observation and participant interviews to explore its use in every-day practice.

Fallstudien undersöker vad som får sjuksköterskor på akutmottagningen i Kalmar att fortsätta arbeta under den rådande covid-19 pandemin. Studien utgår från en induktiv ansats för att skapa en förståelse för det som undersökts. För att samla in empirisk data som grund för studien har fem kvalitativa intervjuer genomförts och tolkats. Under studien har det framkommit att det som får sjuksköterskorna att fortsätta arbeta har att göra med attribut som tillskrivs professionen. Gemenskapen i arbetsgruppen har varit central såväl som allmänhetens bekräftelse för professionen och dess betydelse. Dessutom har det varit av betydelse att kunna stänga av sina känslor för att orka fortsätta arbeta. / This case study examines the driving forces to work during the on-going covid-19 pandemic. The study proceeds from an inductive approach to create an understanding for the examined case. Five qualitative interviews have been made to collect empirical data to analyze. During the study it has emerged that attributes according to the profession are contributing to proceed the work. The connections in the workgroup have been significant as well as the acknowledgement of the public according to the profession. It has also been of major importance to disconnect the feelings to be able to proceed to work.

Made available in DSpace on 2016-08-17T13:54:40Z (GMT). No. of bitstreams: 1 Roseli de Oliveira Ramos.pdf: 2243529 bytes, checksum: 5ddf4436119601c5d3be78e3406d9e69 (MD5) Previous issue date: 2006-03-06 / Reading oxymoronic on adolescents in Measure for Socio-educational deprivation of liberty. Use lenses of Gilbert Durand, Michel Mafessoli, Edgar Morin and Paula Carvalho. Endorsement in the emerging paradigm of the theory of Imaginary. It recapitulates multiple contributions of various sciences that highlight the teens, its possibilities and vulnerabilities. / Leitura oximorônica sobre os adolescentes em Medida Sócio-educativa de privação de liberdade. Utiliza lentes de Gilbert Durand, Michel Mafessoli, Edgar Morin e Paula Carvalho. Respalda-se no paradigma emergente da Teoria do Imaginário. Recapitula múltiplas contribuições de diversas ciências que evidenciam as adolescência, suas possibilidades e vulnerabilidades.