The goal of this thesis is to analyze the strategy of Hotel Hilton Prague. After introduction of the company there is a brief description of marketing and some specification regarding the service and hotel marketing. In following part I focus on the PEST analysis and SWOT analysis of Hilton Prague. Next chapter is regarding the marketing mix of the hotel, giving a detailed description of all the components.This chapter is followed by market segmentation, customer and competition analysis. Customer research is the last part of this thesis. It is provided with the comments and recommendations for the improvement of the current situation.

The purpose of this study is to evaluate individual hotel employee perceptions of their service orientation and the support they receive from co-workers and their employer to discover the impact of these perceptions on the employee's feelings of their job satisfaction, commitment to their organization, their intention to leave their organization and intention to leave their industry. A comparative analysis of results from the United States and Russia reveals differences in these relations in the two countries. Analysis using Partial Least Squares Path Modeling for developing a measurement model and model estimation using a combined data set, US data set and a Russian data set. This research study included 141 American hotel employees and 107 Russian hotel employees. Service orientation, co-worker support and employee support were positively related to increased job satisfaction in the United States and Russia. In both countries, service orientation was negatively related to an employee's intention to leave the hospitality industry and co-worker support was positively related to organizational commitment. Country differences occurred where items were only significant in one country. In Russia, organizational support and co-worker support were negatively related to intention to leave their employer. In the United States, organizational support had a positive relation to organizational commitment. Surprisingly, co-worker support had a positive relation to intention to leave the industry in the United States. This may indicate that excessive co-worker support might undermine the need to achieve of highly service oriented hotel employees, resulting in a flight from the service industry to a more challenging industry.

This diploma thesis aims to design a project documentation for a realization of a newbuild hotel. The building is in Sigord recreation ground, near Kokosovce village in Slovakia. The object is a detached building with three storeys and a partial basement. An entrance hall, offices, bar and a restaurant are situated on the ground floor. The hotel is on the first and the second floors. Foundations of the building are made of jamb blocks and a reinforced concrete beam foundation. Construction system is skeletal, consisting of concrete poles and reinforced concrete beams, filling and vertical constructions are made of Ytong aerated concrete blocks. Horizontal constructions are made from Spiroll precast panels, with reinforced concrete ceilings. The building is finished off with a single ply roof with a standard order of layers.

In this diploma thesis is designed a hotel with a restaurant in the recreational areaKunov,close to Senica town. It has a capacity for 50 guests. The smallest rooms are double bedrooms with at least 16 m2anda bathroom 4m2. It is four stars hotel. There are three over ground floors and a basement. On the ground floor there is a reception, toilets, a restaurant for 65 guests. There is also a kitchen and storerooms. There are 5 hotel rooms on the first floor and an office. On the second and third floors there are hotel rooms, common room, cleaning room and laundry room. On the second and third floor there is one wheelchair accessibleroom. In the basement there are utility rooms, storerooms, a workshop, a gym with locker rooms and showers. The main entrance to the building is wheelchair accessible and leads to the reception. There is also a staff entrance from the back of the building and an entrance to the garden with a hotel pool. The roof is designed as a single layer flat roof. On the grounds there are designed outside showers, toilets for men and women and a garden shelter.

Dans le cadre de cette recherche nous nous interrogeons sur la perception et la représentation actuelles de l'architecture des grands hôtels à vocation touristique en Tunisie. C’est plus particulièrement le travail d’un architecte, d'Olivier-Clément Cacoub, que nous interrogerons, compte tenu du nombre important d’établissements dont il a été le maître d’œuvre et qui ont marqué une période importante du développement touristique de la Tunisie. Notre recherche repose sur l'étude du patrimoine architectural de Sousse, notamment le style et l'iconographie de la façade des hôtels du XXe siècle ainsi que les aspects pérennisant du tourisme et de l'image touristique. Dès lors, nous nous poserons la question de savoir si le tourisme permet de préserver le patrimoine architectural à travers la création d'hôtels au XXe siècle. Comment l'image du patrimoine architectural peut-elle être valorisée par les façades d'hôtels ? Comment la représentation de l'architecture de l'hôtel a-t-elle été comprise par les architectes ? La mise en valeur d'une ville touristique dépendait largement de la préservation de son patrimoine architectural. Aujourd'hui, les architectes veulent changer le regard de la ville, lui donner un autre portrait. De là naîtrait l'idée de la conservation du patrimoine, de sa définition et au regard de ses traditions, le rôle que le patrimoine architectural joue dans la conception des hôtels. Nous essayerons ainsi, de montrer de quelle manière la représentation du patrimoine architectural est mise en œuvre dans les hôtels et comment elle participe à la valorisation d'un territoire. / In this research, we study the perception and current representation of the architecture of some great hotels in the tourism trend in Tunisia. We are interested particularly on the work of a special architect named Olivier-Clément Cacoub. He was the contractor of many important constructions that marked an important period of tourism development in Tunisia. Our research is based on the study of the architectural heritage of Sousse, including the style and iconography of the facade of the hotels of the twentieth century hotels facade as well as the perpetuating aspects of tourism and the tourism image. Therefore, we made the question of whether tourism helps preserve the built heritage through the creation of hotels in the twentieth century ? How the image of the architectural heritage could be enhanced by the hotels facades ? How is the hotel's architectural representation made by architects ?The development of a touristic town largely depends on the preservation of its architectural heritage. Today, architects want to change the look of the city and to give it an another portrait. Hence, it gave us an idea of heritage conservation, its definition and in relation to its traditions, the role that the built heritage plays in the design of hotels. We will try as well to show how the representation of built heritage is largely implemented in hotels and how it participates in a territory promotion.

This study was initiated due to the need to address process of moving from strategic planning to strategy implementation within the South African hotel industry. The idea of strategy implementation might seem straightforward: namely that the strategy is formulated and then implemented. However, transforming strategies into action is a far more complex and difficult task. Numerous impeders hamper this process. The main deliverable of the investigation was to develop a conceptual and practical strategy implementation model for the South African hotel industry. The intention of the strategy implementation framework was to serve as a tool that assists in the process of moving from strategic planning to strategy implementation. Both qualitative and quantitative methods were employed for data gathering. The first phase involved five in-depth interviews with executives from three to five star rated hotels. The second phase involved the completion of a structured questionnaire by a sample of 61 three to five star rated hotel managers. Although the data gathering covered the entire strategic management process, there was a specific focus on strategy implementation and the impeders associated with this process within the South African hotel industry. The data from both the phases were analysed and a draft conceptual and practical model was developed. The intention of the researcher was to present a model that is both user-friendly and easy to understand, as well as practical for use by all levels of management with varying educational qualifications, within the hotel industry. A draft model was subsequently presented during a focus group session to a group of hotel executives, managers and management consultants for review. The discussions focussed on a number of aspects relating to the model, including but not limited to the ease of understanding of the model and concepts and its practicality in assisting hotel practitioners move from strategic planning to strategy implementation. Based on the discussions from the focus group, a revised and final model was developed. While the research focussed on the hotel industry in South Africa and therefore its primary application is for the South African hotel industry, further research could be done to investigate the potential application of the model in hotels located in other countries. The model might also be adaptable for use in other service industries. In addition, the research focussed on developing a model that would assist practitioners in the hotel industry move from strategic planning to strategy implementation. During the research, it became apparent that the need for customised hotel industry specific strategy implementation tools is a niche requirement. However, further research must be conducted to investigate, review and ascertain the availability of management and practical tools that could help hotel managers in the monitoring of strategy implementation and if not, a model or scorecard could be developed, taking into account the idiosyncratic nature of the hotel industry. / Thesis (PhD)--University of Pretoria, 2008. / Tourism Management / unrestricted

The purpose of this study is to explore the management of expansion strategy in the hotel industry using the control approach as presented in the literature of organizational theory. This integration illustrates that the management of risk in expansion strategy is intertwined with control. The question “How does control intervene in the management of risk in expansion strategy?” was the operationalization of the overarching question of strategy and structure. The answers to this question are summarized in a framework and four propositions. The contribution of this work to academia is threefold. First, this work provides a detailed, theories-driven documentation about how expansion strategies are conducted in the international hotel context. Second, this research integrates three different fields of research and directs to multiple new research tracks in both fields of strategic management and organization theory. Third, this study offers a new approach to measure the alignment between strategy and structure. From a managerial standpoint, this research offers guidance for the comprehension of the determinants of risk in the expansion strategy for international hotel chains. / Ph. D.

Purpose The purpose is to identify responsibility of owners and operators for maintenance of assets, fixtures and fittings, to identify maintenance management strategies adopted for the efficient operation of hotels and to find out difficulties faced by operators in implementing these strategies. Methodology Four interviews provided supplementary data for the main data collection phase involving administration of 64 questionnaires to hotel operators and maintenance managers. Findings The hotel owner and operator have individual and joint responsibility for asset maintenance. Outsourcing is a maintenance strategy used to minimise operating costs, an important factor that guides this decision is time constraint required to deliver work. In house maintenance it is also influenced by the strategic value of the service and the availability of the resource in the market. In maintenance practice an important challenge is maintaining energy efficiency because of the increasing electronic equipment and high volume of lights.

During the last years, there has been a vital discussion about the lack of apartments in Stockholm. But it is not only permanent residences missing. Stockholm is a popular tourist destination and each year thousands of tourists arrive. Unfortunately more than 1500 hotel rooms are missing each year. This project will improve this situation by implementing a new hotel on the rock of Fåfängan.

The principal objective of this study was to develop an economic indicator system for the hotel industry in order to project the industry's growth and turning points. This study developed for the U.S. hotel industry a business cycle that would cover hotel activity as broadly as possible and one that would represent the magnitude of growth of the industry. This study also identified and selected seventy economic indicators for the hotel industry by reviewing literature and testing the characteristics of each time series which are available in public. By classifying the indicators into leading, coincident, and lagging indicators, this study formed composite indices for the groups of indicators and defined the relationships in terms of time lags between the hotel industry growth cycle and the series of composite indices. For a twenty-eight year period ( 1966-1993 ), the hotel industry experienced three cycles (peak to peak or trough to trough). The hotel industry peaked in 1967, 1973, 1980, and 1989. The industry troughed in 1969, 1974, 1982, and 1991. The mean duration of the hotel industry cycles is 7.3 years, calculated either by peak to peak or trough to trough. An interesting finding is that the hotel industry declines sharply once it reached the peaks. In general, the mean duration for the contraction is about two years. The hotel industry growth cycle representing the rate of growth changes was also identified by standardizing the changes, and by measuring and dating the cycles. The results showed that the hotel industry experienced high growth (a boom) every four or five years. The average expansion (L-H) period is about three years and the average contraction (H-L) period is about two years. The performances of the composite indices for the leading, coincident, and lagging indicators were measured based on their timing differences of turning points compared with those of the industry cycles. The usefulness and effectiveness of the indicator system composed of composite indices of leading, coincident, and lagging indicators were empirically supported in this study. The results of this study imply the indicator system can be used as a forecasting tool for the hotel industry. / Master of Science