The doctoral thesis studied the behaviour of scientists on Internet profiles. The scientific community is founded on communication. The advance of research, the evaluation of research results, the reputation of individual scientists - all rest on constant interaction among the community members. The Internet, as a flexible channel for world-wide communication, has a considerable potential for the scientific community. Besides often discussed consequences for scientific publishing, the Internet also offers new opportunities for self-presentation of scientists. In this thesis, the online presence of scientists was studied with a 'positive lens', concentrating on how the Internet can be used to enhance scientists' individual self-presentation. The doctoral thesis consists of five essays: an overview and four essays documenting separate research projects. The research was founded on the radical constructivist understanding of reality. It was classified as connected to three areas: research on science communication, research on digital identity, and research on generation of online content. Viewing the existing literature in these areas, three focal points were identified, which informed and guided the formulation of research aims and the implementation of research projects: focus on Internet self-presentation, assumption of strategic importance, and need for a holistic view. The aims of the thesis were (A) to develop a holistic understanding of scientists' Internet presence, (B) to study behavioural patterns on scientists' Internet profiles, and (C) to develop an instrument to support the development and management of scientists' Internet self-presentation. Based on these aims, four research projects were carried out. Each project pursued own research questions or objectives using suitable methods, yet all contributed to the overall aims of the thesis. Thus the thesis presents conceptual, empirical, and applied findings resulting from a multi-method approach and contributing both to research on Internet self-presentation as well as to practice in the management of online presence.:1 Introduction 2 Theoretical foundation 3 Research areas 4 Research aims and questions 5 Methods 6 Findings 7 Conclusions References Essay 1: Bukvova, H. (2011). Scientists online: A framework for the analysis of Internet profiles. First Monday, 16(10). Essay 2: Bukvova, H. (2012). A holistic approach to the analysis of online profiles. Internet Research, 22(3). Essay 3: Bukvova, H. (2011). Information demand on scientists’ Internet profiles. Sprouts: Working Papers on Information Systems, 11(173). Essay 4: Bukvova, H. (2011). Online Impression Management for Scientists. Sprouts: Working Papers on Information Systems, 11(140).

Over the last six decades, the Eurovision Song Contest has tried to embody the voice of European unification and international corporation. Previous scholars have depicted Eurovision as something highly influential and beneficial for all participating parties, whether that relates to the opportunity for commercial profit, outspoken Europeanist aspirations, or desired political progress– the song contest is utilized by multiple actors for varying reasons. In this study, I aim to demonstrate how it functions as an alternative cultural battlefield, a unifying apparatus, a signifier of projections, and a vehicle for soft power politics in warfare. It is an essay about political storytelling– the dichotomies between collaboration and resistance, Europeanist aspirations versus nationalistic objectives, the democratic against the totalitarian, the good and the bad. The Eurovision rationale aims to encourage certain rules of behavior and regulate conduct towards those nations that have failed to adhere to these rules. When these assumptions gain terrain in the public discourse, epistemological hegemonies are maintained, power relations sustained and public opinion affected. The study uses a methodological framework of qualitative research, and the empirical data consists of seven interviews followed by a visual analysis of the performances and context surrounding entries from Ukraine, Belarus, and Russia over the years. Three main narratives emanated from this study. The Eurovision Song Contest can be understood as an imagined community created by language and imagined through symbols of meaning. The governing body of Eurovision is the sovereign player who gets to control the political discourse by managing the selection of songs and participating countries. With impression management, the participating nations try and regulate how they are perceived in a public setting. It is communicated through carefully curated performances and acted out by constructed characters. When one fails to adhere to the rules set by the ESC organizers, disturbances occur, and the competition's core values are threatened.

This doctoral thesis is concerned with multi-participant interaction systems of school lessons in a seventh grade comprehensive school German class. The multi-participant factor is assumed to be crucial for the school lesson and thus for its analysis not only because the mere presence and specific ratification of school lesson participants constitute the very event in general. It is, moreover, argued that each participant is a co-producer of the social event as it emerges, develops, and turns out, and that only the cooperation of all the participants ensures the successful execution of the social event. With a conversation-analytical approach, the mechanisms of multi-participant cooperation in the classroom are primarily investigated with regard to all participants’ individual strategies of coping with the requirements of being a student or being a teacher during lesson discourses, which constitute the major part of the school lessons under scrutiny. Based on this, participation in classroom interaction can be described along the lines of leading and supporting activities conditioned by mutual attestations of inconspicuousness.

Title: #InstaRealEstateAgent - A qualitative study of real estate agents' use of Instagram Authors: Marcus Holm and Tilda Hygstedt Aim: The purpose of this study is to examine how and why real estate agents' use the social media platform Instagram as a work tool. Furthermore, the study also intends to investigate how they create credibility and present themselves by using Instagram and what the pros and cons are when mixing private and work-related content.  Method/Material: The main method used in this study is qualitative interviews with five real estate agents from different agencies in Stockholm. The interviews have been complemented with content analysis of image and text of four Instagram posts from each real estate agent. Main results: The main results from this study show that the real estate agents who participated use Instagram to show who they are, maintain contact with existing clients but also as a type of portfolio. They want to appear open, positive and hard-working and therefore combine content from both private and working life. In this way, customers and others can get a clear picture of who they are and what they like. However, they believe that one must be careful when sharing events from private life. Too much and the wrong kind of things can damage one's reputation and credibility. Number of pages: 63 Course: Media and Communication studies C University: Uppsala University, Sweden Department: Informatics and Media Period: Autumn semester 2021 Tutor: Göran Svensson

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This dissertation provides a context-specific theory to understand how city cultural organizations can best use digital stories and impression management to create a desired image or enhance public perceptions. The generated model describes how a digital storytelling information system can affect user impressions of a city and the outcomes of using such a system. The study responds to a growing interest among cultural organizations regarding how to use emerging information technologies in the communication of cultural content. An interpretive case study was conducted on the “Love Your City, Share Your Stories” digital storytelling initiative in Hamilton, Canada. Data collection included 95 one-on-one interviews with the general public, the gathering of documents, and the researcher’s personal observations of participants during the data collection process. A systematic approach of data analysis was utilized to capture participant opinions and visualize this information in a data structure. Theories from the literature on information systems, organizational impression management, and narrative transportation ground the study. Findings suggest that a digital storytelling information system can be a viable tool to share city cultural heritage information and positively affect people’s perceptions of a city. The overall outcome of creating/maintaining a positive favorable impression is shaped through a layered experience of benefits by the users. Users are first personally engaged and informed about a city’s cultural heritage (primary benefits), and then they are influenced and inspired positively towards the city (secondary benefits). Findings show that technology characteristics (i.e., media quality and story quality) are critical factors affecting outcomes of use, and that user characteristics and context of use both moderate this relationship. This research provides theoretical insights and practical recommendations for researchers and city cultural organizations wishing to explore the utilization of newer information technologies, such as digital storytelling, for impression management. / Thesis / Doctor of Philosophy (PhD) / This dissertation aims to understand how city cultural organizations can best use digital stories and impression management to enhance public perceptions. The generated model describes how a digital storytelling information system can affect user impressions of a city. The study responds to a growing interest among cultural organizations regarding how to use emerging information technologies in the communication of cultural content. Findings suggest that a digital storytelling information system can be a viable tool to share city cultural heritage information and positively affect people’s perceptions of a city. Findings show that technology characteristics (i.e., media quality and story quality) are critical factors affecting outcomes of use and that user characteristics and context of use both moderate this relationship. Theoretical insights and practical recommendations are provided for researchers and city cultural organizations wishing to explore the utilization of newer information technologies, such as digital storytelling, for impression management.