BACKGROUND: Generation Y are habitual technology and internet users who prefer to collect information fast and easy. The search-costs are considered to have decreased since information is more accessible now than before, but the valuation costs have instead increased when both disinformation and misinformation is present. Generation Y’s financial behaviour have been proved by earlier researches to have been affected by financial literacy, financial socialisation, interests and needs, which may also have a crucial part in their information-seeking behaviours. Research has concluded, by a quantitative approach, which information sources is preferred by generation Y but why these information sources are preferred and what costs they cause are missing from the current research literature. AIM: The purpose of this dissertation consists of two parts. Firstly, it is to examine how young adults belonging to generation Y collect and critically value financial information with the help of their own experience, reasoning and influence from other people to substantiate a financial decision. Secondly, the purpose is to analyse generation Y’s perceived transaction costs in their handling of accessible financial information and how these processes are affected by financial socialisation, financial literacy, interests and needs.   COMPLETION: This dissertation takes the qualitative approach as nine semi-structured interviews have been carried out. The respondents have discussed several different aspects which revealed detailed insight in their information-seeking behaviour where there were features of retellings about personal information-seeking in regard to financial information.   CONCLUSION: Generation Y prefer to use people or the internet as information sources because that is where the perceived search and valuation costs are the lowest. Their preferences are affected by the perceived costs, these costs in turn are affected by financial literacy, financial socialisation, interest and needs. Considering the four dimensions of financial capability, it is apparent that interests is the crucial element to generation Y if they want to attain all four dimensions by themselves. In those cases where interests are lacking, financial advisory services can replace generation Y’s need to attain all four dimensions. / BAKGRUND: Teknikvana och internetanvändande generation Y föredrar att inhämta information snabbt och enkelt. Med lättillgänglig information anses sökkostnader vara lägre än tidigare men värderingskostnader ökar då både desinformation och missinformation förekommer. Generation Y:s finansiella beteende har av tidigare forskning visats påverkas av både deras finansiella bildning, ekonomiska socialisering, intresse samt behov, vilka även kan ha en avgörande roll i deras informationssökande. Forskning har med en kvantitativ ansats konstaterat olika informationskällor som generation Y föredrar men varför dessa informationskällor föredras och vilka kostnader de medför saknas i det nuvarande forskningsläget.   SYFTE: Uppsatsens syfte består av två delar. För det första är syftet att undersöka hur unga vuxna från generation Y inhämtar och kritiskt granskar finansiell information utifrån egna erfarenheter, resonemang och påverkan från andra människor för att underbygga ett finansiellt beslut. Därefter är syftet att lyfta fram och analysera generation Y:s upplevda transaktionskostnader i deras hantering av lättillgänglig finansiell information och hur dessa processer påverkas av ekonomisk socialisering, finansiell bildning, intresse och behov.   GENOMFÖRANDE: Studien har haft en kvalitativ ansats och därav har nio semistrukturerade intervjuer gjorts med individer tillhörande generation Y. Respondenterna fick diskutera kring olika aspekter för att få insikt i deras informationsinhämtning där även egna återberättelser om individuella informationsinhämtning om finansiella dilemman förekom.   SLUTSATS: Generation Y föredrar att vända sig till experter, amatörer eller internet för att det är där de lägsta sökkostnader och värderingskostnader upplevs finnas. Deras preferenser påverkas utifrån upplevda transaktionskostnaderna, som i sin tur har influerats av både finansiell bildning, ekonomisk socialisering, intresse och behov. Utifrån de fyra dimensionerna av finansiell kompetens, framgår det att intresse är den avgörande faktorn för att generation Y ska uppnå alla fyra kompetenser på egen hand. I de fall där intresse saknas, kan finansiell rådgivning ersätta generation Y:s behov av att uppnå alla fyra finansiella kompetenser.

Ao analisar o macroambiente no setor de moda, pode-se situar esta indústria em um cenário econômico de competição e de eliminação de fronteiras. Em razão da existência de um grande número de empresas de moda e ao intenso trabalho da mídia, o consumidor está em contato com diversas opções de produtos, preços e facilidades, tornando-se cada vez mais desafiador para uma empresa se destacar nesse mercado. O setor de moda tem como característica a necessidade de renovação e, portanto, o contínuo e cíclico desenvolvimento de produtos. Esta particularidade tem como consequência uma grande influência sobre a gestão, produção, logística e atratividade dos artigos no mercado, que, aliadas à obsolescência, intimamente ligadas às estações do ano, estabelecem para esses produtos um ciclo de vida relativamente curto. Os meios de comunicação tornam-se mecanismos fundamentais para a disseminação da moda, que se revela, na maior parte das vezes, em uma trajetória de uma única via, onde as informações são simplesmente transmitidas ou ditadas. Das transformações no cenário da tecnologia digital da comunicação, emergem novas formas de interação, as mídias sociais. Estas novas tecnologias têm tornado viável uma comunicação contínua entre pessoas e empresas por meio da Internet, que ao valorizar a interação, possibilita que grupos com objetivos comuns se encontrem e possam compartir suas visões e objetivos. Neste contexto, surge um novo modelo de participação colaborativa que pode vir a ser uma ferramenta útil às empresas no desenvolvimento de coleções de moda. Este modelo permitiria, através da comunicação de via dupla, a utilização de opiniões e feedbacks de seus consumidores-alvo para estreitar relações e aperfeiçoar estratégias de segmentação e posicionamento. Pretende-se com o presente trabalho elaborar um estudo sobre a utilização das mídias sociais nas etapas do processo de desenvolvimento de coleções de moda em três diferentes segmentos: a moda exclusiva, o varejo tradicional de moda e o fastfashion. Os resultados demonstraram que as empresas com características mais inovadoras utilizam as mídias sociais com a finalidade de aumentar a visibilidade e o alcance de suas marcas e produtos, apropriando-se de seu potencial de comunicação. Enquanto as que oferecem peças com maior apelo comercial e grande grau de aceitação procuram utiliza-las também com foco na interação, a fim de identificar os desejos vigentes dos consumidores e tentar inseri-los em suas coleções / Analyzing the macro fashion environment, one can situate this industry in economic scenery of competition and frontiers elimination. Due to the presence of a great number of fashion enterprises and the intense media work, the consumer is in contact with several products, prices and convenience options; making it more and more challenging for the enterprise standing out into that market. Fashion sector has, as a characteristic, the need of renewing, and, so, the continuous and cyclical development of products. This particularity has a relatively short life time, as consequence, a great influence on managing, production, logistics and attractiveness of the market article that, allied to the functional obsolescence, strictly linked to the seasons establish, to the products. Means of communication become fundamental mechanisms to fashion dissemination that reveals itself, most of the time, into one way trajectory. From changings in digital technology scenery of communication, there come up new interaction forms, the social media. These new technologies have made the continuous communication viable among people and enterprises by means of Internet, that valuing interaction makes it possible, for groups with common objectives, meeting and sharing their view and goals. Into this context, a new model of collaborative participation comes up, which can be able to aid enterprises, allowing the usage of opinions and feedbacks of their target-consumers, as developing close relations and improving the segmentation strategies and positioning through the double way communication, as being a useful tool to fashion collections development. It is intended, with the present work, to draw up a study on the usage of social media in the process steps of fashion collections development. The results have shown that the companies with the most innovative characteristics utilize social medias in order to grow the visibility and reach of its brands and products, appropriating their communication potential, while the ones that offer bigger commercial appeal parts and great acceptance degree look to utilize them also with interation focus, in order to identify the current consumers wishes and try to insert them into their collections

Basierend auf einem Onlineexperiment mit 206 Teilnehmern untersucht die Dissertation, wie Konsumenten im Internet nach Informationen zu hochwertigen Produkten suchen und welche Rolle dabei virtuelle Verkaufsberater (elektronische Agenten) spielen. Im Kontext eines online Kamerakaufes mit Hilfe eines virtuellen Agenten wird der Erklärungswert traditioneller Faktoren der Informationssuche für das Onlinemedium untersucht. Dabei werden das wahrgenommene Kaufrisiko, die persönliche Bedeutung des Kaufes sowie das vorhandene Produktwissen als Einflussvariablen getestet. Darüber hinaus wird untersucht, welche Rolle das Datenschutzbewusstsein des Konsumenten in der Interaktion spielt und wie stark ein Zustand des 'Flows' (fließen) die Informationssuchtiefe beeinflussen. Die für Kameras beobachtete Onlinesuche nach Produktinformationen wird in einem zweiten Schritt mit der Onlinesuche nach Jacken verglichen. Eine wesentliche Erkenntnis der empirischen Arbeit ist, dass virtuelle Verkaufsberater bei der Suche nach unterschiedlichen Produkten nicht dieselbe Wichtigkeit haben. So wird deutlich, dass sich Konsumenten auf der Suche nach dem Erfahrungsgut Jacke relativ weniger auf die Empfehlung des Agenten verlassen als dies im Kaufprozess von Kameras der Fall ist. Hinzu kommen einige signifikante Anzeichen dafür, dass Konsumenten den Suchprozess stärker zu kontrollieren wünschen und weniger an Agenten delegieren, desto mehr Kaufrisiko bzw. Kaufunsicherheit sie empfinden. Schließlich zeigt sich analog zu älteren Studien, dass Konsumenten mit mehr Produktwissen weniger mit virtuellen Verkaufsberatern interagieren. Im letzten Kapitel der Dissertation geht es um eine potentiell maßgebliche Barriere für den Einsatz von virtuellen Verkaufsberatern: die Angst von Konsumenten ihre Privatsphäre einzubüßen und zum 'gläsernen Kunden' zu werden. Die empirischen Ergebnisse legen hier jedoch nahe, dass Datenschutzbedenken die Konsumenten nicht davon abhalten, sich online mitzuteilen. Ganz im Gegenteil wird deutlich, dass Konsumenten sogar bereit sind, sehr persönliche Informationen von sich preiszugeben, wenn das System eine entsprechende Gegenleistung bietet (wie beispielsweise eine persönliche Produktempfehlung). Die Ergebnisse suggerieren, dass es einen großen Gestaltungsspielraum für Unternehme gibt, über elektronische Dialogsysteme mit ihren Kunden zu kommunizieren. Würden Unternehmen das potentielle Spektrum an persönlichen Fragen nutzen, die im Rahmen eines Kaufprozesses sinnvoll sind, könnten sie wertvolle Einblicke in das Entscheidungsverhalten ihrer Kunden gewinnen. Hingegen sollte beachtet werden, dass eine mangelhafte Berücksichtigung des Datenschutzes gleichzeitig auch Unbehangen beim Nutzer auslöst, welches sich in signifikant kürzeren Interaktionszeiten wiederspiegelt. Es ist daher im Interesse von Unternehmen, für eine datenschutzfreundliche Interaktionsumgebung zu sorgen. / Based on an online experiment with 206 subjects the thesis investigates how consumers search for high-involvement products online and herein rely on the assistance of electronic advisor agents. In the context of a camera purchase traditional constructs relevant in offline information search (including perceived product risk, purchase involvement and product knowledge) are tested for their relevance in an online environment. In addition, new constructs impacting online search, namely privacy concerns and flow, are analyzed. Finally, information search behavior for cameras is compared with the one for jackets. One major finding is that agents do not play the same role in, and are not equally important for, online information search in different product categories. Thus, it appears, that the search process for the experience good 'jacket' involves relatively less reliance on an electronic agent than this is the case in the purchase process for cameras. Moreover, the separate analysis of manually controlled and agent-assisted search shows that, at a significant level, consumers prefer to manually control the search process the more risk they perceive. In line with older studies the data also suggest that the more product knowledge a consumer perceives the less he interacts with an agent for information search purposes. In the last chapter, the thesis focuses on a potentially major impediment for agent interaction, namely consumer privacy concerns. The empirical results show that, against expectations, privacy concerns to not seem to significantly impede consumer disclosure online. In contrast, evidence is produced that if systems offer appropriate returns in the form of personalized recommendations online users seem to be ready to reveal even highly personal information. The findings suggest that there is a lot of room for online marketers to communicate with their clients through dialogue-based electronic agents. If marketers used the spectrum of legitimate personal questions that are related to the product selection process more systematically, they could gain valuable insight into their customers' decision making process as well as on decisive product attributes. However, unfavorable privacy settings do seem to induce a feeling of discomfort among users which then leads to less interaction time. Marketers therefore have to provide for a comforting privacy environment in order to make their customers feel good about the interaction.

Há anos, os estudos e avaliações de uso de produtos e/ou serviços disponibilizados em ambientes digitais ganharam importância, objetivando produtos e/ou serviços que ofereçam facilidade de uso e experiências agradáveis aos usuários destes. Ocorre, entretanto, que os usuários compreendem o mundo de maneira diferente e, consequentemente, suas necessidades de informação também são diferentes. Assim, partindo desta premissa, o principal objetivo desta pesquisa foi buscar a identificação e caracterização de princípios norteadores para análise do uso de sistemas de informação em ambientes digitais. A pesquisa foi conduzida com base nos estudos de redes de relacionamentos conceituais. Para tanto, utilizou-se uma infraestrutura (framework) conceitual e, partir das formas e comportamentos apresentados pelas conexões conceituais, foram observados e extraídos princípios para análise de uso dos sistemas informação. Trata-se, portanto, de uma pesquisa qualitativa, baseada no Método Bibliográfico e Levantamento (survey) em fóruns eletrônicos de discussão e, de modo complementar nas análises, foram utilizados métodos, técnicas e medidas dos estudos de redes, para identificação e caracterização dos princípios para avaliação de sistemas de informação. Como resultado, destaca-se que os princípios identificados representam elementos norteadores para a composição de parâmetros e criação de procedimentos que auxiliam na análise dos usos de sistemas de informação em geral. Não se trata de substituição dos métodos e técnicas amplamente utilizados nas áreas de Interface Humano Computador (IHC), Usabilidade, Análise de Sistemas e/ou Engenharia de Requisitos, contudo, os referidos princípios representam contribuições ao estudo das interações entre pessoas e sistemas de informação, considerando-se os relacionamentos entre os conceitos que estas pessoas ativam e/ou mobilizam para interpretar estes contextos de uso. / For years, studies and evaluations of the use of products and / or services made available in digital environments have gained importance, aiming products and / or services that offer ease of use and pleasant experiences to users of these. It occurs, however, that users understand the world differently and therefore their information needs are also different. Thus, based on this premise, the main objective of this research was to identify and characterize guiding principles for the analysis of the use of information systems in digital environments. The research was conducted based on the studies of networks of conceptual relationships. For that, a conceptual framework was used and, from the forms and behaviors presented by the conceptual connections, principles were observed and extracted for analysis of the use of information systems. It is therefore a qualitative research, based on the Bibliographic Method and Survey in electronic discussion forums and, in a complementary way in the analyzes, were used methods, techniques and measures of the networks studies, for identification and characterization of the Principles for evaluation of information systems. As a result, it is highlighted that the identified principles represent guiding elements for the composition of parameters and creation of procedures that help in the analysis of the uses of information systems in general. It is not a question of replacing the widely used methods and techniques in the areas of Computer Human Interface (IHC), Usability, Systems Analysis and / or Requirements Engineering, however, these principles represent contributions to the study of the interactions between people and information systems , Considering the relationships between the concepts that these people activate and / or mobilize to interpret these contexts of use.

Orientador: Mariângela Spotti Lopes Fujita / Banca: Helen de Castro Silva Casarim / Banca: Daisy Pires Noronha / Resumo: A representação das necessidades de informação visando à recuperação de informação relevante tem exigido das áreas de Organização e Recuperação da Informação, o desenvolvimento de modelos teóricos e instrumentais que auxiliem nos procedimentos de análise, síntese, representação e recuperação do conteúdo documentário, contribuindo tanto para a sedimentação teórica da área quanto para a formação profissional. Nesse contexto, a percepção da demanda das necessidades de informação de uma comunidade usuária torna-se um aspecto importante a ser considerado pelo indexador, no processo de tratamento de conteúdos documentários de um sistema de informação. Desse modo, propõe-se uma investigação sobre a representação das necessidades de informação na perspectiva do usuário, a fim de identificar elementos conceituais e modelos que possam fornecer ao profissional indexador, subsídios para o tratamento de conteúdos documentários, voltados à demanda da comunidade usuária, de um sistema de informação. Por meio de uma abordagem exploratória de natureza teóricoinvestigativa e metodologia de análise dos modelos teóricos de busca de Tom Wilson e David Ellis, esta pesquisa visa contribuir para que o indexador possa melhorar a representação de conteúdos documentários e ampliar a visão sobre a demanda da comunidade usuária. Os resultados obtidos sinalizam que para o tratamento de conteúdos documentários voltados para a demanda a opção da abordagem sócio-cognitiva demonstra atender de modo mais satisfatório as complexidades que envolvem o usuário na sua dimensão social e por conseqüência as suas necessidades de informação. / Abstract: The representation of the information needs aiming the retrieval of relevant information has demanded from the areas of Information Organization and Retrieval the development of theoretical and instrumental models which may help in the procedures of analysis, synthesis, representation and retrieval of the documentary contents, contributing both to the theoretical sedimentation of the area and to the professional training. In this context, the perception of the demand of the information needs of a users' community becomes an important aspect to be considered by the indexer in the process of treatment of documentary contents of an information system. This way, one proposes an investigation about the representation of the information needs in the user's perspective, in order to identify conceptual elements and models that may provide the indexing professional with subsidies for the treatment of information of documentary contents, turned to the demand of the users' community of an information system. By means of an exploratory approach of theoretical investigative nature and a methodology of analysis of the theoretical search models of Tom Wilson and David Ellis, this research aims at contributing so the indexer may be able to improve the representation of the documentary contents and enlarge the vision about the demand of the users' community. The results obtained signal that, for the treatment of documentary contents turned to the demand, the option of the socio-cognitive approach demonstrates to meet in a more satisfactory manner the complexities that involve the user in his/her social dimension and, consequently, his/her information needs. / Mestre

Šiuo metu informacija yra sukaupta paskirstytuose šaltiniuose, kurie kaip saugojimo priemonę naudoja duomenų bazes. Šios bazės yra skirtingų tipų. Vartotojo tikslas yra naudoti keletą nepriklausomų informacijos šaltinių kaip vieną. Dėl savo nepriklausomumo nuo DBVS ir platformos tipo, XML tapo ypatingai naudingas atviroms susisiekiančioms sistemoms, kuomet duomenys apsikeičiami tarp paskirstytų duomenų šaltinių. Šiame darbe pateikiamas ontologijų, kaip dalykinės srities apibrėžimo informacijos paieškai, panaudojimas. Tai leidžia optimizuoti reikiamos informacijos paieškos procesą ir išvengti užklausos rezultatų pertekliškumo. / The main problem in heterogeneous database integration is data incompatibility in different databases. XML is perfect solution in data exchange between different databases as it is independent from OS, applications or hardware. To implement XML in data exchange XML must be created corresponding to the databases. This work propose use of ontologies for information retrieving from heterogenous data bases. Such method let optimize user query to avoid wasted information.

網路購物興盛、社群網站湧現以及資訊搜尋的方便性，持續性資訊搜尋成為購買決策很重要的影響因素。本研究先蒐集相關文獻與彙整搜尋動機的元素，共包括九種資訊搜尋動機，分別是：探索動機、滿足動機、價值動機、思想動機、產品提供豐富度、產品資訊提供、方便性、角色動機以及社交動機，並將這九種元素歸納為三種資訊搜尋動機，分別是：享樂性、功利性以及社交性，再探討搜尋動機與持續性社群網路資訊搜尋對購買意圖的影響關係。本研究透過網路發放問卷，有效樣本共480份，採用量化分析，並以最小平方法(PLS)進行有效樣本之實證分析。 本研究經因素分析發現，探索動機與滿足動機同屬於一種構面，本研究將此構面命名為：「探索滿足」；產品提供豐富度、產品資訊提供、方便性同屬於一種構面，本研究將此構面命名為：「資訊可得」；角色動機與社交動機同屬於一種構面，本研究將此構面命名為：「社交需求」。此外，在思想動機與價值動機方面，本研究則是分別重新將這兩種構面命名為：「資訊潮流」與「優惠需求」，以更符合理論邏輯與這兩種因素的意涵。 本研究結果顯示：研究分析歸納的五種資訊搜尋動機：探索滿足、資訊潮流、資訊可得、優惠需求、社交需求，對於持續性社群網路資訊搜尋皆具有正向的影響；持續性社群網路資訊搜尋對購買意圖亦具有正向的影響關係，而產品需求強度對於持續性社群網路資訊搜尋與購買意圖之間的關係則是不具有調節效果。這代表無論消費者對於產品是否有需求，只要平時在社群網站上瀏覽到產品的相關資訊時，就能影響人們購買意圖的產生，這間接證實了非計劃購買發生的可能，也突顯了持續性資訊搜尋的重要性。最後，本研究結果期望可以提供個人或業者於社群網站上的產品銷售策略之經營與學術未來研究之方向。 / Due to the flourishing of Internet shopping, the emergence of social network sites and the convenience of information search, ongoing search has become a very important purchase decision factors. In this study, we collected relevant literature and aggregated a total of nine kinds of search motivations, namely: adventure, gratification, value, idea, product offerings, product information, convenience, role and social. The nine search motivations are summarized into three search motivations, namely: hedonic, utilitarian and sociality. Then, we explore the effect relationship for the search motivations and ongoing social network information search to the purchase intentions. Then, we did questionnaires via the internet and a total of 480 valid samples were received, after that, we used quantitative analysis and used partial least square (PLS) to conduct empirical analysis. By factor analysis, we found that adventure motivation and gratification motivation belonged to the same factor, we named “exploration meet”. Product offerings, product information and convenience motivation belonged to the same factor, we named “information availability”. Role motivation and social motivation belonged to the same factor, we named “social needs”. In addition, we re-named idea motivation to “information trend” and value motivation to “preferential needs” to make these two kinds of factors be more consistent with logical and theoretical implications. The result of this study showed that the five kinds of search motivations: exploration meet, information trend, information availability, preferential needs and social needs all had positive impacts on ongoing social information search. Ongoing social information also had positive impacts on purchase intentions. But the product needs intensity didn’t have a moderating effect between ongoing social information search and purchase intentions, this result not only indirectly confirmed possibility of unplanned purchase, but also highlighted the importance of ongoing search. Finally, the results of this study could be expected to provide marketing strategy for persons or industries on the social network sites and could be referred for the future of academic research.

Word-of-mouth communication (WOMC) has been recognized as a powerful marketing communication medium that many consider beyond marketers' control and yet is a reliable, creditable, trustworthy information-gathering tool, especially in credence-based services (CBS). To date, the various types of WOMC messages have not yet been adequately studied in the context of CBS. Using the individual face-toface convergence interview (CI) technique as the primary data collection method of exploratory research, this study attempts to fill this gap by describing the types, the characteristics, and the significance of WOMC messages involved in a CBS information gathering process (e.g. selection of an Australian higher education service). Marketers in the higher education sector feel WOMC advertising is unfamiliar and less manageable, but powerful in practice, especially in recruiting overseas Asian students. This study took the strengths of computer-assisted qualitative data analysis software (CAQDAS), N*Vivo 2, to manage qualitative transcriptions and enhance the data analysis process in organizing, linking, coding categorizing, organizing, summarizing behaviour patterns in order to explore the insightful findings and answer research questions. The study summarizes participants' motivation items and the specific information gathering steps as the foundation to discover the three types of WOMC messages (service information gathering, subjective personal experience, and personal advice) the characteristics of WOMC messages and the significance of WOMC messages in the CBS information gathering process. In theoretical terms, the findings on the role of types of WOMC messages have extended Beltramini model in the information gathering stage. In terms of the management implications, this research advances the current understanding of the types of WOMC messages, insightful WOMC characteristics and significances in behaviour patterns in the CBS information gathering process. As a result, university marketers are able to effectively cultivate various types of WOMC messages in promotion campaigns.

O periódico eletrônico ganha cada vez mais credibilidade no campo da informação científica, e muitas são as iniciativas para a criação de novos periódicos. Contudo, apesar desse crescimento em número, são poucos os estudos que abordam a busca e o uso de informação realizados nas versões eletrônicas destes produtos, assim como o internauta que os acessa. A análise de logs é um método que objetiva identificar as ações dos usuários de um site através da investigação dos arquivos de logs do servidor web. Esse tipo de análise pode auxiliar no levantamento de informações sobre a utilização de um periódico eletrônico, mas poucas foram as pesquisas brasileiras que adotaram este método. Dessa forma, torna-se necessário também avaliar esse método aplicado ao estudo de periódicos. O foco da pesquisa é analisar o comportamento de busca e uso da informação em periódicos científicos eletrônicos por meio da análise de logs da revista Psicologia: reflexão e crítica. Esse trabalho objetiva também levantar as diferentes formas de acesso ao periódico, verificar o número de acessos e sua distribuição pelo território nacional, verificar a freqüência de uso do periódico, verificar os tipos de internauta a visitar o periódico, levantar os padrões de comportamento de busca e uso possíveis. As bases teóricas para essa pesquisa são os conceitos de comportamento de busca e uso da informação, periódico científico eletrônico e visibilidade. A metodologia utilizada é a análise de logs fornecidos pela Scientific Electronic Library Online (SciELO), para a obtenção de dados quantitativos, e entrevistas, para a obtenção de dados qualitativos. Por meio da metodologia aplicada chegou-se a um panorama geral da busca e uso do periódico, onde foram determinadas a freqüência de visitação, quem utiliza, quais suas ações no periódico e a origem desses internautas. Constatou-se também a existência de oito padrões de comportamento informacional, que são as seqüências de ações com maior probabilidade de serem realizadas pelos usuários do periódico. / The electronic journals are increasingly gaining more credibility in the information science field, and there are many initiatives for the creation of new journals. However, despite this growth in quantity, there are only a few studies on the information search and use performed in the electronic version of these products, as well as the user who access them. The log analysis is a method which aims to identify the actions of the users of a site through the investigation of the web server’s log files. This type of analysis can help in obtaining information regarding the use of an electronic journal, but there are only a few Brazilian studies which adopted this method. Hence, it is also necessary to evaluate this methodology applied to the journals study. The focus of this research is to analyze the information search and use behavior in scientific electronic journals through the logs analysis of the journal Psicologia: reflexão e crítica. This work also aims to identify the different forms of accessing the journal, to verify the access number and its distribution in the national territory, to verify the frequency of use of the journal, to verify the types of users that visit the journal, and to identify the patterns of the possible information search and use behavior. The theoretic basis for this research are the concepts of information search and use behavior, scientific electronic journal and visibility. The used methodology is the analysis of the logs provided by the Scientific Electronic Library Online (SciELO), for gathering the quantitative data, and interviews, for gathering the qualitative data. Through the applied methodology we have reached a general view of information search and use behavior in the journal, and in this occasion it was determined the visiting frequency, who uses it, what were his/her actions in the journal and the origin of there users. It was also identified the existence of eight patterns of informational behavior, which are the sequences of actions with the biggest probability of being performed by the users of the journal.

Made available in DSpace on 2014-06-11T19:26:45Z (GMT). No. of bitstreams: 0 Previous issue date: 2007-09-19Bitstream added on 2014-06-13T19:34:29Z : No. of bitstreams: 1 euclides_ml_me_mar.pdf: 582671 bytes, checksum: 4d447e4f51ab6f12a774ebeb893934ed (MD5) / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES) / Universidade Estadual Paulista (UNESP) / A representação das necessidades de informação visando à recuperação de informação relevante tem exigido das áreas de Organização e Recuperação da Informação, o desenvolvimento de modelos teóricos e instrumentais que auxiliem nos procedimentos de análise, síntese, representação e recuperação do conteúdo documentário, contribuindo tanto para a sedimentação teórica da área quanto para a formação profissional. Nesse contexto, a percepção da demanda das necessidades de informação de uma comunidade usuária torna-se um aspecto importante a ser considerado pelo indexador, no processo de tratamento de conteúdos documentários de um sistema de informação. Desse modo, propõe-se uma investigação sobre a representação das necessidades de informação na perspectiva do usuário, a fim de identificar elementos conceituais e modelos que possam fornecer ao profissional indexador, subsídios para o tratamento de conteúdos documentários, voltados à demanda da comunidade usuária, de um sistema de informação. Por meio de uma abordagem exploratória de natureza teóricoinvestigativa e metodologia de análise dos modelos teóricos de busca de Tom Wilson e David Ellis, esta pesquisa visa contribuir para que o indexador possa melhorar a representação de conteúdos documentários e ampliar a visão sobre a demanda da comunidade usuária. Os resultados obtidos sinalizam que para o tratamento de conteúdos documentários voltados para a demanda a opção da abordagem sócio-cognitiva demonstra atender de modo mais satisfatório as complexidades que envolvem o usuário na sua dimensão social e por conseqüência as suas necessidades de informação. / The representation of the information needs aiming the retrieval of relevant information has demanded from the areas of Information Organization and Retrieval the development of theoretical and instrumental models which may help in the procedures of analysis, synthesis, representation and retrieval of the documentary contents, contributing both to the theoretical sedimentation of the area and to the professional training. In this context, the perception of the demand of the information needs of a users’ community becomes an important aspect to be considered by the indexer in the process of treatment of documentary contents of an information system. This way, one proposes an investigation about the representation of the information needs in the user’s perspective, in order to identify conceptual elements and models that may provide the indexing professional with subsidies for the treatment of information of documentary contents, turned to the demand of the users’ community of an information system. By means of an exploratory approach of theoretical investigative nature and a methodology of analysis of the theoretical search models of Tom Wilson and David Ellis, this research aims at contributing so the indexer may be able to improve the representation of the documentary contents and enlarge the vision about the demand of the users’ community. The results obtained signal that, for the treatment of documentary contents turned to the demand, the option of the socio-cognitive approach demonstrates to meet in a more satisfactory manner the complexities that involve the user in his/her social dimension and, consequently, his/her information needs.