As developed markets have become saturated to a greater extent, companies have instead targeted emerging economies. In recent years, a substantial number of companies have recognized the opportunities in the Sub-Saharan market, which has led to an increasing number of foreign firms entering this market. Nevertheless, companies are still experiencing numerous challenges in relatively unexplored markets like the Sub-Saharan region. The purpose of this thesis is to investigate challenges for Swedish manufacturing small and medium-sized enterprises (SME) when entering the Sub-Saharan African market. Additionally, the thesis will examine how these challenges affect the entry modes as well as further market commitments. The aim is to provide a deeper understanding of the mechanisms that influence the choice of entry mode of SMEs in volatile environments. This study has adopted a qualitative research method with an abductive approach to allow for an elaborate and flexible research process. The empirical data have been collected from multiple cases, by conducting five semi-structured interviews. The outcome of this thesis demonstrates that the major challenges in the Sub-Saharan market are related to underdeveloped institutional frameworks. Although, by cooperating with institutional actors and providing valuable resources to the local environment, firms are able to relieve institutional pressures. Finally, innovation, adaptability, and flexibility are vital factors that influence the extent to which companies are able to commit to the Sub-Saharan market.

Background:Nova Poshta, a leading Ukrainian logistics company, faced with the disruption caused by the 2022full-scaled Russian invasion, strategically adapted by expanding into Europe under the new brand"Nova Post," becoming the first Ukrainian company to enter the EU internal market during wartime.Despite the challenges posed by the war, Nova Post entered 13 European countries, aiming to servethe Ukrainian diaspora while also attracting a broader European customer base.Problem:Despite the fact that the Temporary Protection Directive was crucial in harmonizing the EU’sresponse to the humanitarian crisis caused by the war and allowing Nova Post to target displacedUkrainians as their primary audience, the company faced significant legal challenges and varyingenforcement across member states, particularly affecting parcel delivery services and food products.Understanding the harmonization of EU legislation is essential for Nova Post's expansion strategy.Research methods:This research undertakes a mix of legal and business methods, namely a legal dogmatic method and aqualitative single-case study, describing the Ukrainian firm Nova Post’s expansion to Europeancountries during wartime.Conclusion:Nova Post's internationalization into the European market has been shaped by strategic entry modes,leveraging network relationships, and adapting to local market conditions. While EU legislation hasprovided a robust framework facilitating smoother logistics, trade in services, and a stable businessenvironment, regulatory fragmentation and non-harmonized procedures across member states posesignificant challenges. Overcoming these barriers through greater regulatory harmonization will becrucial for enhancing efficiency and reducing costs in Nova Post’s cross-border operations.

Purpose – The purpose of this thesis was to investigate how networking is influenced by the choice of internationalization strategy of software firms with a born global mindset. To achieve this purpose, the following research questions were answered: How applicable is previous research on traditional internationalization strategies to born global software firms? How does networking vary between the different choices of internationalization strategy for born global software firms? Method – The research philosophy of this thesis was interpretivistic, supported by an abductive qualitative multi-method approach of exploratory character. Additionally, the data collection methods were literature studies, interviews and documentation conducted from six case companies. The collected data form the base of the developed networking and internationalization model which serves to support the general understanding of how born global software firms can internationalize and use networks to benefit their operations. Findings – By forming clusters and looking into how networking varies between the different choices of internationalization strategy, several types of internationalization strategies of born global software firms were identified, these being referred to as Nascent Global, Cautiously Global, Regionally Global and Instantly Global. Additionally, the results show that it is the choice of internationalization strategy that influences the choice of the networking activity. Nascent Global firms are firms who has not yet launched their service or decided upon internationalization strategy, they mostly network in order to strategize and plan; Cautiously Global firms operates nationally or have recently internationalized into another country, for them the networking focus lies on the process of learning to minimize the risk of mistakes or failure; Regionally Global firms are internationalizing incrementally with a regional focus and networking to access sources of knowledge; Instantly Global firms are those who are global right from inception where the focus is targeted at growth opportunities. Moreover, the findings show that Instantly Global firms are the ones that truly contradict traditional theory on internationalization strategies. Research limitations – The first limitation of this study is that we have solely focused on networking from the firm’s perspective and have not gone into the actual external network of each firm. Additionally, it would be appropriate to include a larger amount of case companies, in order to increase the level of generalizability. Nevertheless, due to limitations concerning the scale of work and time-constraints, six case companies were included. Further research – If practitioners would conduct a similar investigation of born global software firms, it would be interesting to conduct a quantitative study, analyzing potential linkages between the use of networks and internationalization. Also, since this study was cross-sectional, opportunities exist of conducting a longitudinal study, looking into how born global software firms change over time.

A Teoria de Negócios Internacionais sugere que ao aumentar o seu grau de internacionalização, as Empresas Multinacionais dos Países Emergentes dependerão cada vez menos dos efeitos dos seus países de origem, escapando assim das mazelas e deficiências desses países e igualando-se às Empresas Multinacionais dos Países Desenvolvidos. Essa argumentação de escape do país de origem, ou argumentação de escape, enfrenta, no entanto, dois desafios. O primeiro refere-se à geração das vantagens competitivas das multinacionais. As firmas originárias dos países desenvolvidos utilizam-se principalmente de capacidades tecnológicas e marketing para construir suas vantagens com base em seus produtos e marcas diferenciados, enquanto as multinacionais dos países emergentes o fazem a partir do aproveitamento de condições específicas do seu país de origem, utilizando-se de capacidades de inovação em processos e operações e em funções administrativas. O segundo desafio refere-se a evidências empíricas de que efeitos de país de origem se fazem sentir mesmo nas empresas multinacionais maduras de países desenvolvidos. A presente pesquisa busca ampliar o conhecimento sobre as capacidades de inovação das empresas multinacionais de países emergentes através do estudo dos limites do argumento do escape. Uma análise longitudinal das capacidades de inovação das empresas multinacionais brasileiras é utilizada para este fim. Estuda-se um período de cinco anos em que o ambiente de negócios do Brasil mudou de estável e favorável a turbulento e desafiador. A análise utiliza dois \"surveys\" aplicados em 2010 e 2015, além de informação complementar de fontes primárias e secundárias. Os resultados sugerem que as capacidades de inovação dessas empresas multinacionais ainda podem sofrer influência do ambiente institucional político e econômico do seu país de origem, mesmo com incremento do seu grau de internacionalização. Observam-se ainda diferentes consequências conforme a estratégia de internacionalização utilizada pelas firmas. As implicações dos achados são discutidas. / The international Business theory suggests that as they increase their degree of internationalization, Multinationals from Emerging Markets reduce their dependency on their Country of Origin Effects, escaping from these countries\' instabilities and deficiencies, therefore leveling with Multinationals from developed countries. The escape from the country of origin, or escape argument, faces two challenges. The first is that firms from developed countries base their advantages on technology and marketing capabilities to build strong products and brands, whereas firms from emerging countries do so mainly by exploiting their country of origin effects using innovative capabilities related to process and operations and to administrative functions. The second challenge relates to empirical evidence of the persistence of country of origin effects on mature multinational firms from developed countries. This research attempts to improve the knowledge on the innovation capability of Emerging Markets Multinational Enterprises through studying the limits of the escape argument. A longitudinal analysis of the innovative capabilities of Brazilian Multinational firms is used for that purpose. The five-year period studied involves a shift in Brazil\'s conditions from a stable and positive institutional environment to one of turbulence and instability. The research uses data from two surveys executed in 2010 and 2015, as well as other primary and secondary sources. The results suggest that the innovative capabilities from Emerging Market Multinationals can still suffer influences from changes in their home country political and economic institutional environment, even with an increase in their degree of internationalization. The outcomes vary according to the internationalization strategy used by the firms. Implications of these findings are discussed.

Syftet med den här undersökningen är att studera, och identifiera tillvägagångssätt för tjänsteföretag att internationalisera sig samt sälja sina produkter. För att göra det, samt att kunna kartlägga ett eventuellt mönster är det väsentligt att öka förståelsen kring hur försäljningen av tjänsten går till samt hur säljaren hanterar de kulturella skillnader som uppstår vid internationalisering.  Vi har valt en kvalitativ metod, med en deduktiv ansats för undersökningen där utgångspunkt finns i teori. Den teoretiska referensramen inkluderar välkända modeller som beskriver företags processer vid en internationalisering, samt teorier riktade mot tjänsteföretag, internationell försäljning, säljarens roll samt kultur och kommunikation. Därefter har vi i det empiriska materialet, redogjort för vad de fallföretag vi har arbetat med, i praktiken har hanterat dessa fenomen i deras internationaliseringsprocesser. I analysen har vi sedan ställt empirin mot teorin för att identifiera ett mönster rörande internationalisering samt internationell försäljning av tjänsteföretag.  I slutsatsen har vi till sist haft möjlighet att presentera detta mönster för internationalisering av tjänsteföretag, där vi har konstaterat att processen är baserad på drivna individer på ledningsnivå som initierar internationaliseringen. Denna process är beroende av säljaren i företaget, som nätverkar, bygger relationer samt kommunicerar ut nyttan med de immateriella produkterna. Genom bland annat research ökar denne sin befintliga kunskap för att möta kulturella skillnader och därmed skapa förtroende hos kunderna för att till sist sälja den immateriella produkten genom ett löfte där kundens förväntningar läggs på en realistisk nivå. / The purpose of this thesis is to study and identify approaches for service companies to internationalize and sell their products. In order to do so, and to identify possible patterns, it is important to increase our understanding of how sales of the services is done, and how the sales person manages the cultural differences that arise in internationalization.  Our methodology is a qualitative study with a deductive approach. The theoretical framework includes well known models describing the process of internationalization of firms, also theories concerning service firms, international sales, the sales person’s role, and culture and communication are included. The empirical chapter which follows, contains a review for our case companies, and how they have handled their internationalization and international sales. Next, we have compared empirical data to theory in an analysis to identify an outcome regarding internationalization and international sales of services.  Finally in our conclusion, we have been able to present a pattern of the internationalization process of service firms, whereas the process is initiated mainly by driven individuals on a leading position. The process is dependent on the firm’s salesmen who network, build strong relationships, and communicate the benefits with the immateriell products. By inter alia, research they can increase their already existing knowledge in order to meet cutural differences and thereby be trustworthy for the customer. Thereafter the salesmen are able to sell the service by a promise where the customers expectations is placed on a realistic level.

A Teoria de Negócios Internacionais sugere que ao aumentar o seu grau de internacionalização, as Empresas Multinacionais dos Países Emergentes dependerão cada vez menos dos efeitos dos seus países de origem, escapando assim das mazelas e deficiências desses países e igualando-se às Empresas Multinacionais dos Países Desenvolvidos. Essa argumentação de escape do país de origem, ou argumentação de escape, enfrenta, no entanto, dois desafios. O primeiro refere-se à geração das vantagens competitivas das multinacionais. As firmas originárias dos países desenvolvidos utilizam-se principalmente de capacidades tecnológicas e marketing para construir suas vantagens com base em seus produtos e marcas diferenciados, enquanto as multinacionais dos países emergentes o fazem a partir do aproveitamento de condições específicas do seu país de origem, utilizando-se de capacidades de inovação em processos e operações e em funções administrativas. O segundo desafio refere-se a evidências empíricas de que efeitos de país de origem se fazem sentir mesmo nas empresas multinacionais maduras de países desenvolvidos. A presente pesquisa busca ampliar o conhecimento sobre as capacidades de inovação das empresas multinacionais de países emergentes através do estudo dos limites do argumento do escape. Uma análise longitudinal das capacidades de inovação das empresas multinacionais brasileiras é utilizada para este fim. Estuda-se um período de cinco anos em que o ambiente de negócios do Brasil mudou de estável e favorável a turbulento e desafiador. A análise utiliza dois \"surveys\" aplicados em 2010 e 2015, além de informação complementar de fontes primárias e secundárias. Os resultados sugerem que as capacidades de inovação dessas empresas multinacionais ainda podem sofrer influência do ambiente institucional político e econômico do seu país de origem, mesmo com incremento do seu grau de internacionalização. Observam-se ainda diferentes consequências conforme a estratégia de internacionalização utilizada pelas firmas. As implicações dos achados são discutidas. / The international Business theory suggests that as they increase their degree of internationalization, Multinationals from Emerging Markets reduce their dependency on their Country of Origin Effects, escaping from these countries\' instabilities and deficiencies, therefore leveling with Multinationals from developed countries. The escape from the country of origin, or escape argument, faces two challenges. The first is that firms from developed countries base their advantages on technology and marketing capabilities to build strong products and brands, whereas firms from emerging countries do so mainly by exploiting their country of origin effects using innovative capabilities related to process and operations and to administrative functions. The second challenge relates to empirical evidence of the persistence of country of origin effects on mature multinational firms from developed countries. This research attempts to improve the knowledge on the innovation capability of Emerging Markets Multinational Enterprises through studying the limits of the escape argument. A longitudinal analysis of the innovative capabilities of Brazilian Multinational firms is used for that purpose. The five-year period studied involves a shift in Brazil\'s conditions from a stable and positive institutional environment to one of turbulence and instability. The research uses data from two surveys executed in 2010 and 2015, as well as other primary and secondary sources. The results suggest that the innovative capabilities from Emerging Market Multinationals can still suffer influences from changes in their home country political and economic institutional environment, even with an increase in their degree of internationalization. The outcomes vary according to the internationalization strategy used by the firms. Implications of these findings are discussed.

台灣保險業具有良好的服務品質，但台灣保險市場漸趨飽和、競爭激烈，受限於國內市場規模的限制，有必要拓展海外市場，以增加保險業成長機會及獲利空間。企業面對本國市場所造成的威脅，必須朝國際化經營方向，這都已是當今企業不得不面對的挑戰和趨勢。為追求更大幅度的成長，與利潤極大化的目標，積極地將其經營版圖延伸至海外其他國家，採取國際化策略亦是重要的選擇之一。 本研究以富邦人壽作為個案研究對象，經由企業內部和外部環境分析，探討個案公司面臨的機會與挑戰，針對個案公司之國際化策略提出建議。富邦人壽於2015年以合資方式進入韓國市場，與韓國現代汽車集團合作，取得現代汽車集團合作子公司現代人壽48.62%持股。富邦人壽為台灣保險業者中首次進入韓國市場之壽險公司，在較不熟悉之韓國市場，找到值得信賴的長期合作夥伴，不僅可學習韓國市場經營知識、分散營運成本與風險、並發揮合作夥伴之優勢。 本研究先由PEST分析探討個案公司所面臨之外部總體環境，逐一檢視總體環境中的政治、經濟、社會與科技等四項因素與產業環境，藉以找出未來發展時可能存在的機會與威脅等對於個案公司可能之影響。另於企業內部環境分析以獲得個案公司之優勢與劣勢，再加上前述所提及之外部環境的機會與挑戰，進行TOWS分析，期能推導出擴大優勢與機會之策略，抑或擬訂解決劣勢與威脅策略，據以降低內部劣勢及避開環境威脅，探討個案公司進入韓國市場國際化策略之研究，最後彙整出結論及建議，以提供給個案業者做為未來經營管理的參考方針。 / Although Taiwan's insurance industry is known for their good service quality, Taiwan’s insurance market is gradually becoming saturated and highly competitive. Due to the restriction of the size of the domestic market, it is necessary to expand overseas so as to increase the growth opportunities and profits for the insurance industry. Enterprises facing the threat posed by the domestic market must move in the direction of internationalization. These are the challenges and trends that the enterprises have to face today. It is also important to pursue more substantial growth and achieve the goal of maximizing profits by actively extending its business territory to other countries overseas and adopting an international strategy. In this study, I will analyze the internal and external environment of Fubon Life Insurance Co., Ltd. In order to make recommendations for internationalization, I will also explore its opportunities and challenges. Fubon Life entered the Korean market through joint ventures in 2015 and has partnered with Korea Hyundai Motor Group to acquire a 48.62% stake in Hyundai Life Insurance, a subsidiary of Hyundai Motor Group. Fubon Life is the first life insurance company among Taiwanese insurers to enter the Korean market. Finding trustworthy long-term partners in the less familiar Korean market can help by gaining knowledge of Korean market operation, diversify operating costs and risks, and play in part of the advantages in cooperating with partners. In this study, I will first analyze utilizing PEST analysis, exploring the overall external environment faced by individual companies and examining the four factors such as politics, economy, society and technology and industry environment in the overall environment one by one. Based on this analysis, I will find out the opportunities and threats that may exist in the future development. Another analysis that I have explored would be the company's internal environment. The purpose of this analysis is to distinguish the advantages and disadvantages of the company, throughout the analysis TOWS will be utilized putting forward SO, ST, WO, WT strategy. In order to reduce internal disadvantages and avoid environmental threats, this paper explores the case study of the internationalization strategy of case company entering the Korean market. This paper then ends with the conclusion and suggestions to be used as a reference guideline for the business owner’s future business management.

The internationalization strategies of multinational corporations (MNCs) in emerging frontier markets in Africa (EFMA) have become a subject of growing interest due to the region's dynamic economic landscape and untapped potential. This study aims to identify the factors affecting MNCs' market selection and mode of entry into EFMA. Drawing from an extensive literature review, a conceptual framework was developed to guide the analysis. Empirical insights were gathered through case studies and institutional reports of diverse MNCs operating in EFMA. The results show a nuanced interaction between variables that affect MNCs' choices. Market potential emerges as the main factor influencing market choice, driven by a growing customer base and demand for products and services. The choice of market and the means of entrance are both influenced by the availability of resources, particularly raw materials and natural resources. A favorable regulatory environment that ensures transparency, consistency, and adherence to international standards is then shown to play a pivotal role. Results showcased that political stability, cultural adequacy, and social responsibility are crucial in mitigating risks and fostering sustainable relationships within EFMA. Findings also revealed that operational efficiency is significantly impacted by the quality of the infrastructure, which includes telecommunications, energy supply, and transportation. MNCs adopt diverse entry modes, such as joint ventures, acquisitions, and greenfield investments, tailored to specific market contexts. The research underscores the importance of a nuanced approach to navigating EFMA's challenges and opportunities that feed their motives. As a synthesis of academic literature and real-world insights, this study provides a comprehensive understanding of the multifaceted factors that MNCs consider when entering and operating in EFMA markets. The resulting findings provide useful information to practitioners, legislators, and scholars who are trying to understand the complexity of doing business internationally in emerging frontier markets in Africa.

中國是近幾年來表現最亮麗的新興經濟體，自1979年實施改革開放以來，經濟快速發展，幾乎每年都以將近兩位數的成長速度往前發展。[中國崛起]已在全球帶起中國熱，也帶起歐美學習中文的風潮。中國的經濟成長，讓鄰近的台灣的各項產業產生巨大的變化，無不受到大陸廣大市場與廉價勞工的吸引。以近年在大陸蓬勃發展的電子業而言，中國微電子產業的發展歷程大致可分成以下幾個階段: 1.1956-1980:發展模式摸索時期 2.1980-1995:建立五大骨幹企業與「九０八工程」 3.1996-2000:外資介入下中國半導體產業 4.2000-2005:十八號文頒布與中國半導體產業快速發展時期 5.20005以後:穩定成長期 而台灣的電子業，紛紛將生產的工廠遷往大陸。台商前仆後繼的進入大陸，蔚為風潮。但近年來可以發現，開始有大陸的企業考慮來台投資，不光是一般認為的房地產而已，也開始有電子業相關的投資案在考慮中。於是乎，一般常探討的「如何進入大陸市場？」，漸漸也轉變成其反向的思考：「大陸企業如何國際化？」！這就成為一個非常值得探討的題目。而近年來電子業的發展，逐漸走向垂直整合及資金密集的競爭，能運用整合資源的企業將較有可能在競爭中勝出。所以，本研究針對大陸大型微電子企業做個案分析，並以大陸華潤集團所屬之華潤微電子集團為研究對象，分別探討以下兩點： 1.大陸大型電子企業(以華潤微電子集團為例)的國際化歷程的現況與遭遇的問題。 2.大陸大型電子企業(以華潤微電子集團為例)國際化的策略。 本研究得到的主要結論如下: 1.華潤微電子集團在外部受到國際經濟情勢、市場現況和國內政治情勢的影響。 2.華潤微電子集團在內部受到母集團優勢與技術能力的影響。 3.華潤微電子集團除了順應政府政策與結合母集團外，國際化可同時解決取得技術和拓展市場兩大問題。 4.本研究對大陸大型微電子企業之國際化策略提出一套含A.確定目標、 B.選擇市場、C.選擇地點、D.選擇進入模式、E.檢視進入程序及F.跨國技術管理的流程。 本研究除針對大陸大型微電子企業給予建議外，也希望能藉由對大陸企業的了解，作為兩岸更多合作可能的基礎。而大陸政府對電子業的扶持，也可提供政府科技政策上的參考與借鏡。 / China is the best-performing emerging economy in recent years. Since the implementation of the reform and opening up in 1979, China had rapid economic development every year, almost in nearly double-digit growth rate. [The Rise of China] has brought up China fever in the world, and also brought up the wave of learning Chinese in western world. China's economic growth makes a huge change in Taiwan’s every industry. All are attracted by the mainland China's vast market and cheap labor. Booming electronics industry in mainland China in recent years, the development history of China microelectronics industry can be broadly divided into the following phases: Phase I: 1956-1980: Developing model period Phase II:1980-1995 : Establishing five major backbone enterprises with the "908 Project" Phase III:1996-2000: Foreign investment intervention in China's semiconductor Industry Phase IV:2000-2005: Promulgating the 18th of the text and the period of rapid development Phase V:After 20005: Stable growth Many Taiwan's companies of electronics industry have moved factories to mainland China. Taiwan businessmen fought to enter the mainland. It has become an unmistakable trend. But in recent years, mainland enterprises begin to consider investing in Taiwan. It not only happens in real estate, but also in the electronics industry. Consequently, the commonly discussed subject [How to enter the mainland market?] has become gradually into the reverse thinking: [How can the mainland enterprises internationalize?] and it becomes one worth-exploring subject. The development of the electronics industry in recent years gradually moves towards vertical integration and capital-intensive competition. The enterprise which is able to use the integration of resources of the enterprises will be most likely able to win the competition. Therefore, the China Resources Microelectronics Group which belongs to the China Resource Group is chosen as the target of this work. The subjects of this work are: 1. Current status of the internationalization process and the problems encountered by a large mainland microelectronics companies (China Resources Microelectronics Group, for example). 2. Internationalization of the China’s large microelectronics companies (China Resources Microelectronics Group, for example). The main conclusions of this study are as follows: 1. China Resources Microelectronics Group is externally affected by the international economic situation, current market conditions and the impact of the domestic political situation. 2. China Resources Microelectronics Group is internally affected by the strengths of the parent group (China Resources Group) and technical capabilities. 3. In addition to conforming to the Government policy and the combination of the parent group, the internationalization of China Resources Microelectronics Group can at the same time solve the problems of access to technology and expanding the market. 4. This study submits one set of the internationalization to the China’s large microelectronics companies. It contains: A. Identification of the target B. Choice of Market C. Choice of Location D. Choice of Entry Mode E. Review Entry Process F. Global Technology Management In this work, in addition to giving advice to the large mainland microelectronics companies, this work hopes to provide more possible basis for cooperation to mainland China and Taiwan by the understanding of the enterprises in China. And the mainland government's support of the electronics industry can also provide the reference and learn to the science and technology policy of our government.

本研究以日本康貝公司(Combi)為研究對象，來探討嬰童用品產業的關鍵成功因素(Key Successful Factors,KSF)及嬰童用品品牌的國際化策略。 透過Porter的產業五力分析架構，本研究認為要克服嬰童用品產業的競爭劣勢：產業內競爭激烈、買方議價力較弱、潛在進入者的威脅較高，企業須具備五個構面的十二項關鍵成功因素使能經營成功，包含：品牌與宣傳構面的品牌形象與知名度等因素；市場行銷構面的行銷通路的掌握等因素；產品構面的產品質量與安全性等因素；生產構面的生產的垂直整合能力；顧客服務構面的優質的顧客服務等因素。 本研究經過Combi的國際化策略分析，則有如下的結論： 一、 嬰童用品業者的國際市場選擇需考量國家的經濟發展程度與消費者育嬰觀念成熟度。 二、 嬰童用品業者通常會先以直接出口(Direct Import)的方式作為國際化的進入策略。 三、 嬰童用品業者的國際化動機若為成本考量，會採取高度控制的進入策略，如獨資(Wholly-owned Subsidiary)；若是為了掌握市場，則採取低度控制的方式，如合資(Joint Venture)。 四、 嬰童用品業者的國際市場經營需特別重視在地市場需求的回應(Local Response)，故市場經營策略與組織、控制上需有較高的自主性。 / This study uses Combi Corporation as the research object to explore the key successful factors, and the internationalization strategy of the infant products industry. Through Porter's Five Forces Analysis, this study suggests that infant products industry to overcome the competitive disadvantage: intense competition within the industry, buyer bargaining power is weak, the higher threat of potential entrants, companies must seize five dimensions, 12 key successful factors to run business successfully which includes brand image and visibility, good control of marketing channels, product quality and safety, vertical integration of production, customer service standard. This study comes out the following conclusions on internationalization strategy of the infant products industry: 1. The infant products companies should take the economic development level, and the consumer’s maturity of feeding concept into consideration. 2. The infant products companies usually use direct exports as their entry mode in the early stage. 3. If infant products companies are cost concerned, they take a highly controlled strategy, such as wholly-owned subsidiary. If the infant products companies are the market concerned, they take a lowly controlled method, such as joint venture. 4. The infant products companies require highly local response, so they should have flexible business strategy.