Global ETD Search

1	Konst och kultur i dagens digitala samhälle : En studie om hur kulturella och kreativa näringar använder sig av digitala medier, digital marknadsföring och kommunikation Pettersson, Matilda January 2019 (has links) Businesses today, regardless of the type of occupation they supply or offer, are all encountering competition on the market whether it is within the same type of field or not; especially smaller or new businesses, but as said; it applies to all. This has almost always been the case though, with some exceptions of course, but during the last couple of years, thanks to the rapidly growing technology and digitalization, the facing challenges regarding marketing and communication has increased; even for the large, existing businesses. If the lack of education and adaptation concerning digital marketing and efficient communication still remains, businesses will fail in growing their company effectively. This paper have thus studied the usage of these marketing- and communication methods within businesses as well as their vision of the future, where the chosen field of practice was the cultural and creative ones. This was due to the fact that these businesses have a specific and long history with analog marketing and mediums as well as that the current state regarding this transformation are somewhat problematic for some. The data gathering took form as qualitative interviews with six respondents; all different in size, operating years and occupations, with questions regarding their current state and course of action on the subject of their type of business development. The responses were then compared and analyzed with current science to identify some existing obstacles and how they’re solving them, what type of media they use and on which platforms in relation to their occupation as well as their vision of the future. As complicated as their state might seem in the first place, both from an overview as well as the researchers own experiences, they expressed themselves as relatively successful concerning the impact of digitalization and technology, digital- and social media marketing and visual amplification on communication. This, including their optimistic response to their future situation since this digitalization has given them more benefits than obstacles. This gathered information will hopefully give knowledge about digital aspects surrounding marketing strategies and which visual medias applies to what platform and how it can be used in the most effective way for future cultural and creative businesses to adapt and learn from. kulturella och konstnärliga näringar kommunikation visuell kommunikation digital marknadsföring spridbarhet klibbighet crossmedia Information Systems, Social aspects
2	Özz Nûjens ståuppkomik som diskursiv praktik: Humor, PK och självmotsägelser Connor Jutterstedt, Emelie January 2017 (has links) Humour has for a long time been regarded as something unproblematic that in general shouldn’t be taken seriously, and humour research has mainly focused its positive functions and effects. However, humour is indeed a social and discursive practise that, just like others, have social implications. The aim of this essay is, informed by an intersectional perspective, to problematize and critically examine stand-up comedy as discursive practise and to make visible how humour build upon dominating discourses in society. The aim is also to examine the self-contradictory dimension of the jokes. In a critical discourse analysis of Özz Nûjen’s show Dålig stämning (2013), using PC (political correctness) as an overall analytical framework, the analytical categories ‘women’ as well as ‘ethnicity and culture’ are focused. My conclusion is that in all cases of Nûjen’s prerogative of interpretation, ‘stupidity’, as the lowest common denominator, sticks to symbols, bodies and phenomenon that are associated with something deviant or negative. By what is not expressed, a white, normative Swedish PC-identity is constructed as the abstract, preferable subject. Nûjen’s stand-up comedy, i.a. in expressions of self-contradiction, proves to mainly reinforce social norms. Consequently, negative preconceptions and biased representations of reality are cemented. Though Nûjen does contribute to sociocultural change to some extent, the elaborations of the jokes in most cases prove to sustain the social order. A renegotiation of identities is therefore made strictly limited. However, in one case, Nûjen does challenge the notion of identities as fixed and essential, when renegotiating the master status and construction of “The ethnical Other woman”. Stand-up comedy PC political correctness humor discourse discourse practice social practice intersectionality women ethnicity culture racism homophobia stickiness affective economies Critical humour studies critical discourse analysis Ståuppkomik PK politisk korrekthet humor diskurs diskurspraktik social praktik intersektionalitet kvinnor etnicitet kultur rasism homofobi klibbighet affektekonomier Critical humour studies kritisk diskursanalys Gender Studies Genusstudier

Search results

Konst och kultur i dagens digitala samhälle : En studie om hur kulturella och kreativa näringar använder sig av digitala medier, digital marknadsföring och kommunikation

Özz Nûjens ståuppkomik som diskursiv praktik: Humor, PK och självmotsägelser