This Master´s Thesis deals with the visual style of a small company Jahody Stebno which specialises in seasonal harvesting and selling of strawberries. It concerns a corporate design with the main emphasis on its logo, font and colors. The thesis also concentrates on the form of corporate identity, culture, image and corporate design in terms of graphic theory and on the comparison of corporate brands of a concurrence in the field. In its conclusion the thesis presents a graphic manual that could be used by the company in the future.

DIY- “Do it Yourself” är en ny trend som går ifrån konsumtionssamhället för att istället värna om det genuina hantverket. Få studier har presenterat hur en visuell varumärkesidentitet bör utformas för att förtydliga dessa typer av verksamheter. Rapporten syftar till att undersöka hur en logotyp kan utformas för ett Hantverksföretag utifrån verksamhetens kärnvärden, för att skapa önskvärda associationer och därmed stärka varumärkets identitet. Under studien har arbetet genomförts utifrån ett “case-företag” vid namn Hantverksgården. Genom företagets kärnvärden, genuint, lantligt och idylliskt har rapporten undersökt hur en logotyp bör utformas för att reflektera verksamheten. Genom att identifiera verksamheten och söka inspiration utifrån kärnvärdena togs två logotyper fram. För att besvara syftet värderades vardera logotyp med åtta respondenter. Logotyperna undersöktes utifrån sex kriterier minnesvärd, meningsfull, älskvärd, originalitet, skalbarhet/mångsidighet/överförbarhet och utförande. Studiens visade genom att framhäva verksamhetens ursprung skapades associationer till begreppet genuint. Kärnvärdet lantligt reflekterades genom avbildade objekt kopplade till verksamheten. Genom dekorativa illustrationer kunde logotypen uppfattas som idyllisk. Kriterierna älskvärd och meningsfull visades vara de viktigaste kriterierna för att uppfylla önskvärda associationer.

TITLE: LEGO Mindstorms: Didactic utilization in mathematics with a focus on fractals ABSTRACT: The objective of this thesis is to determine whether the teaching of fractal geometry supported by computer and robotic LEGO Mindstorms NXT has its place in the education of primary and secondary schools pupils in the Czech Republic. The theoretical part focuses on key topics and personalities closely connected to fractal geometry problematics. It provides a brief historical overview of the fractal geometry development, its potential use in teaching mathematics (with reference to Turkish curriculum documents), and a description of LEGO Mindstorms NXT which can well serve as a manual for teachers and pupils. The practical part contains instructions for building a robotic turtle as well as a proposal of teaching block aimed to support pupils' algorithmic and geometric thinking including key competencies. Quantitative comparison of the results taken from Turkish studies and evaluation of the project by the author and pupils are a part of the experiment as well. KEYWORDS: LEGO Mindstorms NXT, fractal, programming, Logo, learning by doing, turtle, Papert, L-system, microworlds

This document is a report on an experiment in which mathematical skills were taught to first year university students using the Web as a method of instructional delivery. Special attention was paid to the ability of students from disadvantaged backgrounds to cope with this method of delivery. Overall, the results obtained by students using this method were slightly better than that of students on the equivalent paper-based course. However, students from disadvantaged backgrounds fared marginally worse than those on the paper-based course. The results of these students allow extrapolation to a broader context where Web-based teaching of disadvantaged communities may be used. Definitions for knowledge, information, learning and teaching were developed. These definitions were then used as the foundation for creating the Web pages used in the experiment. / Dissertation (DPhil (Information Science))--University of Pretoria, 2004. / Information Science / unrestricted

Föreliggande rapport utfördes i samarbete med Josef Davidssons Eftr. Josef Davidssons säljer vedspisar och kaminer och stod vid tidpunk ten för arbetet inför en stor digital transformation. Syftet med föreliggande rapport var att skapa en ny visuell identitet och en grafisk manual genom en fallstudie över processen i ett varumärkesbyggande. Processen avsåg 6 möten med en projektgrupp från företaget och en handläggare på Almi. Utifrån informationen från mötena togs den nya visuella identiteten fram med hjälp av Sless sjustegsmodell. På mötena framkom det bland annat att kärnvärderna var Hög kompetens och trygghet, familjära och ärliga, innovativa och engagerade. Mötena gav bra underlag till framtagningen av den nya visuella identiteten och logotypen och de slutliga förslagen skapades. / This report was conducted in collaboration with Josef Davidssons Eftr. Josef Davidssons is selling cast iron stoves and fireplaces, and was at the time of this project facing a large digital transformation. The purpose of this report was to create a new visual identity and a branding manual through a case study of the process of brand building. The process was conducted into six meetings with a project team from the company and an administrator at Almi. Based on the information from the meetings the new visual identity was developed using the Sless model. The meetings revealed among other things that the core values are the high level of expertise and security, familiar and honest, innovative and committed. The meetings gave a good basis for the development of the new visual identity and logo and the finished propositions were created.

This Master´s Thesis deals with the visual style of Elementary school and Kindergarten Brno, Blažkova 9, state-funded institution with the main emphasis on its logo. The thesis also concentrates on the form of corporate identity, culture, image and corporate design in terms of graphic theory and on the comparison of corporate brands of elementary schools of both the same and different localization throughout the republic. The monitoring of various elementary schools and their logos including their applications has been carried out as a basis for the thesis. In its conclusion the thesis presents author´s design of graphic manual that should be used by the above mentioned elementary school for presentation purposes from school year 2016/2017 onwards.

This thesis provides a thorough definition of corporate branding, including its benefits when used as a strategic marketing tool. There are many who believe that the logo of a corporation is its brand. However, the logo is only one interpretation of the brand. The brand is the corporation's ethos. It is the fundamental character or spirit of the corporation. It is an expression of who the corporation is. It is the essence that links the corporation's product or service with its consumer through loyalty and emotional attachments. Corporations use various processes and methodologies when they begin to create and enhance their corporate brand. Corporations must define their corporate personality, build recognition, standardize, and fulfill brand promises. There are also obstacles and challenges that corporations face in their endeavor to implement a branding guideline, and the chance of overcoming them without defined leadership is unrealistic. This study focuses specifically on existing literature about corporate branding and cites case study examples to show what makes the best brands successful and where failing brands could have been more successful. The study concludes by providing insight into the future for corporate branding and offering suggestions for technical communication professionals who find themselves a part of the brand building and defining process. There are various rules to branding and traits that are common to every top brand in the world. By instilling its brand with such traits, and following certain processes with focus, passion, and persistence, and most of all a long-term commitment to the brand, a corporation will find its brand among the most recognized brands in the world.

While the problem of automatic brand detection has already been studied for in-the-wild image inputs, its resolution in the context of online display advertising remains unexplored. Following the existing works that have successfully applied logo detection techniques to photographs of the real world, this thesis builds upon modern object detection models to perform brand-agnostic logo detection in images of online advertisements. Inference with the resulting convolutional neural network allows the development of image-based brand recognition pipelines that scale to a large number of identifiable brands. Furthermore, to train and evaluate such a network, a logo detection dataset composed of captures of online advertisements is created. Each sample image is annotated with bounding boxes and brand labels. Finally, with the aim of introducing a different approach to the problem, we also design and analyze the performance of a brand detection algorithm based on the extraction and filtering of domain names from the HTML code underlying online advertisements. / Trots att automatisk identifiering av varumärken är ett problem som redan studerats för bilder av verkliga miljöer, återstår det att undersöka lösningar till problemet inom onlineannonsering. Med inspiration från tidigare arbeten som framgångsrikt tillämpat logotypigenkänningsmetoder på fotografier av verkliga miljöer, bygger detta examensarbete på moderna objektigenkänningsmodeller för att utföra logotypigenkänning på bilder av onlineannonser på ett agnostiskt sätt med avseende på varumärke. Inferens med det resulterande neurala faltningsnätverket tillåter utveckling av bildbaserade varumärkesigenkänningspipelines som kan hantera ett stort antal igenkännliga värumärken. För att nätverket ska kunna tränas och senare evalueras, skapas dessutom en datamängd för logotypigenkänning som består av skärmdumpar av online-annonser. Varje bild i datamängden annoteras med boxar runt logotyperna som den innehåller samt etiketter som beskriver vilka varumärken dessa logotyper motsvarar. Slutligen presenteras en ny synvinkel på problemet där vi designar och utvärderar en algoritm för varumärkesigenkänning i onlineannonserna som baseras på att få fram och filtrera domännamn ur den bakomliggande HTML-koden.

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This three-essay dissertation extends previous research on social influence and examines social influence’s impact on consumption, particularly in the contexts of collective goals and brand preferences. Essay 1 focuses on collective marketing campaigns, which are not shared equally by all customers. Two studies demonstrate that the framing of collective progress in such campaigns can broaden participation by highlighting the large area of progress toward the goal, emphasizing progress achieved for campaigns in their late stages and progress remaining in their early stages. Essay 2 examines the effects of brand age on consumer preferences and choices. Six studies demonstrate that consumers’ preferences for younger brands increase with perceptions of product category innovativeness or the extent to which the product category is perceived to have evolved and is likely to evolve in the future. Findings reveal that younger (vs. established) brands are likely to be preferred when perceptions of product category innovativeness are high (vs. low). Essay 3 examines the effects of perceptions of product category innovativeness and consumer traits, such as novelty seeking and need for uniqueness, on consumers’ preference for young versus established brands. This dissertation provides theoretical and managerial contributions. / Business Administration/Marketing