Diploma Thesis: An analysis of the results from educational projects focused on the value attitudes of secondary school pupils that compares two concrete educational projects - Jeden svět na školách by NGO People in Need and Příběhy našich sousedů Post Bellum civic society. In the theoretical part, the thesis presents sources of civic and media education and the link between legislative and strategic documents in the Czech Republic thanks to the International Civic and Citizenship Education Study (ICCS) also under international comparison. In the practical part, the thesis focuses on the comparison of methodological, pedagogical, and other aspects of educational projects and solves questions regarding management and the meeting of set targets. KEYWORDS education management, educational projects, value attitudes, secondary schools, civic education, media literacy

Die Vielzahl, Vielfalt, Allgegenwart und permanente Präsenz sozialer Web 2.0-Angebote übt einen bedeutenden Einfluss auf das Aufwachsen, die Freizeitgestaltung, das schulische Lernen und die Identitätsbildung jugendlicher Nutzer aus. Der einstige Medienrezipient befindet sich nicht mehr nur in der Rolle des Lesers und passiven Konsumenten, sondern er ist gleichermaßen Akteur und Publizist [4, 22]. Der Umgang insbesondere jugendlicher Nutzer mit sozialen Netzwerken und deren Potentialen und Risiken ist daher seit einigen Jahren ein wichtiger Forschungsbereich [vgl. 3, 7, 8, 9, 10, 11]. In diesem Zusammenhang ist die Medienkompetenz von entscheidender Bedeutung [vgl. 4, 17, 22]. In diesem Beitrag wird die Medienkompetenz Jugendlicher speziell im Hinblick auf den Umgang mit sozialen Netzwerken thematisiert. Wie wird Medienkompetenz derzeit wissenschaftlich definiert? Finden die vielen speziellen Anforderungen an die Nutzer der „social network services“ (SNS) in den bestehenden Modellen ausreichend Berücksichtigung? Welche Teilkompetenzen sind für die Nutzung der digitalen sozialen Netzwerke durch Jugendliche notwendig? (...)

Adolescents and teens are surrounded by a myriad of influences that affect how they see and present themselves. Contemporary communication for these young people frequently happens in an online forum through digital social media. The primary purpose of this master's thesis is to examine the affect of digital social media on adolescent and teen identity construction and perception of self and other. Further research was performed to identify how that identity can be expressed through theatrical performance. The first chapter is a review of current literature, theory and practice of those within the educational paradigm who are trying to incorporate media literacy skills into contemporary pedagogy. An action research project was formulated to create lesson plans that aid students in engaging critically with digital social media and then empowering them with the skills to access, analyze, evaluate and create that media. Students then use their findings in the creation of a devised theatre piece. Chapter Two discusses the methodology involved with the gathering of the data and the process of analysis using open coding. Chapter Three presents the findings and exhibits student work and Chapter Four analyzes the findings and presents a course for future study, research and use of the findings in the contemporary drama classroom.

This thesis examines the persuasiveness of anti-smoking television advertisements aimed at teens and produced by Philip Morris's Youth Smoking Prevention Program and the American Legacy Foundation's truth campaign. The advertisements are analyzed rhetorically using Kenneth Burke's dramatistic approach, supplemented by theory related to persuasive advertising, characteristics of at-risk adolescents, persuasive attack, and persuasive defense (apologia). The analysis indicates that strong central themes present in both the Philip Morris and truth campaigns act as a means of rhetorical persuasion, but are not necessarily rhetoric designed to persuade adolescents not to smoke cigarettes. The truth campaign advertisements contain both strengths and weaknesses. The weakness of the truth ads is related to an over-reliance on allegory-type scenarios meant to communicate anti-smoking sentiments and the theme of manipulation. Truth ads that contain clearer messages conveyed by appealing central characters are a more effective means of communicating not only an anti-smoking ideology, but also the theme of adolescent empowerment. This thesis's analysis more alarmingly indicates that the Philip Morris ads are in no way an effective means of smoking prevention. The Philip Morris campaign acts as a persuasive defense with the intended purpose of image repair and may encourage adolescents to think of Philip Morris and their tobacco products in a positive light. Conclusions suggest that due to the vast impact of media the glorifies smoking and other self-injurious behaviors; infrequent appearance of pro-social media appeals; insidious coercive tactics of the tobacco industry; possible limitations in determining the effectiveness of pro-social media appeals due to adolescent self-perception (or third person effect variables); and lack of attention paid to more vulnerable or at-risk youth, the real need may not be better pro-social media campaigns, but rather media literacy campaigns. In doing so, youth may become empowered, critical thinkers able to make life choices based on personal preference and the desire for self-fulfillment, instead of being coerced into a belief system induced by the bombardment of media.

This qualitative action research study looked at my collaboration with a science teacher as we combined a Television Production class with an Advanced Placement Environmental Science class. This cross-curricular case study explored the implementation of the principles of media literacy, defined by the National Association for Media Literacy Education, into the science classroom where media literacy has traditionally been a non-factor. The impact of media and technology on everyone's daily lives is making it necessary for us to become media literate. The use of media literacy tools and strategies in a combined media production class and an AP science class created opportunities to explore cross-curricular understandings of media literacy education that would not have existed otherwise.

Mémoire en recherche-création. / À la problématique de la quasi-omniprésence d’images médiatiques dans la vie des jeunes générations, s’ajoutent les grands défis de la sensibilisation des élèves aux techniques d’analyse de messages médiatiques. Où et de quelle manière apprennent-ils vraiment à faire preuve de jugement critique face aux contenus rencontrés sur le Web ? Le processus de recherche documentaire, de création et de réflexion de ce mémoire explore la façon dont une œuvre originale (un conte de forme dialogale) peut servir la conceptualisation et la conception d’une séquence d’enseignement. S’y trouve interrogée l’articulation des dimensions littéraire et didactique d’une ressource (asynchrone et à distance) destinée à l’enseignement de l’analyse d’images et de messages pour des élèves cégépien.e.s de 18-19 ans. Mobilisant les théories de la multimodalité et de la littératie médiatique, cette recherche-création s’inscrit au croisement des études en communication médiatique, en pédagogie postsecondaire et en création artistique (scénarisation). / In addition to the problem of the omnipresence of media images omnipresence for younger generations, there are several major challenges associated with teaching message analysis techniques. Where and how does a person learn to exercise critical judgment in relation to the contents of the Web? The research, creation and thinking processes of this dissertation explore how an original tale (a dialogue) can offer a basis for the conceptualization and conception of a teaching sequence. The dissertation examines the articulation between the literary and didactic dimensions of a teaching tool (asynchronous and distanced) adapted to image and message analysis teaching for CEGEP students of 18 or 19. Mobilizing multimodality and media literacy theories, this research-creation project is situated at the crossroads of media communication studies, post-secondary pedagogy and artistic creation (scriptwriting).

This project responds to an ongoing discussion in scholarship that identifies and analyzes the ideological functions of computer interfaces. In 1994, Cynthia Selfe and Richard Selfe claimed that interfaces are maps of cultural information and are therefore ideological (485). For Selfe and Selfe and other scholars, these interfaces carried a colonial ideology that resulted in Western dominance over other cultures. Since this early scholarship, our perspectives on interface have shifted with changing technology; interfaces can no longer be treated as having persistent and predictable characteristics like texts. I argue that interfaces are interactions among dynamic information that is constantly being updated online. One of the most prominent ways users interact with information online is through the use of search engines such as Google. Interfaces like Google assist users in navigating dynamic cultural information. How this information is arranged in a Google search event has a profound impact on what meaning we make surrounding the search term. In this project, I argue that colonial ideologies are upheld in several Google search events for the term "Benghazi, Libya." I claim that networked connection during Google search events leads to the creation and sustainment of a colonial ideology through patterns of arrangement. Finally, I offer a methodology for understanding how ideologies are created when search events occur. This methodology searches for patterns in connected information in order to understand how they create an ideological lens.

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