Submitted by Valdinei Souza (neisouza@hotmail.com) on 2016-12-19T20:57:32Z No. of bitstreams: 1 Luís Carlos Batista de Jesus - Dissertacao.pdf: 2237868 bytes, checksum: 00edeb4dc126e523ad1c204b0cbaaf68 (MD5) / Approved for entry into archive by Urania Araujo (urania@ufba.br) on 2017-01-13T20:51:36Z (GMT) No. of bitstreams: 1 Luís Carlos Batista de Jesus - Dissertacao.pdf: 2237868 bytes, checksum: 00edeb4dc126e523ad1c204b0cbaaf68 (MD5) / Made available in DSpace on 2017-01-13T20:51:37Z (GMT). No. of bitstreams: 1 Luís Carlos Batista de Jesus - Dissertacao.pdf: 2237868 bytes, checksum: 00edeb4dc126e523ad1c204b0cbaaf68 (MD5) / No contexto da sociedade da informação, onde a criação e a disseminação da informação estão em sua essência, somadas à mudança global na educação superior para formar cidadãos para o século XXI, percebe-se a exigência de novas competências, que incluem múltiplas alfabetizações, a exemplo da competência Info-midiática e as Infocomunicacionais, que são expansões da Competência em Informação. Esse contexto levou à reflexão sobre verificação da atualização e aplicação dos padrões de competência para atender de maneira satisfatória à realidade brasileira. Trata-se de uma pesquisa aplicada com abordagem de caráter qualitativo, que teve como objetivo principal analisar os indicadores propostos pelos padrões de Competências em Informação derivados da ACRL/ALA (2000) e verificar se estes permitem mensurar as “novas” competências (Infocomunicacional e Infomidiática) demandadas no cenário Brasileiro. Dividiu-se em duas etapas: a primeira tratou do levantamento e análise do material bibliográfico que fundamentou as bases teóricas acerca do tema e a segunda de caráter documental, busca, seleção e análise documental e de conteúdo dos padrões de Competências em Informação selecionados. A revisão destes padrões permitiu identificar não só as diferenças e semelhanças, mas também apontar a necessidade de aprimoramento de seus indicadores, para contemplar aspectos que não foram pensados ou levados em consideração na realidade em que se deu sua elaboração. / ABSTRACT In the context of the information society, where the creation and dissemination of information are in their essence, added to global change in higher education to form citizens for the twenty-first century, the need for new skills is perceived, which includes multiple literacies, for example, Infomedia and infocommunication literacy, which are expansions of Information literacy. This context led to reflection about the verification of the upgrade and application of the competency standards to attend satisfactorily to the Brazilian reality. This is an applied research with a qualitative approach, which had as the main goal to analyze the proposed indicators by evaluation standards of Information Literacy studied and present an analytical model that allows identifying if the studied standards allow measuring the "new" skills (infocommunication literacy and Info-Media Literacy) demanded in the Brazilian scenario. It was divided into two stages: the first treated the survey and analysis of bibliographic material that justified the theoretical basis of the topic and the second of the documentary character, search, selection and document and content analysis of the standards competence analyzed. A review of these standards identified not only the differences and similarities, but also point out the need to improve its indicators to contemplate aspects that were not thought of or considered in the reality of their preparation.

The thesis debates the issue of mass communication and one of its important parts - advertisment. It is focusing on advertisment aimed at children, describes the means and sources of its regulation - be it legal or self-regulation. It explains the workings of the Committee for advertisment and compares the legal regulation and self-regulation in Slovakia and Germany. The thesis is pointing at the need of regulation of unethical advertisments which is abusing its influence on the child consumers. It is also stressing the need of teaching children media literacy which should be the children's first line of defence against the influence of advertisment.

Submitted by LUIZA RIBEIRO MATTAR null (lummasol@gmail.com) on 2018-03-09T16:43:41Z No. of bitstreams: 1 REVISÃO SISTEMÁTICA DE ESTUDOS SOBRE DIREITOS HUMANOS NAS MÍDIAS DIGITAIS COMPLETA PARA SUBMISSÃO.pdf: 1433489 bytes, checksum: 5281debf339f9d96418a36d211c64e8e (MD5) / Rejected by Maria Marlene Zaniboni null (zaniboni@bauru.unesp.br), reason: Solicitamos que realize correções na submissão seguindo as orientações abaixo: 1) Falta Ata da Defesa - Inserir a Ata da Defesa após a folha da ficha catalográfica. Agradecemos a compreensão. on 2018-03-09T17:33:48Z (GMT) / Submitted by LUIZA RIBEIRO MATTAR null (lummasol@gmail.com) on 2018-03-09T21:16:03Z No. of bitstreams: 1 DISSERTAÇÃO COMPLETA REVISÃO SISTEMÁTICA DE ESTUDOS SOBRE DIREITOS HUMANOS NAS MÍDIAS DIGITAIS.pdf: 1592797 bytes, checksum: 207aa6d9d6b9718bf57134c505e6cdcd (MD5) / Approved for entry into archive by Maria Marlene Zaniboni null (zaniboni@bauru.unesp.br) on 2018-03-12T13:27:12Z (GMT) No. of bitstreams: 1 mattar_lr_me_bauru.pdf: 1592797 bytes, checksum: 207aa6d9d6b9718bf57134c505e6cdcd (MD5) / Made available in DSpace on 2018-03-12T13:27:12Z (GMT). No. of bitstreams: 1 mattar_lr_me_bauru.pdf: 1592797 bytes, checksum: 207aa6d9d6b9718bf57134c505e6cdcd (MD5) Previous issue date: 2018-03-01 / A internet, as redes sociais e as tecnologias da informação e da comunicação propiciaram novos espaços de defesa, promoção e lutas pela consolidação dos direitos humanos. No entanto, o ativismo político e os movimentos sociais convivem com mecanismos de inteligência artificial e sistemas de informação e comunicação que polarizam as informações e notícias gerando censura e desinformação. O pluralismo de vozes e a diversidade cultural propagada pela nova tecnologia informacional nos espaços digitais encontram barreiras nos algoritmos, big data, analfabetismo informacional e comunicacional e na manipulação das fontes. Cada vez mais, surge a necessidade de preparar o cidadão midiatizado para o uso das novas ferramentas tecnológicas como forma de inclusão social e garantia de direito e proteção à liberdade de informação e comunicação. Este estudo buscou analisar a produção científica nacional e internacional sobre o tema direitos humanos nas mídias digitais sob a ótica da promoção, defesa e divulgação de direitos nos espaços de comunicação propiciados pelas mídias digitais. Trata-se de uma pesquisa de natureza descritiva e exploratória que se alicerçadou na Revisão Sistemática da Literatura. As perguntas norteadoras da revisão foram: Qual o atual estado da arte da produção científica nacional e internacional sobre os temas diretos humanos na mídia digital? Como os direitos humanos são abordados pela literatura científica nacional e internacional, no contexto da sociedade midiatizada e nos espaços de comunicação? Como as mídias digitais podem contribuir para a construção do pluralismo de vozes, diversidade cultural, ativismo político, exercício dos direitos de informação e comunicação na era digital? A busca por estudos foi realizada na Scientific Electronic Library Online, no banco de Teses da Coordenação de Aperfeiçoamento de Pessoal de Nível Superior e na base de dados internacional Scopus. A equação de busca foi constituída pelos seguintes descritores: "Direitos Humanos" e "Mídia Digital". O operador boleano "AND" foi utilizado para combinação das palavras-chave nos bancos de dados. Para o desenvolvimento da pesquisa foram considerados os seguintes critérios: 1) busca automática título por título, resumo por resumo; 2) seleção de estudos de qualquer natureza (revisão de literatura, estudos de caso, publicações em forma de carta e conferência, teses, dissertações e monografias), disponibilizados na íntegra, que mencionassem direta ou indiretamente o objeto de pesquisa, entre os anos de 2000 a 2017; 3) exclusão de publicações não disponibilizados na íntegra e 4) rejeição de estudos duplicados. Após a aplicação dos critérios de inclusão e exclusão, foram selecionadas doze publicações de um total de 772 disponíveis, na biblioteca e bases de dados. Notou-se uma produção científica ainda incipiente no Brasil e deveras tímido no âmbito internacional em se tratando de publicações indexadas na base de dados Scopus. Conclui-se que existe uma lacuna na produção científica nacional e internacional sobre o assunto. Essa lacuna impacta diretamente na compreensão do papel da mídia digital, da alfabetização midiática e informacional e da educação em direitos humanos na promoção e defesa de direitos nos novos espaços de comunicação. / The internet, social networks and information and communication technologies have provided new spaces for advocacy, promotion and efforts for the consolidation of human rights. However, political activism and social movements coexist with mechanisms of artificial intelligence and information and communication systems which polarize information and news, generating censorship and misinformation. The pluralism of voices and the cultural diversity propagated by the new information technology in the digital spaces, find barriers in algorithms, big data, informational and communicational illiteracy and in the manipulation of sources. It becomes necessary to prepare the mediated citizen for the use of new technological tools as a form of social inclusion and guarantee of rights and protection to freedom of information and communication. This study aimed to analyze the national and international scientific production on the subject concerning human rights and digital media from the point of view of promotion, defense and diffusion of rights in the spaces of communication provided by digital media. It is a descriptive and exploratory research, based on the Systematic Review of Literature. The guiding questions of the review were: What is the current state of the art of the national and international scientific production on the human rights in digital media? How are human rights addressed by national and international scientific literature in the context of mediated society and in the media? How can digital media contribute to the construction of pluralism of voices, cultural diversity, political activism, use of information and communication rights in the digital age? The search for studies was conducted at the Scientific Electronic Library Online, at the Thesis Bank of the Coordination of Improvement of Higher Education Personnel and at the international Scopus database. The search equation was constituted by the following descriptors: "Human Rights" and "Digital Media". The Boolean operator "AND" was used to merge the keywords into the databases. For the development of the research the following criteria were considered: 1) automatic search title by title, summary by summary; 2) selection of studies of any nature (literature review, case studies, publications in the form of letters and conferences, theses, dissertations and monographs), available in full, mentioning directly or indirectly the object of research, from 2000 to 2017; 3) exclusion of publications not available in full and 4) exclusion of duplicate studies. After applying the inclusion and exclusion criteria, twelve publications were selected from a total of 772 available in the library and databases. It was observed a scientific production still incipient in Brazil and insufficient in the international scope, when dealing with publications indexed in the Scopus database. It can be concluded that there is a gap in the national and international scientific production concerning the subject. This gap directly impacts the understanding of the role of digital media, media literacy and human rights education for promoting and defending rights in new communication spaces.

This thesis deals with the teaching of media education at the upper primary school from the perspective of the future teacher of civic education. The first section defines some of the topics that are part of media education and media literacy, they provide the reader basic information about this issue. The practical part contains my own research, whose aim is to identify and compare the development of media education in different schools from the perspective of both pupils of the 9th class and the future teacher of civic education. Part of this practice section are results of the research whose aim was to investigate if teachers systematically and purposefully work with the cross-cutting theme of media education and how they integrate it into education. For the research there was used direct observation in the lessons and questionnaires for pupils of the 9th forms of primary school.

Este trabalho apresenta um arcabouço conceitual para ser aplicado à formação de professores, em curso universitário de especialização (lato sensu), para o desenvolvimento de atividades no campo da linguagem e da produção audiovisual. Profissionais da Educação Básica, que compreende os nove anos do Ensino Fundamental e os três anos do Ensino Médio, representam o público preferencial dessa formação. As diretrizes aqui propostas correspondem também às oportunidades para a inserção do audiovisual na Educação Infantil, no Ensino Superior e na Educação de Jovens e Adultos. O referencial aqui estabelecido procura estar em sintonia com o atual cenário no campo da comunicação social e das artes, bem como com as diretrizes educacionais do país. A partir desse mapeamento conceitual, devidamente conectado com o desenvolvimento do audiovisual ao longo do século XX e na primeira década do século XXI, configura-se a grade de um curso de especialização voltado para a qualificação, nessa área, de profissionais egressos dos cursos de formação de professores e de gestores de educação. O resultado pode ser adaptado para dar origem a uma licenciatura em audiovisual e também, a partir do desmembramento de seus eixos, a cursos de formação pontuais oferecidos por redes de ensino ou estabelecimentos isolados. O uso do termo \"educação audiovisual\" busca traduzir compreensão mais aguda dos fenômenos que, sob efeito do que se convencionou chamar de \"convergência de meios\", de \"revolução digital\" e de \"economia do audiovisual\", geraram transformações profundas nos campos do cinema, da televisão e do vídeo, interligados nas esferas da linguagem, da produção, da difusão e da recepção. / This dissertation presents a conceptual framework to be applied to the formation of teachers, in a university course of specialization (lato sensu), for the development of activities in the field of audiovisual language and production. Professionals of Basic Education, which encompasses the nine years of Elementary School and the three years of Middle School, make up the preferential public for this formation. The directives proposed here correspond also to the opportunities for the insertion of audiovisual in Early Education, Higher Education and Adult and Youth Education. The referential established here seeks to be attuned to the current scenario in the area of social communications and arts, as well as with Brazils education directives. From that conceptual mapping, which here is connected to the development of audiovisual along the 20th Century and the first decade of the 21st Century, is configured the grid of a course of specialization directed to the qualification, in this area, of professionals from the courses of teachers and education managers formation. The results may be adapted to become the source of a teaching degree in audiovisual and also, by separating its main axes, of targeted formation courses offered in education networks or in individual establishments. The use of the term \"audiovisual education\" seeks to translate a more accurate comprehension of the phenomena that, under the effect of what has been agreed to be called media convergence, digital revolution and audiovisual economics, have generated deep changes in the fields of cinema, television and video, which are interconnected in the spheres of language, production, diffusion and reception.

Studien som utförts analyserar ur ett sociosemiotiskt och multimodalt perspektiv vilka resurser läromedlet "Insikter i svenska" använder sig av. Läromedlet är riktat mot ungdomar i första året på gymnasiet som läser en yrkesinriktad utbildning. Studien redogör för ett antal utgångspunkter för multimodal bildanalys och påvisar även att lärmedlet innehåll ett antal av dessa resurser.

The diploma thesis, by means of a qualitative research, deals with the attitudes, opinions and behaviour towards media of the selected students who are at grade L3 at a technical secondary school at the beginning of the school year and it is focused on potential changes in these attitudes, opinions and behaviour after a half-year attendance of the subject called Multimedia and Project Education which should fulfil aims written in the RVP dealing with the topic called Media Education. During the research 24 dialogues were realized in two periods, at the beginning of the school year of 2015/2016 and after the first term of this school year. After coding, analysis and interpretation of the data it was observed that there were certain changes in some students' opinions and behaviour; however, most of the students' attitudes were the same. The function of the research is rather explorative and it could be a source of inspiration for a further research taken in the field of media education in the Czech Republic. Although the achieved results dealing with the changes in the field of attitudes, opinions and behaviour are valid only for the selected students at the chosen technical secondary school, the value of the work could be also seen in the fact that, by an example of a school, a teacher and a class,...

In der vorliegenden qualitativen Studie wird der Zusammenhang zwischen Biografie und Identitätsarbeit im höheren Lebensalter untersucht. Die Autorinnen betrachten hierbei vor allem die Rolle von Anerkennung als Teil der Identitätsarbeit in ihrer biografischen Verfasstheit sowie die Rolle von Anerkennung im sozialen Kontext einer intergenerationellen Gruppe. Den Medien kommt dabei aufgrund ihres zentralen Stellenwerts innerhalb der Gruppe und den Möglichkeiten, die sie den Subjekten als Orientierungsangebote und Ausdrucksmittel bieten, eine besondere Bedeutung zu. Neben Einblicken in den Zusammenhang von Identitätsarbeit und Biografie diskutiert die Untersuchung ebenso die Bedeutung von Medienkompetenz als Ressource für Anerken-nung und leitet Handlungsempfehlungen für die (intergenerationelle) pädagogische Praxis ab.

This thesis outlines the current state of adult media literacy and education in the Czech Republic. It defines basic concepts, present and historical approaches of media literacy and its anchoring in the Czech legal order and international documents. It further focuses on current phenomena of media world and selected media institutions involved in media literacy development. The analytical part compares and evaluates Pan-European and Czech research aimed at measuring the level of media literacy of adults. Key words media literacy, media education, media, adult education, longlife learning, civic education

1 As more media continues to become available, there is an ever-growing need to consider how certain technologies and media messages affect users and society overall. The aim of this dissertation is to develop an understanding of media literacy in the Czech Republic and to investigate its significance within education, particularly teacher education. The research methods adopted for this study include an in-depth review of relevant media literacy literature, coupled with interviews from Czech Pedagogical Faculty members, and analyses of Czech national policy and university curricular documents. The findings from this work show that the main benefit of media literacy in primary and secondary schools is a non-hierarchical learning environment that encourages discussion, interaction, and critical thinking amongst students. Additionally, current media education policy in the Czech Republic is found to be ineffective. The main conclusion is that with more required media literacy courses or even a national standard for media literacy in teacher education programmes, the Czech Republic could improve teaching methods and present policy.