This thesis aims to explore important research projects conducted in the field of media education and media literacy during approximately the first decade of 21st century in Europe. It deals with research studies covering three areas: research as a tool of consensus, research of media education at schools and research about children and young people and their access to new technologies. The thesis looks into initiatives and legislative measures by the European Union in the area of media literacy development, informs about progress in the field of research projects dealing with media education and presents also the EU Kids Online project. Further it compares 2 research studies conducted in Great Britain in 2010 and introduces the British regulator OFCOM and its research production on the subject of media literacy of children and adults. Based on the presented findings a research study for Czech Republic is proposed on the topic of parental mediation in the internet environment.

This diploma thesis engage in the manipulation aimed at primary school children, especially manipulation of commercial and its effect on the child recipient. The theoretical part of thesis defines terms manipulation, media and advertisement, as well as media education in the current curriculum, in the general educational program and in the textbooks for 1st primary schools. The empirical part of thesis is divided into the methodical unit and experimental unit. The methodical unit describes the implemented project for advertisement and defense against media manipulation. Observations took place during the project, the results of this observation are described in the experimental unit. It is included questionnaire survey and its analysis. The last part of this thesis is concept of methodics, which outlines strategies to help prevent the possible manipulation.

Made available in DSpace on 2015-03-05T18:24:05Z (GMT). No. of bitstreams: 0 Previous issue date: 3 / Programa Internacional de Bolsas de Pós-Graduação da Fundação Ford / Apresento neste trabalho um estudo de caso do "Projeto Escola Interativa", uma experiência de educação pela comunicação vivenciada por doze escolas da rede pública de ensino da cidade de Salvador (Bahia). A Escola Interativa tem como objetivo principal contribuir para a melhoria da qualidade do ensino da escola pública, através do desenvolvimento de metodologias educativas que incorporam as tecnologias de comunicação. A pesquisa teve como objetivo descrever criticamente as lógicas comunicacionais presentes na experiência Escola Interativa em relação ao desenvolvimento de competências de leitura crítica das mensagens midiáticas, à vivência de produção midiática e à participação em processos interativos via uso das tecnologias de comunicação, pilares da metodologia educativa do caso pesquisado. O estudo buscou reconhecer a articulação destes elementos entre si e com o processo de inclusão social de jovens de comunidades periféricas. As análises produzidas sobre a experiência buscaram entender como se deu o proc / This work presents a case study of the “Projeto Escola Interativa”, an experience of education through communication tried by twelve public schools of Salvador (Bahia). The main purpose of Escola Interativa is to contribute for the improvement of the quality of education in the public schools, through the development of educative methodologies that incorporates communication technologies. This investigation had the purpose to describe critically the logic of the communication research field that appears at the Escola Interativa with regard to the development of the capacity to read critically the media messages, the media production experience and the participation on the interactive process through the utilization of the communication technologies, basis of the educative methodology in the researched experience. This study aimed to recognize the articulation of all these elements between themselves and between the social inclusion process of youths from peripheral communities. The analyses produced about t

<p>The purpose of this study is to examine young peoples' perception of their media criticial competence in relation to digital news. The study is based on quantitative research interviews with young people (15-17 years) and qualitative interviews with people in the same age group as well as teachers and international media professionals.This study's theoretical point of departure is McQuail´s observation that peoples' values and views to a great extent are influenced by the media. Another source of theoretical inspiration was Haberman's ideas about how a diversity of views and arguments increase the citizens' ability to reflect critically on social developments - maybe even more so than in societies with  independent media and "neutral" news.The study shows that the young generation of web based news consumers assumes that it is very important to be an aware and critical consumer but also that they do not feel sufficiently equipped with the right tools required to understand the long-term impact and effect of the media reporting online. Young people basically seemed to acquire their knowledge about media by doing and learning on their own. Surprisingly, according to the young people that were interviewed for this project, the schools seemed to play a secondary role in the development of their media critical capacity. Family and friends also played a limited role in this context.</p>

The purpose of this study is to examine young peoples' perception of their media criticial competence in relation to digital news. The study is based on quantitative research interviews with young people (15-17 years) and qualitative interviews with people in the same age group as well as teachers and international media professionals.This study's theoretical point of departure is McQuail´s observation that peoples' values and views to a great extent are influenced by the media. Another source of theoretical inspiration was Haberman's ideas about how a diversity of views and arguments increase the citizens' ability to reflect critically on social developments - maybe even more so than in societies with  independent media and "neutral" news.The study shows that the young generation of web based news consumers assumes that it is very important to be an aware and critical consumer but also that they do not feel sufficiently equipped with the right tools required to understand the long-term impact and effect of the media reporting online. Young people basically seemed to acquire their knowledge about media by doing and learning on their own. Surprisingly, according to the young people that were interviewed for this project, the schools seemed to play a secondary role in the development of their media critical capacity. Family and friends also played a limited role in this context.

The master thesis deals with educational approaches and attitudes to social networking sites in leisure education in Czech Budweis. The theoretical background describes current social networking sites and benefits for their users. Next there are descriptions of puberty years, of leisure time as a time when social networking sites are used the most and of leisure education. The thesis includes comparison of Czech and Dutch approaches to media education in their educational systems. The research part includes opinions of leaders working in leisure education in Czech Budweis about an educational influencing of using of social networking sites and their experiences. Into research were joined 9 schools and school institutions for leisure education from Czech Budweis. The first part of the respondents do not devote to education of using of social networking sites. The second half of the respondents is trying to educate children to be conscious about risks, to understand to rules of social networking sites. Leaders talk with the children about a content which the children see on their accounts. But the leader´s influence causes just that the children know theoretical informations. So it is important to find a way how to teach children in a way that leader´s educational approaches make them behave differently and make them know about other possibilities of using social networking sites.

This thesis deals with widespread, chemically-themed misinformation. The the- oretical part describes psychological effects leading to myth spreading. It also descri- bes the debunking possibilities of such myths and the didactic reasons for misinformation- based work on the high school level. General practical part uses methods of content analysis upon random sample of School educational programmes to prove the usability of misinformation-based work in education. It also summarizes the organisations and resources useful for myth debunking. Specific practical part deals with analysis of chosen suspicious information, their credibility and the possibilities of educational work based on them. The chosen in- formation was the "medicinal" usage of chlorine dioxide solution. Rumors of alkaline diet and alleged harmfulness of aspartame, an artificial sweetener, were also chosen. The way they tend to be presented, none of these claims are backed. In all these cases, multiple unsubstantiated claims were found among proponents of these ideas.

Made available in DSpace on 2016-08-03T12:29:29Z (GMT). No. of bitstreams: 1 AFN.pdf: 1052565 bytes, checksum: 1e3ae9ca8f6a104ced076e29642b4e9d (MD5) Previous issue date: 2011-06-14 / Conselho Nacional de Desenvolvimento Científico e Tecnológico / The objective of this study was to determine whether the epistemological field of Community Communication and Media-education even distinct, are convergent. The research method was qualitative and the technical literature. A first survey was done in all publications of PhD theses and dissertations published on the site Capes Coordination for the Improvement of Higher Education, Ministry of Education, between the years 2000 to 2009 For the survey, noted are fostering the polls in 2008 and 2009, focusing the analysis in these years. To filter content were used the keywords: Community Communication; Media education, Educomunication Communication and Education. It was found that the Community Communication and Media-education work in order to achieve the same goals, even for roads, ways, becoming convergent areas. / Trabalho sobre as distinções e convergências entre a Comunicação Comunitária e a Mídia-educação. O método de pesquisa foi o qualitativo e a técnica a pesquisa bibliográfica. Um primeiro levantamento foi feito em todas as publicações de teses de doutorado e dissertações de mestrado publicadas no site da Capes1 - Coordenação para o Aperfeiçoamento de Pessoal de Ensino Superior, do Ministério da Educação, entre os anos de 2000 a 2009. Pelo levantamento, observou-se o fomento nas pesquisas nos anos de 2008 e 2009, concentrando as análises nestes anos. Para filtrar o conteúdo foram usadas as palavras-chave: Comunicação Comunitária; Mídia-educação, Educomunicação e Comunicação e Educação. Constatou-se que a Comunicação Comunitária e a Mídia-educação trabalham com o intuito de alcançarem os mesmos objetivos, mesmo por vias e métodos distintos, tornando-se áreas convergentes.

Submitted by Izabel Franco (izabel-franco@ufscar.br) on 2016-10-04T12:15:36Z No. of bitstreams: 1 TeseMRP.pdf: 1320001 bytes, checksum: 4b52fcb3e48d7e480415b347bf5a13da (MD5) / Approved for entry into archive by Marina Freitas (marinapf@ufscar.br) on 2016-10-20T19:19:49Z (GMT) No. of bitstreams: 1 TeseMRP.pdf: 1320001 bytes, checksum: 4b52fcb3e48d7e480415b347bf5a13da (MD5) / Approved for entry into archive by Marina Freitas (marinapf@ufscar.br) on 2016-10-20T19:19:54Z (GMT) No. of bitstreams: 1 TeseMRP.pdf: 1320001 bytes, checksum: 4b52fcb3e48d7e480415b347bf5a13da (MD5) / Made available in DSpace on 2016-10-20T19:20:01Z (GMT). No. of bitstreams: 1 TeseMRP.pdf: 1320001 bytes, checksum: 4b52fcb3e48d7e480415b347bf5a13da (MD5) Previous issue date: 2016-04-28 / Não recebi financiamento / In contemporary society, pervaded by media culture, the school permanently interacts with the media and information and communications technologies. In specific regard to science education, teachers and students are in contact with science information and thus representations of science and technology present in the media, either in their everyday lives outside of school, either by intentional inclusion in pedagogical practice. However, consolidated policies for media treatment by educational systems at different levels do not exist in Brazil yet. Among other elements that hinder this consolidation, lack of media education programs in teacher training, especially in undergraduate courses in science, is identified as a major obstacle. Thus, the research reported in this paper seeks to contribute to the transformation of this scenario, through the understanding of how students pursuing a licentiate degree in Biology, Physics and Chemistry relate to the media and what their expectations for the insertion of media productions at school are. In order to achieve this objective, we analyzed textual productions developed by these students within a course about the the use of science diffusion media productions in science education, in the light of a media education framework that, with contributions of Critical Theory and Cultural Studies, supports the relevance of considering media production as a social process and thus reflections and simultaneous and articulated analysis of the media industry, the media texts and the audiences and reception processes, as well as training for the use of media as selfexpression tools, creativity and resistance. The investigation process was a qualitative one, characterized as a documentary analysis carried out based on the methodological framework of discursive textual analysis. The results indicate some aspects worthy of special attention in structuring media education policies and programs in teacher training, including the permanence of prospects of media education as protection and not as a preparation for autonomous, critical and creative access and use of media; the understanding of media as a social process detached from other processes of reproduction and transformation within our societies; and the need for further reflection and advances in achieving articulation between the uses of media in science education as sources of content, pedagogical tool and object of study in its analytical and creative dimensions. / Na sociedade contemporânea, permeada pela cultura da mídia, a escola interage permanentemente com as produções midiáticas e as tecnologias de informação e comunicação. Em relação especificamente ao ensino das ciências, professores e estudantes estão em contato com conteúdos e, assim, com representações da Ciência e da Tecnologia presentes nessas produções, seja em sua vida cotidiana fora da escola, seja pela sua inserção intencional na prática pedagógica. No entanto, ainda inexistem, no Brasil, políticas consolidadas de tratamento da mídia pelos sistemas de ensino em seus diferentes níveis. Dentre outros elementos que dificultam essa consolidação, a ausência de programas de educação para as mídias na formação de professores, especialmente nos cursos de licenciatura em ciências, é identificada como um dos principais obstáculos. Assim, a pesquisa relatada neste trabalho busca contribuir para a transformação desse cenário, por meio da compreensão de como professores em formação em cursos de licenciatura em Ciências Biológicas, Física e Química relacionam-se com a mídia e quais são suas expectativas em relação à inserção das produções midiáticas no ambiente escolar. Para tanto, analisou produções textuais desses estudantes concretizadas em disciplina sobre a utilização de materiais de divulgação científica no ensino das ciências, à luz de um referencial que, com aportes da Teoria Crítica e dos Estudos Culturais, defende a relevância do olhar para a produção midiática como um processo social e, assim, de análises articuladas da indústria de mídia, dos textos midiáticos e das audiências e processos de recepção, bem como da formação para o uso das mídias como ferramentas de autoexpressão, criatividade e resistência. Tratou-se, assim, de pesquisa qualitativa caracterizada como análise documental realizada a partir do referencial metodológico da análise textual discursiva. Os resultados obtidos indicam alguns aspectos merecedores de atenção especial na estruturação de políticas e programas de educação para as mídias na formação de professores, dentre eles a permanência de perspectivas de educação para as mídias como proteção e não como preparação para o acesso e uso autônomo, crítico e criativo das mídias; a compreensão da mídia como um processo social desvinculado de outros processos de reprodução e transformação social; e a necessidade de reflexões futuras e avanços na concretização de articulações entre os usos das mídias no ensino das ciências como fontes de conteúdo, ferramenta pedagógica e objeto de estudo em suas dimensões analítica e criativa.

Made available in DSpace on 2015-02-24T18:18:38Z (GMT). No. of bitstreams: 1 MarciaBS_TESE.pdf: 2015761 bytes, checksum: 2c1e1dbece3a01a8896dcd709bdd70ef (MD5) Previous issue date: 2011-08-30 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior / The media currently play a dual role in the physical and symbolic structure of social organization. It is through the media that companies have achieved control of their distribution and production. It is not only through the media, but mainly so, that certain world views circulate and are legitimized. Access to material and symbolic goods has become a mark of social distinction. The project of a more democratic society also involves the preparation of its citizens to be able both to deal with the media products that already circulate as well as to develop a critical perspective of media products. This research stemmed from the need to understand what place this study of the media occupies in training for teachers in early grades, given that children are already immersed in a media world from an early age. This research shows that this is a place which is under construction and despite the existing adverse conditions, emancipatory practices are being developed. The research is guided by the study of the media in teacher education from an emancipatory perspective. This perspective develops in a time that, in this case, has proved slow and fragmented, but not nonexistent. The process of teacher training is influenced by working conditions and educational policies that hinder both working with the media in school and also improving the critical understanding of the media. The research shows that training opportunities, even in these conditions, can allow for more meaningful criticism. The emancipatory perspective also includes a reflection on practices. These practices are being developed and this research sought to provide support for a proposed study of the media from this perspective / As m?dias exercem na atualidade a dupla fun??o de estrutura??o f?sica e simb?lica da organiza??o social. ? atrav?s das m?dias que as empresas t?m realizado o controle e a distribui??o de sua produ??o. ? atrav?s n?o s? das m?dias, mas principalmente por elas, tamb?m, que circulam e se legitimam determinadas vis?es de mundo. O acesso aos bens materiais e simb?licos se tornou um marco de distin??o social. O projeto de uma sociedade mais democr?tica passa tamb?m pelo preparo de seus cidad?os para serem capazes tanto de lidarem com os produtos midi?ticos que j? circulam, como de elaborar produtos midi?ticos numa perspectiva cr?tica. Esta pesquisa partiu da necessidade de compreens?o sobre qual o lugar que esse estudo das m?dias ocupa na forma??o de professores das s?ries iniciais, uma vez que as crian?as j? se encontram mergulhadas num mundo midi?tico desde a mais tenra idade. A pesquisa mostrou que este lugar est? em constru??o e apesar das condi??es adversas existentes, as pr?ticas emancipat?rias est?o em gesta??o. A pesquisa se pautou pelo estudo das m?dias na forma??o de professores numa perspectiva emancipat?ria. Essa perspectiva se desenvolve num tempo, que neste caso, se mostrou lento e fragmentado, mas n?o inexistente. O processo de forma??o docente ? atravessado por condi??es de trabalho e pol?ticas educacionais que dificultam tanto o trabalho com as m?dias na escola, quanto o avan?o na compreens?o cr?tica das m?dias. Mostrou que as ofertas de forma??o, ainda que nestas condi??es, conseguem acrescentar camadas de sentido mais cr?ticas. A perspectiva emancipat?ria tamb?m inclui uma reflex?o sobre as pr?ticas. Essas pr?ticas est?o em gesta??o, a pesquisa procurou oferecer subs?dios para uma proposta de estudo das m?dias nessa perspectiva