Musikmarknaden har förändrats mycket de senaste åren. Många nya streamingtjänster har dykt upp på senare år och tiotals miljoner använder dessa tjänster idag (Borja et al., 2015). Användbarheten är en viktig aspekt för att användarna ska kunna använda dessa tjänster på ett tillfredsställande sätt. Denna studie undersöker två olika musiktjänsters gränssnitt ur ett användbarhetsperspektiv. 20 studenter från KTH besvarade en enkät om deras tidigare användning av musiktjänster. Sedan deltog studenterna i en ”Think Aloud”-undersökning där de fick utföra ett antal uppgifter på tjänsterna och där vi dessutom mätte effektivitet genom att ta tid samt beräkna antalet klick för varje uppgift. Slutligen fick studenterna besvara ett antal frågor i en kort intervju. Studien visade att båda tjänsterna visserligen hade funktioner som fungerade bättre än hos den andra tjänsten, men i slutändan var de mycket lika avseende användbarhet. / The music market has changed considerably in recent years and streaming has become one of the most popular ways to listen to music today. Many new streaming services have appeared and tens of millions of people use these today (Borja et al., 2015). Usability is important in order for users to be able to use these services in a satisfactory manner. This study examines two different music service interfaces from a usability perspective. 20 students from KTH answered a questionnaire about their prior use of music services. Afterwards the students participated in a Think Aloud study where they performed a number of tasks on services and where we additionally measured the efficiency by taking the time, in addition to calculating the number of clicks for each task. Finally, students were asked to answer a number of questions in a brief interview. The study shows that while both services had features that fared better in the study than for the other service, they were very similar when it came to usability.

Cilem teto diplomove prace je zamerit se na predmet ktery se tyka rizeni znacky (branding). Primarnim cilem je shrnout problematiku rizeni znacky a nasledne aplikovat dosazene poznatky o vybrane znacce pusobici na ceskem trhu v prumyslu onlinovych hudebnich prehravacu. To znamena vyhodnoceni analyticke casti, ktera popisuje stavajici strategii rizene znacky a jeji soucasnou situaci na trhu. Zminene vyhodnoceni znacky vychazelo z prehledu teoretickych ramcu a jejich strategickych moznosti obsazenych v teoreticke casti. Nasledne jsou navrzeny pripadna doporuceni, ktera nabizi strategicke moznosti rizeni znacky, jez jsou navrzeny k tomu, aby znacce pomohli vylepsit svou pozici na ceskem trhu.

Au cours de la dernière décennie, les outils d’enregistrement et de production musicale, les médias sociaux et les plateformes Web de vente et d’écoute de musique en ligne ont radicalement transformé l’industrie de la musique enregistrée. La baisse significative de vente d’albums et les nouveaux modèles de production, de diffusion et de promotion de la musique ont directement affecté les acteurs traditionnels comme les maisons de disques. Pendant que certains prévoyaient la fin de ces dernières au profit de l’autoproduction et de l’autopromotion, d’autres ont suggéré que les maisons de disques indépendantes pouvaient devenir des joueurs incontournables de ce nouvel environnement, pourvu qu’elles s’adaptent et développent une offre de services et une expertise répondant aux besoins réels des artistes. Ce mémoire s’intéresse à la façon dont les maisons de disques indépendantes québécoises perçoivent et utilisent les médias sociaux pour accroitre la visibilité des artistes qu’elles représentent. Dans cette étude de cas multiples, quatre maisons de disques indépendantes québécoises ont été sélectionnées. Des entretiens en profondeur ont été réalisés avec les chargés de projet Web de ces maisons de disques indépendantes afin de connaitre leur perception et leurs usages des médias sociaux, de même que les stratégies qu’ils emploient pour accroitre la visibilité des artistes qu’ils représentent sur le Web. Des données tirées d’observation des activités Web des quatre maisons de disques ont également été collectées. / During the last decade, music recording and production tools, social media, and platforms for selling and listening to music in streaming have radically transformed the industry of recorded music. The decline of album sales and new models of music production, distribution, and promotion have directly affected the traditional actors of the music industry such as record labels. While some predicted that these changes would bring an end to the records labels at the benefit of self-production and self-promotion, others suggested that independent record labels could become an essential part of this new environment, provided they adapt to it and develop new services and an expertise that meet the artists’ needs. This master thesis explores the visibility of independent Quebec music artists on the social web and the role record labels plays in it. In this multiple case study, four independent Quebec music labels were selected. In-depht interviews were conducted with the Web project managers of these music labels to discuss their perception and their usage of Web platforms, as well as the strategies they employ to increase the visibility on the Web of the artistes they represent. Observational data of the Web activities of the four music labels were also collected.

This study investigates the impact of micro-interactions on user satisfaction within music applications, specifically examining the usability differences between simpler and more complex interactions. The research employs semi-structured interviews to assess user satisfaction with two different levels of micro-interaction complexity. The goal is to derive actionable insights for optimising user-centred design in digital music streaming platforms, ultimately enhancing user satisfaction. The semi-structured interview method is chosen for this study, with the assistance of A/B testing designed by the researchers to gain realistic and informative qualitative data. To analyse a large amount of qualitative data, thematic analysis is utilised as the analytic method. The results reveal a clear preference for simple micro-interactions. Participants found these interactions required fewer steps, were more intuitive, and demanded minimal cognitive effort, thereby avoiding information and feature overload. In contrast, complex micro-interactions often led to confusion and frustration due to unnecessary complexity and unclear iconography. Moreover, participants expressed a need for personalised and voice-activated interactions to enhance usability and accessibility in diverse contexts. These findings underscore the importance of designing micro-interactions that align with users' mental models and preferences. By prioritising simplicity, intuitiveness, and personalization, music streaming services can significantly improve user satisfaction and engagement.