Det allt mer digitaliserade samhället innebär att företag har valt att satsa på marknadsföring på sociala medier. Instagram som har blivit en mycket populär plattform för visuellt skapande och kan användas av företag för att förmedla sin identitet samt för att vinna konkurrensfördelar och marknadsandelar. Eftersom plattformen ofta används som ett tanklöst socialt medium har företagen inte lång tid på sig att fånga konsumenternas uppmärksamhet. Det blir därför av stor vikt för företag att sticka ut på plattformen och förmedla en stark identitet så de inte hamna i skuggan av andra bilder som publiceras på forumet varje dag.   Studien hade som mål att undersöka hur väl bilder på Instagram reflekterar smyckesföretags identitet, samt hur bilder kan medverka till att bygga identitet. Eftersom ett fåtal smyckesföretag har kapacitet eller personal att genomföra och utforma en effektiv designstrategi samt då de saknas tidigare studier inom detta område, är de viktigt att undersöka denna bransch. De smyckesföretag som studien behandlat är Sophie by Sophie, Malin Ljung Jewellery, Caroline Svedbom Jewellery, Drakenberg Sjölin och Guldfynd.   Metoden som användes är kvalitativ undersökning och inkluderade semi-strukturerade intervjuer. Intervjuerna bestod av två olika moment, där första momentet innebar att respondenterna fick svara på frågor gällande användningen av Instagram samt som marknadsföringsplattform. Under andra momenten fick respondenterna studera olika bilder av de fem smyckesföretagens Instagramkonton samtidigt som de fick besvara frågor.   Studien bidrog till slutsatser som att begreppet identitet var ett brett begrepp som var svårt att definiera. Respondenterna ansåg att enbart ett av företagen utstrålade sin identitet, de övriga lite eller inget alls. Det fanns flera likheter och skillnader i hur estetiken uppfattas men färger, personer och smycken på bilderna, vardagliga- och studiobilder, bildkomponering samt materialval var vad som oftast kommenterades. / The increasingly digitized society means that companies have chosen to invest in marketing on social media. Instagram has become a very popular visual creation platform and can be used by companies to convey their identity and gain competitive advantage and market share. Since the platform is often used as a thoughtless social medium, companies do not have much time to catch the consumers’ attention. It will be of great importance for companies to stand out on the platform and convey a strong identity so that they do not end up in the shadow of other images published on the forum every day. This thesis goal was to investigate how well images on Instagram reflect the identity of jewellery companies, and how images can contribute to building an identity. Since a few jewellery companies have the capacity or staff to implement an effective design strategy and since it lacks previous studies in this area, it is important to investigate this industry. The jewellery companies that are in this thesis is Sophie by Sophie, Malin Ljung Jewellery, Caroline Svedbom Jewellery, Drakenberg Sjölin and Guldfynd. The used method is qualitative examination and included semi-structured interviews. The interviews consisted of two different moments, where the first moment meant that the respondents answered questions regarding the use of Instagram and as a marketing platform. During other moment, the respondents were asked to study different images of the five jewellery companies' Instagram accounts while they answered questions. The thesis contributed to the conclusion that the concept of identity was a broad concept that was difficult to define. The respondents considered that only one of the companies expressed their identity, the others expressed little or nothing at all. There were several similarities and differences in how aesthetics perceived but colors, persons and jewellery in the pictures, every day and studio images, image composition and material selection were the most commented.

O infográfico é uma ferramenta jornalística marcada pela quebra da linearidade do texto escrito e pela organização gráfica do conteúdo, com o objetivo de promover interesse e compreensão. Nos últimos anos, diagramas menos ilustrativos e mais analíticos vêm marcando um período de mudanças em sua produção. Esta pesquisa propõe um modelo para caracterização e avaliação de infográficos em contextos acadêmicos e jornalísticos, com a finalidade de orientar sua produção. O modelo foi testado como guia de análise de conteúdo, gerando conjunto de dados sobre o uso do recurso em veículos noticiosos brasileiros. / Infographics are journalistic tools distinguished by the non-linearity of the written text and the graphic organization of its content, aiming to increase the readers interest and understanding. In recent years infographics prioritizing analysis over decoration have been signalizing a transitional period in its production. This research proposes a model for characterization and evaluation of infographics for both academic and journalistic contexts, seeking to aid its production. The model has been tested as codebook for content analysis, generating data regarding their usage in Brazilian newspapers and magazines.

This thesis uses graphic design to explore the experience of an individual attempting to bridge two countries’ distinctly different cultures: Iran and the United States. Each has a particular political relation to the other in history. I am using graphic design as a tool to compare specific and various aspects of the two cultures and how these aspects impact each other based on my personal experience. I use design to explore my place in between two cultures and as a way to make sense of the exchange or replacement of culture that I perceive. Another aspect of my thesis emphasizes how western influences and technology are altering or eradicating traditions in Iran. This thesis demonstrates collation and confrontation of cultural and social elements through the application of design to a set of culturally symbolic objects. The goal is to utilize graphic design tools to elevate awareness about illustrating the cultural and traditional aspects of the two countries. / Includes bibliography. / Thesis (M.A.)--Florida Atlantic University, 2015 / FAU Electronic Theses and Dissertations Collection

Gustav Vasa association, among other things, works to inform the public about Strängnäs interesting background about Swedish history and cultural heritage. Their purpose is to promote Strängnäs as an interesting travel destination to visit and teach visitors about Swedish history during the 15th to 17th century specifically. Their objective is to promote and deliver this information through interactive and innovative platforms in order to attract a younger target group, but also to engage the user’s interaction. This research contains the strategies and methods needed in order to create a digitally interactive and cultural map of Strängnäs, that would achieve both visual engaging and guiding purposes. Under this research, multiple methodologies were performed in order to get a more in-depth knowledge about the Swedish domestic traveller needs, preferences, motivations and behaviours before and while leisure traveling. In addition to that, theories from emotional design, rhetorical, storytelling and cartographic visual techniques among others, are presented to give this thesis a base to visually engage and guide the users. The data collection methods used in this research has been both as observations, interviews with Gustav Vasa association, tourist centres in Eskilstuna, Västerås and Strängnäs and with the target group, with the purpose of gather data relevant as this research´s basis. Along with these, user testing methods such as A/B testing, think aloud and usability testing were conducted as to evaluate the resulting design concepts from the data collection methods. This thesis resulted in that a combination of both emotional and rhetorical theories, and both flat and skeuomorphic design styles, created an engaging and persuading visual content. This concluding in making users want to interact with the map´s visual and textual context within the map´s digital interaction. The use of visual concepts that could be associated by a both visceral and reflective level of design (Norman, 2005) concluded in a stronger engaging response from the users, as well as, the use of visual rhetorical theories within the map´s visual content. Finally, the use of storytelling techniques both in visual and textual context lured the user to interact with the information provided by the design.

A dissertação tem como questão inicial o processo de comunicação entre instituições de pesquisa e a comunidade não científica, atentando para o papel mediador do designer gráfico. Recorreu-se a dois referenciais teóricos da Comunicação: o Design da Informação - no qual insere-se o estudo da infografia - e a Divulgação Científica. Foi também compilado um conjunto de soluções infográficas, buscando-se identificar aspectos que qualificam uma comunicação visual eficiente, investigando-se não apenas atributos estéticos, mas também de caráter cognitivo. Por fim, propôs-se um modelo de análise empírico para infográficos jornalísticos, que foi testado em corpus proveniente da revista Pesquisa FAPESP, publicação de Divulgação Científica editada pela Fundação de Amparo à Pesquisa do Estado de São Paulo. Os resultados gerados pelo modelo permitem visualizar as ênfases dadas, respectivamente, às seguintes funções de design: utilidade, precisão e satisfação; de forma que permita verificar a adequação do formato infográfico empregado ao conteúdo informativo - da reportagem - representado. / The initial inquiry of the dissertation is the communication process between research institutions and the non-scientific community, observing the mediating role of the graphic designer. Thus, the approach to two major theoretical references: Information Design - in which infography is inserted - and Scientific Popularization. In addition, a set of infographic solutions was compiled to exemplify aspects that qualify efficient visual communication, in an investigation of both aesthetic and cognitive attributes. Finally, an empirical analysis model for journalistic infographics is proposed, which was tested with a corpus taken from the Scientific Popularization magazine Pesquisa FAPESP, published by São Paulo Research Foundation - FAPESP. The achieved results from the model allow the visualization of the emphasis given, respectively, to the following design functions: utility, precision and satisfaction. Hence, it enables to verify the adequacy of the employed infographic format to the informational content represented.

Purpose - The purpose of this study is to understand female consumers’ behaviour within online shopping, in order to identify which features within three chosen elements, common within the presentation of women’s tops, reduce mental intangibility and stimulate perceived value. Design/methodology/approach - A standard qualitative study approached through two methods of data collection; interviews and focus groups, from which specific patterns and concepts were identified during the development of conversations. Research limitations - This study is limited to female students from The Swedish School of Textiles. The research will focus on three visual variables common within the online presentation of women’s tops. Originality/Value - This study contributes knowledge to online apparel retailers, enabling them to optimise their website product display, thus increasing their competitive advantage. Our analysis of the chosen visual elements will contribute to a further understanding on how to reduce mental intangibility through visual communication. Additionally by acknowledging how to influence customers’ perceived value, online retailers will be able to trigger loyalty. / Program: Master Programme in Fashion Management

Em seu estágio atual a cartografia se encontra dividida em dois ramos: a cartografia sistemática com representações padronizadas e linguagem técnica e a cartografia temática - com variados tipos de representações gráficas que, apesar de não serem padronizados, possuem princípios que as norteiam. Os mapas, por seu conteúdo intrinsecamente visual, estiveram muitas vezes relacionados à arte. A harmonia entre linhas, cores, textos e alegorias, muitas vezes fez surgir indagações sobre a participação da arte nos mapas. A cartografia mostra que o equilíbrio visual está além da apreciação do belo e, na verdade, está associado à comunicação e à funcionalidade. Os aspectos artísticos presentes nos mapas não estão relacionados mais à arte, mas ao design gráfico. / Currently the cartography is divided into two branches: a systematic cartography - with standardized representations and technical language - and thematic cartography - with varying types of representation which, although not standardized, have principles that guide them. Maps, for its content intrinsically visual, were often related to art. The harmony of lines, colors, text and allegories, often has raised questions about the participation of art in the maps. The cartography shows that the balance is beyond the visual appreciation of beauty and, indeed, is associated with communication and functionality. The artistic aspects present in most maps are not related to art, but the graphic design.

This thesis deals with a new marketing tool for campaigns to support product sales at the point of sales. Banner can appropriately draw customer's attention and also persuade to unplanned impulsive purchase. It is a plastic pocket that can hold posters to support individual product or brands of companies and also can be changed quite often. Uniqueness of the solution lies in the location of the advertising space. In case an LCD monitor is part of the cash register, the banner is located on the other side directly exposed to the eyes of customers. The aim of the thesis is to present a new marketing tool and ideally prove that the right use of visual communication means is able to encourage impulsive purchases even in the environment of a Czech bank. Even though it was not completely proven that the banner can encourage impulsive purchases in banks, the whole concept has been prepared, it's potential revealed and the possible effective uses for normal practice have been formulated.

Com o desenvolvimento das formas de comunicação e expressão ao longo dos séculos, as sociedades puderam experimentar vários modos de fazer arte. Várias finalidades, várias técnicas, algumas tecnologias. A representação da fala pela escrita trouxe conseqüências profundas; entre elas a dominância visual em detrimento dos outros sentidos. Esta nova mídia criou a necessidade de desenvolver linguagens adequadas às suas características. Os computadores possibilitaram a reinterpretação das linguagens existentes e o desenvolvimento de linguagens capazes de integrar todas as outras, com um imenso potencial expressivo. As atuais tecnologias da informação e suas mídias, aliadas à linguagem digital, permitiram uma extrema e radical compressão de tempos e distâncias. A linha de pesquisa deste trabalho está relacionada à experimentação de possibilidades artísticas e expressivas, através do desenvolvimento de estudos visuais com bases conceituais da teoria da Gestalt e da Semiótica. São propostas diferentes utilizações do tempo na releitura digital de obras construtivistas, concretistas e da Optical Art, simulando movimento onde este é sugerido como tensão. A passagem do ponto ao pixel não pode ser feita sem tradução e não deveria ser feita sem interpretação, sem criação. / Through the centuries, human societies have been able to create art in many different ways and developed various communication and expression strategies. Many ends, many techniques, some technologies. The representation of speech through writing brought great results, especially the supremacy of sight at the expense of the other remaining senses. This new media created the need for a customized language to meet its characteristics. Computers made possible a reinterpretation of the existing languages and the development of languages able to integrate all others, with a huge potential for expression. The current information technologies and their media, based on digital languages, led to a radical compression of time and space. This line of research presents some artistic and expressive possibilities through visual studies based on Gestalt and Semiotics general principles. Distinct time interpretations are proposed within the digital version of constructivist, concrete and Op Art artworks, simulating movement where previously it had just been suggested as tension. The shift from dot to pixel is not a translation-free process and should not happen without interpretation, without creation.

The construction industry's environment is continually changing. Employees are now more geographically widespread and diverse, both culturally and educationally, than ever before. A great deal of research has been carried out on knowledge acquisition and storage, but there is still a distinct lack of research into knowledge presentation and communication. Information and knowledge presentation play a significant role in daily decision-making processes, when inappropriate decisions may result from inaccurate or poorly communicated information. The simplified, filtered coherent presentation of explicit knowledge can be instrumental to a successful, profitable and safety conscious business. Wates Construction is a major construction company and employs around 1300 people directly, as well as various subcontractors on different projects. Their current turn over is around £1billion, they are based in the UK and have branches in Ireland and Abu Dhabi. Wates realised their existing information system was inefficiently conveying information to its employees and the need to provide a simplified system, to assist staff's decision-making processes. Earlier IT professionals' attempts to make the system more usable had made no significant difference to its performance.