Com o desenvolvimento das formas de comunicação e expressão ao longo dos séculos, as sociedades puderam experimentar vários modos de fazer arte. Várias finalidades, várias técnicas, algumas tecnologias. A representação da fala pela escrita trouxe conseqüências profundas; entre elas a dominância visual em detrimento dos outros sentidos. Esta nova mídia criou a necessidade de desenvolver linguagens adequadas às suas características. Os computadores possibilitaram a reinterpretação das linguagens existentes e o desenvolvimento de linguagens capazes de integrar todas as outras, com um imenso potencial expressivo. As atuais tecnologias da informação e suas mídias, aliadas à linguagem digital, permitiram uma extrema e radical compressão de tempos e distâncias. A linha de pesquisa deste trabalho está relacionada à experimentação de possibilidades artísticas e expressivas, através do desenvolvimento de estudos visuais com bases conceituais da teoria da Gestalt e da Semiótica. São propostas diferentes utilizações do tempo na releitura digital de obras construtivistas, concretistas e da Optical Art, simulando movimento onde este é sugerido como tensão. A passagem do ponto ao pixel não pode ser feita sem tradução e não deveria ser feita sem interpretação, sem criação. / Through the centuries, human societies have been able to create art in many different ways and developed various communication and expression strategies. Many ends, many techniques, some technologies. The representation of speech through writing brought great results, especially the supremacy of sight at the expense of the other remaining senses. This new media created the need for a customized language to meet its characteristics. Computers made possible a reinterpretation of the existing languages and the development of languages able to integrate all others, with a huge potential for expression. The current information technologies and their media, based on digital languages, led to a radical compression of time and space. This line of research presents some artistic and expressive possibilities through visual studies based on Gestalt and Semiotics general principles. Distinct time interpretations are proposed within the digital version of constructivist, concrete and Op Art artworks, simulating movement where previously it had just been suggested as tension. The shift from dot to pixel is not a translation-free process and should not happen without interpretation, without creation.

abstract: Contemporary cities are physical and virtual. This thesis describes the findings of a mixed-methods study concerning visual images of the city in the urban Northeast of the United States. I ground these approaches in existing literature concerning digital media, visual narrative, genre ecology, urban planning, and virtual places. The first part of the study analyzes the results of a survey in which 150 people responded to questions about social media use and the relationships between image type and the functions of social media in urban contexts. The second part of the study analyzes the results of coding one year of visual images tweeted by @CambMA, the municipal Twitter feed for the City of Cambridge, Massachusetts. These approaches required the development of new tools for analyzing visual communication and genre moves in specific media contexts. My research suggests that specific image types are suited for specific media functions in the context of visual communication in virtual urban environments and that some image types are especially effective in capturing and expressing the city. These findings provide potential strategies for municipal social media channels to consider in terms of how they communicate with their audiences. / Dissertation/Thesis / Masters Thesis Technical Communication 2019

As online technology continues to progress, the modes of communication through which content can be shared have exponentially grown. These include advances in navigational options for presenting information and news online. Though the listicle has been around for centuries, the internet has proliferated its growth, as content producers rely on its structure as a vehicle for sharing information. This research shows that in the case of listicles, format had no direct effect on recall, however, participants who had a greater interest in the content showed significantly higher levels of memory sensitivity. This critical finding suggests that news outlets and content producers should concern themselves with ensuring that their content is interesting and relevant to their audience more so than worrying about whether the listicle is in clickable or scrollable form. This first attempt to examine listicles by comparing their navigational difference in terms of recall performance lays a framework for future research on listicles.

The use of dispersed (virtual) teams is growing rapidly in the engineering profession. To help prepare students for work in this type of industry, university engineering courses are requiring students to work in teams. Industry leaders and university faculty are interested in improving and measuring the performance of these distributed teams. Surveys, interviews, and observations from the AerosPACE Partners for the Advancement of Collaborative Engineering (AerosPACE) capstone design course are examined to demonstrate how different collaboration tools can be used to best enhance a distributed design team's effectiveness. Collaboration tools to which distributed design teams should give extra consideration at different stages of the product development process are identified and presented in a model. Teams that follow this model will be more effective in their communication patterns. This study also consists of examining whether peer ratings can accurately predict team effectiveness (as defined by task and relational effectiveness) within a dispersed multidisciplinary, design team. The hypotheses predict that peer ratings will not be unidimensional over time, and will have a positive, significant relationship with team effectiveness. A longitudinal study was conducted on data gathered form the same capstone design course. Confirmatory factor analysis (CFA) was first used to test unidimensionality of peer ratings and structural equation modeling (SEM) was used to model the data and determine any predictive relationships. Model fit statistics are reported to confirm adequate fit for each model. Results showed that while peer ratings are unidimensional at individual time points, they don't behave equally over time and should be considered separately. The structural equation models yielded mixed results, with some parts of peer ratings significantly predicting relational effectiveness and with yet failing to predict task effectiveness. As such, by examining peer assessments, supervisors and faculty will be able to determine and predict relational effectiveness of teams working at different locations, but should use other methods to predict task effectiveness.

While a majority of deaf students mainstreamed in public schools rely on interpreters, little research has investigated interpreter skills and no research to date has focused on interpreter intelligibility (Kluwin & Stewart, 2001). This thesis is the second in a series of experiments designed to quantify the contribution of various factors affecting the intelligibility of interpreters (transliterators) who use English-based communication modes. In the first experiment, 12 Cued Speech transliterators were asked to transliterate an audio lecture. Two aspects of these transliterated performances were then analyzed: 1) accuracy, as measured as the percent-correct cues produced, and 2) lag time, the average delay between lecture and transliterated message. For this thesis, eight expert receivers of Cued Speech were presented with visual stimuli from the transliterated messages and asked to transcribe the stimuli. Intelligibility was measured as the percentage of words correctly received. Results show a positive nonlinear relationship exits between transliterator accuracy and message intelligibility. Intelligibility improved with accuracy at the same rate for both novice and veteran transliterators, but receiver task difficulty was less for stimuli produced by veterans than novices (as evidenced by a left shift in the psychometric function for veterans compared to novices). No large effects of lag time were found in the accuracy-intelligibility relationship, but an "optimal lag time" range was noted from 1 to 1.5 seconds, for which intelligibility scores were higher overall. Intelligibility scores were generally higher than accuracy, but not all transliterators followed the same accuracy-intelligibility pattern due to other sources of variability. Possible sources of transliterator variability included rate of cueing, visible speech clarity, facial expression, timing (to show syllable stress or word emphasis), cueing mechanics, and mouth-cue synchronization. Further research is needed to determine the impact these factors have on intelligibility so that future transliterator training and certification can focus on all factors necessary to ensure highly intelligible Cued Speech transliterators.

I den här uppsatsen har en kvalitativ undersökningsmetod tillämpats i form av fokusgrupper, enskilda intervjuer och observationer för att undersöka och försöka förstå hur kroppsideal kommuniceras i klädbutiker, samt om unga kvinnor påverkas av detta. För att försöka förstå hur denna kommunikation utspelar sig har en linjär kommunikationsmodell tillämpats där effekten på mottagaren står i fokus. Den forskning som tidigare bedrivits inom området har konstaterat att mötet mellan kläder och den egna kroppen ofta är problematiskt. Hur och varför detta kommer sig är en fråga större än vad vi kommer att helt lyckas besvara i denna uppsats. Vi kan dock fastslå att det borde ligga i företagen och butikernas bästa intresse att förbättra det klimat som råder idag. Detta genom att se över sin visuella kommunikation och storleksutbud. / In this essay a qualitative survey method has been applied in the form of focus groups,individual interviews and observations to investigate and attempt to understand how bodyideals are communicated in clothing stores, and whether young women are affected by this.To determine which variables that takes part in this process a linear communication modelhas been used where the effect on the recipient are in focus.The research previously conducted in the field has found that the meeting between clothesand the body is often problematic. How and why this happens is a question bigger than wewill be able to fully answer in this essay. However, we can say that it should be in thecompanies and retailstores best interests to improve the current climate. This by reviewing itsvisual communication and size range.

<p>Syfte: Syftet med uppsatsen är att genom empiri se vilka faktorer som är av central betydelse i konsumentens köpbeslutsprocess och samtidigt pröva riktigheten hos de förpackningsteorierna vi valt som teoretisk referensram.</p><p>Metod: Empirin samlades in genom en kvalitativ metod bestående av djupintervjuer med konsumenter som köper lågengagemangsprodukten spaghetti.</p><p>Teoretiska perspektiv: Teorikapitlet strävar efter att ge en bild av några marknadsföringsbegrepp och förpackningen och dess olika element. Till sist presenteras två modeller som ligger till grund för undersökningen.</p><p>Empirisk analys: Empiri består av tolv stycken djupintervjuer med konsumenter som köper spaghetti. Dessa har sedan tolkats och analyserats utifrån modellen om köpbeslutsprocessen, som är uppbyggd av teorierna.</p><p>Slutsatser: Slutsatserna är att faktorn information är av centralbetydelse för konsumenten i sitt köpbeslut och ur den teoretiska grund som finns i uppsatsen, kan inte alla teorier ges riktighet. Av undersökningen framkom det också att graden av engagemang i köpbeslutsprocessen har ökat. Enligt konsumenterna ska en optimal förpackning vara återförslutningsbar, vara större och ha refill funktion samt ha en tydlig innehållsdeklaration på svenska. Resultatet visar att producenterna måste uppdatera sig med dagens trender.</p> / <p>Purpose: The purpose with this paper is to investigate the elements which are central in the buying-decision-process and also test the validity of the packaging theories.</p><p>Methodology: The empirical research has been made through qualitative methods using depth interviews with consumers who buy pasta.</p><p>Theoretical perspective: The theoretical framework including marketing, package design, functions, elements and two conceptual models of packaging elements, involvement and buying decision.</p><p>Empirical analysis: The empirical investigation is based upon twelve in-depth interviews with consumers who buys spaghetti. These have been interpreted and analysed through our model of the buying-decsion-process.</p><p>Conclusions: The results confirm that the informational element is essential for the consumer and all theories, from the theoretical framework, can’t have correctness. The investigation also shows that consumers level of involvement has increased. An optimal package according to the consumers has to be re-sealing, bigger, have refill and contents in swedish. The study demonstrate that the manufacturers have to be up to date and follow the trends to be able to survive.</p>

<p>In this thesis I'm trying to examine the meaning potential of visual elements and layout in a Swedish newspaper front page and the same newspaper's website's start page, drawing on theories about multimodality and social semiotics developed mainly by Theo van Leeuwen and Gunther Kress. The study is focusing on Swedish newspaper Aftonbladet and the website aftonbladet.se and compares these three different days. In this thesis I also try to examine what the newspaper communicate about its identity through the different visual components. My conclusion is that visual elements and layout have a great importance regarding what a newspaper communicate about how the news articles should be read, but what can be said about a company's identity mostly depend on the genre the newspaper belongs to and how well the reader knows that particular genre.</p>

In this thesis I'm trying to examine the meaning potential of visual elements and layout in a Swedish newspaper front page and the same newspaper's website's start page, drawing on theories about multimodality and social semiotics developed mainly by Theo van Leeuwen and Gunther Kress. The study is focusing on Swedish newspaper Aftonbladet and the website aftonbladet.se and compares these three different days. In this thesis I also try to examine what the newspaper communicate about its identity through the different visual components. My conclusion is that visual elements and layout have a great importance regarding what a newspaper communicate about how the news articles should be read, but what can be said about a company's identity mostly depend on the genre the newspaper belongs to and how well the reader knows that particular genre.

Syfte: Syftet med uppsatsen är att genom empiri se vilka faktorer som är av central betydelse i konsumentens köpbeslutsprocess och samtidigt pröva riktigheten hos de förpackningsteorierna vi valt som teoretisk referensram. Metod: Empirin samlades in genom en kvalitativ metod bestående av djupintervjuer med konsumenter som köper lågengagemangsprodukten spaghetti. Teoretiska perspektiv: Teorikapitlet strävar efter att ge en bild av några marknadsföringsbegrepp och förpackningen och dess olika element. Till sist presenteras två modeller som ligger till grund för undersökningen. Empirisk analys: Empiri består av tolv stycken djupintervjuer med konsumenter som köper spaghetti. Dessa har sedan tolkats och analyserats utifrån modellen om köpbeslutsprocessen, som är uppbyggd av teorierna. Slutsatser: Slutsatserna är att faktorn information är av centralbetydelse för konsumenten i sitt köpbeslut och ur den teoretiska grund som finns i uppsatsen, kan inte alla teorier ges riktighet. Av undersökningen framkom det också att graden av engagemang i köpbeslutsprocessen har ökat. Enligt konsumenterna ska en optimal förpackning vara återförslutningsbar, vara större och ha refill funktion samt ha en tydlig innehållsdeklaration på svenska. Resultatet visar att producenterna måste uppdatera sig med dagens trender. / Purpose: The purpose with this paper is to investigate the elements which are central in the buying-decision-process and also test the validity of the packaging theories. Methodology: The empirical research has been made through qualitative methods using depth interviews with consumers who buy pasta. Theoretical perspective: The theoretical framework including marketing, package design, functions, elements and two conceptual models of packaging elements, involvement and buying decision. Empirical analysis: The empirical investigation is based upon twelve in-depth interviews with consumers who buys spaghetti. These have been interpreted and analysed through our model of the buying-decsion-process. Conclusions: The results confirm that the informational element is essential for the consumer and all theories, from the theoretical framework, can’t have correctness. The investigation also shows that consumers level of involvement has increased. An optimal package according to the consumers has to be re-sealing, bigger, have refill and contents in swedish. The study demonstrate that the manufacturers have to be up to date and follow the trends to be able to survive.