Abstract: Given the global sustainability challenge; effective organizational Social Responsibility (SR) guidelines must set best-practices that acknowledge environmental constraints and strive for a sustainable society. SR has historically underrepresented environmental issues and needs to shift from a reactive focus on societal stakeholder demands, to a proactive whole-systems planning framework. There is a risk that unless SR guidelines consider both social and environmental issues together, they may generate negative outcomes to organizational viability. This research finds key Sustainable Development concepts that should be integrated within SR guidelines and uncovers an overall goal of SR as assisting organizations in moving towards a sustainable society. A Sustainable Society is defined in the research according to a set of scientific principles, based on environmental constraints and fundamental social needs. This clear goal enables the organization to ‘backcast’ from this success point in order to take effective strategic steps. The authors recommend the incorporation of critical concepts from Strategic Sustainable Development, a proven organizational sustainability planning framework, into SR guidelines to increase their effectiveness in strategic SR decision-making. The ISO 26000 SR Guideline is used as a case study.

Cette étude de doctorat est le fruit de l’union entre la pratique réussie en tant que cadre supérieur, qui s’est déroulée successivement durant plus de 15 ans dans différentes compagnies multinationales, et la source théorique de recommandations des meilleures pratiques des sciences de l’information, de la communication, de l’administration, et des maîtres à penser dans les divers domaines de connaissances en relation avec le sujet. Elle aborde de manière incisive les piliers de soutien, ainsi que les points critiques de succès et d’échecs dans l’implémentation des entreprises au Brésil, principalement dans les restructurations et les ‘’startups’’ des entreprises multinationales liées aux stratégies de l’implémentation de nouveaux négoces, la gouvernance, la culture de résultats, la structure organisationnelle, la gestion et la direction. Cette étude vise à démontrer l’impact singulier de la structure et de la culture organisationnelle dans l’efficience de nouvelles affaires, l’engagement des divers collaborateurs, ainsi que son impact sur les résultats en raison de ces deux facteurs. Elle vise également à indiquer les opportunités de l’innovation et finalement, la plus grande intégration entre le pays d’origine et le pays d’implantation / This doctoral study is the result of the union between successful practice as an executive, which occurred successively for more than 15 years in different global companies, and the theoretical sources of recommendation of best practices in the information and communication sciences, administration of companies, and of gurus in several areas of knowledge related to the subject.It directly addresses the support pillars, as well as the critical success and failure points for business implementation in Brazil - mainly in restructurings and startups of global companies - related to strategies for implementing new business, governance, culture of results, organizational structure, management and leadership.This study demonstrates the unique impact of organizational structure and culture on the effectiveness of a new business and the commitment and engagement of employees and their impact on results, due to these two factors.It points out opportunities for innovation, addressing new trends in networking that require greater flexibility and fundamentally greater integration between the country of origin and the country of entry.

Made available in DSpace on 2010-04-20T20:51:19Z (GMT). No. of bitstreams: 3 61060100580.pdf.jpg: 18863 bytes, checksum: 7ff6d70c09021f5c2ebbc8d6850c3256 (MD5) 61060100580.pdf: 466201 bytes, checksum: 6fe971262a2d52637dbf7849c23f75eb (MD5) 61060100580.pdf.txt: 198295 bytes, checksum: 2aff523e6a6c8f62749c1e52e78f631d (MD5) Previous issue date: 2008-02-27T00:00:00Z / O objetivo desta Dissertação é estudar a confiança dos stakeholders nas informações não-financeiras dos relatórios de sustentabilidade das empresas. Iniciativas nacionais e internacionais auxiliam a identificação e coleta de indicadores relevantes, possibilitando a comparabilidade entre as empresas. O intenso aumento na quantidade de relatórios de sustentabilidade publicados levou à indagação do presente estudo: os stakeholders confiam nestas informações? Desenvolveu-se estudo exploratório de natureza qualitativa, com utilização de questionários semi-estruturados. A pesquisa indicou que a confiança é parcial, especialmente porque muitos relatórios enfatizam indicadores pouco significativos na avaliação do desempenho da gestão de sustentabilidade. A confiança fica debilitada pela falta de foco em divulgar informações relevantes, e pela escassez de mecanismos de verificação externa. O trabalho se apóia no conceito de sustentabilidade empresarial que engloba as dimensões estratégicas: econômica, social e ambiental. A gestão empresarial é analisada do ponto de vista de valores, questões e processos com o objetivo de minimizar qualquer dano proveniente de suas atividades, criando valor econômico, social e ambiental. A ética empresarial e a transparência foram consideradas como elementos que impulsionam os administradores a gerir empresas de forma sustentável, na medida em que permeiam toda a gestão da empresa, tanto do ponto de vista estratégico, como operacional. O aumento da demanda por informações por parte dos stakeholders incentivou as empresas a desenvolverem e monitorarem indicadores de desempenho socioambientais, além dos econômicos. / The main objective of this dissertation is to study stakeholders’ trust on non-financial information announced on sustainability reports. National and international initiatives support companies on the identification and compiling of sustainability performance indicators. The significant increase on the quantity of sustainability reports leads to a crucial question: do stakeholders trust sustainability information? Based on a qualitative approach, with the use of semi-structured questionnaire, the research indicated partial trust relationship on sustainability reports, mostly because of the lack of focus on sustainability performance. Trust is harmed because there are no evidences of materiality assessment and for the lack of third party verification. The work is based on the sustainability management concept, which integrates three strategic dimensions: economic, social and environmental. Corporate management is seen from a perspective that includes values, issues and processes, with the aim of minimizing any potential damage related to the organizational activities, and at the same time, create economic, social and environmental value. Companies should define clear goals, considering stakeholders’ management. Business ethics and transparency were seen as elements that boast executives to manage organizations in a sustainable approach, as those elements surround the whole organizational environment, both in the strategic and operational point of view. The increase on stakeholders’ requests for information, have stimulated companies to develop social and environmental performance indicators, besides the usual economic indicators.

Submitted by Paulo Junior (paulo.jr@fgv.br) on 2011-04-27T19:52:35Z No. of bitstreams: 1 DAVID XAVIER VILLACIS.pdf: 1137968 bytes, checksum: a5a0ce2df6d790413deacbe5a2f046aa (MD5) / Approved for entry into archive by Paulo Junior(paulo.jr@fgv.br) on 2011-04-27T19:52:57Z (GMT) No. of bitstreams: 1 DAVID XAVIER VILLACIS.pdf: 1137968 bytes, checksum: a5a0ce2df6d790413deacbe5a2f046aa (MD5) / Made available in DSpace on 2011-05-03T12:52:20Z (GMT). No. of bitstreams: 1 DAVID XAVIER VILLACIS.pdf: 1137968 bytes, checksum: a5a0ce2df6d790413deacbe5a2f046aa (MD5) Previous issue date: 2011-03-28 / The global geopolitical scenario of asymmetric development and new energy sources constitute a challenge to organizational sustainability, requiring organizations with adaptation capacity to turbulent environments. The main aspects affecting the survival of energy companies could be categorized into geopolitics, economics, social, technological, legal, environmental, security, energy and administrative. This doctoral dissertation presents an organizations model with an adaptation capacity to turbulent environments that would let the company reach sustainability along time, as an answer to the research question. This question look for the key characteristics of an adaptive organization model, considering the Brazilian energy sector, in the global geopolitical scenario of asymmetric development and new energy sources, in view of its managers' perceptions. The methodology adopted took as a base the Grounded Theory supported by the Atlas/ti software and applied on deep interviews. The used method allow to build an inductive theory based on categories, properties and dimensions. The proposed model emerged from the research work configuring an adaptation capacity to turbulent scenarios in order to reach organizational sustainability grounded in Prospective planning, Adaptive systems and Structural integration categories, identifying the properties and dimensions required in each of these categories. / O cenário geopolítico global de desenvolvimento assimétrico e novas fontes de energia constituem um desafio para a sustentabilidade organizacional, requerendo organizações com capacidade de adaptação a ambientes turbulentos. Os principais aspectos que afetam a sobrevivência das empresas de energia podem ser categorizados em geopolíticos, econômicos, sociais, tecnológicos, legais, ambientais, de segurança, de energia e administrativos. Esta tese doutoral apresenta um modelo de organizações com capacidade de adaptação a ambientes turbulentos que permite à empresa atingir sustentabilidade no tempo, como resposta à pergunta de partida. Essa pergunta procura as características determinantes de um modelo de organização adaptável, considerando o setor energético brasileiro, no cenário geopolítico global de desenvolvimento assimétrico e novas fontes de energia, segundo a percepção de gestores. A metodologia adotada tomou por base a Grounded Theory apoiada pelo software Atlas/ti e aplicada a entrevistas em profundidade. O método utilizado permitiu construir a teoria indutivamente, com base em categorias, propriedades e dimensões. O modelo proposto emergiu da pesquisa configurando a capacidade de adaptação aos cenários turbulentos para atingir sustentabilidade organizacional como fundamentada nas categorias de Planejamento Prospectivo, Sistemas Adaptativos e Integração Estrutural, identificando as propriedades e dimensões requeridas em cada uma dessas categorias.