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Be stubborn with your goals, but flexible with your methods : Paradoxical phenomenon within the fashion industryBasic, Hana, Thorell, Madeleine January 2019 (has links)
Seeing as fashion companies today have a proclaimed desire to act sustainably, we wanted to explore their explanations regarding the paradoxical phenomenon which is based on having CSR strategies, yet still advocating for consumption. The consumption rate in today’s society is not sustainable, and it appears that it has lead to some confusion regarding where to start or how to handle the paradoxes. Massive amounts of wastage, environmental pollutions and social issues in the supply chain are only a few components in the fashion industry which is full of paradoxical phenomena and tensions. This study aims to explore companies who have well established CSR principles, yet still contribute to mass production within the supply chain which consequently leads to overconsumption. Paradox perspective acknowledges tensions between and among various desirables, yet interdependent and at times conflicting sustainability objectives. In this study we look at the three aspects of CSR, and the tensions that exists when competing demands and goals of these aspects needs to be considered by the fashion companies. By viewing the three aspects of CSR through three dimensions (rearward, nearby and forward), we have analyzed our interviews and identifying different paradoxes that existed. The paradox of need for profit, the paradox of sustainability communication and the paradox of sustainable consumption. Conclusions drawn from these existing paradoxes are that fashion companies might be using more sustainable materials, but that the massive volumes of garments remain. Fashion companies are flexible with their goals of CSR, but stubborn with their methods of doing business, when the opposite is in fact required in order to improve the three aspects of CSR in various dimensions.
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Licence to Talk : Sustainability Managers and their Managerial Realities within the Corporate Sustainability ParadoxEl hajjari Borg, Mounia, Sundberg, Elin January 2021 (has links)
While sustainability-dedicated managers and related titles represent a profession that has hardly existed for more than a decade, it is not surprising that the field of research concentrating on these professionals is in itself relatively new. With an increasing demand for corporations to take their social and environmental responsibility, and a corporate sustainability characterized by tension and paradox, we found it of importance to explore the role and entanglements of these professionals. By analysing 17 in-depth interviews with sustainability-dedicated professionals from the private sector in Sweden, our interpretation is that sustainability managers hold the function of selling sustainability, with talk as their main weapon. Expressly, in the intersection between business-case logics and sustainability logics, sustainability managers have to, above all, make a convincing case for sustainability, inwards and outwards. Therefore, they draw dynamically on different narratives which we conceptualise in three roles: the chameleon, the pragmatic, and the nagging manager. Through these roles, we intend to capture the fluidity with which the managers relate and engage with sustainability, and hence we do not mean to ossify a role’s dynamics within a single, static or stereotypical category. We discuss these findings and concepts to the background of previous studies and existing literature.
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