In the past few years, rapid development of mobile technologies has been changing the way people approach purchasing. Using Technology Acceptance Model (Davis, 1986), the authors believe that IKEA’s furniture mobile application creates a certain value to its users. The study aims at examining the importance of perceived usefulness, perceived ease of use and compatibility dimensions of IKEA’s app and their impact on consumers’ behavioral intentions to see whether or not they lead to actual purchase.   The thesis findings reveal that IKEA mobile application is not widely used. The results should have been applicable for similar companies as IKEA especially those which promote in-store app usage. However, it is not possible since the thesis contradicts the assumption of broad usage of such mobile application.   The analysis of the surveys releaved gender having a role in IKEA mobile app perception as well as occupation. The analysis is also contributing by a realization that mobile technologies lead to faster decision-making, more information availability, and therefore, can create better marketing communication strategies.

Trust is a concept used throughout our daily lives. We give trust to friends, colleagues and strangers. We also give trust to the technical artifacts we use in our everyday lives. We must also rely on the services we use to work the way we expect them to. There is plenty of research on trust in e-commerce and online banking on website based platforms. What is missing is research on how we give trust to mobile map applications (and mobile applications in general), and how this trust, or lack of trust, affect our use of map applications in everyday life. We will also use a model of trust to see if we can get a deeper understanding of this trust.

This thesis uses Narrative Theory and Technology Acceptance Model to uncover the experiences, perceptions, and challenges that five experienced teachers face when using and integrating technology in their classroom. It gives narrative consideration of the value of unique experience by focusing on the stories of each participant, and it analyzes narrative themes. This study found that there were numerous impacts on teachers’ perceptions on the usefulness and ease of use of technology: this included (a) Limits: technology limits, teacher limits, student limits, and practical limits; (b) Support: school board, resources, equipment, parents; and (c) Dynamic environment (teacher-student feedback loop) which influence strategies for integrating technology: attitude, teaching orientation, classroom management, technology management, technology tools, and participant-observer strategies. Study limitations and recommendations are discussed.

The technology acceptance model (TAM) was used in this study to evaluate the faculty's perceptions of online learning. This study adopted a deductive approach that involved a move from theory formulation to data gathering. This study utilized a descriptive, correlational design to describe the study variables, which included the participants'' perceptions and attitudes. Perceived ease of use and perceived usefulness of technology have statistically significant correlations with technology competence levels of technical college faculty members, influencing their behavioral intentions to use online learning. Specific strategies that bolster perceived ease of use and perceived usefulness of technology in learning should be prioritized. These strategies include improving technological infrastructure, offering technology competency training, instituting facilitative technology use policies, and improving teacher-student motivation to use technology in learning.

Problem: Due to the promises of retailer benefits, self-service technologies (SSTs) are becoming a common sight in the Swedish grocery retail setting. The mere installation of SSTs is yet not enough to make the consumer adopt them.  Purpose: By asking, “how is the consumer’s attitude towards technology affecting his/her acceptance of the grocery retail self-scanning system”, the purpose of this thesis is to explore the effect of the technology readiness theory on the technology acceptance model. Thus, practically investigate how and why some consumers accept, whereas other consumers reject SSTs.  Theory: The direct mediating effect of four consumer-specific technology adoption predictors: optimism, innovativeness, insecurity and discomfort, are investigated in relation to two system-specific technology adoption predictors: perceived usefulness and perceived ease of use. Throughout the theoretical framework, and in combination with SST literature, eight hypotheses are constructed.  Method: A positivist research approach with a deductive reasoning is adopted. To answer the hypotheses, a quantitative method implemented through a survey strategy is chosen. Statistical testing of the 192 collected answers follows the quantitative data gathering.  Conclusion: The results show that multiple consumer-specific characteristics have a direct mediating effect on perceived usefulness and perceived ease of use. Thus, the consumer’s attitude towards technology plays a significant role in the consumer’s propensity to accept SSTs, such as the grocery retail self- scanning system. This implies that retailers aiming at developing efficient and competitive self-service strategies should pro-actively consider the “techno-ready” consumer attributes. In particular: optimism and discomfort.

This research regards internet users with hearing-impairment as the target. The purpose is to investigate the factors which will influence hearing-impaired people use internet. This research is theoretically based on the Technology Acceptance Model (TAM). According to the literatures, join subject norm, media richness, internet self-efficacy and perceived enjoyment. A total of 255 effective samples were collected via internet questionnaire. Through the survey and analysis, we could prove that subject norm, perceived usefulness and perceived ease of use will influence the behavioral intention directly. Subject norm, media richness, perceived enjoyment and perceived ease of use will influence the perceived usefulness directly. And media richness, internet self-efficacy and perceived enjoyment will influence the perceived ease of use. According to the findings of research, there are the following suggestions. (1) Hearing-impaired communities should offer information courses of computer and internet. (2)The government should offer more services through internet, and social welfare organizations should update information as instant as possible. (3)Implement the execution of the regulations of web accessibility.

Thesis (MTech (Information Technology)--)Cape Peninsula University of Technology, 2012 / Includes bibliographical references (leaves 127) / In rapid advances in marketing strategies, Social Networks Marketing (SNM) is dramatically becoming an important aspect in promoting businesses. Social networks marketing has been found as one of the most effective tool used in businesses today, by most business owners in South Africa, to expand, and flourish their businesses. The explosion of Internet usage has drawn the attention of researchers towards social networks marketing. Research has shown that potential Internet users are doubtful, and indecisive to use, and accept SNM system in spite of their availability. Therefore, there is a need for researchers to identify some of the factors that determine user’s unwillingness to accept and use the system. According to the Technology Acceptance Model (TAM), Perceived Ease of Use (PEOU), and Perceived Usefulness (PU) are the two major constructs in determining the use and acceptance of various information systems. These beliefs may not fully explain the user’s behaviour towards newly introduced system, such as social networks marketing. Hence, this study had successfully implemented TAM to the newly proposed information system (social networks marketing system). Using TAM as a theoretical framework, the study added two new constructs “perceived credibility” and “awareness” as part of the factors influencing user’s acceptance of social networks marketing. The purpose of the study was to explore the impact of social networks marketing system by SMEs in South Africa, and perception of consumers. In addition, this research investigated factors that influence users’ acceptance of social networks marketing using TAM as the basis for the theoretical framework. Questionnaire-based study done in 2 groups; consumers and small and medium-scale enterprises (SMEs), in this work, represent the major users of social networks marketing in South Africa. The research model was tested using data collected from 143 questionnaires and analysed using linear regression. The results show that user’s intentions to use SNM are strongly and positively correlated with user acceptance. The empirical results confirmed that perceived credibility and perceived usefulness are the strongest determinant in predicting user’s intention to use SNM. In addition, many of the South African SMEs using SNM, have presumed that SNM has positively and negatively impacted their businesses.

Context. The subject presented in this research is the fact that people resist IT induced change and want to maintain their current situation when implementing a new information system.  If no strategy is set to deal with it, resistance to change leads to Information System failure. Objectives. In this study, the author is investigating how to anticipate and handle resistance to change when implementing a new information system in order to succeed. This is followed by introducing the factors affecting user satisfaction which in turn affects user acceptance. Methods The data collection involves interviews in order to assemble appropriate, justifiable and relevant data, in addition to surveys to measure and validate the hypotheses in this thesis. The banking sector in Lebanon was selected as a source of data collection. Results. Three factors Perceived ease of use(PEOU), Perceived Usefulness (PU), and User Involvement react together to satisfy user and hence to make the user accept change. Conclusions. Based on the studies conducted so far with respect to this topic, there exists an indirect relationship between the three factors discussed in this thesis, the user satisfaction, and the user acceptance. The more the user finds the system easy to use (simple way of work with less efforts) and useful (the extent to which person’s work is improved) and the more he/sh  is involved, the more he is satisfied and hence the more he is willing to accept the change and causes system success.

Streaming blir dagligen en allt mer populär form av musikkonsumtion. Denna typ av medium har gjort det allt mer enkelt för individer att lyssna på musik. Diskussioner om de villkor som kreatörerna som bidrar med värde till dessa medium påpekar dock tuffa arbetsförhållanden. Kreatörer tenderar att få låg ersättning och dålig översikt över den data som relaterar till artistens lyssnare. I och med Web3:s framfart har det påbörjats en diskussion om decentraliserade musikplattformar som ett alternativ till de traditionella streamingtjänsterna. Det är inom detta område som studien ämnar att utforska acceptansen kreatörerna har av detta alternativa sätt att distribuera musik. Utifrån ramverket TAM (Technology acceptance model) skapades en modell. För att testa denna modell genomfördes sedan en enkätstudie. Det insamlade materialet användes sedan för att utföra en univariat, bivariat samt multivariat analys med hjälp av frekvenstabeller, Spearmans korrelationskoefficient och PLS-SEM-verktyg. Resultatet visade på möjliga problemområden, bland annat validiteten hos enkätfrågorna, men även lämpligheten hos studiens ramverk i förhållande till den typen av system som faktiskt undersöktes. Det var dock tydligt att urvalets användning av plattformen i fråga var en direkt effekt av hur deras avsikt till att använda densamma såg ut. Denna användaravsikt berodde sedan på deras attityd till plattformen som i sin tur berodde på den nytta de upplevde att plattformen genererade. / Music streaming is growing in popularity on a daily basis. This type of medium has made listening to music more accessible to its users. Discussions regarding tough working conditions for the creators that bring value to the platforms are becoming more common. Creators tend to get low compensation and insufficient data regarding its listeners. In regards to the growing interest with Web3 technology, discussions are being held about decentralized music platforms potential of being an alternative to the traditional streaming platforms. It’s within this field the study aims to shed some light in regards to the acceptance creators have toward this alternative way of distributing music. With regards to the theoretical framework TAM (Technology acceptance model), a model was constructed. In order to evaluate this model a survey was conducted. The data collected was then used to perform a univariate, bivariate and multivariate analysis. These were possible with the help of frequency tables, Spearmans correlation coefficient as well as PLS-SEM tools. The results brought light to several possible problem areas, amongst these the validity of the questionnaire, but also the adequacy of the theoretical framework with regards to the a type of system the study actually concerns itself with. It was, however, clear that the creators’ actual use of the platform was a direct product of their intention to use it. This intention was a result of their attitude towards the platform, which in turn depended on the usefulness the creator perceived the platform to generate.

Pinterest is one of the fastest growing social networking sites and is attracting the interest of retailers as an effective way to interact with consumers. The purpose of this study was to examine: 1) determinants and impacts of Pinterest consumer experiences. Specifically, this study examined the impacts of retailer reputation, trust, perceived ease of use, and perceived usefulness on Pinterest consumer experiences on retailer SNS. 2) To identify the impacts of Pinterest consumer experiences on consumer satisfaction, behavioral intention, and online retailer relationship. The instrument used existing scales drawn from the literature. A consumer panel (n = 300) of Pinterest users that connect to apparel retailers was used to collect data through an online consumer panel. Reputation is positively related to trust and to perceived ease of use. Perceived ease of use and usefulness significantly affected retailer Pinterest consumer experiences. The impact of Pinterest consumer experiences on satisfaction and behavior intention was positive and significant. Satisfaction and behavior intention also are significantly related to online retailer relationship. Results and business implications are discussed, as well are limitations and future research.