Bakgrundsljud och hur det influerar människors uppmärksamhet är undersökt i ett flertal olika former. Vanligtvis genom att använda musik och tystnad som variabler för att jämföra effekten på en primär kognitiv uppgift. Eftersom all musik skapas med intentionen att lyssnas på, dvs. att dra uppmärksamheten till sig, söker denna studie att undersöka huruvida bakgrundsljud ligger till grund för olika reaktionstid beroende på om ljudet är artificiellt eller naturligt (ljud från naturen som en strömmande bäck jämfört med rosa brus). Genom att använda ett visuellt oddball-paradigm på ett reaktionstids-test med de två bakomliggande ljuden på en population (N = 30) där snittåldern var 29 (M = 29.70, SD = 7,82). T-testet bekräftade hypotesen. Därför fastslår denna tes att rosa brus ger längre tid på reaktionstids-test än naturliga ljud när de presenteras som bakgrundsljud. / Background noise and how it influences attention in humans is researched in various ways and forms. Usually it has been done by using music and silence to compare the effects on a primary cognitive task. Since music is an artificial sound created with the intention to draw attention to it, the present study sought to determine if background noise cause differences in reaction time whether it was artificial noise or natural noise (such as the sound of a stream of water compared to pink noise). The two background noises were compared through a visual oddball paradigm measuring reaction time on a sample (N = 30) whose mean age was 29 years (M = 29.70, SD = 7,82). The paired t-test confirmed the hypothesis. Therefore, this study concludes that pink noise creates longer reactions compared to natural sounds when presented as background noise.

This thesis aims to investigate the phenomenon popularly referred to as the pink tax, otherwise known as gender-based price discrimination in the Swedish hygiene product market. The subject is thoroughly researched in markets like the United States and the United Kingdom, where evidence has been found that a pink tax does exist. Thus, women tend to pay more for initially the same product than men, where seemingly, the only difference between the two is packaging and/or fragrance. The sample collection consists of five different product categories: razor blades, razors, shaving cream, deodorant, and soap. The samples have all been collected manually from 16 different locations, distributed at a 38 km radius between the area Skövde to Mariestad in Västra Götaland, Sweden.  Inspired by previous research, this study starts examining the market using a t-test. To further the investigation, two types of regression models are used. The findings support the possibility of a pink tax existing in the Swedish market. Where the largest and most stable regression showed a 4,1% difference in prices for female versus male products. Hence, women tend to pay 4,1% more for hygiene products and the research can conclude that prices are not statistically equal. From this result, we recommend the Swedish customer protection agency- Diskrimineringsombudmannen, to further work on the laws against price discrimination by clarification of guidelines and construction of a stricter legal environment to prevent gender-based price discrimination in the future.

Title: Willing to shop like a (wo)man? - A consumer perspective on the perception of Pink Tax Subject: Bachelor thesis in business administration, 15 hp Authors: Maja Eriksson & Elina Magnusson Purpose: The purpose of this study is, therefore, to compare the perceptions about the Pink Tax between men and women in Sweden, including how the price influences the willingness to buy as well as perceived price fairness and perception of gendered products. Methodology: The study was conducted by qualitative interviews with a semi structured interview. 8 respondents within the ages of 20-25 were interviewed. Empirical findings: Swedish men and women both perceive Pink Tax as discriminatory and unethical. They also share an understanding of the potential consequences of the issue. Both men and women are heavily influenced by the gender specification of products and gender based marketing. Women have a more extensive awareness of the Pink Tax and the price discrimination it causes. Men however, understand the reasonings behind gender based pricing to a greater extent than women do. Women are more likely to purchase items marketed towards the opposite sex than men are. Lastly, men and women’s shopping behaviors are based on internal and external factors such as the involvement of products and personal values, rather than solely being distinguished by their gender. Limitations: Due to the limited time frame given, the respondents for the empirical study had to be limited, making it more difficult to generalize the results on the entire swedish population within the ages 20-25. Implications: Bringing attention to the unexplored issue of perception of the Pink Tax on the Swedish market is something this study aims to shine a light on. In the hope of stimulating the conversation of the Pink Tax, the society could become more aware of this subject, provoking action from companies as well as legislators in addition to increasing the knowledge among consumers.  Key words: Pink Tax, price discrimination, gender based pricing, perception, pricing, purchases, gender, men, women and Sweden.

A King Dyed Pink is Doomed to Die is a poetry collection concerned with cruelties waged against queer people—how even the most seemingly innocuous habits of cishet society proliferate a vast catalog of ongoing violence, from microaggressions to murder. Disrupting the accompanying complicity of silence (mine and others') involves not only invoking a propulsive "I" lyric (at once playful and elegiac, confessional and enraged, horny and ashamed) but also creating an unabashed mess of formal modes (theater, journalism, surrealism, visuality, 21st century technology) that, unlike heteronormativity, refuses tidy categorization. Death haunts these poems, whether it be a pigeon fatally dyed pink for a gender reveal party or a queer brutally murdered in a small Virginia town months before I moved there. As I metabolize the grief, rage, and despair resulting from past and current injustices, I turn to tender futurity: in this violent world, how can we—queers and accomplices—still cultivate pleasure and love? / Master of Fine Arts / A King Dyed Pink is Doomed to Die is a poetry collection that reckons with violence waged against queer people. How do even the most seemingly innocuous hetero habits perpetuate cruelty, whether it be big or small? At once horny and rageful, silly and elegiac, these poems draw from theater, journalism, surrealism, visuality, modern technology, and other modes to disrupt a culture of binaries and tidy categorizations. The specter of death haunts this book as much the tragedy of two actual ones: a pigeon fatally dyed pink for a gender reveal party and a queer brutally murdered in Blacksburg, Virginia, months before I moved there. Even as I reckon with nasty realities, I invoke tenderness in my hopes for the future: in this violent world, how can we—queers and accomplices—cultivate pleasure and love?

Doctor of Philosophy / Department of Apparel, Textiles, and Interior Design / Sherry Haar / Nell Donnelly created a stylish, practical, affordable pink gingham apron frock in 1916, selling out her first order of 216 dresses the first morning at $1 apiece at Peck’s Dry Goods Company in Kansas City. This study investigates the forces behind the success of her dress, and finds that during the early 20th century, woman’s role became modernized, shifting from that of producer to consumer, and that clothing—in particular, the housedress—was a visible reflection of this shift. Specific attributes contributed to the success of the apron frock in design and social perspective. First, her housedress incorporated current design elements including kimono sleeves, empire waistline, waist yoke, asymmetrical front closure, and ruffle trimmings sensibly. Socially, mass advertising and mass media articles promoted fashion consciousness in women to look as pretty as those in the ad or article. As a result, integrating trendy design elements into an affordable housedress along with the growing demand for a stylish, yet practical housedress guaranteed the success of Nelly Don’s pink gingham apron frock. As such, the availability and value of the apron frock provide a vivid illustration of woman’s shifting role: its popularity as an alternative to old-fashioned Mother Hubbard housedresses demonstrates both women’s new consumer awareness as well as their growing involvement in the public sphere.

A qualidade, aceitabilidade e a vida útil da carne de frango e principalmente seus produtos industrializados, dependem de vários fatores, sendo a oxidação lipídica um dos principais problemas de estabilidade do produto. O crescimento da tendência de consumo de compostos naturais por parte da população mundial e a demanda das indústrias de alimentos para controle da oxidação lipídica, surge como alternativa muito promissora a utilização de antioxidantes naturais. O Brasil, com uma grande produção de produtos vegetais e a economia fortemente baseada na agroindústria gera grandes quantidades de resíduos vegetais, sendo os resíduos de película de amendoim e pimenta-rosa potenciais fontes de antioxidantes. Estes resultados confirmados conforme ensaios preliminares in vitro, uma vez que são ricos em compostos bioativos, como compostos fenólicos. Além disto, a quitosana apresenta-se como uma boa matriz para incorporação de extratos contendo compostos bioativos, além de ter capacidade de formar filmes. Assim, o objetivo do estudo foi desenvolver filmes de quitosana com incorporação de antioxidantes naturais a partir dos extratos de resíduos de película de amendoim e pimenta rosa, e avaliar seu efeito sobre a oxidação lipídica em produto reestruturado de frango. O estudo foi dividido em três etapas: a primeira foi utilização da metodologia de superfície de resposta para determinação de uma concentração ótima de extrato de resíduo agroindustrial que incorporado ao filme de quitosana promova inibição da oxidação lipídica (valor de sustâncias reativas ao ácido tiobarbitúrico, TBARS). Na segunda etapa, foi avaliada a incorporação da concentração ótima dos extratos diretamente na carne e nos filmes ativos de quitosana, sobre as características físico-químicas (pH, cor instrumental, índice de peróxidos, e valor de TBARS) e microbiológicas dos tratamentos. Na terceira etapa foram avaliadas as características sensoriais e de aceitabilidade dos tratamentos que apresentaram menor oxidação lipídica. Os resultados revelaram que, na primeira etapa foram otimizadas as concentrações dos extratos de resíduos nos filmes ativos de quitosana. Os teores otimizados foram 80 mg de compostos fenólicos totais (CFT) / kg de carne para os resíduos de película de amendoim e de 90 mg CFT / kg de carne para pimenta rosa. Na segunda etapa, ao final do tempo de armazenamento, pode-se observar que não houve diferença significativa (p > 0,05) para os parâmetros de cor, pH e contagem de mesófilos totais. Para oxidação lipídica, todos os tratamentos apresentaram diferença significativa (p < 0,05), quando comparados com o controle. Para contagem de micro-organismos psicrotróficos totais houve diferença significativa para os tratamentos com filme ativo + extratos, quando comparados com os demais tratamentos. Na terceira etapa, os resultados mostraram que não houve diferença significativa na aceitabilidade entre os tratamentos. Adicionalmente também foi realizada uma caracterização sensorial com consumidores usando a metodologia Check-all-that-apply (CATA). Assim pode-se concluir que foram desenvolvidos filmes ativos de quitosana com adição de extratos de resíduos agroindustriais, com exelente potencial na atividade antioxidante e antimicrobiana em produtos carneos, sem influenciar na aceitabilidade sensorial. / Quality, accessibility, shelf life of chicken meat and mainly of its processed products depends on several factors, wherein lipid oxidation is a major stability product problem. The growth of the consumption trend of natural compounds by the world\'s population, and the demand from the food industry to control lipid oxidation appear as a very promising alternative to the use of natural antioxidants. Brazil, with a large production plant products and a strong economy based on agro-industry generates large amounts of crop residues where peanut shells and pink pepper residues are potential sources of antioxidants. According to preliminary in-vitro tests of these residues, these are rich in bioactive substances such as phenolic compounds. Moreover, chitosan presents itself as a good matrix for incorporation of extracts containing bioactive compounds, in addition to having the ability to form films. The aim of this study was to develop chitosan films incorporating natural antioxidants from peanut shells and pink pepper residues extracts, as well as to evaluate their effect on the lipid oxidation of a chicken restructured product. The study was divided into three stages: first was the use of response surface methodology to determine an optimal concentration of agro-industrial waste extract, which was incorporated into the chitosan film to promote inhibition of lipid oxidation (as an amount of reactive substances to thiobarbituric acid, TBARS). The second stage evaluated the incorporation of this optimal concentration of extracts applied directly in both the meat and the chitosan active films, in relation to the physicalchemical (pH parameters, instrumental color, peroxide value, and TBARS value) and microbiological characteristics of the treatments. The third stage evaluated the sensory characteristics and acceptability of treatments that had a lower lipid oxidation. The results revealed that the first stage optimized the concentrations of extracts from residues into the active chitosan films. The optimized concentration was 80 mg of total phenolic content (TPC) / kg of meat for peanut shells residue extract, and 90 TPC mg / kg of meat for the pink pepper extract. On the second stage, at the end of the storage time, it can be seen that there was no significant difference (p > 0.05) in parameters like color, pH and total mesophylls counts. For the lipid oxidation parameters, all treatments showed significant differences (p < 0.05) when compared with the control treatment. The microbial count of total psychrotrophic microorganisms showed significant differences for treatments with active films + residues extracts when compared with the other treatments. In the third stage, the results showed no significant difference in acceptability between treatments. Additionally, a sensory characterization with consumers using the Check-all-thatapply (CATA) methodology was also performed. Thus, it was concluded that the development of active chitosan films incorporated with extracts of agro-industrial waste was possible, which possess an antioxidant and antimicrobial potential activity without altering the sensory acceptability of the final product.

Submitted by Andrea Pereira (andrea.pereira@unipampa.edu.br) on 2017-04-10T18:55:28Z No. of bitstreams: 2 license_rdf: 1232 bytes, checksum: 66e71c371cc565284e70f40736c94386 (MD5) DISSERTAÇÃO- defesa final (Blenda) CD.pdf: 5907115 bytes, checksum: d0251f182b223db8a99cff6dc9fd8274 (MD5) / Approved for entry into archive by Andrea Pereira (andrea.pereira@unipampa.edu.br) on 2017-04-10T18:55:41Z (GMT) No. of bitstreams: 2 license_rdf: 1232 bytes, checksum: 66e71c371cc565284e70f40736c94386 (MD5) DISSERTAÇÃO- defesa final (Blenda) CD.pdf: 5907115 bytes, checksum: d0251f182b223db8a99cff6dc9fd8274 (MD5) / Made available in DSpace on 2017-04-10T18:55:41Z (GMT). No. of bitstreams: 2 license_rdf: 1232 bytes, checksum: 66e71c371cc565284e70f40736c94386 (MD5) DISSERTAÇÃO- defesa final (Blenda) CD.pdf: 5907115 bytes, checksum: d0251f182b223db8a99cff6dc9fd8274 (MD5) Previous issue date: 2015-06-23 / Neste estudo, a Casca da Uva Niágara Rosada in natura (Vitis Labrusca), aqui denominada CUNRin, foi preparada, caracterizada e, posteriormente, utilizada como adsorvente alternativo para a remoção dos corantes catiônicos, Azul de metileno (AM) e Cristal violeta (CV) de solução aquosa. Os ensaios de adsorção foram realizados pelo processo em batelada a temperatura de 25,0 ± 1,0 ºC. Importantes parâmetros que influenciam na capacidade de adsorção como pH inicial, massa de adsorvente, tempo de contato e concentração inicial de corante foram investigados neste trabalho. A capacidade máxima de adsorção para o (AM) e (CV) foi obtida em pH alcalino (8,0 - 10,0). A quantidade de massa adsorvente necessária para maior eficiência na remoção dos corantes (AM) e (CV) foi de 400,0 mg. O tempo mínimo para estabelecer a condição de equilíbrio para o (AM) foi de 30,0 minutos, enquanto para o (CV) foi de 60,0 minutos. As cinéticas de adsorção dos corantes na CUNRin foram investigadas utilizando os modelos cinéticos não - lineares de Pseudo - primeira ordem, Pseudo - segunda ordem e Elovich. O modelo de Pseudo-segunda ordem é o que melhor descreve a cinética de adsorção para ambos corantes estudados com valores R2 próximos da unidade e baixos de valores χ2 . Estudos de equilíbrio entre adsorvente - adsorvato foram realizados através dos modelos matemáticos não - lineares de Langmuir, Freundlich e Sips. Dentre os modelos de equilíbrio estudados o modelo de Sips é o mais indicado para descrever a adsorção entre as moléculas do corante e adsorvente. Com base no modelo de Sips as capacidades máximas de adsorção obtidas foram de 110,80 ± 3,92 mg g–1 para (AM) e 93,80 ± 3,71 mg g–1 para (CV). A viabilidade da CUNRin foi investigada em efluente têxtil sintético. Os resultados obtidos mostram que a CUNRin pode ser utilizada como adsorvente alternativo para a remoção dos adsorventes (AM) e (CV) de efluentes aquosos. / In this study, Niagara grape skin Pink in nature (Vitis Labrusca), herein called CUNRin, was prepared and characterized and then used as an alternative adsorbent for the removal of the cationic dye, methylene blue (MB) and crystal violet (CV) from aquous solution. The adsorption experiments were performed by batch process temperature of 25.0 ± 1.0 °C. Important parameters that influence the adsorption capacity as initial pH, adsorbent mass, contact time and initial concentration of dye were investigated in this work. The maximum adsorption capacity for (AM) and (CV) was obtained at alkaline pH between (8.0 - 10.0). The amount of adsorbent required for efficient removal of dyes (AM) and (CV) was 400.0 mg. The minimum time to set up the equilibrium condition for (AM) was 30.0 minutes, while for the (CV) was 60.0 minutes. The kinetics of adsorption of dyes in CUNRin were investigated using non - linear kinetic models of Pseudo - first order, Pseudo -second order and Elovich. The Pseudo - second order model is what best describes the adsorption kinetics for both dyes studied with R2 values close to unity and downs of values χ2. Balance studies between adsorbent - adsorvate were performed through nonlinear mathematical models of Langmuir, Freundlich and Sips. Among equilibrium models studied the Sips model it is the most suitable to describe the adsorption of the dye molecules and the adsorbent. Based on the model Sips maximum adsorption capacity obtained were 110.80 mg g–1 ± 3.92 mg g-1 to (AM) and 93.80 mg g–1 ± 3.71 mg g-1 to (VC). The viability was investigated CUNRin synthetic textile effluent. The results obtained show that the CUNRin can be used as an alternative adsorbent for the removal of the adsorbents (AM) and (CV) of aqueous effluents.

Syftet med denna uppsats är att kritiskt granska leksaksreklam riktad till barn. Genom att använda oss av reklamklipp från det sociala mediet YouTube vill vi undersöka hur manligt respektive kvinnligt samt heteronormativitet konstrueras i dessa. För att finna mönster som vi kan koppla till vårt syfte tittar vi ur ett genusperspektiv genom textanalys närmare på reklamklippen. Genom vår analys fann vi att leksaksreklam riktad till barn är påtaglig könsstereotyp och skapar förväntningar på barn hur de ska se ut samt vilka egenskaper de förväntas inneha. Vi fann också att reklamklippen reproducerar heterosexualiteten som den hegemoniska sexualiteten. Detta gör att heteronormativiteten blir stark i reklamklipen då samtliga reklamklipp riktade till flickor vi tittat på är byggda på en parrelation mellan en man och en kvinna. Nyckelord: Genus, heteronormativitet, maskulinitet, könsroller, leksaker, den inre och yttre sfären, arbetsdelningen, passiv och aktiv, rosa. / English title: Boys are strong, girls are pink - a study of toy advertising to children. The purpose of this study was to critically examine the toy advertising to children. Through the use of commercials from the social media YouTube, we wanted to examine how male or female and heteronormativity were socially constructed in them. Through text analysis, we looked closer at the commercials with a gender perspective in order to find patterns that we could connect to our purpose. Through our analysis we found that toy advertising to children is reproducing gender stereotypes creating expectations for children how they should look and what features they expected to hold. We also found that the commercials reproduce heterosexuality as the hegemonic sexuality, as all commercials aimed at girls we looked at reproduces the partnership between two individuals as a relationship between a man and a woman. Keywords: gender, heteronormativity, masculinity, gender roles, toys, the inner and outer sphere of labor, passive and active, pink.

Of the seven pelican species found world wide, only the Great White Pelican (Pelecanus onocrotalus) and the Pink-backed Pelican (P. rufescens) are found in Africa. The KwaZulu-Natal province of South Africa supports only one breeding site for each of these species, and both sites represent the southern most breeding colonies for the two species in the eastern region of Africa. These nesting sites fall within the Greater St Lucia Wetland Park, and are afforded a degree of protection, but the same is not true for their foraging and dispersal ranges, and this is a cause for concern. Considerable amounts of data have been collected relating to the status, distribution and breeding efforts of these two species in north eastern KwaZulu-Natal. These data have been collected in a variety of ways by a large number of people. Part of this work represents an attempt to collate and summarise these data to produce an estimation of the status, distribution and breeding success of these species, and to evaluate any trends in their demography. For this south eastern region of Africa I estimated the population for the Great White Pelican to range between 6000 and 9000 individuals, and the Pink-backed Pelican to range between 600 and 900 individuals. Pelicans are highly mobile birds, and this allows them to move considerable distances when they forage, disperse or migrate. They are also long-lived birds with few natural predators. The two pelican species in south eastern Africa have been poorly studied and little is known about their movements, population dynamics and causes of mortality. Habitat change poses a potential threat to pelicans in north eastern KwaZulu-Natal, and habitat loss could drive these species out this region to areas north of South Africa. Much of this north eastern region of KwaZulu-Natal is under threat, mainly through the actions of man. Many areas are naturally unsuitable for pelican foraging, while others are vital to the survival of both species. This study includes an attempt to assess the movements of these two species in south eastern Africa, and to assess the relative importance and condition of the potential pelican habitat in the north eastern KwaZulu-Natal region, focusing particularly on Lake St Lucia and the Pongolo River floodplain. All this is necessary to produce a baseline from which long term predictions of potential pelican species survival can be made. In the absence of documented life tables and environmental variability data, a range of parameters was modelled to generate population viability analyses to simulate possible scenarios. These extinction models show the outcomes of both the deterministic and the stochastic processes. An attempt was also made to identify the factors that impact most severely on the persistence of these two species. The models were most sensitive to variation in survivorship in the first year of life and to the frequency of catastrophes. Changes in these parameters had the greatest effect on extinction risk. In January 2004 Lake St Lucia was reduced to a fraction of its normal capacity as a result of a severe drought in this region of KwaZulu-Natal. After rains in the area the lake level rose and then fluctuated considerably over the next 24 months. During this time the mouth of the estuary into the sea was closed. Great White Pelican numbers and lake levels were monitored throughout this period. This part of the study relates the changes in population numbers to the lake conditions, and highlights the importance of the lake to this avian species. It uses lake levels as a proxy for the conditions of wetlands in the Lake St Lucia region. It also addresses the implications of these relationships to the management strategy of the lake and the conservation of some avifauna. To identify conservation concerns for the Great White and Pink-backed Pelicans it was necessary to generate these baseline estimations. Although much of this information is uncertain for these two species, an attempt has been made here to predict the persistence of these species in north eastern KwaZulu-Natal and to highlight the conservation issues related to their future. / Thesis (M.Sc.)-University of KwaZulu-Natal, Pietermaritzburg, 2006

This thesis is a reassessment of gay male politics in England and Wales during the period between the decriminalisation of homosexual acts in private in 1967 and the HIV epidemic of the early 1980s. It looks beyond the activities of the revolutionary Gay Liberation Front and its offshoots which have dominated previous accounts. Instead it considers a broader range of social and political organisations which developed for gay men in the seventies: including reformist NGOS such as the Campaign for Homosexual Equality, the gay club scene, and publications such as Gay News. Through a detailed consideration of these less formally radical enterprises it argues that the seventies saw the creation of a broadly Habermasian 'public sphere' of gay male life. The gay male public sphere was a set of social spaces, political campaigns, and communications media which were explicitly aligned to a gay male identity and had no direct precedent in previous queer public cultures. However, this was not precisely analogous to gay men 'Coming Out' as the GLF understood the term. Participation in the gay male public did not necessarily involve openly declaring your sexuality to all possible audiences. It was also not necessarily a radical challenge to the state and existing society and, this thesis argues, gay male politics in the seventies was characterised as much by people who wanted to work within existing systems as it was by those who wanted to overturn them. This thesis also considers the limits that were placed on the gay male public sphere, through an account of the operation of the Sexual Offences Act and Mary Whitehouse's prosecution of Gay News for blasphemous Libel. As such it is a contribution to debates about the nature and extent of Britain's postwar 'Permissive Society'.