Purpose of this paper: This paper aims at studying which marketing opportunities companies back-shoring to France can leverage through Mass Media communication. Design/methodology/approach: 2 analyses are performed: a Media analysis studies the message that is sent to consumers. A survey is then carried out to discover how consumers perceive what is broadcast. Hypotheses are designed based on the former, and guide the design of the survey. The discussion and analyses are made under a marketing approach. Findings: The phenomenon is globally understood, but Media are not always necessarily the most appropriate tool for back-shoring companies to communicate about the three marketing dimensions identified during Media analysis: Made-in-France, Social issues related to Sustainable Development and the Impact of Political Messages. Research limitations/implications: The analyses are restricted to a study of French Mass Media, and of French consumers. Therefore, this study cannot be generalized to other countries. What is original/value of paper: This paper helps complete the limited literature on back-shoring, especially in the area of Marketing. This study intends to benefit back-shoring companies willing to develop their marketing strategy.

Made available in DSpace on 2016-04-29T13:32:23Z (GMT). No. of bitstreams: 1 Leticia de Andrade Vilela Fonseca Paiao.pdf: 723853 bytes, checksum: a164c63d7b0f68e4c0c3f96d57edafce (MD5) Previous issue date: 2009-05-11 / Conselho Nacional de Desenvolvimento Científico e Tecnológico / Based primarily on the psychoanalytical approach, this research focuses on issues brought by immigrants in their journey of displacement from Bolivia to Brazil. Its goal is to investigate whether Bolivian immigrants in Brazil are able to reissue their place in their family and country of origin to build a new subjective place, political and cultural enabling them to face the task of taking up his or her desire. It problematizes whether the territorial displacement implies a displacement of the subject s position. Asks whether the solutions found by them in the political arena in a foreign land is articulated to their place as a subject of a fictional story. The central hypothesis of this work is to show that, besides being a social phenomenon, political and economic, immigration is also a subjective choice of each woman, representing a strategy that aims to change the position in the family and culture, to achieve a position in her fiction to allow an individual place as a subject of desire This study draws on excerpts of clinical and political interventions with users of the Center for Migrant Support. The analysis of each case notes that, up against the impasses and the uneasiness arising from immigration, each woman creates solutions based on subjective symbolic references to family myth and fictional history. It concludes that immigration is not only an individual project, but also familiar, because the subject s displacements in the immigratory process generate a reconfiguration of family ties. The territorial displacement, however, does not warrant a shift of the subjective position, which depends on the subjective time needed for each immigrant establish his or her position and recognition before the new symbolic references of a foreign society / Toma-se o referencial psicanalítico para pensar as questões trazidas pela imigrante em seu percurso de deslocamento da Bolívia até o Brasil. Investiga-se se nesse processo a boliviana consegue reeditar o lugar que lhe foi destinado em sua família e país de origem a fim de construir um novo lugar subjetivo, político e cultural que lhe permita situar-se frente ao seu desejo. Problematiza-se se o deslocamento territorial funciona ou não como articulador desse deslocamento de posição subjetiva. Indaga se as soluções encontradas por elas no campo político em terra estrangeira articularam seu lugar de sujeito de uma história ficcional. A hipótese central deste trabalho é mostrar que, além de ser um fenômeno social, político e econômico, a imigração é também uma escolha subjetiva de cada mulher, representando uma estratégia que visa a transformações de sua posição na família e na cultura, para que consiga assumir uma posição em sua ficção individual que autorize um lugar de sujeito desejante. O estudo se faz em torno de fragmentos das intervenções clínico-políticas com usuárias do Centro de Apoio ao Migrante. A análise de cada caso constata que, diante os impasses e do mal-estar decorrentes da imigração, cada mulher cria saídas subjetivas baseadas nos referenciais simbólicos do mito familiar e da história ficcional. Conclui que a imigração é não somente um projeto individual, mas também familiar, pois os deslocamentos subjetivos no processo imigratório geram uma reconfiguração dos vínculos familiares. O deslocamento territorial, entretanto, não garante um deslocamento da posição subjetiva, a qual dependerá do tempo subjetivo necessário para cada imigrante estabelecer sua posição e reconhecimento diante dos novos referenciais simbólicos da sociedade estrangeira

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El marco político español de la década de 1960 hubo de adaptarse a los nuevos valores y actitudes sociales que cambiaban más allá del contexto jurídico. La Ley de Asociaciones de 1964 creó un espacio legal, con las restricciones propias del franquismo, para una extraordinaria proliferación de viejas y nuevas formas de asociación. Una voluntad asociativa que generó espacios de sociabilidad, contribuyendo al mismo tiempo a la reconstrucción de la sociedad civil, sirviendo de base legal para la gestión de unos nuevos movimientos sociales que participaron en el proceso político de transición a la democracia en España.El estudio de las asociaciones civiles a lo largo del periodo comprendido entre 1964-1986, permite observar además la evolución de la sociedad española entre el franquismo y la consolidación democrática, con toda la serie de cambios que se producen en un país que en poco tiempo alcanzará las pautas globales del mundo occidental. / The political Spanish framework of the decade of 1960 had to adapt to the new values and social attitudes that were changing faster than the juridical context. The law of associations of 1964 created a legal space, with the own restrictions of the Franco's regime, for an extraordinary proliferation of old and new forms of association. An associative will that generated spaces of sociability, contributing at the same time to the reconstruction of the civil society, using as legal base for the management of new social movements that took part in the political process of the Spanish transition to democracy. The study of the civil associations along the period among 1964-1986 shows in addition the evolution of the Spanish society between the Franco's regime and the democratic consolidation, with the whole series of changes that are produced in a country that in a little time will reach the global guidelines of the Western World.