Šio darbo tikslas atlikus teorines integruotųjų marketingo komunikacijų planavimo teatro veikloje studijas, parengti į teatrą orientuotų integruotųjų marketingo komunikacijų planavimo proceso modelį ir jį patikrinti empiriškai. Atlikus teorines teatro rinkos bei integruotųjų marketingo komunikacijų planavimo proceso studijas, parengtas teorinis planavimo proceso modelis apimantis aštuonis žngsnius: situacijos analizė, tikslinės rinkos nustatymas, komunikacinių tikslų nustatymas, komunikacijų strategijos parinkimas, integruotųjų marketingo komunikacijų priemonių parinkimas, komunikacinio biudžeto sudarymas bei integruotųjų marketingo komunikacijų kontrolė ir vertinimas. Empirinis tyrimas parodė, kad integruotųjų marketingo komunikacijų teikiami privalumai teatrų veikloje nėra pilnai išnaudojami, tad būtina komunikacijas tobulinti. / The aim of the thesis is to analyze theoretical aspects of the planning of integrated marketing communications and to prepare integrated marketing communications model and to test it. The planning of IMC in theatre performances is based on the planning process, which includes 8 steps: situation analysis, selection of objective audiences, aims of communications, strategy, communication message creations, selection and integration of communications instruments, framing the budget of IMC and the control of marketing communications. Evaluated theoretical aspects of IMC planning can be suitable for every theatre. The use of theoretical IMC planning model would differ depending on peculiarities of theatre, former IMC’s practice and availability of resources. The empirical research showed that advantages of integrated marketing communications in theatres’ performances are not fully exploited and need to be improved.

Magistro darbo objektas – kūrybiškumas ir inovacijos organizacijoje. Darbo tikslas – išanalizuoti kūrybiškumo ir inovacijų teorinius aspektus bei jų pagrindu, remiantis sukurtu nauju modeliu ištirti kūrybiškumo ir inovacijų sąveiką užsienio šalių bei Lietuvos organizacijose. Darbo uždaviniai: atskleisti kūrybiškumo (individualaus ir organizacinio) sampratą bei teorijas; išskirti ir išanalizuoti kūrybiškumą skatinančius veiksnius organizacijoje; apibrėžti inovacijų bei inovacinės veiklos sampratą; pristatyti idėjų kūrimo bei įgyvendinimo modelius; sukurti naują, tyrimui pritaikytą kūrybiškumo ir inovacijų sąveikos organizacijoje modelį; ištirti kūrybiškumo ir inovacijų sąveiką užsienio šalių bei Lietuvos organizacijose. Taikant sisteminį metodą buvo išnagrinėtos kūrybiškumo ir inovacijų sampratos bei prieita prie išvados, kad kūrybiškumas yra procesas (naujų idėjų kūrimo) ir asmeninė savybė, o inovacijos gali būti apibrėžiamos kaip procesas (idėjų įgyvendinimo) bei kaip rezultatas. Formuluojant darbe naudojamus kūrybiškumo ir inovacijų apibrėžimus, buvo pasitelktas loginis metodas: kūrybiškumas – tai idėjų kūrimo procesas, inovacijos – tai sukurtų ir įgyvendintų idėjų rezultatas. Taip pat šiuo metodu buvo remiamasi išskiriant kūrybiškumą skatinančius veiksnius organizacijoje: organizacijos kultūrą, motyvaciją, vadovavimą, darbą grupėse ir organizacijos struktūrą. Lyginamasis metodas buvo taikomas siekiant palyginti mokslininkų požiūrius į kūrybiškumą bei inovacijas, taip pat... [toliau žr. visą tekstą] / The 2009 European Year of Creativity and Innovation aims to raise awareness of the importance of creativity and innovation for personal, organizational, social and economic development. The concept of an interaction between creativity and innovation has not been widely applied in practice in Lithuania due to the lack of research into the subject in the country. This work is of immense interest to specialists as it contains both a theoretical aspect, including various definitions of creativity and innovation, their concepts, as well as ideas creating and implementing models, an interaction of creativity and innovation, and a practical aspect, represented by a questionnaire-type research. This work is an attempt to take an in-depth look at the essence of individual and organizational creativity aspects, describe in detail factors contributing to creativity, as well as to implement created ideas. The objects of the work are creativity and innovation in organization. The aim of the work is to analyze creativity and innovation in the theoretical aspects, and according to this formulate a new model to examine the interaction between creativity and innovation in foreign countries and Lithuanian organizations. To achieve that goal the following steps have been taken: creativity concepts and theories defined; factors contributing to creativity in the organization are identified and analyzed; innovation concepts are defined; a new creativity and innovation interaction model in the... [to full text]

Šio darbo objektas – 2011-06-21 priimtų Civilinio proceso kodekso pakeitimų, reglamentuojančių ginčų sprendimą pirmosios instancijos teismuose tikslų, aiškinimo ir probleminių aspektų analizė. Analizuojami pakeitimai, įsigalioję nuo 2011-10-01, o nuo 2013-01-01 įsigaliosiantys nagrinėjami tik fragmentiškai, tais atvejais, kai jie itin glaudžiai susiję su jau galiojančiomis nuostatomis. Reformuotų normų yra itin daug ir jos reglamentuoja skirtingus civilinio proceso klausimus. Pakeitimų būtinumas dažniausiai grindžiamas išryškėjusiomis Lietuvos civilinio proceso problemomis. 2011 m. CPK pakeitimais nekeičiami esminiai Lietuvos CPK principai, ieškoma „aukso vidurį“ tarp pripažįstamų principų taip, kad jie kuo geriau tenkintų visuomenės, jos grupių ir konkrečių asmenų poreikius ir interesus, ir bet kurio iš pakeitimų teigiamas efektas būtų ilgalaikis. Siekiama supaprastinti, pagreitinti, racionalizuoti ir modernizuoti teismo procesą, sumažinti bylinėjimosi išlaidas ir valstybės lėšų naudojimą, bei skatinti taikų ginčų sprendimą. Labai svarbu, kad teisėjai, advokatai ir šalys teisingai suvoktų pakeitimų tikrąją prasmę. Nagrinėjant šio darbo objektą, kompleksiškai naudojami lingvistinis, lyginamasis, sisteminis, gana aktyviai naudojamas istorinis, teleologinis, įstatymų leidėjo ketinimo ir bendrųjų teisės principų metodai. Kadangi CPK yra sisteminis teisės aktas, jo normos pirmiausia aiškintinos remiantis sisteminiu aiškinimo metodu, siejant jas su Konstitucija, kitais teisės... [toliau žr. visą tekstą] / The object of this master thesis is the analysis of purposes, content and the problematic aspects of the amendments June 21, 2012 adapted to the Code of Civil Procedure governing the settlement of disputes by courts of the first instance. In this work shall be amendments analysed, that came into force on October 1, 2012 those amendments, that shall come into force on January 1, 2013 shall only be described fragmentarily, in such cases where they are very closely related to the existing provisions. There are a lot of reformed legal rules that regulate different issues of the civil procedure. The necessity of the amendments is based on known problems of the civil procedure in Lithuania. The amendments of the year 2011 do not alter the essential principles of Code of Civil Procedure of the Republic of Lithuania, but search for "middle ground" between the recognized principles in such a way that they could best meet the interest and the needs of the public, of the groups and of specific individuals as well as any of the positive effect of amendments shall last for the long term. The aim is to simplify, speed up, rationalize and modernize the judicial process, reduce costs and use of public funds as well as to promote alternative settlement of disputes. It is essential that judges, lawyers and the parties correctly understand the amendments in their true sense. The object of this master thesis is analysed on basis of a complex of methods such as linguistic, comparative, systematic... [to full text]

Teisės veiksmingumo ir efektyvumo problemos Teisės veiksmingumo ir efektyvumo, kaip visuomeninės vertybės teisinėje valstybėje, egzistavimas, ribos, ir problemos, sąlygojančios visišką arba dalinį teisės neveiksmingumą/neefektyvumą buvo šio tyrimo objektu. Šiuo darbu siekiama įvardinti ir išanalizuoti teisės veiksmingumo ir efektyvumo problemas, jų priežastis, pateikti siūlymus bei rekomendacijas šių problemų sprendimui. Darbas pradedamas bendraisiais teisės veiksmingumo ir efektyvumo klausimais: sąvokų išaiškinimu, tyrimo objekto nustatymu ir tyrimo problematikos įvardijimu – šie dalykai aptariami glaustai, tiek, kiek būtina juos aptarti toliau analizuojant pagrindinę darbo temą. Antroje darbo dalyje siekiama apibrėžti veiksmingumo, kaip teisinės vertybės ribas ir paneigti absoliutaus veiksmingumo siekiamybę. Trečioje dalyje pradedama nagrinėti konkrečias veiksmingumo ir efektyvumo problemas, skirtingų teisės krypčių ar sampratų – teisės sociologijos, pozityviosios teisės (positive law) , teisės ekonominės analizės požiūriu. Toliau plėtojama teisėkūros (legislation) proceso problematika, nustatyta, kad teisėkūros kokybę, o ir teisės veiksmingumą bei efektyvumą lemia kiekvienas iš šio proceso etapų, o taip pat teisinės kalbos taisyklių paisymas bei priemonių teisėkūros kokybei gerinti, įgyvendinimas. Atliekamas tyrimas, siekiant nustatyti šių priemonių panaudojimą Lietuvoje, tiriami įstatymų lydimieji dokumentai – travaux preparatoires, analizuojamos ir sisteminamos pastabos... [toliau žr. visą tekstą] / The problems of efficiency and effectiveness of law The existence, range and problems of efficiency and effectiveness of law as the social value in the legal state determining total or partial non-efficiency/non-effectiveness were the object of this survey. This work tries to name and analyse the problems of efficiency and effectiveness of law, their reasons, as well as to propose the motions and recommendations for solution of these problems. The work begins by the general questions of efficiency and effectiveness of law: clarification of concepts, finding the object of survey and naming the topic of survey – these points are discussed concisely in so far as it is necessary to discuss them further analysing the main subject of work. In the second part of work it is trying to determine the range of efficiency as a legal value and to deny the striving of absolute efficiency. In the third part are analysed the particular problems of efficiency and effectiveness, in the aspect of different law trends and conceptions – law sociology, positive law, law economical analysis. Hereafter are developed the topic of legislation process and it is defined that the quality of legislation as well as the efficiency and effectiveness of law are conditioned by every stage of this process similarly the observance of law language rules and implementation of means to improve the legislation quality. It is performed the survey trying to identify the using of these means in Lithuania, are... [to full text]

Magistro darbo tema – „Informacinių technologijų naudojimas šiuolaikiniame civiliniame procese“. Darbe analizuojama, kokiais būdais informacinės technologijos gali būti panaudojamos civiliniame procese, kokią tai turėtų įtaką kai kuriems civilinio proceso principams – proceso operatyvumui, ekonomiškumui, greitumui, efektyvumui ir kitiems. Daugiausia dėmesio magistro darbe skiriama atskiriems informacinių technologijų panaudojimo civiliniame procese klausimams: procesinių dokumentų rengimui ir įteikimui, informacinių technologijų naudojimui įrodinėjimo procese, vaizdo ir telekonferencijų naudojimui, teismo proceso fiksavimui moderniomis priemonėmis, bylos medžiagos kaupimui elektronine forma bei teismų darbo kompiuterizavimui. Atskirai aptariama, kokią įtaką informacinės technologijos, naudojamos civiliniame procese, turi asmens duomenų ir teisės į privatumą apsaugai. Darbe naudojami loginis, sisteminis, aprašomasis, analitinis metodai, remiamasi dabar galiojančių teisės aktų analize bei teisės aktų projektais. Ypač daug dėmesio skiriama užsienio valstybių praktikai analizuojamų klausimų aspektu, aptariant kai kurių autorių mokslinius straipsnius. / The thesis of the master degree paper work is “Use of information technology in nowadays civil procedure“. Work analyses the possibilities of usage of information technology in civil procedure, and how it would impact some principles of civil procedure – efficiency of the process, cost-effectiveness, time-efficiency, effectiveness and other. Paper work mostly concentrates on separate issues of usage of information technology in civil procedure: preparation and service of procedural documents, usage of electronic evidence in the court process, usage of video and teleconferencing, using modern technologies to capture the process of the case, collecting all related documents of the case in electronic form, and computerizing management of courts. Separately the work discusses the impact of information technology usage in the civil procedure to the protection of personal data and right to privacy. Logical, systematical, descriptive, and analytical methods are used in the paper work, besides the work is based on the analysis of the current law and the projects of laws. Very big attention is for analysis of practice of foreign countries in the view of the considered issues, also taking into consideration the articles of some scientists.

The importance of Information Technologies is growing continually. Small and Medium-sized Enterprises (SME) form the large part of Economy of each country. As a whole SME is the biggest client of Information and Communication Technologies in spite the fact they don't carry out big projects as corporate clients. Currently SME is the fastest growing segment of IT market. It contains the biggest number of companies which make IT development and buying decisions by themselves. For SME's, it is not always effective to built their information systems on the base of large standart packages. This Master Thesis demonstrates how to analyze, design and build accounting information system for small enterprise Lumen, producing the stomatologic equipment. The system is implemented using Access 2003 Database Management System and successfully used by Lumen personnel.

While information system is design it is very important to understand organization processes, their constrains in requirements level. The business rules structuring is one of the problem to design information system. In this article at large is analyzed business rules classification and description ways in database designing and planning methods, including presentation of their advantages and disadvantages. Basing on the analysis work, the model of the business rules structuring process is proposed and the possibilities for the further development of this models are described.

The aim of this study was to assess the problems and needs of families with cochlear implanted children during implantation process. The goals of study was: 1. to traverse function peculiarities of families with cochlear implanted children in teoretical aspect; 2. to assess what problems theese families have during implantation process; 3. to assess wich needs are important for families during implantation process; 4. to assess what is parents opinion about implantation process; 5. to project nurse possibilities of action during cohlear implantation process. Methods: Was send special questionnaires to families with cochlear implanted children, and got 20 families answers (from 20 mothers and 19 fathers). It means, 67%. Additionally was make interview with specialists of cochlear implantation. Results: For all parents was the most important to get all information about their children health, cochlear implantation process and rehabilitation after implantation. The most parents agreed that the implantation process made influence to family material and emotional well-being. The interview with specialists of cochlear implantation results predicable the got results. Conclusions: 1. Cochlear implantation process made influence to the behaviour of families with cochlear implanted children. 2. some families hade problems take care with other members of family during implantation process. 3. the information about implantation process made the most influence to emotional needs of... [to full text]

Over recent years in many countries the research on how to use various additives to foodstuff in feeds of birds has intensified (ferment preparations, organic acids, prebiotics), due to which biological value as well as birds’ productivity and immunity to a contraction of diseases would increase. The aim of this experiment was to evaluate the effect of enzymes Rovabio™ Excel AP, organic acids Euro Guard SVB and prebiotics Agrimoss® on productivity and digestive processes of broiler chickens. To reach this, the dynamics of mass growth of chicken broilers, feed input, and birds’ preservation. The influence of preparations Rovabio™ Excel AP, Euro Guard SVB and Agrimoss® on biochemical and microbiological processes in the contents of separate intestinal segments of chicken broilers, as well as the influence of said preparations on blood parameters of broilers in blood serum was determined. The work was completed on April-September of 2006 in „AB Vilniaus paukštynas“, in the laboratory of birds’ feed and aviculture products at LVA (Lithuanian Veterinary Ascademy) and in the company „Adisseo“. The feeding trial was conducted on 800 Roos 308 broiler chickens allocated to four groups of 200 chickens each. Group I were control, groups II, III, IV were experimental. During all trial Rovabio™ Excel AP alone and in combination with Euro Guard SVB improved body weight 2% and Rovabio™ Excel AP + Agrimoss® improved broiler chickens body weight 4%, feed conversion ratio decreased 6%... [to full text]

SUMMARY of Inesa Jaskutytė final work for the Master’s degree “The Mechanism of Negotiation Process in the Sports Organizations” Key words: negotiation, organisation, process. The object of this work – negotiation process and its components. The problematic question of this work: why negotiation process is the important component of business communication? The aim of this work is to analyse the mechanism of negotiation in the sports organisations. In order to achieve this aim it is necessary to attain such goals: 1. To give the definition of negotiation as the main component of business communication. 2. To explain the main components of preparing and beginning of negotiation process in sports organisations. 3. To explain the peculiarity of negotiation course and ending in sports organisations. Conclusions Literature analysis showed, that communication usually perceived as the means of changing information in different ways – using words, letters, symbols, gestures, etc. People communicate with each other on different topics every day. They argue or peacefully agree upon the decisions, suitable for all parties. We can call such processes negotiation. Business communication is a variety of social communication – it gives an opportunity for the managers to control the organisation. Negotiation helps to coordinate suitable decisions for all parties involved in this process. The results of research showed that the beginning of negotiation is very important for the further... [to full text]