Global ETD Search

1	Fonts and their correlation to reading speed and information recall Svanholm, Fredrik, von Schéele, Lucas January 2021 (has links) Text can be written with various types of fonts, knowing how the fonts affect the reader is advantageous for developers and creators when choosing what font to use when creating consumable media. Researchers have suggested that the results of a font may be affected by the reader's familiarity with it [6]. In recent times, digital user interfaces have seen a shift from serif to sans-serif fonts [10]. Many young adults spend a lot of their time on digital devices, and it might be the case that they are more familiar with sans-serif fonts. This familiarity might yield a measurable effect on their reading speed and information recall when reading sans-serif fonts compared to serif fonts. This study aimed to answer the question: Does sans-serif fonts compared to serif fonts have an impact on reading speed and/or information recall for young adults? This study was conducted with 20 participants of ages between 18-30 years old. The participants read four texts, each text was presented with either Times New Roman, Arial, Verdana or Garamond on a computer screen. The time it took to read each text was measured and the participants were asked questions to test the recollection of what they just read. The result from this study showed no significance in the difference between the serif fonts compared to the sans-serif fonts for either reading speed or information recall. In this study no evidence was found that supports that serif or sans-serif fonts have an impact on- or correlates to reading speed or information recall. While these results did not show a significant difference there are other factors that could influence the results. The lack of significance from this study does not rule out that serifs can impact reading speed or recollection. / Text kan skrivas med olika typer av typsnitt, att veta hur dessa typsnitt påverkar läsaren är fördelaktigt för utvecklare och kreatörer när de väljer vilket typsnitt de skall använda när de skapar media. Forskare har påstått att resultatet från ett typsnitt möjligen kan påverkas av läsarens vana vid typsnittet [6]. På senare tid har digitala användargränssnitt skiftat från serif till sans-serif typsnitt [10]. Många unga vuxna spenderar mycket av sin tid framför digitala enheter och det kan därför vara så att de är mer vana vid sans-serif typsnitt. Denna vana kanske kan visa mätbara effekter på deras läshastighet och informationshågkomst jämfört med serif typsnitt. Denna studie hade med avsikt att svara på frågan: Har sans-serif typsnitt jämfört med serif typsnitt en påverkan på läshastighet och/eller informations återkallning för unga vuxna? Den här studien utfördes med 20 deltagare av åldrar mellan 18 och 30 år. Deltagarna läste fyra texter, varje text presenterades med antingen Times New Roman, Arial, Verdana, eller Garamond på en datorskärm. Tiden det tog att läsa varje text mättes och deltagarna ställdes frågor gällande vad de mindes om texten de just läst. Resultatet från denna studie visade ingen signifikans i skillnaden mellan serif typsnitten jämfört med sans-serif typsnitten, varken för läshastighet eller informationshågkomst. Denna studie hittade inget bevis som stödjer att serif eller san-serif typsnitt har en inverkan på- eller korrelerar med läshastighet eller informationshågkomst. Även om dessa resultat inte visade på någon signifikant skillnad finns det andra faktorer som kan ha påverkat resultaten. Bristen på signifikans i denna studie utesluter inte att serifer kan ha en påverkan på läshastighet eller informationshågkomst. Media and Communication Technology Medieteknik
2	Comparing the Legibility and Comprehension of Type Size, Font Selection and Rendering Technology of Onscreen Type Chandler, Scott Bondurant 27 November 2001 (has links) This experimental study investigated the relationship between the independent measures of font selection, type size, and type rendering technology and the dependent measures of legibility, as measured by the Chapman-Cook speed of reading test, as well as comprehension, as measured by a series of questions from the verbal comprehension section of the Graduate Record Exam. An electronic instrument presented test items in 12 different typographic styles. The study tested 117 college students at a university in southwestern Virginia. Each participant encountered anti-alias type rendering style and the orthochromatic type rendering style while participants were randomly assigned to either Helvetica or Palatino (font selection) and 8, 10 or 12 point type size. Results indicated that the 12 point type size was read more quickly than either 8 point type or 10 point type. There was also an interaction between font selection and type rendering technology for speed of reading: Helvetica without an anti-alias was read more quickly than Helvetica with an anti-alias and more quickly than Palatino without an anti-alias. These findings contradict an earlier, similar study. There were no significant results with regard to comprehension. <i>[Vita removed Oct. 13, 2010. GMc]</i> / Ph. D. Education comprehension type size reading speed type rendering technology perceptual encoding speed of reading Palatino legibility sans-serif computer serif Helvetica orthochromatic font selection effectiveness type anti-alias typography
3	Typografisk makt : Hur värderas typografi? Nyström, Erika January 2019 (has links) Typografi finns överallt. Det är en del av grafisk formgivning som är ramverket som vi på olika plattformar i media och i stadsbilden blir tilltalade och därigenom förstår omvärlden. Typografi påverkar i stor utsträckning hur vi tolkar ett innehåll och hur vi värderar allt från människor till åsikter. I mitt examensarbete "Typografisk makt" undersöker jag relationen mellan samhällets värderingar och typografi. Varför tar vi vissa typsnitt på allvar och andra ses som oseriösa? Jag har skrivit en essä och presenterar texten i två publikationer där jag med formgivningen vill kommentera olika sätt att förhålla sig till idéer om hur typografi bör fungera och se ut. I essän tar jag upp historiska aspekter som påverkat hur typografi värderas. Jag försöker även bena ut vilken roll egenskaper kopplade till kön har för roll i hur typografi värderas. / Typography is everywhere. It speaks to us and makes us understand the world. Why do we regard some typefaces as serious/professional and some as less serious? My project is an investigation of the relation between the values of society and typography. Power Typography Helvetica Grotesque Type Design Typeface Communication Graphic Design Design Type History Layout Women typography Calligraphy Font Visual Communication Feminism Font Design Typografi Feminism Kvinnor i typografi Makt Typsnittsdesign Grafisk kommunikation Helvetica Sans serif Linjär sans serif Visuell Kommunikation Formgivning Kalligrafi Typografisk Kommunikation Läsbarhet Typografihistoria Bokstäver Layout Historieskrivning Modernism Maktkritisk Normkritisk Normvidgande Designkritik Samhällskritik Värdering Norm Grafisk design Grafisk formgivning Design Design
4	Design jednotného vizuálního stylu výrobce traktorů. / Corporate identity of a tractor manufacturer Hopfingerová, Ivana January 2010 (has links) This diploma thesis deals with corporate identity of a tractor manufacturer. For this purpose fictive company called Haart was created. The endeavour of this corporate identity is to make an image of a reliable company which specialises in the production of high-quality agricultural machines. This is accomplished by an orange-grey colour scheme where orange stands for living (agricultural production) and grey refers to lifeless (tractor is a machine). The final corporate identity is presented next to company stationery, merchandise, orientation graphics and web page also on the tractor designed within the pre-diploma project. For advertising graphics needs typeface Haart was created. Part of this diploma project is also the creation of a design manual. It describes all elements of Haart‘s corporate identity.
5	Živý font / Live typeface Jiříček, Milan January 2012 (has links) The work describes the theoretical foundations of modern methods of creating new fonts, that is, using information technology, specifically vector programs. It also marginally shows the history of the font, Roman writing, the basic division of its compositions and describes its individual elements. The next part of the project focuses on creating digital fonts and continues with bringing it to live using algorithms and methods that can easily be processed in Matlab programming language. The method of implementation of the bringing the typeface to live is described and presentation of the generated results are then shown in few examples. Attention is also paid to the coordinates system, which is very important to solve geometric transformations, and two-dimensional vector graphics, which are widely used in the design and to render the fonts. Bézier curves and cubic Bézier curves are described in further detail along with vector graphics rasterization. One part of this text describes very important de Casteljau algorithm. The last chapter focuses on implementation in Matlab programming language, the creation of curves, that means single font characters, and the ways of how the algorithm works with transformations. Some sample images showing transformations using different input arguments are displayed in this section as well. There is evaluation of the contribution of this application and the possibilities of further expansion at the end.
6	Tvorba písma OpenType volně dostupnými softwarovými prostředky / Making OpenType fonts with free software Bednár, Peter January 2011 (has links) In thesis themes of typography and computer font of OpenType format is described in details. At the beginning attention is paid to historical development of typeface, where stress is laid mainly on development of Roman and white letter with their characteristics. Having presented basis of typography work is concentrated on topic of digital font with emphasis on possibilities of OpenType format. Further its characteristics and advantages were listed compared to another formats and it was evaluated as format appropriate also for creating font in education process. Letterspacing and kerning were mentioned between basic graphical modifications in creating fonts. In theoretical part of the thesis they were examined in available programs designed for creating font in OpenType format. Except free available means into summary were included also commercial types due to absence of more advanced instruments and functions with free available applications. In evaluation was found that the most convenient for education is Fontlab Fontographer commercial program, free Type lite and Fontforge indicated for Open-source platform. Practical part of the thesis is focused on two chosen programs for creating main font characteristics. The goal was to detect if it is possible to reach identical results when using both programs. Fontographer program enabled to use wide tool palette dedicated to vector graphic processing by means of Adobe Illustrator similar instrument. In the case of Type lite program there were rather less instruments, what is sufficient for elementary work and familiarization with creating of digital typeface. Freeware shortage is basic absence of kerning, spacing or hinting functions. Comparing program possibilities, it falls that freeware programs based on OS Windows with their functionality are sufficient only for entry level users. The best option within free available programs is Fontforge for OS Linux which supports mentioned typographic functions. Fontographer was recommended for teaching of basic characteristics of OpenType font format. Another goal of the thesis was creating of recommended work procedure for creating basic characteristics of OpenType font for students, that is enclosed at the end of the thesis.

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