由於工商社會的發達，隨著生活步調之加速，大眾運輸日益重要。長途汽 車客運業，在此環境之下，必須致力於滿足社會大眾的服務需求，積極提 昇服務品質方能提昇經營績效並創造利潤。 本研究根據諸多學者所提 出之各種服務品質理論及模式，探討影響長途汽車客運業的各種服務品質 要素，以臺灣兩家客運公司為對象，針對在臺北市搭乘的旅客做調查。利 用單因子多變量分析、t 檢定、卡方檢定、因素分析、多元態度衡量法等 ，分別探討各服務品質要素之重要性程度彼此是否不同，並了解人口統計 變數是否會影響搭乘偏好和重視程度，同時比較兩家公司在各要素上之服 務品質差距，接著利用因素分析、多元態衡量法以了解個別之定位情形。 在經過統計分析之後，本研究有以下發現： (1) 各品質要素之重要 性程度彼此不同，所以可排列出重要順序。 (2) 除性別之外，其餘人口 統計變數會影響搭乘偏好。 (3) 各人口變數在多項品質要素之重視程度 上有顯著差異。 (4) 利用因素分析，可將14個要素縮減成五大因素。 (5) 利用多元態度衡量法，可以發現兩家公司之服務品質定位情形。 研究結果顯示，旅客最在意的三項品質要素皆與安全有關，而最不重視的 三項則和人員之態度、禮貌以及反應能力有關。在搭乘偏好部份，以臺汽 公司領先，而旅客認知與實際感受之差距，仍以臺汽客運較小，即旅客較 滿意臺汽之服務，此和搭乘偏好之分析結果相符。

Purpose: The purpose of this study was to examine the relationship between job satisfaction among hotel employees as well as the relationship between employee empowerment and contextual performance behaviours. Background: Most managers and scholars emphasize that an organization’s most important tool for gaining a competitive advantage is its people and; in order for the firm to attain success employees must be involved and active. It has been argued that success within the hotel industry lies with customer satisfaction, of which is the result of overall job satisfaction of the employee. Most hotels strive to empower their employees in order to deliver better quality service. In addition, contextual performance behaviours are also common practice in such places where employees have a broad range of duties and tasks. Both empowerment and contextual performance behaviours are thus seen to provide overall job satisfaction. Method: The research approach used was that of a single case study, using a survey instrument to collect data on facets empowerment and contextual performance behaviours. The Scandic Hotels of Jonkoping were used for this purpose. The data collected were then analysed by way of factor analysis and multiple regression methods to validate the hypotheses formed in the theoretical framework. Findings and Conclusions: Based on the results of the analysis, the majority of the hypotheses were supported.  Training and rewards showed a significant relationship with overall job satisfaction. Job dedication behaviours also showed similar results. In addition, information sharing and trust and training and rewards proved to have interrelationships as facets of empowerment.  Interpersonal facilitation and job dedication behaviours were also proved to be distinct behaviours within contextual performance.

Abstract Thesis title: The selection of entry mode when penetrating a foreign market Author: Annica Gunnarsson  Tutor: Åsa Devine Course: Marketing, advanced level, spring term 2011, Linnaeus University   Entering a new market is always a risky business, with a big potential of failure. To research the options of entry strategy can help in determine which strategy to use. The international market of education has changed during the last years, and in Sweden we just had one big change when the introduction of tutoring fees was determined. This has forced the universities out on unfamiliar territory.  This new territory consists of competing on a much bigger market than before and the need to develop a new international marketing strategy has occurred. The research on entry modes from a manufacturing perspective is extensive and therefore this research deals with the entry modes from a service perspective. The aim of this study is to gain better understanding of the selection of entry modes from a service institutes perspective. Furthermore the research is limited to investigating the education sector and how they use entry mode when wanting to establish them on a new market. The research is done through seven different interviews. The universities are located both in Sweden and abroad. This method where chosen because the goal is to find out how the universities is enter new markets.    The findings are based on the factors that determined international marketing strategy and how the respondents have answered the questions. How the universities work with the changes they experience is also a factor in the decision making process on which international strategy to use. The main findings of the study are that the entry mode education institutes most often use is some sort of international joint venture.

Finance service industry is in a country economic development an important link, the bank, because has the superiority which the customer wealth and the fund flow, to seek the profit then development wealth management service. ¡§in 2010 the Asian and Pacific area wealth reports¡¨, reports pointed out that in 2009 Taiwan wealthy public figure population is 82,800 people, compared rises 42.3% the year before last, the wealth resultant rises 49.6% to 2,640 hundred million US dollars, two rises both were situated in the Asian and Pacific area third. Now in the bank system's floating capital reaches as high as more than 6.2 trillion new Taiwan dollars, is the wealth management very big market. At present the banking industry reaches the focal point direction yearly income 3 million new Taiwan dollars above Pyramid peaks the guest level, promotes to measure the wealth which the body subscribes does to manage the bank personally, every year the wealth manages the market the property scale, may amount to above at least 1.5 trillion new Taiwan dollars. But, Taiwan banking industry wealth manages customer's degree of satisfaction to be actually getting more and more low, therefore the banking industry must have province to think, pondered how should promote the service quality, establishes the enterprise image, further promotes the customer degree of satisfaction, lets the customer be willing to maintain the good intercourse relations with the bank. This research is mainly discusses service of quality, the enterprise image and the customer degree of satisfaction three between the bank wealth management service relatedness, The understanding between correlation degree, enables the bank entrepreneur mutually to pay attention to customer's feeling, takes management which the customer relates, and further understood that the wealth manages the market development the tendency. v This research mainly aims at the bank wealth to manage the customer is an object, by the questionnaire survey way, carries on the material the collection, discusses between various variables using the statistical real diagnosis's method the linear relationship, comes overall analysis during each variable positive and negative to the relational degree, according to the real diagnosis result proposed that the conclusion and the concrete suggestion, improve the wealth management service as the banking industry the service quality, establishes the enterprise image, so as to and enhances reference of the customer degree of satisfaction. The findings are discovered as follows: (1) the bank service quality has to the enterprise image obviously to it influence; (2) the bank service quality is having to the customer degree of satisfaction obviously to it influence; (3) the bank enterprise image is having to the customer degree of satisfaction obviously to it influence; (4) different population statistic variable, the marital status and the age two items have the line regarding the service quality and the reliability have the remarkable difference; As well as (5) the marital status also has the remarkable difference regarding the enterprise image. In management meaning, under the present competition intense finance environment, The bank wealth management service not only need strengthen the service the quality, should establish the customer to the enterprise image cognition, then enhances customer's degree of satisfaction, expresses and between the customer and for a long time close intercourse relations.

The Explorative Research About the Employment System and HR Practice of Employee Dispatching Industry in Taiwan ¡XUse The Related Industries in America as a basic of comparison Abstract How to effectively enhance the competitive competency is the most important goal for companies to accomplish in recent years. Traditional human resources management models have failed to work effectively because of the heightened competition. HR systems have experienced radical changes. In the more and more complex environment, the way to conquer the challenges of human resources management is the key point in making up companies¡¦ competency. To avoid the increasing cost of employment getting heavy, the companies tend to adopt a flexible HRM system to reduce the cost. This tendency gives rise to contingent work force. It also raises the interest of this study to discuss the newly controversial issue of the employee dispatching in Taiwan. However, the scholars always mentioned the related U.S. industries of the U.S. when discussing the local dispatching industry. This study will compare the similarities and dissimilarities between the related industries and the local dispatching industry. We wish to provide suggestions to the developing dispatching industry. Case study will be adopted in this research. We try to sketch the outline of the local dispatching industry through this method and compare the similarities and dissimilarities between the three industries. From this research, we can conclude that: 1.The concept of the employee dispatching is still not prevailing. The complete employee dispatching system has not yet been established. However, all the business owners think that the dispatching industry will keep growing. The growth of dispatching industry would solely appear in the quantity of dispatching. The professional employee dispatching isn¡¦t ready yet. 2.In the discussion of causes, the reasons for the rise of the dispatching industry are not really the same as the related industries of U.S. However, The reasons of using dispatching highly dovetail with those of U.S. and the characteristics of the dispatched workers are similar to those of the related industries. 3.In the discussion of the HR practice, we find that the HR function of the dispatching process is still rough. Most jobs of dispatching are at the simple and basic level and lack of challenge. This is one of the reasons why dispatching industry suffers the high turnover rate. Keywords: employee dispatching, dispatched worker, temporary help service industry, employee leasing industry

Service industries increase every year in global industry, more and more labors work in this industry, thus this research is aimed at understanding the current situation of management development of first-line manager in service industry. The population of our survey is confined to the first-line manager of service industry. The questionnaire survey was adopte for the study. Of totally 332 distributed questionnaires, there are 91 effective. Through statistics analysis, the main results of the study are concluded as follows: 1.About managerial competency demand, ¡§customer service-oriented¡¨ and ¡§relationship competencies¡¨ are most important in all service industries, ¡§joint venture¡¨ and ¡§balance life and work¡¨ are relative not important. As the scope of management becomes wider, ¡§nurturing¡¨ and ¡§problem solving¡¨ become important. 2.As regard to management development techniques, ¡§personal skills training¡¨ is most important, ¡§talent selection¡¨ is second. Different services industries may use some techniques upon industries characteristics. 3.Management development assessments are not popular in service industries, only ¡§group discussion¡¨ and ¡§simulation game¡¨ are used often, both of them could be related to work in practice. 4.In all service industries, ¡§on-the-job-experiences¡¨ and ¡§management skill training¡¨ are most used management development techniques, ¡§evaluate past experiences¡¨ and ¡§evaluate competencies¡¨ are most used management development assessments.

<p><strong>Purpose:</strong> The purpose of this study was to examine the relationship between job satisfaction among hotel employees as well as the relationship between employee empowerment and contextual performance behaviours.</p><p><strong>Background: </strong>Most managers and scholars emphasize that an organization’s most important tool for gaining a competitive advantage is its people and; in order for the firm to attain success employees must be involved and active. It has been argued that success within the hotel industry lies with customer satisfaction, of which is the result of overall job satisfaction of the employee. Most hotels strive to empower their employees in order to deliver better quality service. In addition, contextual performance behaviours are also common practice in such places where employees have a broad range of duties and tasks. Both empowerment and contextual performance behaviours are thus seen to provide overall job satisfaction.</p><p><strong>Method: </strong>The research approach used was that of a single case study, using a survey instrument to collect data on facets empowerment and contextual performance behaviours. The Scandic Hotels of Jonkoping were used for this purpose. The data collected were then analysed by way of factor analysis and multiple regression methods to validate the hypotheses formed in the theoretical framework.</p><p><strong>Findings and</strong></p><p><strong>Conclusions: </strong>Based on the results of the analysis, the majority of the hypotheses were supported.  Training and rewards showed a significant relationship with overall job satisfaction. Job dedication behaviours also showed similar results. In addition, information sharing and trust and training and rewards proved to have interrelationships as facets of empowerment.  Interpersonal facilitation and job dedication behaviours were also proved to be distinct behaviours within contextual performance.</p>

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產業競爭白熱化，產品創新成為勝敗關鍵，因此企業不斷推陳出新，造成產品生命周期縮短，市場上的競爭愈加激烈，企業如何使產品在消費者心中留下鮮明的印象呢？品牌是一個十分重要的、可操作的資產。對消費者而言，品牌降低了搜尋成本及風險、象徵產品的品質，同時也可喚起消費者的認同。對企業而言，品牌可防止仿冒，維持產品的獨特性，對抗削價競爭的壓力。 過去關於品牌延伸的研究已有許多，但大部份的研究多在探討「產品」品牌的延伸，實務上常見到的「產品」與「服務」交叉延伸的手法，卻少有研究探討此種延伸策略成效的影響因素，因此引發了本研究的興趣，希望從商品特性的角度，探討消費者對於產品品牌延伸與服務品牌延伸的評價有何差異，並且探討契合度、延伸成效等變數，對於商品特性影響力的調節效果。 正式研究採用實驗法來衡量消費者對於品牌延伸評價的差異，以文字操弄各品牌延伸之成功與失敗，受測產品為實際品牌丹堤咖啡店，以政治大學的大學生為主要的研究對象，並採用統計套裝軟體SPSS 10.0以進行資料分析及研究假設之驗證。實驗結果顯示： 1. 品牌延伸至「產品導向」商品時，消費者對於延伸商品與母品牌的評價皆較好；品牌延伸至「服務導向」商品時，消費者對於延伸商品與母品牌的評價皆較差。 2. 高契合度的品牌延伸對於消費者之延伸商品評價有著正向影響，低契合度對於消費者之延伸商品評價有著負向影響。 3. 高契合度的品牌延伸，不僅使得延伸商品的正面評價愈容易回饋到母品牌上，增強消費者對於母品牌的正面評價；在高契合度下，延伸商品的負面評價，也更容易回饋到母品牌上。

Thesis (Ph. D.)--Göteborg University, 2008. / Added title page with thesis statement and English abstract laid in. Includes bibliographical references.