THE SHARING ECONOMY AND DIGITALIZATION: CHALLENGE FOR COMPLEX MODIFICATION OF LABOR LAW? ABSTRACT This diploma thesis discusses the phenomenon of last decade called sharing economy, which has many different forms and names. In its purest meaning, the sharing economy concerns behavior of economically active entities that, in order to reduce their own costs or to use their spare capacity, share free resources. As the best examples of sharing economy, we can name capital platform Airbnb, where people share their unused immovable in order to generate profit or work platform BlaBlaCar trough which people reduce their car costs while travelling one-off long-distance trips. However, as mentioned above, sharing economy has many different forms. One of them, which cannot be recognized as its pure form, is provided by Uber. Uber, as well as BlaBlaCar, created mobile platform trough which providers of transport services can get in touch with users of these services. Despite this similarity, there are several significant differences from which one can conclude that Uber is not a classic provider of information technology services, such as BlaBlaCar. That was also borne out by foreign courts, including European Court of Justice. On that basis, a question arises, whether Uber drivers really carry on the activity of...

Submitted by Filipe dos Santos (fsantos@pucsp.br) on 2017-05-12T13:17:32Z No. of bitstreams: 1 TESEVFINALL-4.pdf: 4991570 bytes, checksum: febfa1a090272ed0c632821f9502039b (MD5) / Made available in DSpace on 2017-05-12T13:17:32Z (GMT). No. of bitstreams: 1 TESEVFINALL-4.pdf: 4991570 bytes, checksum: febfa1a090272ed0c632821f9502039b (MD5) Previous issue date: 2017-05-03 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES / This dissertation discusses the contemporary transformations especially acording to the sphere of consumption as a category of analysis to understand the social world. Such transformations come from both the rise and the propulsion of a society based on a culture of consumption. Which touch the social stratification as a survival strategy of the recent capitalism, resulting, among others, in a society of risk. The discussion ends with what is called sharing economy. Thererore, Io investigate this phenomenon Was necessary, since the understanding of 'social, economic and environmental sustainability' themes is essential for the maintenance of life on earth. This work sought to recognise the contemporary through the lenses of consumption econcompassing such interfaces as sociological, anthropological, political, philosophical, economic and socioenvironmental. It was attempted, from a complex perspective, to connecl consumerism and socio-environmental sustainability, based on lhe premise that recent sludies on the unsustainability of the classic economic model are expressed in the culture-world of an american way of thinking, feeling, and living. The modus operandi of this trajectory covered a series of meetings with academic supervisors and specialists in this subject, intense documentary research, bibliography, interviews, empirical observations, life histories, as Well as an ethnographic research in the North American soil. The construction of the dala occurred in difTerenl slages, by intertwining the understanding of the topics demanded by the researcher in a dialogical contact with the perspectives of the interlocutors of this research, resulting in this report. In the end, I propose that, concomitantly with the catastrophic discourse, it's seen the emergence of an social-economic altemative, a less individualistic impetus, a socioeconomic arrangement less reduced to competitiveness and economic profit is envisaged. A thought focused on sharing, the common good and public access, training a man which is less consumer and more collaborator, the homo colabora tus / O presente trabalho problematiza a questão das recentes transformações contemporâneas no que concerne especialmente à esfera do consumo como categoria de análise para a compreensão do mundo social. Tais transformações advindas da ascensão e propulsão de uma sociedade baseada na cultura do consumo perpassam a temática da estratificação social como estratégia de manutenção do capitalismo, resultando, entre outras, em uma sociedade do risco. Tal discussão encerra-se no que atualmenle denomina-se como economia de compartilhamento ou colaboração. Investigar esse fenómeno foi necessário, já que a compreensão das temáticas 'sustentabilidade social, económica e ambiental' é imprescindivel para a manutenção da vida na terra. Essa tese visou entender o contemporâneo pelas lentes do consumo em suas amplas interfaces, sejam elas sociológicas, antropológicas, políticas, filosóficas, económicas e socioambientais. Intentou-se, sob a perspectiva complexa, interligar consumismo, consumerismo e sustentabilidade socioambienlal, partindo da premissa de que os recentes estudos sobre a insustentabilidade do modelo económico clássico se expressa na cultura-mundo da coca-colonizaçào americana, e na obsolescência programada e globalizada de um american way de pensar, de sentir, de viver. O modos operandi desta trajetória encerrou uma série de reuniões com supervisores académicos e especialistas, intensa pesquisa documental, bibliográfia, realização de entrevistas, obsewaçóes empíricas, escutas de histórias de vida, bem como, uma pesquisa etnográfica em solo norte-americano. A construção dos dados ocorreu em diferentes etapas, perpassando o entendimento das temáticas demandadas por parte do pesquisador em contato dialógico com as perspectivas dos interlocutores dessa pesquisa. Ao final, proponho que, concomitantemente ao discurso catastrófico, surge uma alternativa económico-social, um ímpeto menos individualista, um arranjo socioeconômico menos reduzido à competitividade e ao lucro económico. Um pensamento voltado ao compartilhamento, ao bem comum e ao acesso público. Formador de um homem menos consumidor e mais colaborador, o homo colaboratus

The main purpose of this degree project is to reveal the Airbnb customer’s preferences and quantify the impact of non-market factors on the market price of tourist accommodation in Berlin, Germany. The data retrieved from Airbnb listings, publicly available on Inside Airbnb (2017), was supplemented on indicator of sharing economy accommodation using machine learning method in order to distinguish between amateur and business-running professional hosts. The main aim is to examine the consumers’ preferences and quantify the marginal effect of "real sharing economy" accommodation and other key variables on market price. This is accomplished by model approach using hedonic pricing method, which is used to estimate the economic value of particular attribute. Surprisingly, our data indicates the negative impact of sharing economy indicator on price. The set of motivations of consumers, which determine their valuation of Airbnb listings, was identified. The trade-off between encompass and parsimony of the set was desired in order to build an effective model. Calculation of proportion of explained variance showed that the price is affected mainly by number of accommodated persons, degree of privacy, number of bedrooms, cancellation policy, distance from the city centre and sharing economy indicator in decreasing order.

CoordenaÃÃo de AperfeÃoamento de Pessoal de NÃvel Superior / A presente tese versa sobre compartilhamento de arquivos na era da internet. Analisaremos aspectos da socialidade em uma comunidade online especializada na arte do cultivo, semeio, preservaÃÃo e disseminaÃÃo de arquivos digitais (compreendidos enquanto âsementes digitaisâ). As sementes digitais sÃo basicamente qualquer arquivo de computador digitalizado (por exemplo, um filme, uma mÃsica, um livro, um software etc.) que necessita ser semeado virtualmente atà que floresÃa e possa ser compartilhado atravÃs da internet via redes P2P (peer-to-peer). Nesse sentido, esta tese à uma narrativa sobre uma experiÃncia relacional que vivenciamos (de 2008 a 2017) em uma comunidade de âcyberagricultoresâ denominada OÃsis (nome fictÃcio). O OÃsis à uma comunidade fechada que possui cerca de 60 mil membros registrados (atà inÃcio de 2017). Nossa perspectiva metodolÃgica nos levou a seguir linhas errÃticas dos traÃados digitais que compÃem as dinÃmicas singulares que constituem aquilo que denominamos de âeconomia do compartilhamentoâ. Deste modo, tentamos elucidar o movimento das sementes digitais atravÃs dos sensos de moralidades creditados pelos âsemeadores de arquivosâ que frequentam esta comunidade em particular. Com efeito, relatamos nesta tese prÃticas e vivÃncias que compÃem aquilo que identificamos como âÃtica do compartilharâ, espÃcie de âespÃrito do compartilhamentoâ que atua (atravÃs de uma alquimia simbÃlica) na transformaÃÃo de arquivos ou mercadorias digitais em presentes, dÃdivas e honrarias prontas para serem dispersadas atravÃs de redes cooperativas e descentralizadas de compartilhamento. Dito de outro modo, uma semente digital pode ser melhor apresentada sob a forma de uma âcoisa vivaâ, isto Ã, como uma semente de vida carregada de riquezas, dignidades e esperanÃas, exatamente por estabelecer o entendimento de que produÃÃes culturais sÃo artefatos produzidos para serem dispersados livremente como um âbem comumâ. Por fim, ressaltamos de que forma esta cyberecologia se apresenta como um projeto que pretende garantir a implantaÃÃo de uma rede de proteÃÃo de sementes digitais ameaÃadas pelo esquecimento e pelo descaso. / The present thesis deals with file sharing in the age of the Internet. We will analyze aspects of sociality in a file sharing community specialized in the art of cultivating, sowing, preserving of digital files (described as âdigital seedsâ). Digital seeds are basically any digitized computer file (for example, a movie, a song, a book, a software etc.) that needs to be virtually planted until it blooms and can be shared over the internet by P2P (peer-to-peer) networks. In this sense, this thesis is a narrative about a relational experience that we experienced (from 2008 to 2017) in a community of cyber seeders named Oasis (fictitious name). Oasis is a closed community that has about 60,000 registered members (until early 2017). Our methodological perspective led us to follow erratic digital paths that make up the unique dynamic that constitutes what we call "sharing economy". In this way, we try to elucidate the movement of digital seeds through the senses of morality credited by the "file sharers" who particularly attend that community. Indeed, in this thesis we report practices and experiences that make up what we identify as "ethics of sharing", a sort of "spirit of sharing" that acts (through a symbolic alchemy) in the transformation of digital files or goods into gifts and honors ready to be dispersed through cooperative and decentralized sharing networks. In other words, a digital seed can best be presented in the form of a "living thing"; that is, as a seed of life laden with riches, dignities and hopes, exactly for establishing the understanding that cultural productions are artifacts produced to be freely dispersed as a "common good." Finally, we highlight how this cyber ecology presents itself as a project that intends to ensure the implementation of a protection network of digital seeds threatened by forgetfulness and neglect.

CoordenaÃÃo de AperfeÃoamento de Pessoal de NÃvel Superior / A presente tese versa sobre compartilhamento de arquivos na era da internet. Analisaremos aspectos da socialidade em uma comunidade online especializada na arte do cultivo, semeio, preservaÃÃo e disseminaÃÃo de arquivos digitais (compreendidos enquanto âsementes digitaisâ). As sementes digitais sÃo basicamente qualquer arquivo de computador digitalizado (por exemplo, um filme, uma mÃsica, um livro, um software etc.) que necessita ser semeado virtualmente atà que floresÃa e possa ser compartilhado atravÃs da internet via redes P2P (peer-to-peer). Nesse sentido, esta tese à uma narrativa sobre uma experiÃncia relacional que vivenciamos (de 2008 a 2017) em uma comunidade de âcyberagricultoresâ denominada OÃsis (nome fictÃcio). O OÃsis à uma comunidade fechada que possui cerca de 60 mil membros registrados (atà inÃcio de 2017). Nossa perspectiva metodolÃgica nos levou a seguir linhas errÃticas dos traÃados digitais que compÃem as dinÃmicas singulares que constituem aquilo que denominamos de âeconomia do compartilhamentoâ. Deste modo, tentamos elucidar o movimento das sementes digitais atravÃs dos sensos de moralidades creditados pelos âsemeadores de arquivosâ que frequentam esta comunidade em particular. Com efeito, relatamos nesta tese prÃticas e vivÃncias que compÃem aquilo que identificamos como âÃtica do compartilharâ, espÃcie de âespÃrito do compartilhamentoâ que atua (atravÃs de uma alquimia simbÃlica) na transformaÃÃo de arquivos ou mercadorias digitais em presentes, dÃdivas e honrarias prontas para serem dispersadas atravÃs de redes cooperativas e descentralizadas de compartilhamento. Dito de outro modo, uma semente digital pode ser melhor apresentada sob a forma de uma âcoisa vivaâ, isto Ã, como uma semente de vida carregada de riquezas, dignidades e esperanÃas, exatamente por estabelecer o entendimento de que produÃÃes culturais sÃo artefatos produzidos para serem dispersados livremente como um âbem comumâ. Por fim, ressaltamos de que forma esta cyberecologia se apresenta como um projeto que pretende garantir a implantaÃÃo de uma rede de proteÃÃo de sementes digitais ameaÃadas pelo esquecimento e pelo descaso. / The present thesis deals with file sharing in the age of the Internet. We will analyze aspects of sociality in a file sharing community specialized in the art of cultivating, sowing, preserving of digital files (described as âdigital seedsâ). Digital seeds are basically any digitized computer file (for example, a movie, a song, a book, a software etc.) that needs to be virtually planted until it blooms and can be shared over the internet by P2P (peer-to-peer) networks. In this sense, this thesis is a narrative about a relational experience that we experienced (from 2008 to 2017) in a community of cyber seeders named Oasis (fictitious name). Oasis is a closed community that has about 60,000 registered members (until early 2017). Our methodological perspective led us to follow erratic digital paths that make up the unique dynamic that constitutes what we call "sharing economy". In this way, we try to elucidate the movement of digital seeds through the senses of morality credited by the "file sharers" who particularly attend that community. Indeed, in this thesis we report practices and experiences that make up what we identify as "ethics of sharing", a sort of "spirit of sharing" that acts (through a symbolic alchemy) in the transformation of digital files or goods into gifts and honors ready to be dispersed through cooperative and decentralized sharing networks. In other words, a digital seed can best be presented in the form of a "living thing"; that is, as a seed of life laden with riches, dignities and hopes, exactly for establishing the understanding that cultural productions are artifacts produced to be freely dispersed as a "common good." Finally, we highlight how this cyber ecology presents itself as a project that intends to ensure the implementation of a protection network of digital seeds threatened by forgetfulness and neglect.

Recent developments around the sharing economy bring to the fore questions of governability and broader societal Benefit-and subsequently the need to explore effective means of public governance, from nurturing, on the one hand, to restriction, on the other. As sharing is a predominately urban phenomenon in modern societies, cities around the globe have become both locus of action and central actor in the debates over the nature and organization of the sharing economy. However, cities vary substantially in the interpretation of potential opportunities and challenges, as well as in their governance responses. Building on a qualitative comparative analysis of 16 leading global cities, our findings reveal four framings of the sharing economy: "societal endangerment","societal enhancement", "market disruption", and "ecological Transition". Such framings go hand in hand with patterned governance responses: although there is considerable heterogeneity in the combination of public governance strategies, we find specific configurations of framings and public governance strategies. Our work reflects the political and ethical debates on various economic, social, and moral issues related to the sharing economy, and contrib-utes to a better understanding of the field-level institutional Arrangements-a prerequisite for examining moral behavior of sharing economy organizations.

With increasing trust and utilization of the Internet, the sharing economy is emerging in the tourism and hospitality marketplace. This study focused on tourist non-purchase intention to use peer-to-peer accommodation. To explore the non-purchase intention, the relationship between perceived risk and tourist non-purchase intention to use peer-to-peer accommodation, as well as the relationship between impeding factors and perceived risk were tested. The study employed survey data (N = 280) gathered from active adult U.S travelers who have never used peer-to-peer accommodation before and have no intention to use peer-to-peer accommodation in future. The results showed that six impeding factors (i.e., lack of trust, perceived cognitive effort, perceived cost, perceived safety and security, perceived service quality, perceived cleanliness) had significant effects on tourists’ perceived risks. Two perceived risks (i.e., Performance Risk, Psychological Risk) had significant effects on tourist non-purchase intention. Based on the results. both academic and practical implications are provided.

Research Questions: How can firms implement the phenomena of collaborative consumption in their value chain and promote sustainability as a core value to gain international competitive advantage? Purpose: The purpose of this thesis is to identify how a firm can successfully implement the concept of collaborative consumption into their value chain and how to promote sustainability to gain international competitive advantage. To gain deeper understanding of collaborative consumption, sustainability branding, value chain and international competitive advantage, the different terms will be examined. Method: This thesis uses a qualitative method with a deductive approach. In order to gather empirical data, semi structured interviews has been conducted. Conclusions: By implementing collaborative consumption as a value adding service or in cooperation with other companies, firms can promote sustainability as core value and gain international competitive advantage. Thus, by implementing collaborative consumption and promote sustainability firms will be cool in the big pool.

Purpose With trust being an essential component in the sharing economy, this paper aims to understand how trust is established in practice and which relationships between consumer, supplier and platform specific tools and processes serve.   Problem Previous research has acknowledged the importance of trust but solely investigated single trust-building tools. Instead of presenting a trust construct composed of mechanisms describing their interplay between the three parties involved in the sharing economy, previous scholars have focused their research on the specificities of single tools and processes. With the sharing economy as a recent phenomenon, companies have an interest in investigating the implementation of different mechanisms and their effectiveness.   Method and Methodology This paper adopts a qualitative research approach in which content analysis was applied to group tools and processes and link them to one of the six trust streams between consumer, supplier and the platform. Moreover, the research deductively builds on existing literature by using present theory as a foundation and inductively analyses findings based on collected data.   Findings The findings of this paper reveal a broad spectrum of different trust-building tools and processes. Linking these to one of the specific relationship between the three parties in the sharing economy, this paper concludes that companies emphasize on gaining the consuming peer’s trust both towards the platforms and the supplying peers.

Every time the development of technology enters a new epoch, big changes inthe business and society will follow. Especially for the entrepreneurs, it signifies both opportunities and challenges at the same time. In the next decade, IoT, AI and blockchain will be the main driving forces in the upcoming technological revolution and demonstrate great synergic potential. There is an old saying, “In a strong wind even turkeys can fly”. The company who can seize this chance may become to the next GAFAs (Google, Amazon, Facebook and Apple); whereas those who completely ignores it may be rolled out of the marketeventually. Business model canvas is a very popular method for startups to align the resources and formulate the strategy, which is also the framework used in our research. The main target of this thesis is to demonstrate a thinking method to converge these new technologies in the business models and evaluate the most significant elements in the business planning stage. It could help the future startups to take advantages of the opportunities and overcome the challengesin the new business environment.