Sports in Sweden has become increasingly commercialized in order to compete with other associations and are thereby in need of capital. Companies often have the capital that the sport clubs are in need of and can through using the sports as a platform reach out to new or broader target groups. The purpose of this study is to see what the companies main interests are in sponsorship cooperation and whether there are tensions that lead to conflicts of interest. Our empirical material was collected using semi-structured interviews with six different respondents. We interviewed three different sports clubs and three corporations that are sponsoring these sports clubs. We have also used two descriptive theories, new institutional theory and the actor perspectivethat will help us understand what interest and tensions may possibly arise in a sponsorship collaboration between a company and sports clubs. The result we found showed that the sport clubs youth section was a major motivational factor for companies to sponsor sport clubs. Through them, they can reach a large target group of people and in this way strengthened their brand. The level of commitment regarding the sport clubs societal involvement are crucial for companies when considering sponsorship, it creates legitimacy for the companies and a better platform to strengthen their brand. The greatest interest of the sport clubs is to increase the quality of youth activities. The conclusions drawn are that the sport clubs must develop their knowledge about how they can communicate with the companies in order to strengthen their position in negotiations. If they can connect their business to the sustainability goals many companies need to achieve, they have come a long way. Those tensions that exist in contractnegotiations, managing of where the capital is being placed and how negative publicity amongst the companies or the sport club are handled to avoid leading to conflict, they should communicate and follow the agreement that has been written. However, the position of power can easily shift during critical times, which in turn affects the actors position in negotiations.

Title: Possibilities of volleyball development in Náchod region Objectives: The primary goal of this thesis is to identify and analyze current problems of volleyball development in selected region of Náchod and also to propose possible solutions to the most significant issues. Secondary goal is to analyze current membership base, financial situation of volleyball clubs and other presumed problems preventing good development of volleyball sport in given region. Methods: The main method used in this thesis is a case study based on the analysis of primary and secondary data complemented by simple quantitative methods. Primary data was obtained from semi-structured interviews with local professionals. Secondary data were collected from the clubs historical materials, internet and other sources. To complement the case study there is also basic quantitative analysis of secondary data obtained from the statistics of membership base based on analyzing occurrence frequency and percentage reports for selected volleyball clubs. Results: There are main findings about membership base in Czechia which is constantly declining. On the contrary in the group of girl and boy pupils there is an opposite trend in recent years both in Czechia and in selected region clubs. This growth is happening thanks to the project...

Organizations are seen as custodians of portfolio of projects and are increasingly delivering their businesses through multiple complex programs. To be successful in delivering their businesses, these organizations are required to build a project management capability within their structures. Projects today have become far more than solving of technical problems; they have become more of venues for mastering business and change. Project maturity is used as an indication of or a measurement of the organisation’s ability to use projects for different purposes. An organisational Project Management Maturity Assessment is an effective method for establishing a baseline and provides an impetus for organisational change. Project Management Maturity Models are regarded as effective tools for benchmarking and implementing improvements in organisational performance. In this Dissertation, a study in applying project management maturity model to review, assess, and analyze the degree of organizational project management maturity of one of the Professional Soccer clubs participating in the Premier Soccer League (PSL) in South Africa is presented. The project management practices and capabilities of the PSL Soccer clubs are reflected. The purpose of this paper is to not only demonstrate the methodology and results of the assessment, but to also report on the outcome of the study and propose the necessary recommendations for improvement. The research was strictly focused on those Professional Soccer clubs which are participating in the South African PSL. For confidentiality purposes, the club in this dissertation is referred to as “The Club”. There has been no similar study that has been carried out in this field before. Therefore, this study aims to break new grounds in conducting a research of this kind in this specific sports field. The main research question posed in this study is: What is the level of organizational project management maturity of the South African PSL Soccer clubs? This research question is supported by five other sub-questions which are answered in a research chapter dealing with the synthesis and analysis of the research results. These research questions were motivated by the following reasons: Organizations are changing drastically in their fundamental ways of conducting business. This change is happening within a short period of time and at an accelerated pace. This change occurs both structurally, operationally, and culturally in response to factors such as globalization, new technology, competition, and the world economy that is various challenges in the marketplace. Organizations are also under pressure to improve on their performance in order to maintain high levels of competitiveness and continue to be successful in the global marketplace and therefore, consistent improvement on their projects or program delivery is required in order to attain competitive advantage and sustained growth. Therefore, considering the reasons presented above, the researcher found it necessary to evaluate the current levels of project management maturity in the PSL Soccer clubs. In order to achieve the study objectives two models were used as tools to assess the degree of The Club’s project management maturity and further highlighted a recommended path for improvement. Firstly, Organisational Project Management Maturity (OPM3) model, which is a standard developed under the stewardship of Project Management Institute (PMI), was used as the main model. Secondly, the Integrated Management Systems Incorporated’s (IMSI) project management assessment model was also used as a supporting model.

Problemområde: Idag är det vanligt att idrottsföreningar rekryterar föräldrar till olika ledarroller inom barn och ungdomsverksamheten. För många föräldrar innebär det att de får sin första ledarroll. Vissa föräldrar känner sig bekväma direkt i rollen som ledare medan andra inte gör det. Eftersom i stort sätt alla barn och ungdomar i Sverige någon gång har kontakt med idrotten ger det idrottsledarna stora möjligheter att fostra och påverka ungdomarna. Detta leder till att det är viktigt för idrottsföreningarna hur dem jobbar med rekrytering, utbildning och stöd för sina ungdomsledare. Syfte: Syftet med denna uppsats är att undersöka svenska idrottsföreningars arbete med ledarförsörjningen till sin ungdomsverksamhet. Mer konkret handlar det om att granska hur bredd- och elitföreningar i Växjö kommun hanterar frågor om rekrytering, utbildning och stöd av ledare inom ungdomsidrotten. Metod: Det empiriska materialet i studien har erhållits med hjälp av intervjuer och webbenkäter. Enkäterna användes till att styrka upp intervjuerna och därmed tillämpar studien både en kvalitativ och en kvantitativ undersökningsmetod. Resultat: Studiens resultat påvisar att föreningar i studien inte jobbar speciellt aktivt med rekrytering av ungdomsledare. Studien visar även att föreningarna är positiva till utbildning men ställer inga krav på att ungdomsledarna måste gå en utbildning. Däremot uppmuntrar föreningarna ungdomsledarna till att gå utbildningar genom att stå för kostnaden. Flertalet av ungdomsledarna i idrottsföreningarna är ideella och får stöd i form av bland annat utbildningar. / Problem: Today it is common for sports clubs to recruit parents of different leadership roles within child and youth activities. For many parents, it means that they get their first leadership role. Some parents feel comfortable right away in their role as leaders while others do not. Since almost all the children and youth in Sweden have contact with the sport, it provides sports leaders ample opportunity to educate and influence young people. This leads to the importance of sports clubs how they work with recruitment, education and support for their youth. Purpose: The purpose of this paper is to examine the sports movement's work with leadership support to the youths. More specifically, it is about how the width and elite clubs at the local level are dealing with local questions about recruitement, education and support of leaders in youth sport.    Method: The empirical data in the study was obtained through interviews and web surveys. The surveys were used to strength up the interviews and thus apply the study, both a qualitative and a quantitative survey. Results: Our results demonstrate that sports clubs in the study do not work especially actively recruiting youth. The study also shows that sports clubs are positive to education, but do not demand that the youth leaders must attend an education. However, encourage sports clubs youth leaders to attend education by standing for the cost. Most of the youth leaders in sports clubs are nonprofit and receive support in form of education.

Organizations are seen as custodians of portfolio of projects and are increasingly delivering their businesses through multiple complex programs. To be successful in delivering their businesses, these organizations are required to build a project management capability within their structures. Projects today have become far more than solving of technical problems; they have become more of venues for mastering business and change. Project maturity is used as an indication of or a measurement of the organisation’s ability to use projects for different purposes. An organisational Project Management Maturity Assessment is an effective method for establishing a baseline and provides an impetus for organisational change. Project Management Maturity Models are regarded as effective tools for benchmarking and implementing improvements in organisational performance. In this Dissertation, a study in applying project management maturity model to review, assess, and analyze the degree of organizational project management maturity of one of the Professional Soccer clubs participating in the Premier Soccer League (PSL) in South Africa is presented. The project management practices and capabilities of the PSL Soccer clubs are reflected. The purpose of this paper is to not only demonstrate the methodology and results of the assessment, but to also report on the outcome of the study and propose the necessary recommendations for improvement. The research was strictly focused on those Professional Soccer clubs which are participating in the South African PSL. For confidentiality purposes, the club in this dissertation is referred to as “The Club”. There has been no similar study that has been carried out in this field before. Therefore, this study aims to break new grounds in conducting a research of this kind in this specific sports field. The main research question posed in this study is: What is the level of organizational project management maturity of the South African PSL Soccer clubs? This research question is supported by five other sub-questions which are answered in a research chapter dealing with the synthesis and analysis of the research results. These research questions were motivated by the following reasons: Organizations are changing drastically in their fundamental ways of conducting business. This change is happening within a short period of time and at an accelerated pace. This change occurs both structurally, operationally, and culturally in response to factors such as globalization, new technology, competition, and the world economy that is various challenges in the marketplace. Organizations are also under pressure to improve on their performance in order to maintain high levels of competitiveness and continue to be successful in the global marketplace and therefore, consistent improvement on their projects or program delivery is required in order to attain competitive advantage and sustained growth. Therefore, considering the reasons presented above, the researcher found it necessary to evaluate the current levels of project management maturity in the PSL Soccer clubs. In order to achieve the study objectives two models were used as tools to assess the degree of The Club’s project management maturity and further highlighted a recommended path for improvement. Firstly, Organisational Project Management Maturity (OPM3) model, which is a standard developed under the stewardship of Project Management Institute (PMI), was used as the main model. Secondly, the Integrated Management Systems Incorporated’s (IMSI) project management assessment model was also used as a supporting model.

De ideella idrottsföreningarna har en viktig position i vårt samhälle eftersom de bidrar med positiv utveckling för såväl samhälle som individ. Generellt finns en tydlig bild av hur Sveriges föreningsengagemang minskar och idrottsföreningarna har svårt att rekrytera ny ideell kraft. Det bidrar till att idrottsföreningarna går ifrån sina ideella grunder och istället börjar agera och ta till sig styrformer som liknar mindre företag för att föreningarna ska överleva. En sådan process kallas företagisering. Studiens syfte är att öka förståelsen gällande ideella idrottsföreningars upplevelser kring företagisering, att ge riktlinjer för hur föreningarna ska arbeta för att behålla de ideella insatserna samt visa på vilka faktorer som påverkar att föreningar blir företagiserade. Studien är avgränsad till de individuella racketsporterna tennis, badminton och bordtennis och studien avgränsades geografiskt till Örebro län. Studiens syfte och frågeställningar besvarades genom tre kvalitativa intervjuer som genomfördes med personer som varit verksamma i föreningslivet under flertalet år och som hade stor kännedom om sin förenings situation. Empirin analyserades med hjälp av en egenskapad undersökningsmodell.   Slutsatsen av studien är att de undersökta föreningarna upplever att ideella idrottsföreningar närmar sig företagisering främst i och med att de har ett större fokus på ekonomin och att de har fler anställda. Hur stor företagisering som upplevs beror på hur väl utvecklad föreningen är och hur pass stor föreningen är. Företagisering kommer troligen leda till att de ideella insatserna i föreningarna kommer att minska eftersom det upplevs att ingen vill arbeta utan ekonomisk ersättning i en företagiserad verksamhet. De viktigaste faktorerna att arbeta med för att behålla de ideella insatserna är enligt studien att satsa på att skapa gemenskap, sprida engagemang, anordna kringaktiviteter för medlemmarna, aktivt förmedla föreningens värderingar samt utveckla styrelsearbetet. Faktorer som enligt studien påverkar om ideella föreningar närmar sig företagisering är om de har anställda, har timavlönade tränare, upplever att de har minskade bidrag samt att de har utvecklingsambitioner. Andra faktorer som inverkar är om föreningen har tillgång till egen idrottsanläggning, tydlig individualisering, har ett starkt varumärke samt en aktiv och kompetent styrelse. / The voluntary sports clubs have an important position in our society as they contribute to the development of sports talent, individuals and group dynamics. In Sweden there is a general trend that the voluntary involvement decreasing causing that sports clubs and organizations find it difficult to recruit new volunteers. This causes that the voluntary sport clubs have to change from their voluntary run organization and instead start to use the same kind of organization to run and control the activities as small business companies. The purpose of this study is to increase the understanding of how voluntary sports clubs are experiencing that they are approaching business-like forms. It is also to provide guidelines on how voluntary run sports clubs will work to the voluntary contributions also in the future, and to locate which factors that most contribute to the approaching business- like forms. This study is limited to the individual sports tennis, badminton and table tennis and to the area of Örebro County, Sweden. Three qualitative interviews were conducted with persons who have been active and who have good knowledge of their respective club activities. The empirical data were analyzed using a self-created analysis model. The conclusion of the study is clubs included in this study experience that they are approaching more business-like forms primarily due to that they have an increased focus on financial, and that hey have increased the number of employees. Their experiences depend largely on number of members, economical turnover and the present organization. This principal change in running the sports club will most likely lead to that the volume voluntary efforts in the studied sports clubs will be reduced because they experience that less are willing to work without remuneration in business-like organizations. The most important factors to work with to maintain the voluntary efforts are according to the finding in this study is to focus on creating a unity, sharing commitments, common activities for the members, active discussions about ethical values with the organization and the sport itself, and to develop the work in the board. The most important factors affecting the sports clubs when approaching more business-like philosophy and forms or not depends on whether they have employees, remunerated coaches and on the their future plans of expanding the activities and financial turnover. Additional factors are whether the club has access to their own sport facility or not, if the members prefer individualization, and if the club has a strong brand and an active board.

Darbo tikslas - įvertinti bendrą konkurencinę situaciją Šiaulių miesto sporto klubų paslaugų rinkoje. Tyrimo uždaviniai - nustatyti pagrindinius sporto klubų konkurencingumą lemiančius veiksnius Šiaulių mieste, bei įvertinti sporto klubų konkurencinę padėtį rinkoje remiantis kokybiniais konkurencingumo rodikliais. Atlikus tyrimą paaiškėjo, kad sporto paslaugų sektoriuje veikiančių įmonių konkurencinę padėtį labiausiai įtakoja jų strateginė vieta, bei paslaugų kainos. Nepasitvirtino hipotezės, jog sporto klubų konkurencingumą lemia paslaugų skaičius, bei vykdoma reklama. Atlikus tyrime dalyvavusių organizacijų SSGG analizę, nustatyti kiekvienos iš jų sėkmės veiksniai bei trūkumai. Atsižvelgiant į juos, pateiktos bendro pobūdžio, bei atskirai kiekvienam sporto klubui skirtos rekomendacijos konkurencinės pozicijos gerinimui. / The aim of the work is to assess general competitive situation in sports clubs‘ market in Siauliai. The task of the research is to identify the main factors of sports clubs‘ competitive ability in Siauliai, and to assess their competitive position using qualitative indicators of competitive ability. The results of the research have indicated that the main factors of competitive ability of enterprises working in sports service market are their strategic place and prices of service. Hypotheses about the number of services and advertisement as a factor of sports clubs‘ competitive ability have not been proved. SWOT analysis defined the factors of success and drawbacks of each organization. General and individual recommendations on improvement of their competitive position have been submitted to the sports clubs.

Darbo objektas – veiksniai, lemiantys sporto klubų konkurencingumą. Tyrimo problema: kokie veiksniai daro įtaką Kauno miesto sporto klubų konkurencingumui. Tyrimo tikslas – įvertinti sporto klubų konkurencingumą įtakojančius veiksnius. Tyrimo uždaviniai: 1. Aptarti literatūroje išskirtas konkurencingumo sampratas. 2. Išanalizuoti pagrindinius konkurencingumą įtakojančius veiksnius. 3. Apžvelgti Kauno miesto sporto klubų rinkos ypatumus ir aplinką. 4. Įvertinti veiksnius darančius įtaką Kauno miesto sporto klubų konkurencingumui. Išvados: atlikto tyrimo rezultatai parodė, kad Kauno miesto sporto klubų konkurencingumą lemia paslaugų kainų stabilumas, aukšta paslaugų kokybė bei strategiškai gerą sporto klubo vietą mieste. Tyrimo metu gauti duomenys parodė, kad Kauno miesto sporto klubai savo konkurencinį pranašumą bando įgyti: marketingo priemonėmis, darbuotojų mokymu, naujų technologijų taikymu. Sporto klubai pagal tyrimo rezultatus nepakankamai dėmesio skiria savo teikiamų paslaugų išskirtinumui, ir tai mažina dominavimo rinkoje galimybę, atsižvelgiant į sporto klubų lankytojų teikiamą pirmenybę renkantis vietą, kur sportuoti, sporto klubų vadovams būtina orientuotis ne į sporto klubo įvaizdžio gerinimą, o į aptarnavimo ir teikiamų paslaugų kokybės gerinimą kadangi atlikto tyrimo duomenys parodė, kad klientams klubo įvaizdis nėra reikšmingas. Taip pat tyrimo duomenys atskleidė, kad dauguma Kaune veikiančių sporto klubų kopijuoja konkurentų daromus rinkos sprendimus ir juos... [toliau žr. visą tekstą] / Study conducted results showed that the Kaunas city sports The object of the paper: factors influencing the competitiveness of sports clubs. The problem of the research: what factors influence the Kaunas city sports clubs competitiveness. The aim of the research: assess the competitiveness of sports clubs influencing factors. The objectives of the research: 1. Discuss in literature singled the concept of competitiveness. 2. To analyze the main factors influencing the competitiveness. 3. Overview Kaunas city sports clubs characteristics of the market and the environment. 4. To evaluate the factors influencing the Kaunas city sports clubs competitiveness. Conclusions: study conducted results showed that the Kaunas city sports clubs competitiveness in prices leads to the stability and high quality of service and strategically good location city sports club. Survey data showed that the Kaunas city sports club in your attempt to gain a competitive advantage: marketing, staff training, application of new technologies. Sports clubs based on the results neglecting the development of the distinctive character of their services, and it reduces the possibility of market dominance, according to sports clubs visitor preferences when choosing a place where sports, sports clubs, managers need to focus not on improving the image of a sports club, and the service and the provision improvement of service quality whereas the results of the study showed that the image of the club's customers... [to full text]

Raktiniai žodžiai: konkurencingumas, konkurencingumo veiksniai, sporto klubai. Darbo objektas – veiksniai, didinantys sporto klubų konkurencingumą. Tyrimo problema. Verslo struktūros susiduria su visomis konkurencingumui būdingomis problemomis, kurias retai pavyksta išspręsti vien ekonominiais, vadybiniais ar politiniais metodais. Mokslinė diskusija apie konkurencingumą yra gana kontraversiška. Mokslinėje literatūroje sutinkama su nuomone, kad konkurencija yra vienas iš ryškiausių verslo ypatumų, ekonomikos progreso variklis, rinkos ekonomikos reguliavimo mechanizmas. Organizacijos siekį išlaikyti ir didinti konkurencingumą įtakoja daug veiksnių. Tačiau kurie veiksniai yra prioritetiniai yra diskutuojama. Tyrimo tikslas – įvertinti pagrindinius sporto klubų konkurencingumą didinančius veiksnius sudarant praktinį konkurencingumo modelį. Tyrimo uždaviniai: 1. Išanalizuoti lietuvių bei užsienio autorių mokslinėje literatūroje išskirtus pagrindinius konkurencingumą didinančius veiksnius. 2. Nustatyti pagrindinius veiksnius ir rodiklius bei jų įtaką, didinančius Šakių ir Jurbarko miestų sporto klubų konkurencingumą. 3. Parengti sporto klubų konkurencingumo didinimo veiksnių modelį. Tyrimo hipotezė – Jurbarko ir Šakių miestų sporto klubų konkurencingumui didesnį poveikį turi vidinės aplinkos konkurencingumo veiksniai, negu išorinės. Išvados: 1. Atlikus mokslinės literatūros analizę, galima išskirti svarbiausius M. Porterio „Deimanto“ modelio konkurencingumą lemiančius... [toliau žr. visą tekstą] / Key words: competitiveness, factors of competitiveness, sport clubs. The target of the research- factors, increasing competitiveness of sport clubs. The problem of the research. Business organizations face problems related to competitiveness and it is sometimes difficult to solve them only using economical, management and political methods. Scientific discussions about competitiveness are quite contrasting. There is a view that competitiveness is one of the main business peculiarities, engine of economical progress and market settlement machine. There are many factors which influence the increase of competitiveness of the organization. It is discusses which factors are crucial. The aim of the research- to estimate main factors which increase competitiveness of sport clubs composing practical model of competitiveness. Objectives of the research: 1. To analyse the main factors increasing competitiveness in scientific Lithuanian and foreign literature. 2. To establish main factors and indexes and their influence increasing competitiveness of sport clubs in Sakiai and Jurbarkas. 3. To formulate the model of factors which increase competitiveness of sport clubs. Hypothesis of the research- The competitiveness of sport clubs in Sakiai and Jurbarkas is influenced more by inner environment than by outer. Conclusions: 1. After analysis of scientific literature M. Porter ‘Diamonds’ excludes the main model of factors determining competitiveness: inner environment – factors... [to full text]

Darbo objektas – veiksniai, įtakojantys sporto klubų teikiamų paslaugų konkurencingumą. Tyrimo problema: kokie veiksniai turi įtakos sporto klubų teikiamų paslaugų konkurencingumui? Tyrimo tikslas – nustatyti pagrindinius sporto klubų teikiamų paslaugų konkurencingumą įtakojančius veiksnius. Tyrimo uždaviniai: 1. Atskleisti sporto klubų teikiamų paslaugų konkurencingumą įtakojančius veiksnius teoriniu aspektu. 2. Nustatyti pagrindinius sporto klubų teikiamų paslaugų konkurencingumą įtakojančius veiksnius ir jų priežastis Kauno mieste. 3. Parengti sporto klubų teikiamų paslaugų konkurencingumą įtakojančių veiksnių praktinį modelį. Tyrimo hipotezė – pagrindinis sporto klubų teikiamų paslaugų konkurencingumą įtakojantis veiksnys - paslaugų kokybė. Išvados: 1. Išskirti pagrindiniai sporto klubų teikiamų paslaugų konkurencingumą įtakojantys vidiniai ir išoriniai veiksniai. Vidiniai veiksniai: tai veiksnių ir paklausos sąlygos, susiję bei aptarnaujantys pramonės sektoriai (klasteriai), įmonės struktūra, strategija ir konkurencija, vadovas/strategijos kūrėjas, įmonės įvaizdis ir paslaugų kokybė. Išoriniai veiksniai: tai vyriausybės, galimybių ir tarptautinio verslo vaidmuo bei ekonominiai ir socialiniai veiksniai. 2. Nustatyta, jog sporto klubų teikiamų paslaugų konkurencingumą Kauno mieste labiau įtakoja vidiniai konkurencingumo veiksniai lyginant su išoriniais. Tarp vidinių veiksnių labiausiai įtakos turi sporto klubo įvaizdis ir paslaugų kokybė, o išorinių veiksnių vertinimo... [toliau žr. visą tekstą] / The object of the paper: factors influencing the competitiveness of the sport clubs services. The problem of the research: what are the main factors influencing the competitiveness of the sport clubs? The aim of the research is to determine the main factors influencing the competitiveness of the sport clubs. The objectives of the research: 1. To analyze the theoretical point of the factors influencing the competitiveness of the sport clubs. 2. To identify the main factors and the reasons for the influencing the competitiveness of the sport clubs in Kaunas. 3. To make a model influencing the competitiveness of the sport clubs services. The hypothesis of the research –the quality of the services is the main factor influencing the competitiveness of the sport clubs’ services. Conclusions: 1. The competitiveness of the sport clubs’ services is influenced by internal and external factors. The internal factors: the conditions of the factors, demand conditions, related and service industry (clusters), structure of the company, strategy and competitiveness, manager/ developer of the strategy, company’s image and the quality of the services. Also was defined that the competitiveness of the sport clubs’ services is influenced by external factors such as: government, opportunity, international business, economic and social factors. 2. The competitiveness of the sport clubs services in Kaunas city is influenced by the internal competitiveness factors rather than external. The image... [to full text]