This study is an examination of the role of story and storytelling within Appreciative Inquiry, a method of organizational change that orients around a consensus model building on individual and collective strengths instead of focusing on overcoming problems. Interviews with 12 Appreciative Inquiry practitioners were conducted, transcribed, and analyzed using a process of iterative coding consistent with a General Inductive method of qualitative research. Once consensus with a secondary coder was achieved, 6 themes emerged. The 6 emergent themes outlined general roles that story and storytelling plays in the Appreciative Inquiry process: relationship building, coauthoring a future, reframing narrative, narrative meaning, discovery, and engagement. No one of these categories seemed to guarantee success, and all success stories, shared during the interviews, incorporated something from all 6 of these categories. These categories also provide a possible framework for further study on how to optimize or incorporate more storytelling into Appreciative Inquiry practice.

This qualitative case study identifies what 8 teachers naturally do with storytelling at a K-12 school in western North Carolina. Through observations, interviews, field notes, document reviews, and artifact reviews, I used the constant comparison analysis method to discover themes from their formal and informal storytelling strategies. From these themes, I created a framework of 7 suggestions to enhance storytelling awareness. They are: sharing personal stories, developing voice control and body expression, connecting story to school culture, modeling well-developed stories with beginnings, middles, and ends, introducing stories with a pause, expressing the word "imagine" often during instruction, and finally, making teachers aware that they naturally tell stories. The significance of this study is to highlight the importance of storytelling methods for education as well as to make teachers feel more comfortable using storytelling in the classroom

This paper analyzes the Nemesis System in Middle Earth: Shadow of War (2017) developed by Monolith Productions and explores the system’s way of creating stories. For years, there has been a debate about whether or not stories belong in games, with supporters on all sides. There are different ways to provide stories in games and in this study, the focus has been on game mechanics, emergent narrative, and interactive storytelling. These three elements are all common ways of creating stories in games. Formal Analysis is the main method used in this paper. This specific method often pairs well with smaller systems of larger games rather than an entire game, as it examines specific elements closely and explains them in detail. The game was played one time by each author and the system’s behavior was documented to be able to examine it fully. This analysis aims to provide knowledge of how stories in games can be created, and it focuses specifically on how the Nemesis System manages to do so using mechanics, interactive storytelling, and emergent narrative.

The purpose of this paper is to create a deeper understanding of how organizations can create and recreate their identity through strategic storytelling on their website. The study focuses on the work of three Swedish organizations (IKEA Sweden, Klippan municipality and Luleå University of Technology) with strategic storytelling in their identity-creating communication. To investigate this, parts of the organizations' websites have been screened and analyzed based on how well their strategic storytelling contributes to building the organizations' identity. In order to collect data, said websites have been analyzed based on how they convey the organization's basic story, how they create relationships with the recipient, and how they convey and fulfill the organization's vision. This has then been investigated to determine how well the strategic storytelling works as identity creation. The results show that the investigated organizations both have a lot in common and differ in how they work with identity-creating strategic storytelling. The investigated municipality stands out as an organization whose work is not as strong, while IKEA Sweden excels in the other direction. Finally, there is much work left to do as large parts of the research field are still relatively unexplored. Above all, it would be important to present a research-based framework and a model for identity-creating strategic storytelling

[pt] Este trabalho apresenta os primeiros passos em direção a uma abordagem arquetípica para análise e percepção de enredos. A ideia principal é usar o conceito de arquétipos como uma lente para observar essas histórias e avaliar tropos. Arquétipos são tipos de personagens recorrentes e relações seguidas em narrativas. Usamos a definição de arquétipos de Vogler que atribui funções dramáticas e psicológicas a cada arquétipo para apontar seus papéis e objetivos na história. Primeiramente, fazemos uma análise completa do que são os arquétipos e como cada um é definido. O segundo passo é a criação de um instrumento argumentativo que denominamos Lente, para analisar narrativas sob a ótica dos arquétipos e, com base nos resultados, criar um modelo. O terceiro passo é aplicar esse novo modelo a trabalhos existentes de narratologia computacional e geração de enredo. Essa estratégia permite a análise crítica do uso de arquétipos para auxiliar na definição e percepção de uma trama. Decidimos usar a geração de enredo baseada em blending, porque esse tipo de geração de narrativa lida com uma situação complexa de geração de enredo. Neste trabalho, propomos incorporar vetores de peso arquetípicos nos operadores de planejamento automatizado que representam a história. Esses vetores são então ponderados usando a função dramática de cada arquétipo para ter um vetor arquetípico final representando o personagem. A criação da Lente busca padronizar a percepção e análise de narrativas. É fundamental que a metodologia de análise seja instrumentada, para usarmos seus resultados como reguladores dos pesos arquetípicos. Empregar a Lente do arquétipo em obras pode nos fornecer uma nova visão sobre a geração do enredo e a construção da narrativa. O resultado final de nossa pesquisa, aplicado no contexto de narrative blending, gera uma categorização dos arquétipos que cada personagem interpreta ao longo da narrativa. Esse resultado é apresentado de forma geral e episódica, para cada variante gerada. Essa categorização serve de base para analisarmos a qualidade da narrativa observando a relação de intenção e resultado. / [en] This work presents the first steps towards an archetypal-oriented approach to plot analysis and perception. The main idea is to use the concept of archetypes as a lens to look at these stories and evaluate tropes. Archetypes are recurring character types and relationships observable in narratives. We use Vogler s definition of archetypes which assigns dramatic and psychological functions to each archetype to pinpoint their roles and goals in the story. First, we do a thorough analysis of what archetypes are and how each is defined. The second step is the creation of an argumentative instrument that we call Lens, to analyze narratives from the perspective of archetypes and, based on the results, create a model. The third step is to apply this new model to existing works on computational narratology and plot generation. This strategy allows a critical analysis of the use of archetypes to help define and perceive a plot. We decided to use blending-based plot generation because this type of storytelling deals with a complex plot generation situation. In this work, we propose to incorporate archetypal weight vectors into the automated planning operators that represent the story. These vectors are then weighted using the dramatic role of each archetype to have a final archetypal vector representing the character. The creation of the Lens seeks to standardize the perception and analysis of narratives. It is fundamental that the analysis methodology be instrumented, so that we can use its results as regulators of archetypal weights. Employing the Archetype Lens in works can provide us with new insight into plot generation and narrative construction. The final result of our research, applied in the context of narrative blending, generates a categorization of the archetypes that each character interprets throughout the narrative. This result is presented in a general and episodic way, for each generated variant. This categorization serves as the basis for analyzing the quality of the narrative, observing the relationship between intention and result.

This paper examines how Lipton and Kusmi Tea use storytelling and the customers' experience of tea in their digital communication. The usage of storytelling was found by examining their Instagram accounts, one packaging design and their about us texts. These aspects of the brands were analysed through a semiotic, a narrative and a discourse analysis. The findings were then compared with the customers' experience of tea, which was determined by a survey with 60 Swedish participants. The results show that both companies use storytelling in all aspects of their marketing, meanwhile the experience determined by the survey is used in a wider range by Kusmi Tea.

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Hur skapar man en engagerande och väl fungerande narrativ spelvärld med hjälp av tecken och symboler? Den frågan ska detta arbete försöka besvara, med hjälp av en analys av två spel som tillhör samma spelserie. Analysen utförs med stöd av relevant forskning inom semiotik och narrativ. En jämförande studie kommer att utföras genom att analysera och jämföra spel inom samma spelserie som besitter liknande tema och snarlika narrativ och sedan fokusera på hur användningen av symboliska aspekterna och visuell kommunikation förändrats i takt med den grafiska och tekniska utvecklingen av spelen. Spelen som skall analyseras är Baldur’s Gate 1 (1998) och Baldur´s Gate 3 (2023).

Change has become the norm as knowledge economy organisations aim to build agile people, process, and technology practises to ensure future sustainability. Leaders have been criticised due to the inability to manage sustainable and meaningful change that will navigate the future success of the organisation. The research will explore leaders’ stories during an organisational change journey in order to determine the story type and subsequent meaning associated with leadership stories during organisational transformation. The research utilised a qualitative narrative inquiry research design to explore multiple leadership stories. Thematic network analysis was used to explore the themes identified within the leaders’ stories and to identify the themes of meaning evident beneath the surface. The research findings contribute to the field of Organisational Psychology by providing leaders with a framework for navigating sustainable change journeys, and explore current leadership practices that contribute to the high rate of current organisational change failures. / Industrial & Organisational Psychology / M. A.

Change has become the norm as knowledge economy organisations aim to build agile people, process, and technology practises to ensure future sustainability. Leaders have been criticised due to the inability to manage sustainable and meaningful change that will navigate the future success of the organisation. The research will explore leaders’ stories during an organisational change journey in order to determine the story type and subsequent meaning associated with leadership stories during organisational transformation. The research utilised a qualitative narrative inquiry research design to explore multiple leadership stories. Thematic network analysis was used to explore the themes identified within the leaders’ stories and to identify the themes of meaning evident beneath the surface. The research findings contribute to the field of Organisational Psychology by providing leaders with a framework for navigating sustainable change journeys, and explore current leadership practices that contribute to the high rate of current organisational change failures. / Industrial and Organisational Psychology / M. A.