Abstract The purpose of this study is to find the relationship between PAOD (Peripheral Arterial Occlusive Disease) and the major human diseases based on various statistics and literatures. The findings will facilitate the promotion of PAOD instrument at district clinics and hospitals where health and hygiene lessons are taught, these lessons will instruct people the idea of ¡¥prevention is better than cure¡¦ and ¡¥early discover early cure¡¦ on PAOD. Through analysis of data collected from hospital questionnaires to find an effective marketing strategy of universal installation of PAOD instrument which will make it more popular and convenient to screen potential PAOD patients and to realize the idea of ¡¥early discover early cure¡¦. Another approach of this study will focus on marketing strategy and corporate wide management strategy, the methods applied such as: 1. STP (Segmentation, Targeting, Positioning) marketing strategy 2. 4P (Product¡BPrice¡BPlace¡BPromote) theory, definition, features, advantages and disadvantages. 3. 4C (Customer benefit¡BCost to customer¡BConvenience¡BCommunication) theory, definition, features, advantages and disadvantages. 4. The comparisons and crossed applications of 4P and 4C theory. 5. Vertical integration strategy. Through the above methods and the analysis of PAOD questionnaires, it decides a marketing strategy and execution approach. Besides, according to the current industry environment and health insurance system, this paper gives practical advices to company ¡¥A¡¦ facing exit strategy. In an era of extremely competitive of free market, how to customize products, to differentiate services, to increase the customer loyalty and to buildup good brand image are the cores of competition to a company. Based on the result of this study, it purposes company ¡¥A¡¦ the short, medium and long term running plan individually. The core of the best marketing strategy always considers the highest guideline ¡¥the needs and benefits of customers¡¦. For a company, besides its profits consideration for continuous operation, how to step into a virtuous cycle which constantly puts the benefits of customers (such as hospitals, clinics, and patients) as its first priority is the major topic of sustainability and differentiation. Key words: PAOD¡ASTP marketing strategy¡A4P theory¡A4C theory¡Avertical integration

Title: A new battle, the same bottle: A case study of the visual communication of Absolut Vodka and how it’s positioned towards different market segments. Author: Anna von Friedrichs Grängsjö & Niklas Svanlindh Tutor: Jessica Gustafsson Purpose: To overview the visual communication of Absolut Vodka and how it’s positioned towards different market segments. Absolut Vodka is a brand that reaches a vast range of consumers through a single consistent marketing strategy. The hypothesis was that one can reach many different market segments with the marketing of a product by constantly keeping some components of the communication the same while constantly changing others. Key questions to be answered are: How do Absolut Vodka address their target audiences in their visual communication? Which market segments does the visual communication of Absolut Vodka seem to address? Method/Material: The research was conducted through a qualitative research study in which four Youtube videos by Absolut Vodka were analyzed. Only videos where the original product was presented in collaboration with a third party were used. The analysis was made through semiotic and rhetorical analysis and the results were then compared to the market segments of SRI VALS to conclude which market segments the different videos appeared to address. Main results: The videos were mainly directed towards two market segments of the SRI VALS-model: Innovators and experiencers. These two have a lot in common with the official target audience of Absolut Vodka; Urban Creative Millennials. This audience also works as opinion leaders influencing others to follow their lead. The hypothesis mainly proved true. However one of the constant components, the theme of creativity, appeared to be far more important than anticipated. Since the theme of creativity is tightly connected with the main target audience it also limits the possibility to address other audiences directly. Number of pages: 69 Course: Media and Communication studies C University: Division of Media and Communication, Department of Information Science, Uppsala University Period: Fall 2013 Keywords: Absolut Vodka, Visual communication, marketing, SRI VALS, The STP process, ESP.

The aim of the thesis entitled "Use of marketing tools sales support in the selected range" is to suggest appropriate marketing tools sales promotion in a field of paper eyuipment which the company DaDa Promotion, s. r. o. should offer their clients in order to increase sales of their products or services. The theoretical part deals with the definition of the concept of marketing, marketing communications and marketing mix. The whole describes the elements of the marketing mix which includes product, price, place and promotion. Greater attention is dedicated to the promotion of sales, which falls under the concept of promotion and there are explained the principles, advantages, disadvantages, and different species. The practical part is focused on the survey. It based on which are designed appropriatemarketing tools that should be offered by DaDa Promotion, s. r. o. its clients to provide greater marketing their products and services.

Made available in DSpace on 2014-06-12T15:52:47Z (GMT). No. of bitstreams: 2 arquivo4748_1.pdf: 788444 bytes, checksum: bf529ae650fd6acfbf8f43c0335c33fd (MD5) license.txt: 1748 bytes, checksum: 8a4605be74aa9ea9d79846c1fba20a33 (MD5) Previous issue date: 2003 / Lewitzka, Steffen; José Guerra Barreto de Queiroz, Ruy. Contributions to the investigations of Lascar strong types in simple theories. 2003. Tese (Doutorado). Programa de Pós-Graduação em Ciência da Computação, Universidade Federal de Pernambuco, Recife, 2003.

Šiame darbe pateikiami pozicionavimo teoriniai aspektai, tyrimo metodikos ir jo organizavimo analizė bei rytų kovos menų klubų Kauno mieste pozicionavimo veiklos tyrimas. Darbą sudaro: literatūros apžvalga, tyrimo metodika ir organizavimas, tyrimo rezultatai ir aptarimas bei išvados. Pirmoje dalyje aiškinama pozicionavimo raiška sporto marketinge, pozicionavimas STP modelyje, segmentavimo ir tikslinės rinkos įtaga pozicionavimo kokybei, pozicionavimo procesai, pozicionavimo būdai ir klaidos. Antroje darbo dalyje aprašomas tyrimo metodikos pagrindimas bei kokybinis tyrimas ir jo organizavimas. Trečioje dalyje atliekamas kokybinis tyrimas. Pusiau struktūrizuoto interviu pagalba surinktos informacijos analizė ir interpretacija. Taip pat pateikiami apibendrinti tyrimo rezultatai. Išvadose pateikiami pagrindiniai pozicionavimo aspektai ir jo raiška sporto marketinge, tyrimo apibendrinimas. Darbo objektas – Kauno miesto rytų kovos menų klubų pozicionavimas. Darbo tikslas – išanalizuoti Kauno miesto rytų kovos menų klubų pozicionavimo veiklą. Darbo uždaviniai: 1. Aprašyti pozicionavimo veiklos raišką sporto marketinge. 2. Apibūdinti pozicionavimo veiklos procesus. 3. Išanalizuoti Kauno miesto rytų kovos menų klubų pozicionavimo veiklą. / This work discussed theoretical aspects of the positioning, research’s methodology and analysis, and martial arts clubs positioning activity research in Kaunas. The work consists of a literature review, research methodology and organization, results and discussion, conclusions. The first part explains the positioning resolution of sports marketing, positioning in STP model, segmentation and target market significance in positioning quality, positioning processes, techniques and positioning mistakes. In the second part of the paper describes methodology for rationale analyzing and qualitative research and its organization. In the third part is done qualitative research. Semi-structured interviews help to collect information and to do analyses and interpretation. It also summarizes the results of the study. In the conclusions are main aspects of positioning, positioning expression in sports marketing and research summary. The object: Kaunas city martial arts clubs. The aim: Analyze Kaunas city martial arts clubs positioning activities. The goals: 1. Describe the positioning resolution of sports marketing. 2. Describe positioning proceses. 3. Analyze positioning activities of martial arts clubs in Kaunas city.

Small businesses are the largest employers in Sweden and employ most people on the labour market. Therefore they are considered one of the most important components for an economic growth in a country. However small businesses have problems regarding profitability and survival on the market. It is also considered hard to conduct business for smaller companies, where the lack of restricted resources is a crucial factor. The purpose of this study is to, through a producer perspective and with a qualitative approach, review whether and in what way small businesses uses marketing strategies in their planning. This will be done by answering the following research question: “In what sense do small businesses implement marketing strategies in their work with marketing?” The following conclusions were drawn from the study: • Small businesses implement marketing strategies in their everyday work in the sense that almost all of the small businesses that participated in the study have thought about the factors relating to the selection of target group and the company's own market position in relation to its competitors • Small businesses formulate its marketing strategies mentally rather than having a formal written strategy. • Small businesses mainly choose to segment the market by using geographic and demographic factors. • Small businesses opt out the use of price leadership as their competitive strategy. Instead small businesses try to stand out from their competitors in some unique way and their focus lies on quality rather than quantity. • Small businesses are working diligently to retain existing customers because it is a cheaper approach than trying to attract new customers. • Small businesses can benefit from being apart of a network with other active small, but the study also shows that most benefits can be drawn from startups that not yet enhold a solid knowledge about the market. / Småföretag är Sveriges största arbetsgivare och sysselsätter flest människor på arbetsmarknaden och anses vidare vara en av de viktigaste komponenterna för en ekonomisk tillväxt. Trots det har småföretag problem gällande lönsamhet och överlevnad på marknaden. Det är även svårt att bedriva verksamhet för mindre företag, där bland annat brist på resurser är en återkommande kritisk faktor. Syftet med studien är att, baserat på en kvalitativ metod och genom ett producentperspektiv, ta hjälp av fem stycken semistrukturerade intervjuer för att kartlägga huruvida och på vilket sätt småföretag använder sig av marknadsföringsstrategier i sitt planeringsarbete. Detta genom att besvara forskningsfrågan: “I vilken bemärkelse implementerar småföretag marknadsföringsstrategier i sitt arbete med marknadsföring?” Följande slutsatser kunde dras av studien: • Småföretag implementerar marknadsföringsstrategier i sitt vardagliga arbete i den bemärkelsen att nästan alla av de småföretag som deltog i studien funderat kring faktorer som rör val av målgrupp och företagets egen position på marknaden i relation till dess konkurrenter • Småföretag formulerar marknadsföringsstrategier mentalt i huvudet, snarare än att ha en formell nedskriven strategi. • Småföretag väljer att segmentera marknaden utefter geografiska- och demografiska faktorer. • Småföretag väljer bort användandet av ett prisledarskap som konkurrensstrategi. Istället väljer småföretag att försöka utmärka sig från sina konkurrenter på något unikt sätt och fokus ligger på ett kvalitetstänk snarare än kvantitet. • Småföretagen arbetar flitigt med att behålla befintliga kunder då det är billigare än att försöka attrahera nya kunder. Dock pågår det ett ständigt arbete att försöka locka till sig nya kunder samtidigt. • Småföretag kan dra nytta av att involveras i nätverk med andra verksamma småföretag, men studien visar på att mest fördelar finns att dra nytta av för nystartade småföretag som ännu inte besitter en gedigen kunskap om marknaden.

提供以顧客為導向的服務、提升顧客價值成為各企業經營策略的出發點，因此了解顧客特徵、需求、行為成為首要任務。 隨著經濟發展，台灣整體用電需求不斷攀升，同時電力產業亦須面對全球燃料價格上漲的現況，政府邁向低碳經濟時代，推出一系列相關政策，於我國電力結構中占有重要地位的台灣電力公司也開始思考如何在需求及成本皆提升的環境下，繼續維持穩定供電，提供以用戶為導向的服務。 本文即以台電公司為個案，以資料倉儲與資料採礦技術進行【用戶區隔】了解台電用戶特徵、【選擇目標用戶】找出優先服務的用戶對象及【產品定位】推薦適合目標用戶用電特徵之電價及優惠方案，實現行銷活動STP分析過程之研究。 / Providing customer-oriented services and elevating customer value have became the starting point of business strategy. Therefore, understanding customer characteristics, requirements, and behavior has become the primary task. As the overall demand for electricity rises constantly in Taiwan along with economic development, electric power industries have to face the surging fuel prices. To put low carbon economy into practice, the government has launched various policies. Taiwan Power Company, which plays an important role in the electric power structure in Taiwan, started thinking about how to provide stable power and customer-oriented services under the circumstances both demand and cost increase. Based on the case of Taiwan Power Company, this research investigated customer segmentation - to understand customer characteristic, customer targeting - to find out the prior customer, and product positioning - to recommend target customer appropriate tariff and preferential tariff treatment through data warehouse and data mining technology. The purpose of the research was to achieve STP analysis in marketing process.

從西元2000年前後，臺灣電子產業大舉外移至中國大陸與東南亞地區，因此國內製造市場逐漸萎縮，並使得國內生產線規模越來越小，只剩一些研發及政府公務單位。在此環境下，國內的儀器設備廠商如何將在臺灣的商業模式行銷至中國是一個值得探討的問題。本研究將透過個案研究的方式進行分析，同時藉由五力分析、行銷策略4P與4C、SWOT等分析方式，探討S個案公司之商業模式、銷售策略、目標市場定位，提供個案S公司及相關租賃產業行銷大陸之參考。本研究發現及建議如下：(一)系統整合，將租賃的關係更緊密結合，降低缺工及節省檢測成本，租賃方為已經投入的專屬資產所產生的陷入成本越多，將來要移轉會更困難，將有利於維繫雙方的租賃關係。(二)投入市場主流的產品，也就是目標的市場，減少市場中潛在競爭者進入，增加資本投資，提高進入的門檻，如大批採購以提高議價的能力，降低成本的同時，產品就較有競爭力。(三)同時握有系統整合、維修、校驗、技術，將更有效率及競爭力。

Detta arbete har utförts i samarbete med Saab Seaeye och rör deras undervattensfarkost Sabertooth. En lokal GPS (global positioning system) genererar en PPS-signal (pulse per second) som används till att synkronisera klockor runtom i farkosten. Om denna signal har för hög överlagrad störning så kommer inte enheter fungera önskvärt. Farkosten ska klara djup ner till 3000 m, varför elektroniken placeras tätt i en tryckbehållare, vilket leder till en störande miljö. Dessutom ska inte redan existerande delar av systemet störas ut om farkosten expanderas genom att koppla in fler enheter. Arbetets syfte var att hitta källan till störningar på PPS-signalen samt undersöka och verifiera metoder som skyddar mot dessa störningar. De metoder som har undersökts är differentiell signalering (RS-422), optoisolering samt buffersteg. De kabeltyper som har undersökts är koaxialkabel, tvinnade kablar utan skärm (UTP) och tvinnade kablar med skärm (STP) som jordas endast hos sändare eller hos både sändare och mottagare. Den störande miljön är fortfarande ett problem i farkosten, men genom användning av antingen koaxialkabeln eller STP så lyckades störningarna reduceras markant. Att även isolera kommunikationsenheten med resterande system och implementera kraftfulla drivkretsar ger möjligheten till expandering utan att påverka redan existerande enheter.

Submitted by Sara Ribeiro (sara.ribeiro@ucb.br) on 2017-09-06T11:52:23Z No. of bitstreams: 1 AllanPiresdaSilvaDissertacao2017.pdf: 4098983 bytes, checksum: 94ec346f3edc58586d44cec31a8597f4 (MD5) / Approved for entry into archive by Sara Ribeiro (sara.ribeiro@ucb.br) on 2017-09-06T11:52:34Z (GMT) No. of bitstreams: 1 AllanPiresdaSilvaDissertacao2017.pdf: 4098983 bytes, checksum: 94ec346f3edc58586d44cec31a8597f4 (MD5) / Made available in DSpace on 2017-09-06T11:52:34Z (GMT). No. of bitstreams: 1 AllanPiresdaSilvaDissertacao2017.pdf: 4098983 bytes, checksum: 94ec346f3edc58586d44cec31a8597f4 (MD5) Previous issue date: 2017-03-14 / Currently, various bacteria can be harmful to human health. Moreover, with continued use of antibiotics and development of resistance by these microorganisms, many infections became worrying, with no effective treatments available generating the need for development of other fighting molecules. In this context, the antimicrobial peptides (AMPs) have been proposed as an alternative in the control of infections caused by resistant microorganisms. Despite the variation in sequence levels, AMPs may present high structural conservation in specific families, especially peptides stabilized by disulfide bonds. Canonically, the identification of PAMs is by exploitation of bioactive natural extracts and subsequent analysis and purification thereof. In the post genomics era, in turn, identifying PAMs could be made from databases using molecular modeling of peptides in direct search. In this work were selected AMPs without structure in PDB, from antimicrobial peptide database (APD) (http://aps.unmc.edu/AP/main.php). The sequences were pre-filtered, being selected two AMPs (myticin B and MiAMP-2b) of classes described with modifications in disulfide bonds pattern arrangement. Additionally, the original bank was submitted to STPs identification. PredSTP was used as an additional evaluation. After prefiltering phases, a new potential STP (CRS4C-2b) with a new hypothetical structural topology was modelled by QUARK and simulated at 300 ns molecular dynamics, maintaining the initial structure. The methodology was then applied to identify PAMs in the Zantedeschia aethiopica transcriptome where two new potential PAMs were found that were predicted to be active by CAMP. Thus, the two methodologies developed here can be successfully applied in the identification of new PAMs and in the analysis of the structural diversity of antimicrobial families. / Atualmente, v??rias bact??rias podem ser prejudiciais ?? sa??de humana. Al??m disso, com o uso cont??nuo de antibi??ticos, e desenvolvimento de resist??ncia por parte desses microrganismos, muitas infec????es se tornaram preocupantes, sem tratamentos eficazes dispon??veis gerando a necessidade de desenvolvimento de outras mol??culas de combate. Nesse ??mbito, os pept??deos antimicrobianos (PAMs) t??m sido propostos como uma alternativa no controle de infec????es causadas por microrganismos resistentes. Apesar da variabilidade nas sequ??ncias, os PAMs podem apresentar grande conserva????o estrutural em fam??lias espec??ficas, principalmente em pept??deos estabilizados por pontes dissulfeto. De forma can??nica, a identifica????o de PAMs se d?? pela explora????o de extratos naturais bioativos e posterior an??lise e purifica????o dos mesmos. Na era p??s-gen??mica, por sua vez, a identifica????o de PAMs pode ser feita a partir de bancos de dados utilizando modelagem molecular na busca direta de pept??deos. Nesse trabalho foram selecionados PAMs sem estrutura no PDB, a partir do banco de dados de pept??deos antimicrobianos (APD) (http://aps.unmc.edu/AP/main.php). Desta forma, as sequ??ncias foram pr??-filtradas, sendo selecionados dois PAMs (miticina B e MiAMP-2b) de classes descritas com varia????o na disposi????o ou padr??o de pontes dissulfeto. Al??m disso, o banco original foi submetido ?? identifica????o de STPs. Para tal, o servidor PredSTP foi utilizado como avalia????o adicional. Ao final das etapas de pr??-filtragem, um novo potencial STP (CRS4C-2b) com uma nova topologia estrutural foi modelado pelo QUARK e simulado em din??mica molecular, mantendo a estrutura inicial. A metodologia foi ent??o aplicada para identifica????o de PAMs no transcriptoma de Zantedeschia aethiopica onde foram encontrados dois novos potenciais PAMs que foram preditos como ativos pelo CAMP. Dessa forma, as duas metodologias desenvolvidas aqui podem ser aplicadas com sucesso na identifica????o de novos PAMs e na an??lise de diversidade estrutural de fam??lias antimicrobianas.