<p>Abstract</p><p>Title: The picture of Studenthälsan – a focus group study of the image that students in Uppsala have of the organization and of how they look at the way the organization addresses them. Studenthälsans image - en fokusgruppundersökning omUppsalastudenternas bild av organisationen och dess sätt att tilltala dem</p><p>Number of pages: 65 (73 including enclosures)</p><p>Author: Sofie Backman</p><p>Tutor: Göran Svensson</p><p>Course: Media and Communication Studies C</p><p>Period: Fall 2007</p><p>University: Division of Media and Communication, Department of Information Science, Uppsala University</p><p>Aim: The aim of this essay is to study the image that students in Uppsala have of Studenthälsan and its excersice department. This includes how the students perceive the organization’s way of communicating with them, both in terms of the marketing and their reception at the facilities, and what they would like to be different regarding this in the future.</p><p>Method/Material: Together with literature studies, a qualitive method has been used and three focus group interviews with a total of 15 informants have been conducted. One group contained students that are customers of Studenthälsan, one group contained only students that use anther training facility, and a third group was a mixed group which combined both students training at Studentälsan and elsewhere.</p><p>Main Results: The main results from the focus group interviews show that theimage of Studenthälsan varies among the students. The studentsthat use or have used the facilities are generally slightly more positive about the organization. Generally, students feel that the organization is accessible and they like the student-dominated clientele. However, the the overall opinion about Studenthälsan’s image is quite vague and the marketing material is regarded dull and often too informational. The students are mobile and do not feel loyality toward the organization as such. Studenthälsan is in need of a clear communication platform to strengthen its profile and thus further improve its image among the students.</p><p>Keywords: Studenthälsan, students, image, profile, relations.</p>

Abstract Title: The picture of Studenthälsan – a focus group study of the image that students in Uppsala have of the organization and of how they look at the way the organization addresses them. Studenthälsans image - en fokusgruppundersökning omUppsalastudenternas bild av organisationen och dess sätt att tilltala dem Number of pages: 65 (73 including enclosures) Author: Sofie Backman Tutor: Göran Svensson Course: Media and Communication Studies C Period: Fall 2007 University: Division of Media and Communication, Department of Information Science, Uppsala University Aim: The aim of this essay is to study the image that students in Uppsala have of Studenthälsan and its excersice department. This includes how the students perceive the organization’s way of communicating with them, both in terms of the marketing and their reception at the facilities, and what they would like to be different regarding this in the future. Method/Material: Together with literature studies, a qualitive method has been used and three focus group interviews with a total of 15 informants have been conducted. One group contained students that are customers of Studenthälsan, one group contained only students that use anther training facility, and a third group was a mixed group which combined both students training at Studentälsan and elsewhere. Main Results: The main results from the focus group interviews show that theimage of Studenthälsan varies among the students. The studentsthat use or have used the facilities are generally slightly more positive about the organization. Generally, students feel that the organization is accessible and they like the student-dominated clientele. However, the the overall opinion about Studenthälsan’s image is quite vague and the marketing material is regarded dull and often too informational. The students are mobile and do not feel loyality toward the organization as such. Studenthälsan is in need of a clear communication platform to strengthen its profile and thus further improve its image among the students. Keywords: Studenthälsan, students, image, profile, relations.

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Psykisk ohälsa har ökat bland studenter vilket kan ha negativa effekter på kunskapsinhämtning och leda till att studenter skjuter upp sina studier. Forskning visar att risken finns att fler studenter inte fullföljer studietiden på grund av hälsoproblem. Därför är det viktigt att högskolor och universitet arbetar med insatser för att förbättra hälsan hos studenter. Svenska universitet och högskolor har en skyldighet att erbjuda studenthälsovård. Syftet är att belysa hur personal på studenthälsan beskriver att de arbetar med att främja och skapa förutsättningar för studenters hälsa och aktörskap för sitt lärande. Studien har utgått från en teoretisk grund i hälsoteorin känsla av sammanhang (KASAM) och teoretiska begreppet aktörskap. En kvalitativ ansats har tillämpats bestående av åtta semistrukturerade intervjuer med personal från studenthälsan runt om i Sverige. Det insamlade datamaterialet analyserades med hjälp av en kvalitativ innehållsanalys vilket resulterade i två kategorier: Skapar möjligheter för studenter att delta i gemensamma aktiviteter och erbjuda behovsanpassat stöd till studenter. Resultatet visar att studenthälsan via sina aktiviteter främjar studenters hälsa och aktörskap för sitt lärande. Vidare visar resultatet vilken nyckelroll studenthälsan har för en students studietid. Slutsatsen för studien är att personalen beskriver att de har en betydande roll som ett socialt stöd för studenten, för att främja hälsa och aktörskap för sitt lärande. Personalen beskriver att deras arbete bidrar till ett meningsfullt och hållbart studentliv som i sin tur kan öka förutsättningar för bättre studie- och hälsoresultat.

Abstract   Mean, A.F. S. (2019). How Student Health Center motivate university students to reduce alcohol consumption? A qualitative interview study was carried out at three selected Swedish universities and four professionals employed were included in this empirical study. Bachelor thesis in Public Health Science. Department of Occupational and Public Health Science. Faculty of Health and Occupational Studies. University of Gävle, Sweden.   Background: Universities and Student Health Centers are arenas that works with motivation methods to reduce student’s alcohol consumption during studies. Previous studies have discussed social norms, alcohol culture and pointed out that nearly half of all Swedes between 18-25 years are university students. Over the years, this age group has had a higher alcohol intake compared to other periods in life. High alcohol consumption can affect health and all three sustainable aspects: social, economic and environmental sustainability that according to SDGs is to be achieved at year end 2030. The Aim of study: was to investigate how Student Health Centers motivate students to reduce alcohol consumption. Method: A qualitative interview study was carried out at three selected Swedish universities and four professionals’ employees at Student health centers were included in this investigation. Result: The Student Health Centers used a number of different evidence-based methods and strategies with motivational interview to motivate university students to reduce their alcohol consumption. Motivational work was focused on both individuals and groups. Motivational work based on personal experiences and the implementation of motivational conversations with students were accordance with students´ health status and their alcohol issues. Discussion: Students search motivational counseling not because of perceived alcohol problem, but due to stress factors and similar problems. A change in attitudes towards less alcohol intake among young adults could be reached due to increased awareness and knowledge of alcohol harm and alcohol-free drinks alternatives. Conclusion: The main task of the student Health Service is to try to reach all university students by using different motivational methods and tools. The main goal is to increase health promotion, reduce alcohol risk, prevent alcohol abuse and injuries at universities and colleges. Further qualitative research is needed to be able to identify patterns of underlying stress factors and alcohol-related ill-health among university students on a larger number of Universities and Student Health Centers. / Sammanfattning   Bakgrund: Universitet och Studenthälsan är arenor som arbetar med motiverande metoder för att minska studenters alkoholkonsumtion under studietiden. Tidigare studier har diskuterat sociala normer, alkoholkultur samt visat att närmare hälften av alla svenskar mellan 18–25 år är universitetsstuderande. Under studieåren hade denna åldersgrupp högre alkoholintag jämfört med andra perioder i livet. Hög alkoholkonsumtion kan förutom hälsa även påverka de sociala, ekonomiska och miljömässiga hållbarhetsperspektiven som enlig SDGs ska uppnås vid årsslut 2030.   Syfte: är att undersöka hur Studenthälsan motiverar studenter till minskad alkoholkonsumtion. Metod: En kvalitativ intervjuundersökning har utförts på tre utvalda svenska universitet där fyra yrkesverksamma på Studenthälsomottagningar har inkluderats.   Resultat: Studenthälsan använder en rad av olika evidensbaserade metoder och strategier för att motivera universitetsstudenter till att minska sin alkoholkonsumtion. Motiverande arbete är inriktat på både individer och grupper. Motiverande arbete bygger ofta på samtal som baseras på aktörernas personliga erfarenheter och studenternas alkoholfrågor kopplat till deras hälsotillstånd.   Diskussion: Studenter söker inte motiverande stödsamtal på grund av alkoholproblem, utan på grund av stressfaktorer och liknande problematik. En förändring i attityd gentemot minskad alkoholkonsumtion bland unga vuxna kan nås genom ökad kunskap och medvetenhet om alkoholskador och alkoholfria alternativ.   Slutsats: Studenthälsans viktigaste uppgift är att försöka nå alla universitetsstuderande genom olika motiverande metoder och verktyg för att utveckla hälsofrämjande insatser, förebygga alkoholmissbruk och alkoholskador på universitet och högskolor. Ytterligare kvalitativ forskning behövs för att kunna identifiera mönster av underliggande stressfaktorer och alkoholrelaterad ohälsa bland universitetsstudenter på ett större antal lärosäten.