<p>PURPOSEThe main purpose of this research is to determine the consumer level approach of brand equity in Citibank N.A using empirical information based on its brand awareness. The awareness of a brand would show the level of the brand recognition. A telephone interview was conducted to explain the different aspects that constitute the recognition of brand equity and brand awareness of Citibank N.A-Cameroon in addition to its ads.</p><p>RESEARCH QUESTIONHow can Citibank N.A, Cameroon subsidiary, measure the level of its brand equity from its brand awareness?</p><p>RESEARCH APPROACH/METHODOLOGYIn order to answer the research question and achieve the research objective established for this research, a structured research method was required. In this research a qualitative research approach was applied to suit the content of the research. A telephone interview was conducted to give a qualitative view of this research.</p><p>FINDINGS AND CONCLUSIONSAwareness (aided, unaided), contributes to the recognition of brand equity. In the empirical part of the thesis brand recognition and awareness can be facilitated by Citibank-Cameroon subsidiary being participative in its social corporate responsibility plan to develop the community by planting trees and organizing football competition every summer holidays. This brand strategy has been used for several years to keep a positive brand image of the bank.</p>

<p><strong>Background.</strong></p><p><strong>Telephone advice increases the accessibility to health care and the streamlined work at primary health care centres. The goal of telephone advice nursing is to give the caller a correct advice, adapted to the caller’s situation, in order to reach correct care level. However, registered nurse’s telephone advice includes risks for misjudgement. </strong></p><p><strong>Aim.</strong></p><p><strong>The aim was to describe the view of registered nurse’s telephone advice at primary health care centres and call canters. The issues were if registered nurse perceived difficulties in their telephone advice and in that case, which the difficulties are. </strong></p><p><strong>Method.</strong></p><p><strong>A literature study was used, with systematic search in Cinahl and Pubmed, and also a manual search. In total 13 articles were included in this study. Content analysis was used. </strong></p><p><strong>Results.</strong></p><p><strong>Registered nurse’s had difficulties in telephone advice in following areas: computerized decision aids, non-visual communication, third-part communication, limited resources, the registered nurse's vulnerability, genus and ethnicity, and also ethical questions. </strong></p><p><strong>Conclusion.</strong></p><p><strong>Registered nurses perceive difficulties in telephone advice. Registered nurses should take part in the development of computerized decision support and receive continuous training in communication skills. Registered nurse’s telephone advice should be facilitated by the existence of an open climate at the workplace, to discuss and to reflect on difficulties in telephone advice. </strong></p><p><strong><p>Keywords.</p>Perception, telenursing, telephone consultation, literature review. </strong></p> / <p><strong><p>Bakgrund.</p>Telefonrådgivning ökar tillgängligheten till sjukvården och effektiviserar vårdcentralernas arbete. Målet med telefonrådgivning är att ge rådsökande rätt råd, anpassade efter dennes unika situation för att rådsökande ska nå rätt vårdnivå. Men sjuksköterskans telefonrådgivning innefattar risker för felbedömningar. <strong><p>Syfte.</p>Syftet var att beskriva sjuksköterskan syn på sin telefonrådgivning vid vårdcentraler och sjukvårdsrådgivningar. Frågeställningar var om sjuksköterskan uppfattar svårigheter i sin telefonrådgivning och i så fall vilka svårigheterna var. <strong><p>Metod.</p>En litteraturstudie med systematisk sökning i Cinahl och Pubmed samt manuell sökning. Sökningen resulterade i totalt 13 vetenskapliga artiklar, vilka analyserade enligt innehållsanalys. <strong><p>Resultat.</p>Sjuksköterskans hade svårigheter i telefonrådgivning inom följande områden: datoriserat beslutstöd, icke-visuell kommunikation, uppgifter i andrahand, begränsade resurser, sjuksköterskans utsatthet, genus och etnicitet samt etiska frågor. <strong><p>Slutsats:</p>Sjuksköterskans uppfattar svårigheter i telefonrådgivning. Sjuksköterskorna bör vara med att utveckla det datoriserade beslutstödet och få fortlöpande utbildning i kommunikationsfärdigheter. Sjuksköterskans telefonrådgivning bör underlättas av att det råder ett öppet klimat på arbetsplatsen för att diskutera och reflektera de svårigheter som finns med telefonrådgivning. <strong><p>Nyckelord.</p>Svårigheter, sjuksköterskor, telefonrådgivning, litteraturstudie. </strong></strong></strong></strong></strong></strong></p>

Bibliography: p. 114-117.

Den psykiska ohälsans utbredning är omfattande och är idag ett folkhälsoproblem i Sverige. Många människor söker vård för psykisk ohälsa genom telefonrådgivning. Syftet med denna studie har varit att undersöka och beskriva sjuksköterskors erfarenheter av att bemöta patienter med psykisk ohälsa i arbetet med sjukvårdsrådgivning. För att genomföra denna studie valdes en kvalitativ metod. Sju sjuksköterskor som arbetar med telefonrådgivning intervjuades. I resultatet framkom fem olika teman som benämndes: ”att känna att man betyder något för en annan människa”, ”att känna obehag inför samtal”, ”att inte kunna göra något och att känna sig otillräcklig”, ”att inte ha tid och resurser” samt ”att inte kunna se varandra”. Studien visar att det är viktigt för sjuksköterskan att betyda något för patienten. Den visar också att samtal om psykisk ohälsa kan innebära känslor som stress och obehag hos sjuksköterskorna. I studien framkommer för- och nackdelar med att inte ha en visuell kontakt mellan sjuksköterskan och patienten. / Mental illness is today an extensive problem, which affect the public health in Sweden. Many people with mental illness, try to get help through healthcare call centres. The aim of the study was to examine in what way nurses in healthcare call centres experience receiving patients, suffering from mental illness. To implement this study, a qualitative method was chosen. Seven nurses who work with counselling by phone were interviewed. Five themes appeared in the result: “to feel that you mean something to another human being”, “to feel discomfort with some calls”, “feeling insufficient and feelings of dejection”, “lack of time and resources” and “being unable see each other”. This study emphasizes that it is important for the nurses to mean something to the person who calls the healthcare call centre. Its also shows that calls about mental illness could create stress and discomfort feelings among the nurses. This study also shows advantages and disadvantages about the disability of not seeing the patient.

In airborne radar systems with Ground Moving Target Indication (GMTI) mode, it is desired to detect the presence of targets in the interference consisting of noise, ground clutter, and jamming signals. These interference components usually mask the target return signal, such that the detection requires suppression of the interference signals. Space-time adaptive processing is a widely used interference suppression technique which uses temporal and spatial information to eliminate the effects of clutter and jamming and enables the detection of moving targets with small radial velocity. However, adaptive estimation of the interference requires high computation capacity as well as large secondary sample data support. The available secondary range cells may be fewer than required due to non-homogeneity problems and computational capacity of the radar system may not be sufficient for the computations required. In order to reduce the computational load and the required number of secondary data for estimation, parametric methods use a priori information on the structure of the clutter covariance matrix. Space Time Auto-regressive (STAR) filtering, which is a parametric adaptive method, and full parametric model-based approaches for interference suppression are proposed as alternatives to STAP in the literature. In this work, space time auto-regressive filtering and model-based GMTI approaches are investigated. Performance of these approaches are evaluated by both simulated and flight test data and compared with the performance of sample matrix inversion space time adaptive processing.

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The Nursing Coordinators (NCs) at the University of Ottawa Heart Institute (UOHI) fields phone calls from patients who have been discharged and are undergoing home care procedures at a daily basis. The project described in this thesis aims to provide tools for the Personal Digital Assistant (PDA) that the NCs can use during the phone calls. The Cognitive Work Analysis (CWA) and Ecological Interface Design (EID) approach are used to identify the information requirements to design the system. Major challenges of the telephone consultation process that are additionally identified by literature review and interviewing the NCs included visibility of patients, individual differences, and lack of standardized procedures. A combination of decision trees and visualization techniques is proposed to aid the process. Implementation of decision trees would help unload mental workload especially accesses to "knowledge in the head" as well as facilitate expert knowledge transfer to less experienced nurses. Visualization tools display integration of multiple-cues from patients in an abstract nature and can be accessed by users at any point of decision process. <br /><br /> Preliminary experiment with static images showed that visualization tools helped the decision makers more when the judgement tasks were more complex. The effects of different types of decision support on the cardiac nurses in simulated telephone consultation processes were examined. The system improved the performance of the decision makers and induced different types of strategic behaviours: a standardized checklist, OLDCAR, induced more through assessment, the decision algorithms induced efficient and more detailed recommendation, and the semantic network symptom map induced information gathering more relevant to diagnosis. <br /><br /> The research also explored methodologies to examine multi-layered decision process, where many decision makers with varying expertise are involved in modeling the strategic behaviours. This type of process can be applicable when the primary decision makers do not monitor the work domain, but can be alerted when something goes wrong.

This two years master’s thesis in Library and Information Sciences aims to investigate and put the services of 118100 Svar På Allt (SPA, an SMS mobile question and answer service) and Fråga biblioteket (FB, a library operated e-mail reference service) into the context of the reference encounter. Questions sent to SPA and their subsequent answers are analysed, and part of these questions are forwarded to FB for comparative studies. Both of the formats are compared to the reference encounter as a whole. The framing of the question originates in the assumption that there may be a need for further negotiation of the questions submitted to the aforementioned formats. Do SPA and FB constitute formats different enough from the reference encounter to imply that the question at hand already has gone through the apropiate negotiations? These compressed and asynchronous reference services are not only compared to the synchronous reference, but are also examined as reference services in their own right. How does the e-mail reference and the SMS services fare against each other and the “regular” reference encounter? Findings in the analysis are subjected to appliable INSU theories, especially Robert S. Taylors thoughts on question negotitation and Nicholas Belkins et al regarding anomalous states of knowledge. Further major contributors are Marie L. Radford concerning the reference encounter and Reijo Savolainen on everyday information practices. The study found several occasions where a personal, or at least synchronous, reference encounter would have been decidedly more helpful than that of the electronic services. However, the larger majority of the questions analysed turned out to be completed in formulation for the compressed, asynchronous format. The e-mails of FB can to some extent work as an intermediary service since it is more allowing lengthwise than SPA and gives more of an opportunity to redirect towards more exhaustive sources.

The Nursing Coordinators (NCs) at the University of Ottawa Heart Institute (UOHI) fields phone calls from patients who have been discharged and are undergoing home care procedures at a daily basis. The project described in this thesis aims to provide tools for the Personal Digital Assistant (PDA) that the NCs can use during the phone calls. The Cognitive Work Analysis (CWA) and Ecological Interface Design (EID) approach are used to identify the information requirements to design the system. Major challenges of the telephone consultation process that are additionally identified by literature review and interviewing the NCs included visibility of patients, individual differences, and lack of standardized procedures. A combination of decision trees and visualization techniques is proposed to aid the process. Implementation of decision trees would help unload mental workload especially accesses to "knowledge in the head" as well as facilitate expert knowledge transfer to less experienced nurses. Visualization tools display integration of multiple-cues from patients in an abstract nature and can be accessed by users at any point of decision process. <br /><br /> Preliminary experiment with static images showed that visualization tools helped the decision makers more when the judgement tasks were more complex. The effects of different types of decision support on the cardiac nurses in simulated telephone consultation processes were examined. The system improved the performance of the decision makers and induced different types of strategic behaviours: a standardized checklist, OLDCAR, induced more through assessment, the decision algorithms induced efficient and more detailed recommendation, and the semantic network symptom map induced information gathering more relevant to diagnosis. <br /><br /> The research also explored methodologies to examine multi-layered decision process, where many decision makers with varying expertise are involved in modeling the strategic behaviours. This type of process can be applicable when the primary decision makers do not monitor the work domain, but can be alerted when something goes wrong.

PURPOSEThe main purpose of this research is to determine the consumer level approach of brand equity in Citibank N.A using empirical information based on its brand awareness. The awareness of a brand would show the level of the brand recognition. A telephone interview was conducted to explain the different aspects that constitute the recognition of brand equity and brand awareness of Citibank N.A-Cameroon in addition to its ads. RESEARCH QUESTIONHow can Citibank N.A, Cameroon subsidiary, measure the level of its brand equity from its brand awareness? RESEARCH APPROACH/METHODOLOGYIn order to answer the research question and achieve the research objective established for this research, a structured research method was required. In this research a qualitative research approach was applied to suit the content of the research. A telephone interview was conducted to give a qualitative view of this research. FINDINGS AND CONCLUSIONSAwareness (aided, unaided), contributes to the recognition of brand equity. In the empirical part of the thesis brand recognition and awareness can be facilitated by Citibank-Cameroon subsidiary being participative in its social corporate responsibility plan to develop the community by planting trees and organizing football competition every summer holidays. This brand strategy has been used for several years to keep a positive brand image of the bank.