Orientador: Juliano Maurício de Carvalho / Banca: Francisco Rolfsen Belda / Banca: Regina Célia Baptista Belluzzo / Resumo: Esta dissertação realiza a análise do processo de gestão da produção dos programas esportivos "Redação SporTV", "Arena SporTV", "Arena SporTV" e "SporTV News" do canal por assinatura SporTV, pertencente a GloboSat, durante o processo de digitalização do sinal analógico da televisão brasileira. São abordados o jornalismo esportivo nos meios de comunicação de massa, a gestão da produção de televisão que engloba o planejamento, a produção e as formas de veiculação, marketing esportivo e o futebol como negócio. É identificado o processo de gestão da produção de programas na televisão digital, por meio de aplicação de questionário aberto que permitiu também o entendimento de como é realizado o conteúdo esportivo capturado para os programas, a partir da digitalização. É analisado, após análise dos referenciais teóricos, mapeamento do mercado esportivo, levantamento de dados, bem como a configuração atual da gestão da produção no canal de televisão por assinatura e como a equipe de produção dos programas percebe as mudanças ocorridas após a implantação da televisão digital e as perspectivas para o futuro com as ferramentas digitais / Abstract: This dessertation analyzes the productiuon managementof shows "Redação SporTV", "Arena SporTV" and "SportTV News", from SporTV, a channel belonging to GloboSat, during the digitalization process in Brazil. This work discusses sports reporting in the mass communication media, management of television production that encompasses the planning, production and ways of serving, and soccer as a sport marketing business. We have identified the process of managing the production of digital television programs through the application of polls which also allowed the understanding of how the content is performed for the sports programs considering the digital television. We also discuss, after theoretical analysis, the mapping of the sports market, survey data, as well as the current status of the production management of pay-TV channels and how the production team of the shows perceive the changes after the implementation of digital television and their prospects for the future with digital tools / Mestre

Made available in DSpace on 2014-06-11T19:24:05Z (GMT). No. of bitstreams: 0 Previous issue date: 2010-09-30Bitstream added on 2014-06-13T19:10:10Z : No. of bitstreams: 1 sette_gm_me_bauru.pdf: 839228 bytes, checksum: 3d2131be52b274d2cc01a20e196353ae (MD5) / Esta dissertação realiza a análise do processo de gestão da produção dos programas esportivos Redação SporTV, Arena SporTV, Arena SporTV e SporTV News do canal por assinatura SporTV, pertencente a GloboSat, durante o processo de digitalização do sinal analógico da televisão brasileira. São abordados o jornalismo esportivo nos meios de comunicação de massa, a gestão da produção de televisão que engloba o planejamento, a produção e as formas de veiculação, marketing esportivo e o futebol como negócio. É identificado o processo de gestão da produção de programas na televisão digital, por meio de aplicação de questionário aberto que permitiu também o entendimento de como é realizado o conteúdo esportivo capturado para os programas, a partir da digitalização. É analisado, após análise dos referenciais teóricos, mapeamento do mercado esportivo, levantamento de dados, bem como a configuração atual da gestão da produção no canal de televisão por assinatura e como a equipe de produção dos programas percebe as mudanças ocorridas após a implantação da televisão digital e as perspectivas para o futuro com as ferramentas digitais / This dessertation analyzes the productiuon managementof shows Redação SporTV, Arena SporTV and SportTV News, from SporTV, a channel belonging to GloboSat, during the digitalization process in Brazil. This work discusses sports reporting in the mass communication media, management of television production that encompasses the planning, production and ways of serving, and soccer as a sport marketing business. We have identified the process of managing the production of digital television programs through the application of polls which also allowed the understanding of how the content is performed for the sports programs considering the digital television. We also discuss, after theoretical analysis, the mapping of the sports market, survey data, as well as the current status of the production management of pay-TV channels and how the production team of the shows perceive the changes after the implementation of digital television and their prospects for the future with digital tools

This study compares the impact of media ownership, regulation and policy, and technology adoption on the introduction of digital terrestrial television in the United States and Mainland China. Through the use of a case study approach, a qualitative and quantitative examination is given. The results indicate that private group ownership throughout the U.S. digital terrestrial television industry and state ownership in China's television industry lead to the different paths to digital transition. Both governments, however, are deeply involved in respective digital initiatives and play an important role in the implementation from analog to digital. The technical standard adoption in the two countries places the underpinning for the future development of digital television (DTV), which also results in China lagging behind the United States by almost ten years. The differences of technological environments in households and income among consumers in the two countries further predict the intention to DTV adoption.

無線電視的電波頻率具公共財特徵，在電視數位化扮演火車頭的角色，期許它將帶動和促進數位整體產業經濟發展。世界各國在無線電視數位轉換政策和發展均由政府主導並規劃強制性的時程與實施策略。電視數位轉換工程浩大，大部分國家在實際推動無線電視數位轉換之進程並不如預期順利，尤其數位無線電視電波訊號的涵蓋率和數位電視的普及率攸關民眾能否繼續收視和享受無線電視節目與服務，因此除了建置數位改善站和進行民眾宣導與教育之外，政府亦推出數位機上盒的補助措施，針對需要人士提供補助以維護民眾的收視權益，減輕數位轉換政策給民眾帶來的負擔與經濟壓力。 數位轉換後所釋出的無線電頻譜－數位紅利，若有效運用這些頻譜資源不但有助於增加國庫，更有潛在發展不同類型的資通訊服務，因此政府積極導引無線電視數位轉換的政策與發展方向以有利於電視產業在數位時代的的競爭優勢。臺灣推動數位轉換多年，終於於2012年6月30日，五家無線電視正式全面數位化。本研究主要以最早推出數位電視的美國和英國的無線電視數位轉換與實施政策之經驗為鑑，採用文獻分析和深度訪談之研究方法，分別探討分析美國、英國和臺灣無線電視數位轉換相關政策、實施措施和推行的作法，進而提出各國在相關政策所面對的考驗和對策，並提出可供臺灣借鑑之處。 類比訊號關閉在數位轉換只係一個過程，並不是終點。因此，政府在無線電視數位化後的後續相關發展政策和目標願景包括數位紅利和空白頻譜之使用應該更加以縝密研擬。依據臺灣無線電視數位轉換與實施政策之分析和評估，本研究針對臺灣未來在推動相關數位無線電視發展之政策提出建議包括：(一) 釐清第二梯次數位無線電視政策方向與目標、(二) 保護少數民族或弱勢族群收視權益和追尋媒體多元化與文化多樣化、 (三) 適時修法，迎合時下趨勢、 (四) 建議建構水平分工的產業結構、 以及 (五) 積極推動高畫質數位內容發展。 / Terrestrial television uses spectrum so it has the characteristics of the public good. Thus, terrestrial TV should play a leading role in the process of digital television switchover which thereby stimulated the development of national economy as a whole. The government was a key driver in DTT switchover through careful development policy to schedule analogue switch-off date and implementation strategy to meet the objectives. Without a doubt, this is a huge project evidenced by how the implementation process of the DTT switchover has not been smooth and successful as expected for most countries. Particularly in enhancing the reception of the DTV signal, where the transition requires that DTT transmission infrastructure to be built out to provide universal coverage. In addition, comprehensive public awareness and education campaign have been carried out. The government also has to provide digital set-top box equipment subsidies to meet the demand in order to maintain public good and reduce the burden brought about the DTT switchover policy. The digital dividend radio spectrum was released through the transition from analogue to digital by TV broadcasters. This digital dividend has potential benefits to increase the state treasury as a result of licensing. It will also foster the introduction and development of new communication services. Thus, the government wishes to see a DTT platform and competitive advantage continuity in this digital era. As in many countries, the Taiwan government’s aggressive promotion of its DTT switchover policy had succeeded the migration and fully digitized the five terrestrial broadcasters on June 30, 2012. This paper mainly studies the DTT switchover policy in Taiwan and the lessons learned from the United States and the United Kingdom. Literature analysis and in-depth interview were conducted as the research methodologies. Analogue switch-off was one of the digital switchover processes, but it is not the end. Thus, in the next section in developing the perspective policy of DTT objective of the use of digital dividend spectrum and white spaces need to be more meticulous. As mentioned above, based on the DTT switchover and implementation policy, analysis for the future DTT development, the study recommends: (1) The 2nd stage of DTT’s license allocation should be necessary to clarify expectations related to policy objectives, and resolve statutes that conflict with limitations. (2) Protection the public good of national ethnic minority and underprivileged groups, with the pursuit of media pluralism and cultural diversity. (3) Amendments and reviews the law, regulations, standards and practices in a timely manner to adapt to changes in trends for future promotion of policies related to DTT development. (4) To build a vertically integrated DTT industry structure. (5) To actively promote HDTV content development.

Made available in DSpace on 2016-03-15T19:38:15Z (GMT). No. of bitstreams: 1 Gustavo de Melo Valeira.pdf: 5235384 bytes, checksum: b73ab4b64760275d30c77ef2e8a779c1 (MD5) Previous issue date: 2010-06-25 / The purpose of this work is the development of a transmission platform with a graphical interface and software, using a TV channel of Brazilian Digital Television Standard (SBTVD) to transmit encapsulated data, audio and video. Initially is presented the SBTVD, with major highlight for multiplexing, given its importance in identifying and decoding the received signal. Within the transmitted bitstream there are certain tables that are responsible for identifying the information type present in the channel, being the most important detailed in this work. To make easy this configuration is presented the graphical interface to configure a channel in two situations: encapsulated data in ethernet format and audio/video content. Beside this, are compared the efficiencies of utilizing the packing control of multiprotocol encapsulation, that is used to transmit data in ethernet format. Also is presented an exploratory study of efficiency of bit rate related with the addition of the necessary headers to transmit correctly the signal in ethernet format inside the SBTVD transport protocol. / O objetivo deste trabalho é o desenvolvimento de uma plataforma de transmissão com interface gráfica e software, utilizando um canal de TV do Sistema Brasileiro de TV Digital (SBTVD) para a transmissão de dados encapsulados, áudio e vídeo. Inicialmente é apresentado o SBTVD, com maior destaque para a multiplexação, haja vista a sua importância na identificação e decodificação do sinal recebido. Dentro do fluxo de bits transmitido existem certas tabelas que são responsáveis pela identificação dos tipos de informação presentes no canal, sendo as mais importantes detalhadas neste trabalho. Para facilitar essa configuração é apresentada a interface gráfica para configurar um canal em duas situações: dados encapsulados no formato ethernet e conteúdo de áudio/vídeo. Além disso, são comparadas as eficiências da utilização do controle de empacotamento do encapsulamento multiprotocolo, que é usado para transmitir dados no formato ethernet. Também é apresentado um estudo exploratório da eficiência da taxa de bits relacionada com a adição dos cabeçalhos necessários para transmitir corretamente o sinal no formato ethernet dentro do protocolo de transporte do SBTVD.

This thesis is focused on a receiver for digital television broadcasting set-top box, mainly on its features, parameters and measurement. The important point of this work is the possibility to analyze and visualize the parallel transport stream in the same time and the solution of this problem. The principle of tuner and its measuring is deeply discussed. The text is supported with oscilloscope screenshots in particular parts of decoding stream. The set-top box is modified for laboratory measurement purpose and the transport stream output is added. An example laboratory exercise was created as a part of this work.

Diploma thesis examines the form of television market in the age of digitalized terrestrial broadcasting with regard to the extent to which there can be found genre innovations, wider scale of origin countries and the placement of its own or foreign programme premieres. For this purpose, it concentrates on eight new digital channels distributed in terrestrial network; available nationwide, not monothematic and having audience share of at least around one percent. In the theoretical part, there is briefly summarized the history of the digitalization process in the Czech Republic, there are profiles of examined TV channels and thesis also presents extinct or minor digital channels shortly. For research purpose, thesis uses quantitative analysis methodology; it allows to explore larger amount of materials and achieve the general knowledge. The results consist of the comparison between the eight channels in three categories, description of the evolution of programme in the course of the time compared to the first month of broadcasting and contextual contrast using partial analysis of broadcasting of main and then only analogue available channels . The major positive aspect of the new channels is a higher degree of ambiguity genre. However, U.S. still holds important role as origin country of the programmes.

Obiettivo di questo lavoro è definire il processo di interazione con la televisione digitale terrestre secondo una prospettiva psicosociale, che tenga conto delle e modalità di rappresentazione e fruizione della stessa da parte degli utenti e degli esperti del settore. Dal materiale prodotto (interviste agli utenti e analisi della Prima Conferenza Nazionale sulla DTT) emerge una diversità tra i due punti di vista: i telespettatori mostrano di essere ancora legati ad una fruizione tradizionale del medium televisivo, mentre gli esperti ritengono che il digitale sia un prodotto per la massa, in grado di rispondere al bisogno di ascolto e di partecipazione che gli spettatori manifestano. / Aim of this work is to define the process of interaction with the DTT according to a psychosocial perspective, taking into account its representation and fruition, from part of the users and the experts of the field. From the data collected (interviews to DTT users and analysis of the First National Conference on DTT) a difference rises between the comparison of the two points of view: the televiewers seem to be still bound to a traditional fruition of the medium; but regarding the experts' representations the digital is thought as a product for the mass that at the same time can answer to that need of participation the televiewers show.

Esta tesis doctoral tiene como objeto de estudio las políticas públicas de la televisión digital terrestre. Sus principales objetivos son determinar la pertinencia de la acción pública para afrontar la transición analógico-digital de la plataforma terrestre, analizar las principales tendencias de intervención e identificar qué estrategias y mecanismos contribuyen de manera más eficaz a completar la implantación de la TDT con éxito.Para ello, en la primera parte de la investigación se define un marco teórico sobre las políticas públicas de los medios. Además, se exploran las repercusiones de la digitalización sobre el sistema televisivo. En la segunda parte de la tesis, se analizan las líneas de intervención desarrolladas por la Unión Europea y cómo éstas han determinado un marco de referencia que condiciona la acción estatal. Por último, se efectúa un estudio comparado de las políticas públicas implementadas en Suecia y España, dos países pioneros en la implantación de la TDT en el contexto europeo. Sus experiencias permiten extraer lecciones que serán de utilidad para aquellos estados que deban afrontar la digitalización de la televisión terrestre en los próximos años. / This PhD dissertation analyses public policy dealing with the implementation of Digital Terrestrial Television. The main objectives of the research carried out were: determining the appropriateness of public intervention, analysing what its main tendencies are and identifying which strategies and policy mechanisms are the most effective ones in order to complete the switchover at the terrestrial platform. In the first part, a theoretical framework regarding public policy for the media is defined. In addition, the repercussions of digitalisation on the television system are analysed. In the second part of the dissertation, the research focuses on the policies carried out by the European Union's Institutions in order to asses how supranational actions condition the Member States' initiatives by means of defining a reference framework. Following that, the cases of Sweden and Spain are compared. Both countries have been pioneers concerning DTT implementation within the European context. Their rich experiences provide useful lessons for other countries that have to confront the digital transition of terrestrial broadcasting in the next few years.

做為新制度流派之一的歷史制度論認為：一政策的成形，乃為情境中各要角(actor)勢力的競逐過程。研究者則在探討，做為競逐場域的共同傳輸公司，各要角勢力的競逐態勢，又將對未來台灣數位無線電視的樣貌，產生什麼樣的影響？ 本研究提出，要探討台灣共同傳輸公司的建構意涵，需回到歐洲公共廣電媒體數位化的發展脈絡進行考察，並再回到台灣的情境脈絡中，定義共同傳輸公司於台灣的建置意涵為何。 研究者從八國（英國、瑞典、西班牙、法國、荷蘭、芬蘭、愛爾蘭、義大利）歐洲公共廣電媒體數位化的過程，歸納出三套共同傳輸公司的類型，包括：「既有獨佔型」、「準公共事業型」，及「市場競爭型」。本研究除分析這三種傳輸公司類型移植台灣的意義為何，並進一步評估其移植的可行性。另外，本研究亦針對共同傳輸公司議題，對未來「NCC作用法」的修法方向提出建議。 / The goal of Historical Institutionalism is one of the sects of New Institutionalism. It focus on finding, measuring and tracing patterns and sequences of social, political, economic behavior and change across time and space. Historical Institutionalism argue that the actors involved in the social context are the important variables for understanding political outcomes. This study try to find out the process of transmission company construction in Taiwan based on the viewpoint of historical institutionalism. Taiwan government plans to switch of the analog terrestrial television before 2010. Government try to stop the vertical integration of terrestrial television. Then also plan to construct the transmission company. This study compares with the process of digitalization of European public service broadcasting, and typologies 3 forms of transmission company, including ‘Existing-monopoly Type’, ‘Quasi-public service Type’ and ‘Market-competition Type’. After that, continuing thinking about the adaptability of three types in Taiwan. And also interprets the connotation of development of transmission company in Taiwan.