Procuramos, neste estudo, investigar como se expressam os sentidos e as relações de comunicação e trabalho em organizações sem fins lucrativos que elencaram a comunicação como principal ferramenta de atuação em defesa de uma causa social. Para isso, selecionamos três organizações sociais nomeadas na pesquisa \"ONGs de comunicação\", localizadas no município de São Paulo e ativas durante o período de realização da pesquisa - 2016-2018, nas quais aprofundamo-nos em seus enunciados institucionais, como também na experiência dos trabalhadores a partir de relatos próprios. Sob a abordagem teórico-metodológica do binômio comunicação e trabalho, buscamos identificar em que medida as práticas discursivas e as relações de trabalho instituídas são atravessadas pelos sentidos hegemônicos vinculados à ideologia do \"terceiro setor\". Nas fases de observação, descrição e interpretação da etapa empírica, visitamos as sedes das organizações, realizamos coleta de dados nos websites, relatórios de atividades, vídeos e reportagens visando analisar os enunciados oficiais; e, para a análise dos discursos dos trabalhadores, priorizamos as entrevistas em profundidade. Dentre os resultados, atestamos a multiplicidade de discursos subsumidos, em maior ou menor grau, à lógica neoliberal de responsabilização do indivíduo. As retóricas do empreendedorismo, da criatividade, da autonomia e do protagonismo se evidenciam como elementos-chave ao serem representativas dos interesses dominantes, mas se revelarem mascaradas em enunciados supostamente emancipatórios. / In this study our aim is to investigate, in nonprofit organizations that elect the communication as their main tool in defense of a social cause, how the meanings and relations of communication and labor express themselves. For that, we selected three organizations, called in this research \"Communication NGOs\", situated in the city of São Paulo and active during the period of study - 2016-2018, in which we deepened in their institutional enunciations and dove into the workers\' experiences from their own point of views. Under the theoretical approach of the \'communication and labor\' binomial, we sought to identify in what measure the instituted discursive practices and working relations are crossed by the hegemonic logics linked to the \"third sector\" ideology. In the phases of observation, description and interpretation of the empirical search, we visited the organizations\' headquarters and collected data from their websites, activity reports, videos and news, aiming to analyze their official statements. For the discourse analysis of the workers, we prioritized in-depth interviews. Among the results, we attest to the multiplicity of discourses linked to the neoliberal logic that places responsibility on individuals. The rhetoric of entrepreneurship, creativity, autonomy and protagonism are evidenced as key elements by being representative of dominant interests but masked in supposedly emancipatory statements.

The review of the literature and the results gained from this research suggest an important link between the effectiveness of a board, including its corporate governance practices, and organisational effectiveness. This link attests to the importance of a greater focus upon the governance approach used by organisations. There is extensive literature about corporate governance in the business sector and there is emerging research into corporate governance in the Third Sector. However there is very little literature about the community service component on the Third Sector in Australia and none in relation to community service organisations that are incorporated under the Tasmanian Associations Incorporation Act 1964. This thesis aims to discover what is defined as best practice in the area of corporate governance for Tasmanian community service organisations and if selected organisations have adopted that best practice. For this purpose a research problem and three research sub-problems are identified. The research adopts a case study approach as the main research methodology using interviews, document reviews and a short self assessment questionnaire as data collection tools. The researcher approached six incorporated community service organisations funded by the Tasmanian Department of Health and Human Services and they agreed to participate in the research. Following data collection and data analysis the following major findings emerge. Firstly, that case organisations have adopted a range of governance practices. There are significant gaps in some organisations and there is room for improvement in all of the case organisations. Secondly, that some case organisation boards are approaching corporate governance by managing compliance to a minimum standard although others are offering strategic leadership with a commitment to quality and best practice. Thirdly, the research identifies a number of factors that impact upon corporate governance in case organisations. Those factors include the role of the Chief Executive Officer; the quest for competitive advantage; implementation of governance maintenance strategies and the impact of religion for religious-based organisations. Finally, the research also identifies three factors that were not determinative upon case organisations. They are the size of the organisation, the governance model being used, and the influence of the regulator (the Business Affairs Office) and the funding provider (the Department of Health and Human Services). Consequently it is concluded that the principle based approach to corporate governance can be extended to Tasmania. Furthermore the implication of this research for community sector organisations is that they need to implement governance maintenance practices including board training, board performance review and governance review. There is also a call to both the Business Affairs Office and the Department of Health and Human Services to be more proactive in requiring community service organisations to adopt additional corporate governance practices. Hence, based on the literature review and the analysis of the research data, a list of “Best practice features and practices guiding community service organisation governance” has been developed. This list can be used by organisations to provide direction for their approach to corporate governance. Finally, the conclusions provide a solid foundation for further study. This will be useful in order to obtain a broader understanding of the issues involved.

<p>Scandinavian countries are usually assumed to be less disposed than other countries to involve associations as welfare producers. They are assumed to be so disinclined due to their strong statutory welfare involvement, which “crowds-out” associational welfare production; their ethnic, cultural and religious homogeneity, which leads to a lack of minority interests in associational welfare production; and to their strong working-class organisations, which are supposed to prefer statutory welfare solutions. These assumptions are questioned here, because they cannot account for salient associational welfare production in the welfare areas of housing and child-care in two Scandinavian countries, Sweden and Norway.</p><p>In order to approach an explanation for the phenomena of associational welfare production in Sweden and Norway, some refinements of current theories are suggested. First, it is argued that welfare associations usually depend on statutory support in order to produce welfare on a salient level. Second, it is supposed that any form of particularistic interest in welfare production, not only ethnic, cultural or religious minority interests, can lead to associational welfare.</p><p>With respect to these assumptions, this thesis supposes that political parties are organisations that, on one hand, influence statutory decisions regarding associational welfare production, and, on the other hand, pursue particularistic interests in associational welfare production. It is hypothesised that political parties attempt to mould statutory decisions on associational welfare provision in accordance with the interests of associations with “congruent constituencies.”</p><p>The aim of this thesis is to examine whether political party preferences for certain welfare associations might help to explain variations in statutory support for associational welfare provision. Two questions are raised: First, do parties differ in their attempts to influence statutory subventions and regulations of associational welfare provision, resulting in more or less favourable conditions for associational welfare? Second, do parties systematically differ in their policies with regard to more or less “congruent” associations?</p><p>In order to investigate these questions, a comparison is made between political parties’ attempts to influence statutory regulation and subvention of Norwegian and Swedish associations active in the areas of day-care and housing. For this purpose, information is drawn from public documents and official statistics in order to identify more or less favourable policies and related partisan policies. In addition, supportive parties and favoured associations are compared with regard to their “constituencies.”</p><p>The findings partly support the hypothesis. Although political parties partly pursued consensually association-friendly policies, they often varied their support for welfare associations, whereby both right-wing and left-wing parties partly advocated and partly rejected association-friendly policies in a conflicting way, resulting in varied degrees of statutory support. Furthermore, supportive parties shared “congruent constituencies” with those associations supported by respective parties’ policies. These findings indicate that partisan policies indeed make a difference for associational welfare production, whereby parties of any political colour can support associational solutions. Furthermore, partisan policies vary according to the involved associations’ more or less “congruent constituencies,” which can pursue welfare production out of various particularistic interests, be they religious-cultural or socio-economic in nature.</p>

Scandinavian countries are usually assumed to be less disposed than other countries to involve associations as welfare producers. They are assumed to be so disinclined due to their strong statutory welfare involvement, which “crowds-out” associational welfare production; their ethnic, cultural and religious homogeneity, which leads to a lack of minority interests in associational welfare production; and to their strong working-class organisations, which are supposed to prefer statutory welfare solutions. These assumptions are questioned here, because they cannot account for salient associational welfare production in the welfare areas of housing and child-care in two Scandinavian countries, Sweden and Norway. In order to approach an explanation for the phenomena of associational welfare production in Sweden and Norway, some refinements of current theories are suggested. First, it is argued that welfare associations usually depend on statutory support in order to produce welfare on a salient level. Second, it is supposed that any form of particularistic interest in welfare production, not only ethnic, cultural or religious minority interests, can lead to associational welfare. With respect to these assumptions, this thesis supposes that political parties are organisations that, on one hand, influence statutory decisions regarding associational welfare production, and, on the other hand, pursue particularistic interests in associational welfare production. It is hypothesised that political parties attempt to mould statutory decisions on associational welfare provision in accordance with the interests of associations with “congruent constituencies.” The aim of this thesis is to examine whether political party preferences for certain welfare associations might help to explain variations in statutory support for associational welfare provision. Two questions are raised: First, do parties differ in their attempts to influence statutory subventions and regulations of associational welfare provision, resulting in more or less favourable conditions for associational welfare? Second, do parties systematically differ in their policies with regard to more or less “congruent” associations? In order to investigate these questions, a comparison is made between political parties’ attempts to influence statutory regulation and subvention of Norwegian and Swedish associations active in the areas of day-care and housing. For this purpose, information is drawn from public documents and official statistics in order to identify more or less favourable policies and related partisan policies. In addition, supportive parties and favoured associations are compared with regard to their “constituencies.” The findings partly support the hypothesis. Although political parties partly pursued consensually association-friendly policies, they often varied their support for welfare associations, whereby both right-wing and left-wing parties partly advocated and partly rejected association-friendly policies in a conflicting way, resulting in varied degrees of statutory support. Furthermore, supportive parties shared “congruent constituencies” with those associations supported by respective parties’ policies. These findings indicate that partisan policies indeed make a difference for associational welfare production, whereby parties of any political colour can support associational solutions. Furthermore, partisan policies vary according to the involved associations’ more or less “congruent constituencies,” which can pursue welfare production out of various particularistic interests, be they religious-cultural or socio-economic in nature.

The review of the literature and the results gained from this research suggest an important link between the effectiveness of a board, including its corporate governance practices, and organisational effectiveness. This link attests to the importance of a greater focus upon the governance approach used by organisations. There is extensive literature about corporate governance in the business sector and there is emerging research into corporate governance in the Third Sector. However there is very little literature about the community service component on the Third Sector in Australia and none in relation to community service organisations that are incorporated under the Tasmanian Associations Incorporation Act 1964. This thesis aims to discover what is defined as best practice in the area of corporate governance for Tasmanian community service organisations and if selected organisations have adopted that best practice. For this purpose a research problem and three research sub-problems are identified. The research adopts a case study approach as the main research methodology using interviews, document reviews and a short self assessment questionnaire as data collection tools. The researcher approached six incorporated community service organisations funded by the Tasmanian Department of Health and Human Services and they agreed to participate in the research. Following data collection and data analysis the following major findings emerge. Firstly, that case organisations have adopted a range of governance practices. There are significant gaps in some organisations and there is room for improvement in all of the case organisations. Secondly, that some case organisation boards are approaching corporate governance by managing compliance to a minimum standard although others are offering strategic leadership with a commitment to quality and best practice. Thirdly, the research identifies a number of factors that impact upon corporate governance in case organisations. Those factors include the role of the Chief Executive Officer; the quest for competitive advantage; implementation of governance maintenance strategies and the impact of religion for religious-based organisations. Finally, the research also identifies three factors that were not determinative upon case organisations. They are the size of the organisation, the governance model being used, and the influence of the regulator (the Business Affairs Office) and the funding provider (the Department of Health and Human Services). Consequently it is concluded that the principle based approach to corporate governance can be extended to Tasmania. Furthermore the implication of this research for community sector organisations is that they need to implement governance maintenance practices including board training, board performance review and governance review. There is also a call to both the Business Affairs Office and the Department of Health and Human Services to be more proactive in requiring community service organisations to adopt additional corporate governance practices. Hence, based on the literature review and the analysis of the research data, a list of “Best practice features and practices guiding community service organisation governance” has been developed. This list can be used by organisations to provide direction for their approach to corporate governance. Finally, the conclusions provide a solid foundation for further study. This will be useful in order to obtain a broader understanding of the issues involved.

The review of the literature and the results gained from this research suggest an important link between the effectiveness of a board, including its corporate governance practices, and organisational effectiveness. This link attests to the importance of a greater focus upon the governance approach used by organisations. There is extensive literature about corporate governance in the business sector and there is emerging research into corporate governance in the Third Sector. However there is very little literature about the community service component on the Third Sector in Australia and none in relation to community service organisations that are incorporated under the Tasmanian Associations Incorporation Act 1964. This thesis aims to discover what is defined as best practice in the area of corporate governance for Tasmanian community service organisations and if selected organisations have adopted that best practice. For this purpose a research problem and three research sub-problems are identified. The research adopts a case study approach as the main research methodology using interviews, document reviews and a short self assessment questionnaire as data collection tools. The researcher approached six incorporated community service organisations funded by the Tasmanian Department of Health and Human Services and they agreed to participate in the research. Following data collection and data analysis the following major findings emerge. Firstly, that case organisations have adopted a range of governance practices. There are significant gaps in some organisations and there is room for improvement in all of the case organisations. Secondly, that some case organisation boards are approaching corporate governance by managing compliance to a minimum standard although others are offering strategic leadership with a commitment to quality and best practice. Thirdly, the research identifies a number of factors that impact upon corporate governance in case organisations. Those factors include the role of the Chief Executive Officer; the quest for competitive advantage; implementation of governance maintenance strategies and the impact of religion for religious-based organisations. Finally, the research also identifies three factors that were not determinative upon case organisations. They are the size of the organisation, the governance model being used, and the influence of the regulator (the Business Affairs Office) and the funding provider (the Department of Health and Human Services). Consequently it is concluded that the principle based approach to corporate governance can be extended to Tasmania. Furthermore the implication of this research for community sector organisations is that they need to implement governance maintenance practices including board training, board performance review and governance review. There is also a call to both the Business Affairs Office and the Department of Health and Human Services to be more proactive in requiring community service organisations to adopt additional corporate governance practices. Hence, based on the literature review and the analysis of the research data, a list of “Best practice features and practices guiding community service organisation governance” has been developed. This list can be used by organisations to provide direction for their approach to corporate governance. Finally, the conclusions provide a solid foundation for further study. This will be useful in order to obtain a broader understanding of the issues involved.

O presente estudo analisa a parceria entre a rede municipal de ensino de Sapiranga e o Instituto Ayrton Senna, revelando as conseqüências dessa para a gestão educacional, discutindo a relação do público e do privado na educação. O marco teórico é a crise do capital, que tem entre suas estratégias de superação o Neoliberalismo e a Terceira Via, propondo a reforma do Estado para a solução de uma crise centrada no Estado. Em 1995, no Brasil, é criado o Ministério de Administração e Reforma do Estado, que cria o Plano Diretor da Reforma do Aparelho do Estado, o qual propunha a descentralização de serviços, até então de exclusividade do Estado, incluindo a sociedade civil organizada, o Terceiro Setor ou público não-estatal. Outra faceta da publicização foi a introdução, na gestão pública, do quase-mercado, ou seja a lógica da iniciativa privada agindo no setor público. Diante disso, é apresentado como a gestão escolar vem se reconfigurando nos últimos anos, principalmente nos anos 1980, com a luta pela gestão democrática do ensino público, e como esta é ressignificada na década de 1990, quando as políticas de descentralização se acentuam e trazem, para as políticas sociais, em especial para a educação, novos padrões de gestão. Este trabalho apresenta o convênio de um sistema de ensino público (Sapiranga) com o Instituto Ayrton Senna, como forma de materialização dessas políticas, e as implicações para a gestão da escola pública pesquisada. / The presente study analyses the partnership between the educational system of Sapiranga and the Ayrton Senna Institute, revealing the consequences that it brings to the educacional management, discussing the relationship between the public and the private sphere in education. The theoric base is the capital’crisis, that has as one of it’s superation strategies the Neo-Liberalism and the Third Way, proposing a State` reform for solution of a crisis centred on the State. In 1995, in Brazil, is created the Administration and State’s Reform Ministry, that creates the Director Plan of the State’s Apparatuses Reform, that proposes the descentralization of services, until then, exclusives from the state, including now the organized civil society, the Third Sector and the public non-governamental sphere. Another face of that publicization was the introduction, on public management, of the almost-market, the logic of the private sphere acting on the public sphere. Facing that, is presented how the school’s management has been reconfigurated in the last years, especially in the 1980’s, with the battle for the democratic management of public education, and how this one is resignified in the 1990`s, when the descentralization politics increase and bring, for social politics, especially for education, a new standard of public management. This study presents the accord between a public educacional system (Sapiranga) and Ayrton Senna Institute, as a real form of these kind of politics, and it’s consequences on public schools` management.

[pt] O uso do recurso Amicus Curiae no controle concentrado de constitucionalidade por parte das Organizações Não Governamentais (ONGs) que atuam na defesa de direitos humanos é o tema central desta tese. O Amicus Curiae é importante figura de legitimação nos processos que visam ao controle concentrado de constitucionalidade, uma vez que permite a participação ativa da sociedade, por meio de entidades, órgãos, grupos e instituições que expõem os princípios e valores da maioria. Destaca-se que a atuação de entidades associativas do chamado Terceiro Setor favorece a legitimidade dos pareceres jurídicos sobre normas que regularão o interesse coletivo e que tal legitimação é usada como fonte de segurança jurídica em casos de ativismo judiciário. A partir de uma análise qualitativa e quantitativa, foram analisados processos que aceitaram entidades classificadas pelo critério 9 da FASFIL/IBGE como desenvolvimento e defesa de direitos e que atuaram como Amicus Curiae em Ações Diretas de Inconstitucionalidade (ADINs) no Supremo Tribunal Federal (STF) entre 2000 e 2016. Aponta-se que a sociedade civil, crescentemente institucionalizada, indica a profissionalização das narrativas conflitivas e sua orientação na busca de sua hegemonia, fortemente ancorada na vontade geral, como o instituto do Amicus Curiae aponta potencialmente. Tal recurso, ainda que em trajetória de afirmação como instrumento de representação da vida associativa, é indicativo da vontade de ocupar (bem como é convidado a participar da comunidade de intérpretes para assegurar a legitimidade de decisões judiciais ativistas) a arena representativa e participativa da vida democrática. / [en] This thesis examines the uses of the Amicus Curiae legal expedient by non-governmental organizations in defense of human rights, in Brazil, between 2000 and 2016. The Amicus Curiae becomes an important legal figure for legitimation in cases that aim at concentrated constitutional control, since it enables de active participation of society by way of entities, branches, groups, and institutions that express the principles and values of the majority of the population. More specifically, this thesis emphasizes that the activity of entities in the so-called Third Sector favors the legitimation of legal opinions on norms that will regulate collective interests, and that such legitimation is used as a source of juridical security in cases of (political) activism in the judiciary branch. Employing both qualitative and quantitative analysis, this thesis examines cases in which entities classed under FASFIL/IBGE s criterion 9 (development and protection of human rights) were accepted, and acted as Amicus Curiae in Cases of Direct Unconstitutionality (ADIN s) in the Brazilian Supreme Court between 2000 and 2016. Civil society, ever more institutionalized, points to a professionalization of conflicting narratives and their orientation towards hegemony, strongly anchored in the general will, as the use of the Amicus Curiae legal institution seems to reveal. Such an expedient, whose affirmation as an instrument of representation of social life is still in process, indicates the desire to occupy (as well as being invited to participate in the community of interpreters in order to assure the legitimacy of activist judicial decisions) the arena of democratic representation and participation.

PEGORARO, Ludimar. O Terceiro Setor e a Educação Superior no Brasil: compromisso social das fundações em Santa Catarina, o caso Universidade do Contestado. - Porto Alegre: UFRGS, 2008. 358 f. Tese (Doutorado em Educação) – Universidade Federal do Rio Grande do Sul. Faculdade de Educação. Programa de Pós-Graduação em Educação, Porto Alegre, 2008. Esta tese analisa a questão do terceiro setor e a educação superior no Brasil. Discute o compromisso social das fundações universitárias em Santa Catarina, tomando como objeto de estudo a Universidade do Contestado. O trabalho procura mostrar que o Estado de Santa Catarina tem uma configuração sui generis no que se refere à educação superior. Possivelmente, seja o único Estado brasileiro com este modelo. Tem duas universidades públicas centralizadas na Capital do Estado e, para as demais regiões, um sistema fundacional associado: a Associação Catarinense das Fundações Educacionais - ACAFE, com ensino pago e cursos oferecidos, na grande maioria dos casos, no período noturno, e freqüentados por estudantes que trabalham. O método utilizado para a pesquisa é estudo de caso. O trabalho está fundamentado em estudos bibliográficos e de campo, fazendo uma abordagem descritiva e qualitativa. Para coleta dos dados, utiliza as técnicas de entrevista e análise de documentos. As entrevistas seguem um roteiro pré-estabelecido. A análise dos documentos faz relações com as entrevistas. Foram realizadas vinte entrevistas com os criadores das fundações, professores, dirigentes e ex-dirigentes da Universidade do Contestado e pesquisadores que discutem a temática proposta. Incorpora o trabalho estudos sobre a educação superior, realizados em Portugal, onde são estabelecidas relações com o Brasil. A intenção é oferecer elementos para uma discussão em torno da relação universidade e sociedade ou compromisso social da universidade, no contexto das políticas de educação superior no Brasil, das fundações educacionais em Santa Catarina, em particular, através da Universidade do Contestado. As fundações educacionais do Estado de Santa Catarina, se bem estruturadas, podem ser um modelo interessante de educação superior para o País, desde que, através de parcerias com os setores públicos e privados e com controle do Estado, desenvolvam ações que diminuam as morosidades do próprio Estado e não adotem, como parâmetro, as características de mercado da globalização neoliberal. A Universidade do Contestado pode ser um exemplo de avanços ou retrocessos dessas instituições. Considerando a trajetória histórica de cada instituição, adotamos a gestão democrática, a inovação e excelência, a identidade institucional e relevância social como princípios importantes para a construção de alguns modelos de universidades, especialmente as constituídas por organizações da sociedade civil, socialmente relevantes. / PEGORARO, Ludimar. O Terceiro Setor e a Educação Superior no Brasil: compromisso social das fundações em Santa Catarina, o caso Universidade do Contestado. - Porto Alegre: UFRGS, 2008. 358 f. Tese (Doutorado em Educação) – Universidade Federal do Rio Grande do Sul. Faculdade de Educação. Programa de Pós-Graduação em Educação, Porto Alegre, 2008. This thesis analyses the subject third sector and the undergraduate education in Brazil. It discusses the social compromise of the Santa Catarina state university foundations by studying the Contestado University. The work aims to show that Santa Catarina state has a unique configuration on undergraduate education. Probably it is the only one Brazilian state with this model. It has two public universities located in its capital, Florianópolis. To contemplate all other regions, there is a foundational association system called Associação Catarinense das Fundações Educacionais - ACAFE, in which students have to pay, classes are offered mainly at night, and most are working students during the day. The case study method was applied for this research. The work was based on bibliographic studies and a field survey, focusing on descriptive and qualitative topics. The techniques of interview and document analysis were used to get the data in the field survey. The interviews followed a pre-established schedule. The documents analysis was strictly related to the interviews. Twenty interviews were carried out, interviewing the founders of the foundations, teachers, current and ex-administrators of the Contestado University, and researchers that use to discuss the proposed subject. This work also includes inferences regarding to the undergraduate education in Portugal, and its relationship with the Brazilian system. The aim was to support a discussion regarding the relationship of the university and the society, or the social compromise of the university, in the context of the politics for undergraduate education in Brazil, the Santa Catarina state educational foundations, particularly through the Contestado University. The educational foundations of Santa Catarina state, if well structured, may be an interesting model for undergraduate education in Brazil. This should involve partnership with public and private sectors, under the control of the State, with actions for diminishing the slowness of the State, and not adopting the market characteristics of the global neoliberalism as parameter. The Contestado University may serve as an example of advance or retrogression of these institutions. Considering the historic trajectory of each institution, it was adopted the democratic administration, the innovation and excellence, the institutional identity, and the social relevance, as important principles to construct some models of universities, especially those constituted by socially relevant organizations of the civil society.

Submitted by Tatiana Lima (tatianasl@ufba.br) on 2017-02-07T18:52:14Z No. of bitstreams: 1 Pereira, Rosane Santana Rodrigues.pdf: 2463533 bytes, checksum: c5a4e08dae45fe44ebf627599d3e39d9 (MD5) / Approved for entry into archive by Tatiana Lima (tatianasl@ufba.br) on 2017-02-15T19:07:02Z (GMT) No. of bitstreams: 1 Pereira, Rosane Santana Rodrigues.pdf: 2463533 bytes, checksum: c5a4e08dae45fe44ebf627599d3e39d9 (MD5) / Made available in DSpace on 2017-02-15T19:07:02Z (GMT). No. of bitstreams: 1 Pereira, Rosane Santana Rodrigues.pdf: 2463533 bytes, checksum: c5a4e08dae45fe44ebf627599d3e39d9 (MD5) / O exercício da cidadania por intermédio da participação, no Estado democrático de direito, pode ser entendido como o meio mais eficaz para a construção de uma sociedade mais justa e igualitária frente à questão social que requer cada vez mais uma ação no sentido de tornar os direitos garantidos no papel efetivos, ampliando-os. Necessário se torna investir na educação para a cidadania a fim de que os indivíduos, desde a mais tenra idade, se percebam como cidadãos sujeitos de direitos e deveres, capazes de construir coletivamente alternativas de enfrentamento das condições adversas, sendo instrumentalizados neste sentido e incentivados ao protagonismo. O CEZA, objeto do presente estudo de caso, pode se consolidar como uma organização que cumpra tal fim ao incrementar seu trabalho, investindo em um projeto que viabilize a formação de cidadãos críticos, conscientes e que saibam se posicionar frente ao mundo. O resultado desta pesquisa se materializa na elaboração do caso para ensino “CEZA: uma Iniciativa Transformadora” que apresenta a experiência da organização, os resultados da pesquisa e propostas de melhoria para o trabalho que já vem sendo realizado, mediante a constatação de fragilidades. Conclui-se que as propostas de estratégias apresentadas à organização, objeto de estudo, colaborarão neste processo que vem vivenciando, remetendo à reflexão sobre o trabalho até então desenvolvido e as possibilidades existentes para este, trazendo no mínimo, inquietações e provocações no sentido de uma nova ação voltada à educação para o exercício efetivo da cidadania de crianças, adolescentes, das respectivas famílias e quiçá, da comunidade pelos reflexos que porventura lhes abarquem, contribuindo para alcançar a almejada cidadania além do papel. / The exercise of citizenship through participation in the democratic rule of law, can be understood as the most effective means for building a more just and egalitarian society in order to make the rights in the law effective and also expanding them. This being so, it is necessary to invest strongly in citizenship education in order to make citizens, from an early age, seeing themselves as subjects of rights and duties, able to build collectively alternative ways to coping with adverse conditions, being bearer of skills to achieve them and encouraged to a protagonism role. The CEZA, object of this case study, can be seen as an organization that fulfills this purpose by investing in a project that enables the formation of critical citizens, aware of how to face the world. The result of this research is a case for teaching "CEZA: a Changing Initiative" that presents the experience developed by the organization, the outputs found and proposals for improving the work that is already being done in order to overcome the existing weaknesses. It has been concluded that the proposed strategies presented to the CEZA organization, will aggregate value in this process, influencing the previously work done, bringing a new action aimed to produce an education for the effective exercise of citizenship of children, adolescents, their families and perhaps, of the community, contributing to achieve the desired citizenship beyond the paper.