Brinquedos infantis tornaram-se sofisticados ao longo dos anos, evoluindo de produtos físicos simples a brinquedos que acoplam o mundo digital por meio de software e hardware. Com essa sofisticação, veio à tona potenciais problemas de segurança e privacidade infantil em relação ao uso de brinquedos inteligentes. Um brinquedo inteligente consiste de um componente de brinquedo físico conectado a um sistema computacional com serviços on-line para melhorar a funcionalidade de um brinquedo tradicional. Esse tipo de brinquedo ainda não é amplamente conhecido em países com economia em desenvolvimento, como o Brasil. Dessa forma, não se sabe a opinião de consumidores desse tipo de país em relação à aceitação dessa tecnologia quando ela estiver disponível. Esta dissertação de mestrado realizou um estudo comparativo entre países de diferentes níveis de desenvolvimento, avaliando a percepção sobre segurança e privacidade infantil em relação a brinquedos inteligentes. Aspectos como intenção de compra e percepção de inovação foram levados em consideração, pois essas duas percepções podem influenciar a percepção sobre segurança e privacidade infantil. Essas comparações de percepções ainda foram consideradas para variações de gênero e níveis de escolaridade, considerando pessoas de diferentes países de desenvolvimento. Com uma revisão sistemática, constatou-se que não há trabalhos que abordem a percepção sobre segurança e privacidade infantil relacionada a brinquedos inteligentes, comparando países de economia avançada e em desenvolvimento. Para a realização desta dissertação de mestrado, um survey com a aplicação de um questionário foi considerado. Antecedendo a aplicação do questionário, uma entrevista com 14 participantes foi realizada para refinar o questionário que estava em construção. Para analisar os resultados, os testes de estatística não paramétrica Mann Whitney e teste de Independência de Qui-quadrado foram usados para três hipóteses, considerando percepção sobre segurança e privacidade infantil, intenção de compra e percepção de inovação referente a brinquedos inteligentes em relação ao nível de desenvolvimento do país, tratando também de gênero e nível de escolaridade dos participantes. O primeiro resultado obtido, é que há diferença significativa entre os países de diferentes níveis de desenvolvimento em relação a segurança e privacidade infantil no uso a brinquedos inteligentes, sendo que, os países com economia avançada mostram maior preocupação. Em relação à intenção de compra e percepção de inovação, não foi detectada diferença significativa entre os países de diferentes níveis de desenvolvimento. Para co-variáveis como gênero e nível de escolaridade, há diferenças significativas de percepção em relação às três hipóteses se tratando de grupos específicos em relação ao nível de desenvolvimento de países. Por exemplo, testes realizados apenas com o gênero feminino, retornaram diferença significativa. Com os resultados deste mestrado, pesquisas maiores relacionadas podem ser consideradas. Além de que, estratégias de marketing podem ser melhoradas de acordo com as diferenças de percepções encontradas de pessoas que vivem em países de diferentes níveis de desenvolvimento / Children\'s toys have become sophisticated over the years, evolving from simple physical products to toys that engage the digital world through software and hardware. With such sophistication, potential child safety and privacy issues have surfaced concerning the use of smart toys. A smart toy consists of a physical toy component connected to a computer system with online services to enhance the functionality of a traditional toy. This type of toy is not yet widely known in economically developing countries such as Brazil. In this way, the opinion of consumers of this type of country is not known with respect to the acceptance of this technology when it is available. This master\'s research carried out a comparative study among countries with different levels of development, assessing the perception of child safety and privacy about intelligent toys. Aspects such as purchase intent and perception of innovation were taken into account, since these two perceptions may influence perceptions about child safety and privacy. These comparisons of perceptions were still considered for variations in gender and educational levels, considering people from different developing countries. With a systematic review, it was found that there are no studies that address the perception of children\'s safety and privacy related to intelligent toys, comparing countries of advanced and developing economies. For the accomplishment of this masters dissertation, a survey with the application of a structured questionnaire was considered. Before the application of the questionnaire, a interview with 14 participants was performed to refine the questionnaire that was under construction. In order to analyze the results, the non-parametric Mann Whitney test and the Chi-square Independence test were used for three hypotheses considering perceptions about child safety and privacy, purchase intention and perception of innovation regarding smart toys in relation to the level of the country\'s development, also dealing with the gender and level of schooling of the participants. The first result obtained is that there is a significant difference between countries of different levels of development regarding children\'s safety and privacy in the use of smart toys, and countries with advanced economies show greater concern. In relation to the purchase intention and perception of innovation, no significant difference was detected between the countries with different levels of development. For covariables such as gender and educational level, there are significant perceptual differences about the three hypotheses when dealing with specific groups about the level of development of countries. For example, tests performed only with the female gender, returned significant difference. With the results of this masters degree, major related research can be considered. In addition to that, marketing strategies can be improved according to the differences of perceptions found in people living in countries with different levels of development

studies have examined children's toy preferences as they relate to sex-role development. However, studies have failed to examine the dimensions of the toys themselves. Because adults purchase the majority of toys children receive, this study sought to determine adult student perceptions of children's traditionally sex-typed toys. Eighty-one participants rated ten selected toys. Multidimensional scaling analysis revealed five underlying dimensions. The five dimensions included Productive Play, Sociability, Structure, Gender, and Age. It was discovered that the Gender dimension was less salient than both the Productive Play and Sociability dimensions. The dimensions pertaining to each toy are discussed.

Thesis (M.S.)--Rochester Institute of Technology, 2009. / Typescript. Includes bibliographical references (leaves 86-88).

The aim of this study is to investigate how preschool teachers reason about gender stereotypical and gender neutral toys and other material. I would also like to see how the pedagogues reason about gender segregation when it comes to toys. To investigate the issue, I have interviewed three pedagogues from different preschools. The results showed that the work procedures differed a bit from school to school, although they all wanted to achieve the same goal. A goal that our curriculum mention as well: Not to make a difference between boys and girls. It was permeated during the interviews, that the interaction between children as well as between children and adults in the course of play is significant in order to achieve a good preschool environment. One had different approaches to achieve the goal though. I hope that this study will contribute to new ideas and thoughts on what role the pedagogues in preschools play regarding these materials and toys. / Syftet med denna studie är att undersöka hur förskollärare resonerar kring könsstereotypiska och könsneutrala leksaker och material. Jag vill också se hur pedagogerna resonerar kring om det finns någon uppdelning mellan pojkar och flickor i förskolan, med fokus på leksakerna. För att undersöka detta har jag intervjuat tre pedagoger på olika förskolor. Utifrån mitt resultat kunde jag se att arbetssättet skiljde sig en del åt mellan de tre förskolorna. Alla ville dock uppnå samma mål. Ett mål som även våra styrdokument nämner att inte göra skillnad mellan pojkar och flickor. Det genomsyrades vid intervjuerna att samspel mellan barn och barn men även mellan barn och vuxna vid leken var betydande för att uppnå en god förskolemiljö. Dock hade man olika tillvägagångssätt för att uppnå detta mål. Jag hoppas att denna studie ska bidra till nya tankar och funderingar hos dig kring vilken roll  pedagogerna i förskolan har gällande dessa material och leksaker.

The purpose of this qualitive content analysis is to examine and analyse how children are visualized in toy catalogs, depending on their gender, 2014 - 2015.   It is important to observe how advertisement maintains the gender stereotypes norms of our society, since it has a major impact on our self-image and identity. Especially when it comes to children, who absorb everything and also because it is during the childhood the socialization process begins.   It is common that toy stores and toy catalogs distinguish boy toys from girl toys, based on the toy’s colour, form and function. This phenomena has become a topic of public discussion in recent years. Therefore, the two large toy companies, BR-leksaker and Toys “R” Us, claim to have published gender neutral toy catalogs by changing the gender roles and letting boys and girls play together with the same toys.   In order to gain more knowledge of toys impact on gender roles, we studied previous research by scientist in the field of gender, e.g. Almqvist, Butler and Connell. By using a qualitative method with a semiotic perspective, we found recurrent underlying aspects in the advertisements, by the selection of twelve pictures. The studies result implies that the studied toy catalogs are not yet equal, although a certain level of progress can be ascertained. Not even the three most equal advertisements visualized girls and boys equally, because of details such as stereotypical hairstyles, accessories and clothing. Furthermore, the study shows that girls are portrayed with boy toys than vice versa, which implies that boys are to a greater extent regarded as abnormal.

This essay will focus on the significance of gender in toys´ portrayed in children books for the age 3-5years. The aim for the essay, partly, is to highlight how gender stereotypes can come forth and affect children through the way toys are illustrated within children’s books. The essay will address books from two different time periods, the first period being the 40-50- 60's and the other being the 00´s. The questions to be addressed in this essay is; what type of toys’ children play with in the books used in the analysis, and if a change can be detected between the different time periods in terms of gender awareness in what type of toys are presented in the books. The main method used in this essay is an iconological image analysis in which the first step is mapping, other methods used is analysis and interpretation. Four books have been analyzed from each time period compared, the comparison are done both time period to time period and within each time period, mainly using gender theory from Davis and Hirdman. Prominent concepts used in this essay is the once of socialization and segregation and that the modern view of gender is as something we create and instead of something entirely biological. In the essay the toys’ are divided into three categories; toys for girls, toys for boys and gender neutral toys, where boy-toys and girl-toys are categorized as gender-stereotyped toys. In the books from the older time period the gender-stereotyped toys were the most frequent and few books were transgender (boys playing with girl toys´ and girls with boy toys´). However, one of the older books stood out, showing gender neutral toys and even containing a picture indicating transgender child’s play. In the books from the 00s, however, most of the toys were neutral. In these books there were also direct transgender pictures. To prevent the children from creating a more gender-stereotypical image of society it is important to consider that the toys’ that appear in children's books can influence children's views of gender. The books, in which the gender neutral toys’ are the most prominent, is the least prone to invite children to segregate and create basic differences between the sexes.

Thesis (M.F.A.)--University of Hawaii at Manoa, 2005. / Includes bibliographical references (leaves 32-33). / iv, 33 leaves, bound col. ill. 29 cm

Thesis (M,A.)--University of Missouri-Columbia, 2007. / The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file (viewed on October 30, 2007) Includes bibliographical references.

Thesis (Ph. D.)--University of Washington, 2002. / Vita. Includes bibliographical references (leaves 280-285).

Thesis (M. Soc. Sc.)--University of Hong Kong, 1994. / Includes bibliographical references (leaves 91-94).