Submitted by Sara Ribeiro (sara.ribeiro@ucb.br) on 2017-05-09T12:50:57Z No. of bitstreams: 1 FranciscoValmirdaSilvaDissertacao2016.pdf: 4598071 bytes, checksum: 5d4d5d098fd3cfd689fcf982fc68f094 (MD5) / Approved for entry into archive by Sara Ribeiro (sara.ribeiro@ucb.br) on 2017-05-09T12:51:30Z (GMT) No. of bitstreams: 1 FranciscoValmirdaSilvaDissertacao2016.pdf: 4598071 bytes, checksum: 5d4d5d098fd3cfd689fcf982fc68f094 (MD5) / Made available in DSpace on 2017-05-09T12:51:30Z (GMT). No. of bitstreams: 1 FranciscoValmirdaSilvaDissertacao2016.pdf: 4598071 bytes, checksum: 5d4d5d098fd3cfd689fcf982fc68f094 (MD5) Previous issue date: 2016-09-22 / This study presents the results of a survey thematized around the manifestation of violence directed at teachers on the internet, considering a cut made on twitter social network. We had as main objective to analyze the content of messages, characterized as violent directed to teachers on twitter. As a theoretical reference was to Levy's contribution (1996, 1999); Arendt (2007; 2009); Recuero (2014); Rock (2012); Zuin (2008a; 2012) and others. This is an exploratory research, with mixed approach: qualitative and quantitative; the used research techniques were content analysis - AC and social network analysis - ARS; the research sample consisted of 2,464 tweets (messages). For the collection, analysis and representation of data, and NodeXL Gephi software were used. was obtained as a result, there are in fact manifestations of violence conveyed in the social network twitter against teachers and these are manifested primarily through terms, words or phrases denoting name-calling, threats and hate manifestation observed in the relationship between teachers and the most recurrent subjects in the messages and ultimately correlate with generating elements present in the classroom, to the occurrence and onset of these expressions of violence against teachers in the social network twitter, the time that was given study. / O presente estudo apresenta os resultados de uma pesquisa tematizada em torno da manifesta????o de viol??ncias dirigidas aos professores na internet, considerando um recorte realizado na rede social Twitter. Teve por objetivo central analisar o conte??do das mensagens, caracterizadas como violentas dirigida aos professores no Twitter. Como referencial te??rico teve-se a contribui????o de L??vy (1996; 1999); Arendt (2007; 2009); Recuero (2014); Rocha (2012); Zuin (2008a, 2012) e outros. Trata-se de uma pesquisa explorat??ria, com abordagem mista: qualitativa e quantitativa; as t??cnicas de pesquisa utilizadas foram an??lise de conte??do ??? AC e, an??lise de redes sociais ??? ARS; a amostra da pesquisa foi composta por 2.464 Tweets (mensagens). Para a coleta, an??lise e representa????o dos dados, foram utilizados os softwares NodeXL e Gephi. Obteve-se como resultado, que h?? de fato manifesta????es de viol??ncia veiculada na rede social Twitter contra os professores e, que estas, se manifestam principalmente por meio de termos, palavras ou express??es que denotam xingamentos, amea??as e manifesta????o de ??dio observados na rela????o entre os professores e as disciplinas mais recorrentes nas mensagens e, finalmente se correlacionam com elementos geradores presentes na sala de aula, para a ocorr??ncia e o desencadeamento dessas express??es de viol??ncia contra os professores na rede social Twitter, no per??odo em que se deu estudo.

• Problemformulering och syfte: Syftet med undersökningen är att ta reda på hur mycket och hur svensk media bevakar nyheterna kring Donald Trump som uppstår genom hans twittrande och hur den ser ut nu jämfört i början av hans presidentskap i dags- och kvällstidningar. • Metod och material Undersökningen är en kvalitativ och kvantitativ innehållsanalys om hur Expressen och Dagens Nyheter har rapporterat om Donald Trumps twittrande sedan han blev president. • Huvudresultat Studiens resultat visar att Dagens Nyheter skriver mer om Donald Trump, men att Expressen har en högre andel artiklar om Donald Trumps twittrande. Det går inte att se någon tydlig förändring över tid utan kurvan går upp och ner under hela perioden. Båda tidningarna gestaltar Donald Trumps twittrande genom saklig skandalgestaltning. Studien visar även att redaktionerna lägger upp artiklarna på olika sätt. Expressen skriver om fler saker i samma artikel medan Dagens Nyheter delar upp det i olika artiklar.

The aim of this work is to map fake Czech profiles on social network Facebook and Twitter. "Fake profiles" in this case mean those where authors are acting as a well-known person, company or institution. The authors mostly found these to entertain themselves and readers. They use satire, parody, and often sarcasm as well. After a general introduction to the topic, which includes, among other things, the introduction of social networks, including the regulation they take for the protection of personality, the main part follows. It analyzes 8 different Czech false profiles. The content of the posts, the account statistics, the most successful posts and possibly other related information are presented. An important part of the work are interviews with authors of these profiles as well as with counterparts, real people or companies. This offers a close look at the backstage of the creation and running of the profile and, on the other hand, the possibility to ascertain the reaction of the concerned party. The next section was included in order to bring a wider view of the issue. It is devoted to similar profiles abroad, which gives the possibility of comparison of the local and international environment. The thesis ends with a chapter devoted to the situations when the content of false profiles is used...

A study examining the content strategies within Twitter posts, from nine charitable nonprofit organizations was conducted. The content analysis was conducted to identify content strategies (relationship cultivation, solicitation, and stewardship) behind each Twitter post from these nine organizations, within a one-week period. The study also looked at levels of engagement on each tweet as well as interactivity from the organization. The results showed that these nine charitable nonprofit organizations were primarily using stewardship strategies and techniques in their posts. The study also found that relationship cultivation yielded higher levels of retweets and that the relationship cultivation and solicitation combination strategy received higher levels of likes, while the organizations lacked in interactivity (two-way communication). The results from this study add a level of Twitter analysis to the ongoing research of fundraising on social media, and provide questions for future research.

The sports industry has been made distinct from traditional business for many reasons including its body of stakeholders and its position in popular media. For these reasons, corporate social responsibility (CSR) efforts and the communication of them in professional sports is known to be addressed differently. The following research has been conducted in order to learn how well professional sports teams are doing to communicate CSR to the particular stakeholders who are also their social media followers. Sports teams' Twitter accounts were analyzed and tweets concerning CSR were identified. Findings suggested that only 3.94% of professional sports teams' tweets were related to CSR. It was also found that intrinsically, market size and on-field team performance do not affect CSR tweeting. When viewed together, however, it has been found that smaller market losing teams tweet more CSR than larger market losing teams while smaller market winning teams tweet less CSR than larger market winning teams. This finding lends insights into the strategic purposes of CSR in the professional sports industry. When small market sports teams do not have a successful season, they seem to restore their reputation via the CSR function more so than larger market teams in a similar situation do. Additionally, winning teams of the larger market tweet more CSR than smaller market winners. The conclusion is that, although relatively little CSR tweeting is done in professional sports, smaller market professional sports teams' CSR tweeting is spurred by poor performance, whereas larger market sports teams' CSR tweeting is spurred by winning.

Social media has become a large part of today’s pop culture and keeping up with what is going on not only in our social circles, but around the world. It has given many a platform to unite their causes, build fandoms, and share their commentary with the world. A tool in helping group posts together or give commentary on a thought is the hashtag. In this paper I explore the evaluative roles of hashtags in social media discourse, specifically on Twitter. I use a sample of randomly selected tweets from the Twitter API stream I collected and compiled myself. I collected a total of 200,000 tweets and filtered out Re-tweets. Looking at each individual hashtag I sorted them into the categories outlined by the Appraisal Theory proposed by Martin and White (Martin & White, 2005). I explore the types of evaluation expressed in hashtags, the relationships between evaluative hashtags and how users negotiate evaluations using meme hashtags.

This work presents an analysis of punctuation use in computer-mediated communication (CMC); in particular, the present study aims to describe the pragmatic functions of nonstandard punctuation on Twitter, providing a corpus-driven overview of the distribution and frequency of nonstandard punctuation use, and an analysis of sampled tweets at the individual tweet level to estimate noise levels in the overall corpus. A survey was also conducted which aimed to identify user understanding of the affective content of nonstandard punctuation strings and to identify any possible effects of character repetition. Survey results indicate that linguistic content was the strongest indicator of affective understanding, type of punctuation (i.e., ?, !, and combinations thereof) was a weaker indicator of some affective content, and repetition was not found to be significant. The study argues that certain string types, possibly defined by punctuation type and not count, have large indexical fields of pragmatic meaning available to them, which are bounded by context. In light of these observations, the study also proposes distinctions/categories of punctuation strings and their associated pragmatic meanings.

Using an adaptation of O’Connor and Shumate’s (2018) theoretical propositions, this research examines interorganizational communication through the lens of multidimensional networks. Twitter data was crawled from a selection of emergency management organization accounts to measure affinity, representational, flow, and semantic networks. These data included the organizations’ followed accounts, retweets, replies, and mentions. A thematic analysis of the organizations’ mission statements was also conducted in order to inform the examination of the semantic networks. The results show a significant relationship between the number of accounts an organization follows and the likelihood of having its message shared. This research provides a further theoretical application of a network analysis method of studying interorganizational communication as well as a practical application for organizations seeking to increase their engagement on Twitter.

Social media played a pivotal role during The Never Again MSD Movement. This study examines the communicative tools social media, specifically Twitter, provides its users in order to communicate and distribute information. Authors Evans, Twoney, and Talan describes Twitter as “a valuable tool because it allows for instant communication to a wide audience” (9). Twitter is a valuable tool for communication because it fosters an online space where activists utilize the following communication tools: conversation, community, connection, collaboration, and accessibility. The study describes how activists use those tools in the type of messages being communicated on digital spaces. Through a context analysis on tweets from 3 prominent leaders of the movement: Sarah Chadwick, David Hogg, and Cameron Kasky, common themes were identified. The data was collected from a 6 week period ranging from February 14th, 2018 - March 28th, 2018. The purpose of this study is to ultimately examine how activist communicate on online spaces during social movements. Twitter offers activists a series of communication tools such as community, accessibility, and collaboration. Activists use these tools to first communicate about a variety of different topics relating to the movement as well distribute information and encourage involvement from other users. The results from the analysis determined that there is indeed power in communicating your message in online spaces. The study concludes with these findings: social media, specifically Twitter, is represented as a communication tool. The leaders of the Never Again MSD Movement use those tools in a variety of different ways such as communicating their personal opinion, encouraging involvement as well as promoting collaboration, community, and accessibility. / Includes bibliography. / Thesis (M.A.)--Florida Atlantic University, 2019. / FAU Electronic Theses and Dissertations Collection

[pt] Esta pesquisa focaliza as redes sociais e a forma como extrapolaram a função primária de viés social para contemplar adicionalmente outros tipos de manifestações. Estuda particularmente sua utilização na interatividade em programas de TV. Especificamente, analisa como o Twitter trouxe uma oportunidade de interatividade com o telespectador. O estudo optou pelo programa Central da Copa, exibido durante a Copa do Mundo de 2010. Este programa não fazia parte dos produtos de prateleira da emissora, tendo sido veiculado pontualmente em horários não-programados, mas após exibição dos jogos da seleção brasileira. Além disso, foi produzido e exibido em um período específico exclusivamente para discussão de assuntos correlatos à Copa. Por este motivo, para fins de observação de um fenômeno, foi possível examinar dados e estruturar informações pontualmente. Os resultados indicam um comportamento espontâneo por parte da audiência, provocado e estimulado pelos temas abordados durante a exibição. As percepções dos telespectadores sobre as mais diversas características do produto exibido indicam que o Twitter possa, em casos como este, atuar como instrumento de análise de marketing para empresas. Foi possível constatar que ao interagir, telespectadores apontam preferências, percepções e críticas sobre os produtos, o que pode ser utilizado para construir uma estratégia de relacionamento aderente aos reais anseios do público. Um veículo de comunicação em massa que, por natureza, é universal ganha oportunidade de retorno segmentada, imediata e gratuita. / [en] This research focuses on social networking and how they extrapolated the primary function of social bias to additionally include other types of events. It studies particularly its use in interactive TV programs. Specifically, it analyzes how Twitter has brought an opportunity for interactivity with the viewer. The study opted for Central da Copa (Central Cup program), broadcasted during the 2010 Soccer World Cup. This program was not part of TV Globo´s schedule. It was broadcasted after the games of the Brazilian national team. Furthermore, it was produced and broadcasted in a specific period only to discuss issues related to theSoccer World Cup. Therefore, observing this phenomenon, it was possible to exam the data and structure all the information. The results indicate a spontaneous behavior from the audience, provoked and stimulated by the topics discussed during the exhibition. The perceptions of viewers on several characteristics of the product displayed may indicate that Twitter, in cases like this, acts as an analytical tool for marketing companies. It was found that when interacting, viewers point their preferences, perceptions and criticisms about the products. This information can be used to build a relationship strategy related to the real desires of the public. A universal mass communication vehicle such as TV Globo gains targeted, immediate and free opportunity.