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1	Consumo de cosméticos masculinos: uma questão de vaidade e masculinidade? / Consumption of male cosmetics: a matter of vanity and masculinity? Sayon, Marina 13 December 2017 (has links) Submitted by Adriana Alves Rodrigues (aalves@espm.br) on 2018-10-08T11:50:56Z No. of bitstreams: 1 dissertação_mpcc - cosméticos masculinos - marina sayon - publicação..pdf: 1810760 bytes, checksum: 87fb968686f60bb22c3a2372e87764be (MD5) / Approved for entry into archive by Adriana Alves Rodrigues (aalves@espm.br) on 2018-10-08T11:51:33Z (GMT) No. of bitstreams: 1 dissertação_mpcc - cosméticos masculinos - marina sayon - publicação..pdf: 1810760 bytes, checksum: 87fb968686f60bb22c3a2372e87764be (MD5) / Approved for entry into archive by Debora Cristina Bonfim Aquarone (deborabonfim@espm.br) on 2018-10-08T11:53:59Z (GMT) No. of bitstreams: 1 dissertação_mpcc - cosméticos masculinos - marina sayon - publicação..pdf: 1810760 bytes, checksum: 87fb968686f60bb22c3a2372e87764be (MD5) / Made available in DSpace on 2018-10-08T11:55:17Z (GMT). No. of bitstreams: 1 dissertação_mpcc - cosméticos masculinos - marina sayon - publicação..pdf: 1810760 bytes, checksum: 87fb968686f60bb22c3a2372e87764be (MD5) Previous issue date: 2017-12-13 / The main objective of this study was to understand how the constructs of masculinity and vanity impacts male cosmetics consumption in Brazilian men from different social classes. There was still the intention to detect if the levels of vanity and masculinity are negatively correlated and if other variables such as age and marital status had any moderation effect on these constructs. These variables were defined based on bibliometric techniques applied to published studies in this field of knowledge, which allowed to identify which gaps haven´t been investigated yet. To test the raised hypotheses and answer the previous questions, responses of 476 men from a quantitative self-administered survey available in several online and physical channels were analyzed. The results indicated that, more than independent from each other, the levels of vanity and masculinity positively influence the consumption of cosmetics, and being part of the CDE classes also results in a higher consumption. However, an investigation of the possible moderators revealed collinearity between age and marital status, and it was necessary to remove the age from the regression. With this, it was possible to notice a positive moderating effect of the marital status on a vanity and negative moderating effect on a masculinity. Then, it was found a final model to calculate the consumption of cosmetics according to the variables of vanity, masculinity, social class and marital status. The academic contribution came especially by the systematization of the data performed in the execution of the bibliometric techniques and the subsequent deepening in the gaps found on the subject. In this study, a connection between consumption of cosmetics and some constructs of personal values, in different social classes. Regarding the pragmatic contributions, the corollary of the results summed to the conclusions of previous searches allowed some marketing strategies suggestion to the companies, to boost this niche’s results that already shows a great perspective in the cosmetics market, revealing sales of almost R$ 20 billion in Brazil (EUROMONITOR, 2017). / O principal objetivo deste estudo foi entender como os constructos de masculinidade e vaidade impactam o consumo de cosméticos masculinos em homens brasileiros de diferentes classes. Adicionalmente, buscou-se identificar se os níveis de vaidade e masculinidade são negativamente correlacionados e se outras variáveis como idade e estado civil possuíam efeito moderador sobre esses constructos. Essas variáveis foram definidas a partir de técnicas bibliométricas aplicadas a estudos publicados nesse campo de conhecimento, que permitiram identificar lacunas empíricas que poderiam ser investigadas. Para testar as hipóteses levantadas e responder os questionamentos supracitados, foram analisadas as respostas de 476 homens em um survey auto administrado de abordagem quantitativa, disponibilizado em diversos canais online e físicos. Os resultados indicaram que, além de serem independentes, os níveis de vaidade e masculinidade influenciam positivamente o consumo de cosméticos, e o pertencimento às classes CDE também resulta em um consumo maior. Entretanto, quanto à investigação das variáveis moderadoras, descobriu-se colinearidade entre idade e estado civil, sendo necessária a remoção da idade do modelo. Com isso, foi possível notar um efeito moderador positivo do estado civil sobre a vaidade e negativo sobre a masculinidade, chegando a estimação de um modelo para calcular o consumo de cosméticos em função das variáveis de vaidade, masculinidade, classe social e estado civil. As contribuições acadêmicas se deram especialmente pela sistematização dos dados realizada na execução das técnicas bibliométricas e o subsequente aprofundamento nas lacunas encontradas sobre o tema. Nesse caso, sobre a relação do consumo de cosméticos com alguns constructos de valores pessoais, nas diferentes classes. Já quanto as contribuições pragmáticas, o corolário dos resultados encontrados somado às conclusões de pesquisas anteriores permitiu a sugestão de algumas estratégias de marketing às empresas para potencializar os resultados desse nicho que se apresenta de forma promissora no mercado de cosméticos, revelando uma venda de quase R$20 bilhões no Brasil (EUROMONITOR, 2017).
2	Le discours des vices et des vertus aux époques carolingiennes et ottonienne. De l'écrit à l'image (IXe - XIe siècle) / The discourse of vices and virtues in the Carolingian and Ottonian periods. From writing to image (9th-11th century) Rodrigues, Perrine 17 October 2018 (has links) Le discours des vices et des vertus est une étude qui porte sur la définition des notions de bien et de mal, de droit et d’interdit dans le cadre de la renouatio carolingienne, débutée sous le règne de Charlemagne et poursuivit sous ses successeurs, puis redynamisée sous le règne des Ottoniens. Les genres littéraires et artistiques où apparaissent les allégories des vices et des vertus constituent un corpus très varié de sources (judiciaire, morale, iconographique…). La diversité des sources permet de faire émerger la définition d’un idéal permettant de conduire l’homme à son salut, tout en mettant en place des codes moraux et une norme qui permettent d’encadrer la société dans tous les domaines. / The discourse of vices and virtues is a study which deals with the definition of the notions of good and evil, law and prohibition in the context of Carolingian renouatio, begun under the reign of Charlemagne and continued under his successors, then revitalized under the reign of Ottonians. The literary and artistic genres in which allegories of vices and virtues appear, constitute a very varied corpus of sources (judicial, moral, iconographic, etc.). The diversity of sources makes it possible to emerge the definition of an ideal allowing to lead the man to his salvation, while setting up moral codes and a norm which make it possible to regulate the society in all areas. Vices Vertus Psychomachie Sainteté Allégorie Miroirs des princes Miroirs des laïcs Traité des vices et des vertus Pénitentiels Conciles Foi Espérance Charité Prudence Tempérance Justice Force Sagesse Pudeur Patience Miséricorde Orgueil Avarice Acédie Colère Luxure Libido Gourmandise Vaine-Gloire Envie Paresse Tristesse Intempérance Carolingien Ottonien Vices Virtues Psychomachy Holiness Allegory Mirrors of Princes Mirrors of the Laity Treatises of Vices and Virtues Penitential Councils Faith Hope Charity Prudence Temperance Justice Strength Wisdom Modesty Patience Mercy Pride Avarice Acedia Anger Lust Libido Gluttony Vain glory Envy Laziness Sadness Intemperance Carolingian Ottonian 900

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Consumo de cosméticos masculinos: uma questão de vaidade e masculinidade? / Consumption of male cosmetics: a matter of vanity and masculinity?

Le discours des vices et des vertus aux époques carolingiennes et ottonienne. De l'écrit à l'image (IXe - XIe siècle) / The discourse of vices and virtues in the Carolingian and Ottonian periods. From writing to image (9th-11th century)